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Suka Prayanta Pandia
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Manajemen Pemasaran Pariwisata Fakultas Pendidikan Ilmu Pengetahuan Sosial Jl. Dr. Setiabudi No.229, Isola, Kec. Sukasari, Kota Bandung, Jawa Barat. 40154.
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Saba : Journal of Tourism Research
Published by Universitas Pendidikan Indonesia
ISSN : -     EISSN : 30259827     DOI : -
Core Subject : Social,
Social Sciences
“Saba” is a word taken from the Sundanese language that means the act of travelling around. This word aligns with this journal’s focus on travel and tourism. Saba: Journal Tourism Research, is dedicated to disseminating scholarly publications on tourism. This journal was formerly known as Tourism and Hospitality Essentials Journal, established in 2011. Saba extends an invitation to scholars, professionals, and other stakeholders in the field of tourism to share their research findings, case studies, and practical experiences pertaining to several disciplines within the realm of tourism. The journal encompasses a wide range of topics, including but not limited to tourism philosophy, tourism management, tourism marketing, tourist behaviour, culture, research methodology in tourism, technology and tourism, hospitality, the travel industry, events and festivals, tourism planning, entrepreneurship, education, contemporary tourism studies, and future tourism. This scholarly journal seeks high-quality papers and invites submissions of original scientific research, conceptual research, critical research notes, and case studies.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 26 Documents
 1   2   3 
THE ROLE OF LOCAL WISDOM IN THE DEVELOPMENT OF HERITAGE TOURISM AT THE LIYANGAN SITE, TEMANGGUNG DISTRICT Septarini, Vira
SABA: Journal of Tourism Research Vol 2, No 1 (2024): Saba : Journal of Tourism Research
Publisher : Universitas Pendidikan Indonesia (UPI)

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Abstract

Local wisdom, as a result of community experiences in interacting with their environment, provides solutions to various challenges. Local wisdom emerges from the customary, religious, and cultural values that are an integral part of a community. The dimensions of local wisdom include knowledge, values, skills, resources, decision-making mechanisms, and community within the context of the local society. The role of local wisdom is crucial in the development of cultural heritage tourism to enhance awareness and positive attitudes towards environmental and cultural preservation. Examples of applying local wisdom, such as the water canal system in the Newari Site, Nepal, and the Subak irrigation in Bali, Indonesia, illustrate the significant value of cultural heritage for visitors. However, the development of cultural heritage tourism must consider local wisdom and sustainability principles, including environmental sustainability, equitable development, fair economic growth, and community security. Liyangan Village in Temanggung Regency, Indonesia, offers diverse local wisdom with the potential of an attractive archaeological site, the Liyangan Site. However, the challenges in its development are not in line with local wisdom and existing master plans. Therefore, this research aims to understand the role of local wisdom in the development of heritage tourism at the Liyangan Site and evaluate its alignment with sustainability principles. Through a descriptive qualitative approach, this study identifies and analyzes the role and forms of local wisdom in the context of the Liyangan Site. The research findings indicate that local wisdom indirectly plays a fundamental role in the development of heritage tourism at the Liyangan Site by reducing the impacts on environmental and cultural degradation. This research makes a significant contribution to supporting sustainable cultural heritage tourism development by applying appropriate local wisdom at the Liyangan Site, Liyangan Village.
Analysis of the customer satisfaction based on the quality of service and catering as well as on the hotel facilities at Montana Del Cafe Kintamani Bali Sukmana, Teja
SABA: Journal of Tourism Research Vol 1, No 2 (2023): Saba : Journal of Tourism Research
Publisher : Universitas Pendidikan Indonesia (UPI)

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Abstract

This study explores how service excellence, culinary quality, and available amenities influence Customer Satisfaction at Montana Del Cafe Kintamani Bali. The research gathered data from customers who visited the cafe, using a sample of 90 individuals through an ad hoc sampling method. The analysis involved Descriptive Analysis, Validation Appraisal, Reliability Assessment, Statistical Tests (including Multiple Linear Regression, Partial Correlation Analysis, and more), all performed at a 95% confidence level. The study found that Service Excellence (X1) significantly influences customer satisfaction, with a positive t-test of 2.253 and a t-value of 0.257. Culinary quality (X2) also contributes to customer satisfaction, showing a positive but modest impact, with a t-test of 1.797 and a t-value of 0.213. Facilities (X3) have a strong positive effect on customer satisfaction, with a t-test of 4.980 and a t-value of 0.534. When analyzing all factors collectively,, Service Excellence (X1), Culinary Quality (X2), and Facilities (X3) harmoniously exerted a robust impact on Customer Satisfaction (Y) at Montana Del Cafe Kintamani Bali. This was confirmed through the formula Y = 0.286 + 0.257X1 + 0.213X2 + 0.534X3 and an F-test value of 60.076, since the F-table value (2.711) was surpassed at p0.05, the null hypothesis (Ho) was rejected, favoring the alternative hypothesis (Ha). Moreover, Determination Analysis demonstrated that collectively, Service Excellence (X1), Culinary Quality (X2), and Facilities (X3) contributed significantly, accounting for 67.7% of the variance in Customer Satisfaction (Y) at Montana Del Cafe Kintamani Bali. In conclusion, Service Excellence (X1) and Facilities (X3) distinctly and meaningfully foster Customer Satisfaction (Y), while the impact of Culinary Quality (X2), although positive, remains relatively modest.
The Implementation of Ecotourism Principles in the Geger Bintang Matahari (GBM) Protected Forest At Gunung Putri, Lembang, West Bandung Regency Fauziyyah, Inas Jihan
SABA: Journal of Tourism Research Vol 2, No 1 (2024): Saba : Journal of Tourism Research
Publisher : Universitas Pendidikan Indonesia (UPI)

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Abstract

Ecotourism is one type of tourism that is responsible for the environment. The location of this research is Geger Bintang Matahari (GBM) Gunung Putri, which is one of the ecotourism destinations in a protected forest area, located in Lembang, West Bandung Regency, Indonesia. The main objective of this research is to assess the implementation of ecotourism at GBM Gunung Putri Lembang has been in accordance with the principles of ecotourism, which involves the principles of nature-based, sustainability (local participation and benefit), learning, and moral imperative. The research design is descriptive qualitative, with data collection techniques through interviews, observations, and document studies. The results show that tourism management at GBM Gunung Putri is in accordance with the nature-based principle, but it is still not in accordance with the principle of sustainability because it is related to community discomfort with tourism in the area. Meanwhile, the principle of learning is also have not been applied optimally, because the interpretation related to the environment provided by managers to tourists is still limited, as well as the lack of knowledge and awareness of tourists towards the environment. Likewise, the moral imperative principle is still not in accordance with the implementation of ecotourism at GBM Gunung Putri, because environmental education for tourists is still not optimal.
The Effect of Traditional Food on Tourist Intention to Visit Bogor City Setiawan, Daniel Gernando
SABA: Journal of Tourism Research Vol 1, No 2 (2023): Saba : Journal of Tourism Research
Publisher : Universitas Pendidikan Indonesia (UPI)

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Abstract

This research aims to enhance our understanding of the impact of culinary aspects on the tourism sector, particularly with a focus on Bogor City. Additionally, it aims to provide related information to stakeholders involved in enhancing culinary promotion strategies within Bogor City and, by extension, contribute substantively to advancing tourism research and development in Indonesia. The study's dataset consisted of 100 respondents with no experience visiting Bogor City. The independent variable in this study is the Tourist Perception of Traditional Food, whereas the dependent variable is the Tourist Intention to Visit Bogor City. The primary tool used for data collection is a questionnaire. Meanwhile, the analytical approach includes descriptive statistical techniques and simple linear regression models. The findings of this study explain the extent of the influence of tourists' perceptions of traditional food in Bogor on their tendency to visit the city. Empirical results show a statistically significant influence of 60%, thus forming a positive relationship between tourists' perceptions of traditional Bogor food and their tendency to visit Bogor City. Therefore, tourists' perceptions of Bogor's traditional food have a reasonable correlation with their intention to explore Bogor City as a tourist destination. 
ANALYSIS OF TOURIST PERCEPTIONS IN SITU BAGENDIT BASED ON THE 6A TOURISM COMPONENTS Anggraeni, Yuni
SABA: Journal of Tourism Research Vol 2, No 1 (2024): Saba : Journal of Tourism Research
Publisher : Universitas Pendidikan Indonesia (UPI)

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Abstract

Situ Bagendit it is one of tourist attraction often visited by tourist. Situ Bagendit increased in the of number visits after there is new renovation compared to before. However, in its development by the Tourism and Culture Office of Garut Regency Government., Situ Bagendit there are still shortcomings such as petrol station, parking place, and toilet. With these problem then it is necessary to conduct research on tourist perception based on tourism component 6A (Attraction, Accessibility, Amenities, Ancillary Service, Accommodation and Activity). Besides that, benefit from conduct research for The Tourism and Culture Office of Garut Regency Government. to pay more attention facilities and improved quality Situ Bagendit in the future. The methode used in this study that is quantitative methodes with purpose sampling. This is research distributing questionnaire with the sample 100 respondents. The results of this analysis obtained form the results minimum, maximum, mean and respondent achievement level. The result obtained by the authors indicate that tourist perception of attraction, accessibility, and amenities are in the quite good. Tourist perception of ancillary service are in the poor category. Finally tourist perception of accommodation and activity are in the quite good.
Analysis of Factors Influencing Revisit Intention Among Guests at Oakwood Hotel & Residence Surabaya Theodorus, Lyvia Sita
SABA: Journal of Tourism Research Vol 2, No 2 (2024): Saba : Journal of Tourism Research
Publisher : Universitas Pendidikan Indonesia (UPI)

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This study aims to analyse the factors influencing guests' revisit intentions at Oakwood Hotel Residence Surabaya, while also developing strategies to enhance the hotel's competitiveness in the hospitality industry. Recognizing the critical role of guest satisfaction in fostering loyalty, this research investigates the underlying reasons for the low rate of return visits. A qualitative research approach was employed, with data collected through observations and interviews with seven informants, comprising both staff and guests. The findings identified four key factors influencing revisit intentions: location, facilities, service quality, and promotions. A SWOT analysis was conducted to formulate strategic recommendations, including offering attractive packages at competitive prices, enhancing human resource quality, and increasing brand awareness. These insights are expected to assist hotel management in crafting strategies to boost guest loyalty and strengthen competitiveness in Surabaya's hospitality sector.
The Influence of Experiential Value on Authentic Happiness through Destination Image Suryadini, Alika
SABA: Journal of Tourism Research Vol 2, No 2 (2024): Saba : Journal of Tourism Research
Publisher : Universitas Pendidikan Indonesia (UPI)

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This research aims to determine how the value of tourists' experiences influences authentic happiness and destination image and investigates how destinations participate as mediators. In this research, the independent variable is used Experiential value which consists of 4 dimensions: aesthetics, playfulness, consumer return on investment (CROI), and social value. Destination image as a mediating variable that has 3 dimensions: cognitive image, affective image, unique image, and authentic happiness as an independent variable that includes 3 dimensions: pleasant life, engaged life, and meaningful life. The research used an explanatory survey method with a sample of 302 respondents who had camped at Cozy Land, Green Grass and Tangkal Pinus. Data were analyzed using Structural Equation Modeling (SEM) and Confirmatory Factor Analysis (CFA) to validate the suitability of questionnaire items, model fit and hypotheses used. The research results show that simultaneously there is no significant influence, but partially the value of experience has a significant influence on authentic happiness and destination image. However, destination image does not have a significant effect on authentic happiness, so destination image cannot play a mediating role. Researchers recommend increasing the value of experiences to increase tourists' authentic happiness.
THE ROLE OF INSTAGRAM SOCIAL MEDIA IN PROMOTING ROOM SALES AT HOTEL DA VIENNA BOUTIQUE BATAM Selva, Jenny Miranda
SABA: Journal of Tourism Research Vol 2, No 2 (2024): Saba : Journal of Tourism Research
Publisher : Universitas Pendidikan Indonesia (UPI)

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The followers of Instagram caused the lack of interest of Instagram users in the promotion of room sales. This research is a descriptive qualitative research that aims to determine the role of Instagram social media in promoting room sales. The object of this research is the social media instagram @daviennaboutiquehotelbatam. Information in this study is the Sales and Marketing Department. To obtain data, researcher use several methods, namely primary data in the form of interviews, documentation and observation. For secondary data in the form of literature data, and books. There are two categories of informants for research as the object of research, hotel workers and external sources as additional informants.
Pentahelix-Based Stakeholder Governance Model at the Tugu Khatulistiwa in Pontianak City Tandri, Stella
SABA: Journal of Tourism Research Vol 2, No 2 (2024): Saba : Journal of Tourism Research
Publisher : Universitas Pendidikan Indonesia (UPI)

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The Tugu Khatulistiwa is an icon of Pontianak City which functions as a tourism attraction that stores historical value and becomes a cultural heritage site. The development of the Tugu Khatulistiwa as tourist attraction had experienced obstacles due to land ownership problems which have now been successfully resolved. The development of the Tugu Khatulistiwa is not only the responsibility of the Pontianak City Tourism Agency Office (Disporapar) as the manager but must involve other stakeholders in accordance with their roles and interests. This study aims to identify the stakeholders of the Tugu Khatulistiwa, analyze their interests and influence, and determine the governance model for the Tugu Khatulistiwa stakeholders. By using a qualitative approach this research seeks to explore the phenomenon of stakeholders and present it descriptively. Data were analyzed using stakeholder analysis techniques. The researcher succeeded in identifying as many as 36 interviewees of the Tugu Khatulistiwa’s stakeholder with 30 interviewees spread out in the key players quadrant in the interest and influence matrix. Researchers have also created actor-linkage matrices that help determine the final results of the research which is a model for stakeholder governance at the Tugu Khatulistiwa in the form of collaboration. There are 13 groups/organizations who play important roles based on their respective fields. At the end, the researcher suggests further research on stakeholder collaboration which is discussed more technically, making it easier for stakeholders to implement directly.
The Role of Youth in Tourism Awareness Movement in West Detusoko Tourism Village, Ende Regency Adja Mosa, Yohanes A
SABA: Journal of Tourism Research Vol 2, No 2 (2024): Saba : Journal of Tourism Research
Publisher : Universitas Pendidikan Indonesia (UPI)

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This study investigates the pivotal role of local youth in promoting tourism awareness in Detusoko Barat Village, located within the Detusoko District of Ende Regency, framed by the principles of Sapta Pesona. The primary objective of this research is to elucidate the contributions and involvement of youth in fostering a conscious tourism movement within the community. Employing a descriptive qualitative research design, the study utilizes purposive sampling to identify participants, drawing from a diverse pool of local youth. Data collection methods included observations, in-depth interviews, literature reviews, and documentation, engaging seven informants to gain comprehensive insights into their experiences and perspectives. The findings indicate that while the youth in Detusoko Barat are positioned as vital agents of change and development within the context of tourism, their roles in advancing the tourism awareness movement—anchored in the Sapta Pesona framework—are not being fully realized. The research highlights gaps in engagement, suggesting that further efforts are needed to empower youth and optimize their contributions to tourism development. Ultimately, this study underscores the importance of actively involving local youth in tourism initiatives and advocates for strategies that can enhance their roles, thereby promoting a more robust and conscious tourism culture in Detusoko Barat Village.

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