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Cecep Ucu Rakhman
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Pusat Penelitian dan Pengabdian Masyarakat, Politeknik Pariwisata NHI Bandung Jalan Dr. Setiabudhi No. 186 Gedung Ceramai lantai 2, Bandung, Jawa Barat 40141, Indonesia
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Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan
Published by Politeknik Pariwisata NHI Bandung
ISSN : 24773808     EISSN : 27214753     DOI : https://doi.org/10.34013/jk
Core Subject : Science, Education, Social,
Decision Sciences, Operations Research & Management Environmental Science Languange, Linguistic, Communication & Media Social Sciences
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan (ISSN 2477-3808; e-ISSN 2721-4753) is a peer-reviewed journal which is published by Politeknik Pariwisata NHI Bandung (PPNHIB) Jurnal Kepariwisataan aims at initiating and stimulating advances in hospitality and tourism research. Therefore, it publishes papers that promote new ideas, models, approaches, and paradigms by contributing to the advances in knowledge and theory of hospitality and tourism. The journal covers applied research studies and review articles, both in a format of the full-length articles and research notes. Applied research studies are expected to examine relationships among variables relevant to hospitality and tourism by employing appropriate analytical or statistical techniques. High-quality review articles that address the latest advances and develop theoretical knowledge or thinking about key aspects of hospitality and tourism are accepted. Research notes are short articles that report advances in methodology, exploratory research findings or extensions / discussions of prior research. Jurnal Kepariwisataan will also welcome commentary in response to published articles. As a forum for advancing the research in hospitality and tourism field, the journal encompasses many aspects within the hospitality and tourism including but not limited to Hospitality and Tourism Management Information Systems and Technology Global Issues and Cultural Studies Innovations in Hospitality and Tourism Financial Management Marketing Management Developments of Conceptual Models and Constructs Future Trends in the Hospitality and Tourism Human Resources Management Operational Management Strategic Management National and International Legislation Restaurant Management Beverage Management Consumer Behavior The Relationship between Hospitality and Tourism Recreation Management Leisure Studies Hospitality and Tourism Education Travel and Transportation Tourist Guiding
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 5 Documents
 1 
Search results for , issue "Vol. 3 No. 2 (2019)" : 5 Documents clear
Partisipasi Masyarakat terhadap Pengembangan Desa Wisata “Watu Rumpuk” Desa Mendak Kecamatan Dagangan Kabupaten Madiun Hilman, Yusuf; Aziz, Muhammad Saeful Abdul
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 3 No. 2 (2019)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v3i2.7

Abstract

Tourism is important sectors which became one of the fields of economic society, Assess the potential was necessary to sustain an effort so that the sector can move all levels of society, And the participation of the possible significantly. The qualitative method descriptive was used in the study, to interpreting the data obtained in the field. The results of research to explain the management of tourist village in Mendak village either on tourism and the tourism potential climbing Tapak Bima should involve the community from management planning. t is one of the rural development community-based tourism is the responsibility of the community for potential and tourism objects that in the management of tourist village in the village mendak, they must be involved in the process of planning, implementation, and evaluation. Community involvement in the process of planning, of the project up to evaluation will encourage a sense of belonging and about the potential of tourism objects that will guarantee sustainability, potentials, and the object.
Raka Riki sebagai Ujung Tombak Strategi Komunikasi Pariwisata Dinas Kebudayaan dan Pariwisata Provinsi Jawa Timur Kurniawan, Helmi; Panuju, Redi
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 3 No. 2 (2019)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v3i2.8

Abstract

This study aims to determine the communication strategy of the Culture and Tourism Office of East Java Province in utilizing the East Java Raka Raki. The communication strategy analysis by Berlo's SMCR theory (1960) and on the strategic communications approach. Data collection techniques in this research were carried out using field studies (interviews). The research findings show that the formulation of the communication strategy has fulfilled the vision and mission, opportunities and strengths, as well as fulfilling the long-term goals in making use of the East Java Raka Raki. This is supported by the implementation of a communication strategy for the Tourism Industry Sector of East Java Disbudpar with the support of IRARI which is a legal entity. Evaluation of communication strategies in carrying out East Java Raka Raki activities /programs is based on unplanned or unscheduled meetings, meetings are held once every 3 (three) months.
Analisis Pasar Wisatawan Nusantara di Candi Borobudur Rakhman, Cecep Ucu
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 3 No. 2 (2019)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v3i2.33

Abstract

This is a marketing research in the tourism sector that discusses the market segmentation of domestic tourists (wisnus) in Borobudur Temple. This study analyzed the profile of the wisnus using quantitative research. Methods of data collection were conducted with questionnaires, field observations, and documentation studies. The results showed that tourists who visited Borobudur Temple mostly came from outside the province (62%) and within the province (38%). When viewed from the provincial origin, then the five largest provinces are domestic tourists from Central Java Province of 38%, while respondents who come from the West Java Province of 13 %. Then the respondents from D.l. Yogyakarta with 10%, then East Java Province 9 and DKI Jakarta 9%. Respondents who visited Borobudur Temple were 15-24 years old (36%), male (58%), married (52%), graduated from diploma (46%), still in student status (27%), Revenue per month <Rp. 2,000, 000.00 (52%). The majority of respondents have preference type DTW historic sites (52%), preferences for recreational activities (81%), art and culture (53%), friend / family sources (53%), family (52%), had no constraints (43%), day preference on national holidays (39%), in the morning (57%), duration of l -3 hours (65%), visitfrequency 1 times (80%), average / moderate price perception (75%), rate of Borobudur temple at good enough level (58%), and have hope for improvement of DTW (45%) location arrangement. Spending at DTW> Rp. 50.000,00 (28%), total expenses during trip <Rp. 200.000,00 (32%), the largest share of expenditure is located on transportation (34%), using land transportation (86%) and air (13%), visiting reason because Borobudur Temple has artistic and cultural value (38%), preference of stay in other hotels / inns (36%), visit planning <1 week earlier (65%), recommend Borobudur Temple (96%), and have a return visit (97%). In comparison of markets within and outside the province, the source of information from friends /family (62%) is preferred by the market within the province. Outside provincial markets (85%) have motivational preferences of visiting for recreation and leisure. The average income of domestic tourists in the province is Rp. 3.138.298 Meanwhile, the average income of tourists outside the province is Rp.3.750.000. Expenditure at Borobudur Temple for respondents in the province is Rp.194.681, - meanwhile for out ofprovince is Rp.202.885. 000, -. Travelers from within the province have an average total of travel expenses ofRp.606.383 and outside the province ofRp.1.264.744. Nusantara tourists in the province have purchasing power of 19% of income per month while from outside the province have purchasing power of 34% of tourist income per month. For the largest expenditure during the trip is on transportation, tourists outside the province has a magnitude of 36% and tourists in the province of 32%. For the category recommend, tourists outside the province have 95% and tourists in the province of 98%. The appraisal of tourism facilities is at a sufficiently good level with a value of 3.50, all price aspects considered to have a range between 3.25 - 3.46 infrastructure components and promotion is quite good with an average score of 3.55.
Pengaruh Brand Image Terhadap Keputusan Berkunjung Wisatawan Nusantara Ke Sari Ater Hotel & Resort, Subang Susanto, Anthonny; Laksana, Prashad Akbar; Prianka , Winda Gafrilia
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 3 No. 2 (2019)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v3i2.34

Abstract

Brand image (Brand Image) is a representation of the overall perception of the brand and is formed from information and past experience of the brand. The image of a brand is related to attitudes in the form of beliefs and preferences towards a brand. A good brand is a key to success for a company in achieving sales targets. The high level of competition, makes consumers have an attitude towards a brand (brand). Tourist destinations that have a positive image will further convince consumers to make a visit. Sariater Hotel & Resort as one of the very popular tourist destinations in Subang Regency always strives to maintain and improve all important aspects that are important so that tourists will come to visit. The goal is carried out by giving the best service, Sariater Hotel & Resort always makes a good brand image for tourists. In this study, the independent variable (X) used is the brand image which consists of the strength of the brand association, the benefits of the brand association and the uniqueness of the brand association, while the independent variable (Y) used is the decision to visit. This type of research is descriptive verification. The population in this study were all characteristics that visited Sariari Hotel & Resort. The sampling technique used is Nonprobability sampling by incidental sampling so that the sample obtained is 100 tourists visiting Sariater Hotel & Resort. Data analysis and hypothesis testing techniques used are multiple regression methods. The results showed that brand image had a significant effect on visiting decisions. The factor that most influences the visit decision is the strength of the brand association. This is supported because the information that enters the consumer's memory is very strong and the information survives as the brand image of the Sariater Hotel & Resort to increase the number of tourist visits.
Analisis Rasio Keuangan Untuk Menilai Kinerja Hotel Ciater Spa & Resort, Subang Saepudin, Pudin; Muslim, Syaeful
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 3 No. 2 (2019)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v3i2.35

Abstract

Financial ratio analysis of a company is one of financial performance assessment that are very useful to management in making plan for both short term and long term. The purpose of this research is to evaluate the implementation of financial statement analysis carried out by Hotel Ciater Spa & Resort in 2013 and 2014. The research method used is descriptive method. From the results of analysis show that the level of liquidity ratios, solvency, and operational is quite high, while the ratio of profitability has. fluctuated and the ratio of the activity has not been fully effective.

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