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Barista : Jurnal Kajian Bahasa dan Pariwisata
Published by Politeknik Pariwisata NHI Bandung
ISSN : 23561602     EISSN : 26225999     DOI : https://doi.org/10.34013/barista
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences Other
Barista : Jurnal Kajian Bahasa dan Pariwisata (ISSN 2356-1602; e-ISSN 2622-5999) is a peer-reviewed journal which is published by Unit Bahasa, Politeknik Pariwisata NHI Bandung, Indonesia. Barista aims at initiating and stimulating advances in Language and tourism research. Therefore, it publishes papers that promote new ideas, models, approaches, and paradigms by contributing to the advances in knowledge and theory of Language and tourism. The scope of this journal are: (1) Foreign Language Study and teaching; (2) Study of Indonesian Language, Regional Language and or its teaching; (3) Study of the development of tourism in Indonesia; (4) Study of tourism material, and; (5) Study of tourism HR development. The journal covers applied research studies and review articles, both in a format of the full-length articles and research notes. Applied research studies are expected to examine relationships among variables relevant to langage and tourism by employing appropriate analytical or statistical techniques. High-quality review articles that address the latest advances and develop theoretical knowledge or thinking about key aspects of hospitality and tourism are accepted. Research notes are short articles that report advances in methodology, exploratory research findings or extensions / discussions of prior research. Barista will also welcome commentary in response to published articles.
Arjuna Subject : Ilmu Sosial - Linguistik dan Bahasa
Articles 8 Documents
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Search results for , issue "Vol. 10 No. 02 (2023): December" : 8 Documents clear
Institutional Analysis of Tourism Destination Development in Karst Landscape Area: Community-based Tourism in Ngelanggeran Village Andjanie, Isabella Fitria; Suhirman, Suhirman
Barista : Jurnal Kajian Bahasa dan Pariwisata Vol. 10 No. 02 (2023): December
Publisher : Unit Bahasa, Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/barista.v10i02.1238

Abstract

The village of Nglanggeran in Gunungkidul possesses abundant natural and cultural tourism attractions. Through local wisdom and community-based tourism management, Nglanggeran has received numerous accolades as a Village Tourism destination. However, being part of the Karst Landscape Protection Area, Nglanggeran needs to consider a conservative and sustainable tourism development strategy that involves relevant stakeholders. This research aims to analyse the roles, positions, and interests of stakeholders within the community-based institution, which is the strength of Nglanggeran as a tourism village. The methodology combines literature study, content analysis, qualitative descriptive analysis, and Social Network Analysis using scientific articles and Regional Regulations (Perda) as data sources to map the institutional network patterns in Nglanggeran village. Aligning the institutional analysis results with the Perda containing tourism policy guidelines in the protected area, particularly the Karst Landscape Area in Nglanggeran village, yields recommendations to strengthen institutional functions in the effort to develop community-based and sustainable tourism in Nglanggeran village.
Developing Service Quality Strategy for Homestays in Mount Dempo Pagar Alam Regency Using IFAS and EFAS Method Ardiansyah, Imam; Permata Sari, Mustika; Superwiratni
Barista : Jurnal Kajian Bahasa dan Pariwisata Vol. 10 No. 02 (2023): December
Publisher : Unit Bahasa, Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/barista.v10i02.1245

Abstract

The purpose of this research is to determine effective strategies for improving the tourism destination in Pagar Alam, South Sumatra through the development of homestays in the Gunung Dempo area. The research method used is a combination of qualitative and quantitative methods. The qualitative method is used to describe the appropriate strategies, while the quantitative method is used to analyze the IFAS and EFAS data in the form of numbers. Data were collected through direct observation, interviews, and the distribution of questionnaires to 95 respondents who had visited homestays in the Gunung Dempo area. The results of the SWOT analysis showed that the homestays in the Gunung Dempo area are in quadrant 1, which means that the internal and external conditions are positive and quite good. In this quadrant, homestays are very advantageous with opportunities (1.55) and strengths (1.77). The appropriate alternative strategy for homestay development is an aggressive strategy that utilizes opportunities to increase strengths. Therefore, it can be concluded that alternative strategies and priority strategies can be applied to the development of homestays in the Gunung Dempo area to improve the tourism destination. Suggestions that can be given from this research are to promote advantages in quality of service, unique architecture, and affordable accommodation prices. In addition, it is recommended to collaborate with local and central governments to increase domestic and foreign tourist visits.
Formulating Strategy Through Boston Consulting Group Matrix In The Tourism Industry Aprilia, Sonia; Lionora, Clarisa Alfa; Aprilistyan, Syifa Freza
Barista : Jurnal Kajian Bahasa dan Pariwisata Vol. 10 No. 02 (2023): December
Publisher : Unit Bahasa, Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/barista.v10i02.1255

Abstract

The existence of the Covid-19 virus impacts daily activities carried out by humans, not only killing the human body but also economic growth throughout the region. One of the sectors affected by the Covid-19 pandemic is tourism, for example, in the Magelang City area, precisely in Kyai Langgeng Park. Kyai Langgeng Park has experienced a decline since the arrival of the Covid-19 virus, and it has impacted the surrounding economy and company income. This paper aims to determine market share and industry growth that needs to be developed through the BCG matrix analysis tool. This research uses quantitative methods from the results of BCG matrix analysis. It takes secondary data from the number of tourists according to tourism objects in Magelang City in 2016-2020, which are sourced from the Youth, Sports, and Tourism Office of Magelang City. The results of this study indicate that Kyai Langgeng Park is in the cash cow quadrant due to sales growth of -71.26% and a relative market share of 0.534. The results of this study are expected to help Taman Kyai Langgeng develop and improve its business strategy to survive in the era of increasingly fierce industrial competition.
Discovery Model Strategy for learning Morphologie: Morphological Analysis of French-South Korean Cosmetic Brands Syawalina, Lina; Umaya, Siti; Basarah, M. Farhan
Barista : Jurnal Kajian Bahasa dan Pariwisata Vol. 10 No. 02 (2023): December
Publisher : Unit Bahasa, Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/barista.v10i02.1263

Abstract

Abstract The aim of this research is to enhance students' thinking abilities in Morphological Analysis in the Morphologie course through the implementation of the Discovery Learning teaching model, and to describe the learning process of the Morphologie course in the French Language Study Program at STBA YAPARI-ABA Bandung for the Academic Year 2019-2020. The data source for this research is South Korean cosmetic brands in the French language. The research method used is a qualitative method. The data collection techniques used are documentation, observation, using the listening method as the data collection method, and using tapping as the underlying technique. Data was collected from various sources, such as commercial advertisements in various media, cosmetic products sold in various shopping centres as well as online through e-commerce, and various Korean cosmetic websites. The data analysis technique used is the distribution method, with language itself as the determining element. The research findings indicate that there are only 2 morphological processes of South Korean cosmetic brands in the French language that adhere to the grammatical rules of the French language, and 26 morphological processes of South Korean cosmetic brands in the French language that do not comply with the grammatical rules of the French language. Top of Form Keywords:  discovery learning,; morphologie,;cosmetic brand;   Abstrak Tujuan utama dari penelitian ini adalah untuk meningkatkan kemampuan berpikir mahasiswa dalam Analisis Morfologis pada mata kuliah Morphologie melalui penerapan model pembelajaran Discovery Learning dan mendeskripsikan proses pembelajaran Mata Kuliah Morphologie di Program Studi Bahasa Prancis STBA YAPARI-ABA Bandung Tahun Akademik 2019-2020.Sumber data dalam penelitian ini adalah jenama Kosmetik Korea Selatan Berbahasa Prancis. Metode peneltian adalah metode kualitatif. Teknik pengumpulan data nyang digunakan adalah dokumentasi, observasi, menggunakan metode simak sebagai metode pengumpulan data dan menggunakan Teknik sadap  sebagai teknik dasarnya. Data disadap dari berbagai sumber, seperti iklan komersial di berbagai media, produk kosmetik yang dijual baik di berbagai pusat perbelanjaan maupun yang dijual secara daring dalam e-commerce, dan berbagai laman kosmetik Korea. Teknis analisis Data menggunakan metode agih yang unsur penentunya merupakan bahasa itu sendiri. Hasil penelitian menunjukan bahwa terdapat 2 proses morfologis jenama Kosmetik Korea Selatan berbahasa Prancis yang sesuai dengan kaidah gramatikal Bahasa Prancis, dan 26 proses morfologis jenama Kosmetik Korea Selatan berbahasa Prancis yang tidak sesuai dengan kaidah gramatikal Bahasa Prancis.   Kata Kunci: discovery learning,; morphologie,;jenama Kosmetik;
Totem Pro Parte: Narratives of Segunung Traditional Village in Adapting Digital Technology for Tourism Nuryananda, Praja Firdaus; Berlianty, Evanie Zahra
Barista : Jurnal Kajian Bahasa dan Pariwisata Vol. 10 No. 02 (2023): December
Publisher : Unit Bahasa, Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/barista.v10i02.1270

Abstract

Kampung Adat Segunung, located in Carangwulung village, Jombang, East Java, is an example of a tourism village that applies digitization for tourism development. This can be seen from the intentions and motivations of destination managers who use websites, social media, and the Google Ecosystem in their daily tourism management. This article is a publication of the team's research on the impact of using digital technology in tourism destinations. The research conducted by the research team used a qualitative descriptive method with data collection techniques that relied heavily on interviews, observation results, and literature studies. Managers in Kampung Adat Segunung were also used as research subjects using a participatory rural appraisal approach. Research conducted by the research team found that the positive impact of digital technology adaptation for tourism in the Kampung Adat Segunung still has implications only for destination managers. Most local people are still not positively affected, so they show reluctance to involve themselves in local tourism. In addition, the research team also found that there was an unpreparedness of human resources in terms of their digital capacity to be able to take full advantage of digital technology adaptation. Therefore, the research team concluded that the Kampung Adat Segunung could indeed be an example of a tourist destination in a tourist village that has implemented digital technology for its management. But behind all that, what must also be considered is the readiness of destination managers to make digital technology part of their daily activities and priorities so that the maximum use of digital technology can be made.
The Role of Village-Owned Enterprises (Bumdes) in Managing Prime Educational Tourism Selemak, Hamparan Perak North Sumatera Sinaga, Caroline; Simanjuntak, Anggraini Oktaviani Pauline; Ginting, Arca Iswari Br; Napitupulu, Inda Triwana
Barista : Jurnal Kajian Bahasa dan Pariwisata Vol. 10 No. 02 (2023): December
Publisher : Unit Bahasa, Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/barista.v10i02.1311

Abstract

Prima Wisata Edukasi Selemak is an educational destination that is very suitable to be used as a place to relax. Prima Wisata Edukasi Selemak is located on Ustad. H. Abdul Khadir Nuh, Kelumpang, Kec. Hamparan Perak, Kab. Deli Serdang, North Sumatra 20256. This study aims to determine the role of BUMDes in the governance of Prima Selemak Educational Tourism and to analyze the role of BUMDes in managing Selemak Educational Tourism, Hamparan Perak. To find out the government's contribution to BUMDes in increasing the management revenue of Prima Wisata Edukasi Selemak. This research uses qualitative methods obtained through visits to Prima Wisata Edukasi Selemak. It uses data collection methods through in-depth interview observations with BUMDes administrators or managers based on informants who are one of the BUMDes sections and are also of the village officials of Prima Wisata Edukasi Selemak. In general, this research can provide information related to BUMDes in the management of Selemak Village. Prima Wisata Edukasi Selemak is assisted by BUMDes in managing this tourism business so that the results are by the previously compiled process. BUMDes focuses on addressing this Village by providing services in the field of promotion in the introduction of these tourism businesses. The results of the discussion of this research are some of the roles of BUMDes in the governance and development of the Selemak Prima Edukasi Tourism Park, namely, as a driver and as a reference in bringing high multiplier effects to local communities, and also plays a role in the development, empowerment and development of the community in the Village. The government has yet to contribute to increasing revenue at Taman Wisata Edukasi Selemak. Still, in providing education to local communities, the government has taken part and promoted Taman Wisata Edukasi Selemak.
The Identification of Potential and Development of Food and Beverages Made from Agricultural Products in Cisangkal Tourism Village Purnamasari, Ratih Pitria; Ni Gusti Made Kerti Utami; Affandi, Dodi; Suparman, Maksum; Roesfian, Erfin
Barista : Jurnal Kajian Bahasa dan Pariwisata Vol. 10 No. 02 (2023): December
Publisher : Unit Bahasa, Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/barista.v10i02.1356

Abstract

This research aims to identify the potential of the typical agricultural products of Cisangkal WIsata Village, namely mangosteen, tubers, durian, honje and several other agricultural products which are the main income of the community, developed not only as agricultural products, but have added value so that they can become superior products owned by residents to increase the income of the surrounding community. According to Kotler (2000) regarding Product Development Strategy, there are 3 stages of product development strategy that can be carried out, namely a quality improvement strategy, a privilege improvement strategy and a style (appearance) improvement strategy. Everything is done so that the product can have added value for commercialisation. The research method used is a direct survey method to obtain information related to agricultural products in the Cisangkal Tourism Village. The research team also used interview and observation methods to obtain the data. Based on the research results, it was found that one of the identified agricultural products that can be developed is Honje (Kecombrang) forest, which is spread over approximately 1 ha in plantations owned by residents and village owners, only used for daily household needs, and only by 1 person who produces it into Honje Juice using simple equipment and technology. From the results of this research, it can be concluded that forest honje (combrang) is one of the agricultural products that has the potential to be developed into a food and beverage product that can be commercialised, so that it will be able to improve the economy of the residents of Cisangkal Tourism Village. Strengthening knowledge and skills for the residents of Cisangkal Tourism Village regarding product development, product packaging, hygiene, sanitation and also marketing (branding). Furthermore, this research was also carried out as a basis or reference in carrying out community service activities that will be carried out by the research team as an implementation of the research carried out.
Evaluation of Urban Green Open Space Asset Utilisation : (Study of Tourism Perception and Preference in Bandung City Parks) Andrianto, Tomy; Tiafahmi Angestiwi; Aceng Gima Sugiama
Barista : Jurnal Kajian Bahasa dan Pariwisata Vol. 10 No. 02 (2023): December
Publisher : Unit Bahasa, Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/barista.v10i02.1357

Abstract

Urban Green Open Space/Ruang Terbuka Hijau Kawasan Perkotaan (RTHKP) is an essential part of the urban population ecosystem, one of which is the City of Bandung. One of the uses of RTHKP is as a city park, an alternative for tourist activities. This study aims to evaluate the use of City Parks as one of the RTHKP assets by understanding the perceptions and activity preferences of residents of Greater Bandung (Bandung City, Bandung Regency, West Bandung Regency, Cimahi) related to city parks in Bandung City. This research uses quantitative methods with descriptive analysis to understand perceptions and preferences as well as regression and correlation analysis to understand the relationship between the two variables. Two hundred sixty-five resident respondents who have visited one of the eleven city parks in Bandung City have completed the questionnaire. The result is that the City Park aspect in Bandung City can be a place for recreation and a children's playground that gets the highest score for perceptions and willingness to use public transportation, and the safety aspect still needs to be considered. Meanwhile, for activity preferences in city parks in Bandung City, the highest position is a place for refreshing, recreation and sports, and the lowest is for socialising and inviting children to play. There is a significant relationship between the perceptions and preferences of residents of Greater Bandung, especially for recreational and refreshing activities.

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