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Pusat Penelitian dan Pengabdian Masyarakat, Politeknik Pariwisata NHI Bandung Jalan Dr. Setiabudhi No. 186, Gedung Cereamai Lantai 2, Bandung, Jawa Barat 40141, Indonesia
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Masyarakat Pariwisata: Journal of Community Services in Tourism
Published by Politeknik Pariwisata NHI Bandung
ISSN : -     EISSN : 27981010     DOI : https://doi.org/10.34013/mp
Core Subject : Social,
Environmental Science Social Sciences
Masyarakat Pariwisata: Journal of Community Services in Tourism (ISSN 2798-1010) is a peer-reviewed journal which is published by Politeknik Pariwisata NHI Bandung, Indonesia. Masyarakat Pariwisata: Journal of Community Services in Tourism aims at initiating and stimulating advances in Community Services of Tourism. Therefore, it publishes papers that promote new ideas, models, approaches, and paradigms by contributing to the advances in knowledge and theory of community services in Tourism. The journal covers applied research studies and review articles, both in the format of full-length articles and research notes. Applied research studies are expected to examine relationships among variables relevant to hospitality and tourism by employing appropriate analytical or statistical techniques. High-quality review articles that address the latest advances and develop theoretical knowledge or thinking about key aspects of hospitality and tourism are accepted. Research notes are short articles that report advances in methodology, exploratory research findings or extensions/discussions of prior research.
Arjuna Subject : Umum - Umum
Articles 67 Documents
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Analisis Aktivitas Pariwisata Berbasis Ekonomi Kreatif di Desa Wisata Krebet, Kalurahan Sendangsari Riyana, Nur Rizka Riyana; Tika Dwi Istiani; Irfa Rosyi Safira; Hanif Mahmud Abdullah; Gerry Katon Mahendra; Bhakti Gusti Walinegoro
Masyarakat Pariwisata : Journal of Community Services in Tourism Vol. 6 No. 1 (2025)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/mp.v6i1.1862

Abstract

The villagers of Krebet Tourism Village initially had a livelihood of farming which later developed its economy with development of the tourism sector. This development has brought progress to the Krebet Tourism Village which attract tourists to learn and make crafts. In addition, the Krebet Tourism Village has received several awards such as the best tourist village award in Yogyakarta in 2024. This study aims to determine the practice of sustainable tourism in the Krebet Tourism Village through the Environmental Sustainability Aspect, the Economic Sustainability Aspect, and the Socio-Cultural Sustainability Aspect. The method used in this study uses qualitative descriptive. The sources of this study are websites and related articles. As well as data analysis techniques in this study are data presentation, data reduction, and drawing conclusions. The results of the study show that the Krebet Tourism Village is able to utilize the existing natural resources by making crafts in the form of wooden batik which is now well-known not only in Yogyakarta, but also famous outside the city. Tourism in the Krebet Tourism Village makes a positive contribution to several aspects including the environmental sustainability aspect, the economic sustainability aspect, and the socio-cultural sustainability aspect. In terms of environmental sustainability, the Krebet Tourism Village holds several tourism initiatives such as tree planting or farming tour packages. Tourism activities in Krebet Tourism Village have also contributed to improving the economy and welfare of the community by opening up job opportunities, one of which is wooden batik craftsmen. This is also supported by Krebet Tourism Village which is able to build community participation and active roles as a form of human resource management in the village. Now Krebet Tourism Village has been visited by many tourists to learn about the history and how to make wooden batik crafts. This positive trend was hope to be maintained and can be well managed by the Krebet Tourism Village community so that in the future it can continue to be a reference for tourism from outside the region and be an example for other tourist villages. Keywords: Tourism Village; Tourism; Creative Economy.
Kolaborasi Pentahelix dalam Pengembangan Pariwisata Berkelanjutan di Ibu Kota Nusantara Dananjaya, Ahmad Ghazy
Masyarakat Pariwisata : Journal of Community Services in Tourism Vol. 6 No. 1 (2025)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/mp.v6i1.1983

Abstract

This study aims to analyze the collaboration among stakeholders in the Pentahelix model for the development of sustainable tourism in Indonesia’s new capital city, Ibu Kota Nusantara (IKN). Designed with a green, smart, and inclusive approach, IKN faces challenges in building a tourism sector that not only promotes economic growth but also considers social, cultural, and environmental dimensions. The Pentahelix model—which involves five key elements: government, academia, business, community, and media—is seen as a relevant collaborative framework to encourage synergy in sustainable destination development. This research uses a mixed-method approach by combining quantitative data from 400 respondents with in-depth interviews involving representatives from each Pentahelix element. The quantitative analysis aims to measure public perceptions of the effectiveness and contribution of each actor, while the qualitative analysis explores collaboration practices, existing barriers, and the potential to strengthen cross-sector synergy. The findings indicate that cross-sector collaboration significantly contributes to the formation of IKN’s tourism identity, the preservation of local values, and the application of sustainable innovations. Key challenges include coordination among actors, limited local human resource capacity, and policy integration. This study recommends the establishment of a multi-stakeholder communication forum, enhancement of tourism literacy among local communities, and the use of digital technology and media to support destination branding. With strong Pentahelix collaboration, IKN has the potential to become a model for sustainable urban tourism development in Indonesia’s future cities.
Harmony Gaze Framework dalam Pengembangan Desa Wisata Latimojong Pramadika, Taukhid; Malihah, Elly; Andari, Rini
Masyarakat Pariwisata : Journal of Community Services in Tourism Vol. 6 No. 2 (2025)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/mp.v6i2.1865

Abstract

This study explores the relationship and interaction between the tourist gaze and local people gaze in the development of Latimojong Tourism Village, Enrekang Regency. With its natural beauty and rich cultural heritage, the village holds significant potential as a community-based tourism destination. However, the primary challenge lies in ensuring harmony between tourist expectations and the needs of the local community. This research adopts a qualitative approach through in-depth interviews, field observations, and literature analysis. The findings reveal that the tourist gaze, which reflects tourists' perceptions of cultural authenticity and unique experiences, often conflicts with the local community’s perspectives, which prioritize environmental preservation, cultural traditions, and community welfare. To address this issue, the Harmony Gaze Framework was developed, encompassing perspective dialogue, collaborative tourism activities, shared value mapping, and participatory evaluation. This concept aims to establish an inclusive, sustainable, and community-based tourism management model. The implementation of this framework is expected to optimize the tourist appeal of Latimojong Village without compromising its local identity while simultaneously providing economic and social benefits for the community. Thus, Latimojong Tourism Village can serve as a model for community-based tourism development that is adaptive to contemporary changes and advancements.
Pengembangan Kedai Brugak Ramah Lingkungan di Bukit Batu Gendang dalam Mendukung Pariwisata di Desa Giri Sasak Kuripan Lombok Barat Riawan, Awinda Sari
Masyarakat Pariwisata : Journal of Community Services in Tourism Vol. 6 No. 2 (2025)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/mp.v6i2.1906

Abstract

Bukit Batu Gendang is one of the tourist destinations in Giri Sasak Village in Kuripan District, West Lombok Regency which is in the Hill Range area in West Nusa Tenggara Province. The location which is located in a hill area has the potential to be developed as a tourist village. There is much that can be developed in this tourist village in the future. However, currently what will be focused on first is the potential for developing the kedai brugak, especially developing an environmentally friendly brugak kedai which will be located on Batu Gendang Hill. The aim of this Community Service activity is to help develop the brugak kedai to increase tourism potential in Giri Sasak village, especially Bukit Batu Gendang. The service carried out is to develop the brugak kedai into a leading tourist attraction. Increased awareness of the brugak (brugak kedai) management team and employees regarding the importance of environmentally friendly practices in managing brugak kedai, especially brugak (brugak kedai), small changes such as using paper straws, reducing the use of single-use plastic, and sorting waste. Reducing the amount of waste produced by brugak kedai, both solid and liquid waste. Developing a brugak (kedai brugak) business model that prioritizes environmental and social sustainability. The service was carried out by providing equipment and supplies for the kedai to be able to operate again. Apart from that, signboards for kedai, swimming pools, directions and other tourist information were also handed over.
Pendampingan Pembuatan Paket Wisata Eco-Tainment Berbasis Kearifan Lokal di Pokdarwis Desa Wisata Pulau Harapan, Kepulauan Seribu Asril, Silvia; Fedrina, Rezka; Hasan, Rinie Octaviany; Erfinda, Yosi; Yusuf, Farah Nurhaliza Arif; Setiawan, Indra; Rafael, Riza
Masyarakat Pariwisata : Journal of Community Services in Tourism Vol. 6 No. 2 (2025)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/mp.v6i2.2185

Abstract

Desa Wisata Pulau Harapan yang terletak di kawasan Taman Nasional Kepulauan Seribu memiliki potensi besar dalam pengembangan wisata bahari berbasis ekowisata. Namun, desa ini mengalami stagnasi perkembangan pariwisata yang disebabkan oleh kurangnya inovasi dalam penyusunan paket wisata, minimnya pemanfaatan kearifan lokal, serta rendahnya kapasitas manajerial pelaku wisata setempat. Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan kapasitas Kelompok Sadar Wisata (Pokdarwis) melalui pendampingan penyusunan paket wisata eco-tainment berbasis kearifan lokal. Pendekatan yang digunakan adalah pendekatan manajerial POAC (Planning, Organizing, Actuating, Controlling), dengan kegiatan utama berupa pelatihan, simulasi, dan evaluasi partisipatif. Hasil kegiatan menunjukkan adanya peningkatan pemahaman peserta terhadap penyusunan paket wisata dari skor rata-rata pre-test sebesar 38 menjadi 78 pada post-test. Kegiatan ini tidak hanya memberikan wawasan baru kepada Pokdarwis, tetapi juga menjadi sarana pemberdayaan masyarakat secara kolaboratif untuk menciptakan model wisata berkelanjutan yang unik dan berbasis lokal. Kata kunci: Desa wisata, eco-tainment, kearifan lokal, Pulau Harapan, Kepulauan Seribu
Assessing the Quality of Public Space for Sustainable Tourism in Sabang City Fachrurrazi, Fachrurrazi; Nabilah
Masyarakat Pariwisata : Journal of Community Services in Tourism Vol. 6 No. 2 (2025)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/mp.v6i2.2240

Abstract

Sabang City recognized as a national strategic tourism area and cruise port in western Indonesia, has significant potential to develop inclusive and sustainable tourism. However, the current condition of its public spaces remains suboptimal. This study aims to assess the quality of public spaces in Sabang based solely on field observations using ten sustainability-based indicators derived from a literature review: accessibility, safety and comfort, cleanliness and maintenance, visual appeal, diversity of functions and facilities, sociocultural value, visitor behavior patterns, economic integration, stakeholder collaboration, and environmental awareness Field observations were conducted across seven public space locations from December 2 to 14, 2024. The findings reveal that collaboration, diversity of functions, and economic integration scored the lowest, with averages below 1.5 on a 4-point scale, while visual and environmental quality emerged as the only indicator with a consistently high score above 3.5. Most other indicators, such as accessibility and safety, remained below 2.5, indicating critical gaps in inclusivity, functionality, and user comfort. These deficiencies are attributed to limited budget allocations and weak inter-agency coordination, as confirmed through supporting interviews with local government officials. The results underscore the need for improved planning, maintenance, and inter-sectoral collaboration to ensure that public spaces can serve as inclusive, multifunctional, and environmentally responsible infrastructure that supports long-term tourism development. This study provides a replicable indicator-based assessment framework and highlights specific areas for policy intervention to enhance the role of public spaces in Sabang’s sustainable tourism strategy.
Pemberdayaan Ekonomi Kreatif Masyarakat Desa Haurwangi melalui Pelatihan Pengolahan Minuman Lokal Iskandar, Ridwan; Wahyuni, Retno Budi; Yasir Mansyur, Nandang Suhada; Syadad Saefullah, Moch. Agus; Rusmana, Odang
Masyarakat Pariwisata : Journal of Community Services in Tourism Vol. 6 No. 2 (2025)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/mp.v6i2.2295

Abstract

The Pokland ecotourism area in Haurwangi Village possesses natural potential that has not been optimally harnessed by community economic empowerment. The local community has not yet been able to optimize local ingredients into products with economic value, resulting in limited participation and benefits from the tourism sector. This community service activity aims to empower the community through training in processing locally sourced beverages, creating new business opportunities and increasing economic value. This study employed a mixed-methods approach with a participatory action research design. Fifteen participants participated in the intensive training. Quantitative data were collected through pre- and post-test questionnaires, analyzed using paired sample t-tests. Qualitative data obtained from observations and in-depth interviews were analyzed thematically. The analysis showed a significant increase in participants' knowledge and skills, namely 76,32%. Not only cognitive and psychomotor aspects were affected, but psychological empowerment also occurred in the form of increased self-efficacy and a shift in mindset toward local ingredients. The formation of business groups and the commitment of ecotourism managers to integrate these products are strong indicators of the program's sustainability. Integrated training with the market has proven effective as a sustainable empowerment model. Collaboration between the community as producers and destination managers as distributors is key to the model's success.

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