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Contact Name
Herman
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herman@soc.uir.ac.id
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+6285355764884
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valuta@journal.uir.ac.id
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Jln.Kaharuddin Nasution. No.113 Marpoyan Damai Pekanbaru
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INDONESIA
VALUTA Jurnal Administrasi Bisnis, Manajemen dan Ekonomi
Published by Universitas Islam Riau
ISSN : 25021419     EISSN : 26226081     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Ilmu Administrasi Bisnis, Ilmu Manajemen Ilmu Ekonomi Akuntansi Pengambilan Keputusan Pemasaran Keuangan
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol. 4 No. 1 (2018): Valuta" : 5 Documents clear
ANALYSIS OF MARKETING MIX: Survey on PT Sinarmuda Setia Pertiwi Pekanbaru Takbir Purbosari; Eka Komalasari
VALUTA Vol. 4 No. 1 (2018): Valuta
Publisher : UIR Press

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Abstract

Sinarmuda Setia Pertiwi Pekanbaru is a company engaged in property developers who directly plunge the spaciousness to do the construction up to sell housing products. Along with the development of modern times and high population growth more and more will demand for homes, with so arose similar companies that have the same profession. The problem is that the company is not yet able to achieve the sales target of housing products because there are still many consumers who canceled the purchase of housing, the higher prices offered for housing products so that many consumers to buy other products, as well as suspected prices of high housing products and quality housing Which is offered is not suitable and not worth the price caused the decline in demand for such housing. The type of research used is the type of quantitative research, namely research that emphasizes the analysis of numerical data (numbers) are processed with statistical methods, so that can be obtained the assessment of each variable. Methods of data collection is done by means of questionnaires (questionnaire), interviews, observation, and documentation. And using the census technique for sampling in 19 respondents. The operational variables of this study are Product, Price, Distribution / Place, Promotion. The results of this study of the four indicators are Good Enough. The author's suggestion is to improve the performance of the marketing department, especially in carrying out its function as the spearhead of a company in marketing the products sold by fixing the four variables that are considered less than the maximum.
PENGARUH PROFITABILITAS, LIKUIDITAS DAN DEVIDEN PER SHARE TERHADAP HARGA SAHAM PADA PERUSAHAAN LQ-45 YANG TERDAFTAR DI BURSA EFEK INDONESIA Halimatussakdiah Halimatussakdiah
VALUTA Vol. 4 No. 1 (2018): Valuta
Publisher : UIR Press

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Abstract

Tujuan penelitian ini adalah memperoleh bukti empiris tentang pengaruh informasi akuntansi berupa rasio profitabilitas yang diwakili oleh retrun on asset dan net profit margin sedangkan rasio likuiditas diwakili oleh current rasio dan deviden per share terhadap harga saham pada perusahaan LQ- 45 yang terdaftar di Bursa Efek Indonesia periode 2007-2010. Penelitian ini menggunakan data sekunder dari Bursa Efek Indonesia dengan populasi adalah kelompok perusahaan LQ-45 yang terdaftar di Bursa Efek Indonesia (BEI) sejumlah 45 perusahaan. metode penelitian sampel adalah Pusposive Sampling, sehingga diperoleh sampel sebanyak 25 perusahaan LQ-45 yang terdaftar di Bursa Efek Indonesia selama periode 2007-2010. Selain itu pengujian hipotesis dalam penelitian ini menggunakan regresi linear berganda dengan bantuan software SPSS versi 17, disamping itu juga melakukan pengujian normalitas dan uji asumsi klasik. Hasil penelitian menunjukan bahwa dalam model penelitian yaitu variabel profitabilitas yang diwakili oleh retrun on asset, variabel likuiditas yang diwakili oleh current rasio dan deviden per share yang berpengaruh signifikan terhadap harga saham. sedangkan variabel profitabilitas yang diwakili oleh net profit margin tidak berpengaruh terhadap nilai harga saham.
ANALYSIS OF SERVICE QUALITY IN PIZZA HUT SUDIRMAN PEKANBARU RIAU Maya Rachman; Indra Safri
VALUTA Vol. 4 No. 1 (2018): Valuta
Publisher : UIR Press

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Abstract

Customer satisfaction is the feeling of pleasure or disappointment of someone who emerges after comparing the performance (result) of the product to the expected performance. Customer satisfaction is influenced by the perception of various qualities, both services and products. One of the factors that determine customer satisfaction is customer perceptions of service quality that focus on five dimensions of service quality, ie Physical Evidence, Reliability, Responsiveness, Assurance and Empathy. One of the restaurant organization that has good customer satisfaction is Pizza Hut Sudirman Pekanbaru Riau. This study aims to determine and analyze how influential customer satisfaction for Pizza Hut retorance on the level of satisfaction perceived by customers who buy or consume pizza Hut Sudirman Pekanbaru Riau. The type of research used is the type of descriptive research, namely the description of the reality that exist in the field. Methods of data collection is done by interview, questionnaire questionnaire s(questionnaire), observation, documentation. And use 3 purposive sampling technique that is for sampling at 7 employees, census technique for sampling at 1 Manager 1 assistant Manager 1 Sift Leader and use isedental sampling for sampling on 30 consumers. The results of the 5 indicators are Very Important. The author's suggestion is to improve the quality of customer satisfaction by fixing the five independent variables that are considered less than the maximum
FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUASAN KONSUMEN DALAM MEMILIH BERBELANJA FASHION (PAKAIAN) PADA ONLINE SHOP LAZADA: Survei Pada Mahasiswa Fisipol Universitas Islam Riau Jum'yah Jum'yah; La Ode Syarfan
VALUTA Vol. 4 No. 1 (2018): Valuta
Publisher : UIR Press

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Abstract

Penelitian ini dilatar belakangi semakin berkembangnya bisnis toko online di indonesia sehingga perusahan-perusahaan toko online harus membuat strategi pemasaran untuk mempertahankan dan meraih pangsa pasar yang lebih tinggi. Untuk memberikan kepuasan pelanggan diperlukan adanya usaha-usaha dari perusahaan toko online dengan memberikan harga yang bersaing dan kualitas pelayanan yang terbaik. Tujuan penelitian ini adalah untuk mengetahui faktor yang mempengaruhi kepuasan konsumen dalam berbelanja online shop pada lazada. Dalam penelitian ini data dikumpulkan melalui metode kuesioner terhadap 100 orang responden konsumen online shop lazada dengan metode purposive sampling untuk mengetahui tanggapan responden terhadap masing-masing variabel. Kemudian dilakukan analisis terhadap data-data yang diperoleh berupa analisis kuantitatif, yaitu penelitian yang menekankan analisis pada data-data numerical (angka) yang diolah dengan metode statistika, sehingga dapat diperoleh hasil penilaian terhadap setiap variabel. Metode pengumpulan data dilakukan dengan cara daftar pertanyaan (kuisioner), observasi, dokumentasi. Hasil penelitian dari seluruh indikator tersebut adalah Baik
THE EFFECT OF WORD OF MOUTH ON CONSUMER PURCHASING DECISIONS AT SHOPEE (ONLINE SHOP) IN PEKANBARU: Survey of 7th Semester Students of Economics Accounting Education, Faculty of Teacher Training and Education, Islamic University of Riau Kiki Joesyiana
VALUTA Vol. 4 No. 1 (2018): Valuta
Publisher : UIR Press

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Abstract

This research was aimed to know, explain and analyze The Effect of Word of Mouth on Consumer Purchasing Decisions Through Shopee Media Online Shop in Pekanbaru, which survey was conducted on 7th semester students of Economics Accounting Education, Faculty of Teacher Training and Education, Islamic University of Riau. This study uses explanatory research withsurvey methodsthrough a quantitative approach. The population in the study is students as consumers who have used Shopee media online shop. It uses data collection methodof census because the number of respondents who are involved is low, which is 78 respondents. The method of data collection used is a questionnaire. Data analysis usesquantitative descriptive withsimple linear regression analysis formula processed using the SPSS 20 program. The results of this study indicate that: there is a significant effect between Word of Mouth on consumer purchasing decisions through Shopee media online shop in Pekanbaru.

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