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Jurnal Pengabdian Kepada Masyarakat Babakti
Published by Universitas Al-Ghifari
ISSN : -     EISSN : 29883741     DOI : https://doi.org/10.53675/babakti.v1i1
Core Subject : Religion, Economy, Humanities, Health, Science, Education, Social, Engineering,
Religion Humanities Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Physics Public Health Social Sciences Transportation Other
Jurnal Pengabdian Kepada Masyarakat (PKM) BABAKTI merupakan jurnal yang mempublikasikan hasil kegiatan pengabdian kepada masyarakat dalam bentuk hasil penelitian, konsep, model maupun implementasinya. Jurnal Pengabdian Kepada Masyarakat (PKM) BABAKTI diterbitkan oleh Lembaga Penelitian dan Pengabdian pada Masyarakat Universitas Al Ghifari. Jurnal Pengabdian Kepada Masyarakat (PKM) BABAKTI terbit 2 kali dalam setahun.
Arjuna Subject : Umum - Umum
Articles 12 Documents
 1   2 
Search results for , issue "Vol 3, No 2 (2023)" : 12 Documents clear
MENINGKATKAN LITERASI DIGITAL MELALUI PELATIHAN MICROSOFT OFFICE: STUDI KASUS SISWA/SISWI MA MAARIF NU CIMANGGU Tasdik, Komarudin
Jurnal Pengabdian Kepada Masyarakat Babakti Vol 3, No 2 (2023)
Publisher : Universitas Al Ghifari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53675/babakti.v3i2.1457

Abstract

In this era of globalization, technology is an inseparable part of society, technology is also an infrastructure in learning activities. In facing the times, education and technology must go hand in hand. Therefore, Microsoft Office training is one of the software that can be used to support education. Microsoft office is a software made by Microsoft and designed to run under the operation of Microsoft Windows. Microsoft Office training provided is Excel, Word, Powerpoint. The purpose is as an activity to practice knowledge that is accepted directly or tangibly in the community. The method is used with lectures and practicums. This program is attended by grade 11 students of MA Maarif NU Cilempuyang. This program is to improve performance. We hope to help participants by providing escorts to find their identity and be able to help in the world of work.
PENINGKATAN EXPOSURE KOPI XYZ MELALUI BUSINESS COACHING zulkifli, ridwan
Jurnal Pengabdian Kepada Masyarakat Babakti Vol 3, No 2 (2023)
Publisher : Universitas Al Ghifari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53675/babakti.v3i2.1735

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) Kopi XYZ menghadapi tantangan utama dalam bidang pemasaran, yaitu belum optimalnya saluran pemasaran digital dan rendahnya brand exposure. Permasalahan ini berdampak signifikan terhadap kinerja bisnis. Program pengabdian ini bertujuan memberikan solusi melalui program business coaching intensif. Metode yang digunakan adalah analisis kualitatif (reduksi data, penyajian data, dan penarikan kesimpulan) yang didahului dengan pengumpulan data primer (in-depth interview, observasi, dan survei konsumen) serta data sekunder (studi literatur). Hasil analisis dan survei menunjukkan bahwa Instagram dan Google menjadi media utama pencarian kedai kopi oleh target konsumen (usia 21-30 tahun), sementara 80,8% responden belum mengetahui Kopi XYZ. Implementasi coaching difokuskan pada optimalisasi saluran pemasaran (Instagram dan website) dan strategi peningkatan exposure melalui digital marketing (Instagram dan Search Engine Advertising). Pencapaian implementasi telah mencapai 80-90%. Melalui program ini, Kopi XYZ diharapkan mampu mengoptimalkan saluran pemasarannya, meningkatkan brand awareness, dan pada akhirnya, meningkatkan penjualan.

Page 2 of 2 | Total Record : 12

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