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Saber: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Published by Sekolah Tinggi Ilmu Kesehatan Ibnu Sina Ajibarang
ISSN : 30252776     EISSN : 3025342X     DOI : 10.59841
Core Subject : Science,
Computer Science & IT
hasil penelitian mengenai Ilmu bidang Teknik Informatika, Sains dan Ilmu Komunikasi, sebagai media bagi para dosen, guru, peneliti dan para praktisi dalam bidang teknologi informasi dari seluruh Indonesia
Arjuna Subject : Ilmu Komputer (semua kategori) - Ilmu Komputer (Lain-Lain)
Articles 205 Documents
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Analisis Peran Komunikasi Dalam Pengaruhnya Terhadap: Kinerja, Produktivitas, Dan Penjualan Azka Rizqon Irawan
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 2 No. 1 (2024): Januari : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v2i1.896

Abstract

In the world of work, communication is at the root of all important aspects inherent in the person of each individual, helping to achieve goals both personally and organizationally. This study was made using literacy study methodology which found that effective communication is associated with increased productivity, better organizational health, and employee satisfaction. Identification of communication styles is also considered to play an important role in building positive interactions with others and play a key role in building personal branding. Good communication can help improve well-being in relationships and play a role in personal and professional growth and success. Case studies also show that clear internal communication positively affects employee performance, while lack of communication can lead to misunderstandings and decrease productivity. In the context of sales, communication in marketing also plays an important role in increasing sales volume by presenting clear and precise information about the product to build consumer trust.
Peran Public Relations Dalam Membangun Citra Positif Produk Sunscreen The Originote Susan Ary Ayu Anjani; Shela Amelia Akhap; Dian Islami; Tria Patrianti
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 2 No. 2 (2024): April : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v2i2.914

Abstract

The Originote provides skincare and beauty products. Starting from moisturizers to sunscreens, The Originote launched several skincare products that caught the public's attention. Until the brand name The Originote became viral on social media because many users felt helped by The Originote products, one of which was sunscreen. A viral video circulating on TikTok social media shows the LAB test results of a sunscreen whose SPF does not match those on the product packaging. The video was made by TikTok content creator @cicikoko_review. However, the video does not tell what brand of sunscreen the SPF does not match. This is what makes netizens and users of The Originote sunscreen products worried and suspect that The Originote is one of those included in sunscreen that has fake SPF. This research aims to find out how the role of Public Relations in building a positive image of The Originote products. In addition, this study will also identify factors that influence public perception after the occurrence of overclaim cases in The Originote sunscreen products. This research uses a literature study method with a qualitative approach. To validate the data, cross-reference analysis was conducted, comparing findings from various sources that were verified for reliability.
Strategi Komunikasi Kepala Bidang Urusan Agama Islam untuk Meningkatkan Kinerja Pegawai Kantor Wilayah Kementerian Agama Provinsi Sumatera Barat Vivi Hadyati; Desi Syafriani
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 2 No. 2 (2024): April : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v2i2.932

Abstract

Communication strategy is a plan in communicating with the aim of achieving a goal. Communication is basically an activity of exchanging ideas or activities or ideas in conveying ideas and the meaning of messages from one party to another. Activities carried out in an agency are always accompanied by the goals that fellow groups want to achieve. This research focuses on answering how the Communication Strategy of the Head of the Islamic Affairs Division to Improve Employee Performance of the Regional Office of the Ministry of Religion of West Sumatra Province. The type of research used is using descriptive qualitative research methods. The data collection techniques used in this study were observation, interview, and documentation techniques. The data analysis techniques that the authors use in this study are data reduction, data presentation and verification/conclusion. The primary data source in the study is the head of the field of Islamic religious affairs of the regional office of the ministry of religion of West Sumatra province and the secondary data in this study are in the form of archives and documentation in the field of religious affairs and communication of the head of the field of Islamic religious affairs of the regional office of the ministry of religion of West Sumatra province. The results obtained are that the strategy used by the head of the field of Islamic religious affairs to improve the performance of employees of the regional office of the ministry of religion of West Sumatra province is the Hafied Cangara communication strategy, which uses the method of selecting and determining communicators, recognizing targets, assessing the objectives of communication messages, and selecting media.
Peran Komunikasi Persuasif Dalam Media Sosial Setya Prihatining Tyas; Nazlah Azzahra; Bernika Meilani Ifada; Noerma Kurnia Fajarwati
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 2 No. 2 (2024): April : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v2i2.956

Abstract

Social Media, as a growing persuasive communication environment, provides space for different types of persuasive communication that influence ideas, perception, and dissemination of information. Social Media, as an online platform with fast messaging speeds, is shaping a new communication landscape. In its development closely linked to communication technologies, social media provided a space for users to share ideas and information, creating virtual communities. Despite providing advantages such as marketing and global interaction, social media has also come under criticism for the spread of false information and negative social phenomena. This study used qualitative analysis method with primary data obtained from textbooks, journals, and documents, while secondary data were analyzed through content analysis. Social Media is becoming an important tool in the context of politics, by influencing digital literacy, political education, public opinion, raising support, and developing political communication skills. In terms of information dissemination, persuasive communication on social media can shape opinions through social campaigns and persuasive messages. social media has changed the way we communicate, shape opinions, and influence behavior. Persuasive communication plays a central role in shaping collective narratives, influencing ideas, and driving action. In the complexities of social media, managing persuasive communication ethically is key to achieving positive impact.
Telaah Diksi Dan Gaya Bahasa Pada Lirik Lagu Sang Dewi Ary Rianto Dan Lyodra Ginting Lapina Lena; Della Meira; Ilham Arifin; Noerma Kurnia Fajarwati
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 2 No. 2 (2024): April : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v2i2.957

Abstract

The study of diction and style of language in the lyrics of the song Sang Dewi by an Indonesian singer named Lyodra Ginting is the focus of this research. This topic was chosen based on the linguistic elements in the song lyrics. To identify these linguistic elements, this study employs a descriptive qualitative research method based on library sources in the form of research object data, namely the lyrics of the song Sang Dewi, which can be accessed through official digital platforms such as Spotify, and several references in the form of books accessed online and journals whose topic of discussion is similar to this research. Language elements include the style of language and diction used in the lyrics of the song Sang Dewi. The findings of this study are the concluding meanings of the diction and style of language used in the song Sang Dewi.
Interaksi Komunikasi Hoax Di Media Sosial Serta Antisipasinya Muhammad Salim Albana; Alif Dava Mahesa; Indriani Putri; Noerma Kurnia Fajarwati
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 2 No. 2 (2024): April : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v2i2.958

Abstract

This study aims to get an overview of the interaction of hoax communication on social media and how to anticipate it. This study uses a qualitative method with a case study approach, by comparing three different hoax cases that are popular in Indonesian society, namely hoaxes about the government of President Jokowi, hoaxes about the Governor of DKI Jakarta Ahok, and hoaxes about the Covid-19 pandemic. The data used in this study come from various sources, such as social media, mass media, reports, documents, or interviews. The collected data were then analyzed using content analysis, discourse analysis, or narrative analysis techniques, according to the type and nature of the data. The results of this study show that the interaction of hoax communication on social media is a complex, dynamic, and multidimensional communication process, involving various parties, factors, and impacts. This study also shows that the anticipation of hoaxes on social media is a comprehensive, collaborative, and coordinated effort, involving various parties, approaches, and strategies. This study contributes to the development of communication science, benefits for communication practitioners, and input for related parties, in dealing with and overcoming hoaxes on social media.
Strategi Terbuka Al Haris Terkait HT Sebagai Komunikasi Pemilu Dengan Bupati-Wali Kota Anasya Maulikha Rahma; Fransiska Arta Sihotang; Mirna Amelia Dewi; Noerma Kurnia Fajarwati
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 2 No. 2 (2024): April : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v2i2.959

Abstract

This research analyzes the open strategy implemented by Al Haris regarding social media (HT) in the context of political communication in the Regional Elections (Pemilu) with the Mayor. The focus is on how Al Haris utilizes social media, especially HT, to strengthen his political campaign in facing the Regional Elections. The main objective of this research is to understand how Al Haris’s use of HT affects his political communication and how it impacts public support and perceptions of him as a candidate. Qualitative methods are used in this research, involving the analysis of HT content posted by Al Haris and public responses and interactions towards it. The data used include HT posts, comments, and reactions from the public, as well as opinion surveys conducted regarding perceptions of Al Haris. The conclusion of this research highlights that Al Haris’s use of HT plays a role in building his political image, expanding the reach of his political messages, and increasing interaction with voters.
Dampak Komunikasi Terhadap Psikologi Maulana Yusuf; Leo Feni Agustina; Deden Deden; Noerma Kurnia Fajarwati
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 2 No. 2 (2024): April : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v2i2.960

Abstract

In the current digital era, communication has become an integral element in daily life, with significant impacts on individual psychology. This research aims to examine the impact of communication on individual psychology, particularly in the context of information technology and social media. The research method employed is a literature analysis involving a study of various articles, books, and scholarly journals related to the topic. The analysis results indicate that communication through information technology and social media has a complex influence on individual psychology. It is found that the use of social media can affect self-esteem, self-image, anxiety, and emotional well-being. Additionally, there are also negative impacts such as addiction, depression, and sleep disturbances associated with intensive communication patterns via social media. However, the research also highlights the positive potential of digital communication in facilitating social support, expanding social networks, and enhancing individual psychological well-being.
Real Or Fake: Perspektif Mengenai Telur Setelah Adanya Berita Hoax Ninda Ela Putri; Noerma Kurnia Fajarwati
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 2 No. 2 (2024): April : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v2i2.962

Abstract

Information nowadays is easy to obtain because it is so easy Accessing. People are flooded with information from everywhere and from every medium. But this should be a very significant event. Because, The more information there is, the more it can be, the truth and the certainty. The public can freely express opinions and even share that message They can be to many people, whether the message is true or not. It is Causes deliberate and intentional conflict between individuals or groups Make false news to provoke. This work raises the subject of issues Hoax news circulating in society is commonly referred to asa hoax. Hoax moment It's become a very famous phenomenon these days. All kinds Information can easily be encountered without being researched. In this case The author has finally taken up a rather alarming issue of "fake eggs." Writer Creating a narrative of fact and fiction, choosing to play it in reality or not in space The scope of the communication process with audiences presented through installation artwork.
Pengaruh Green Advertising Versi #BBOB Dan Green Brand Image Terhadap User Attitudes Shakila Mutiara Asthi Sepnita Asyril; Sarah Samaria
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 2 No. 2 (2024): April : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v2i2.966

Abstract

The rise of eco-friendly products, makes advertising connected with protection efforts. One of the pioneer companies in green marketing to socialize zero waste is The Body Shop Indonesia. The Body Shop often emphasizes the attitudes of social values ​​and concern for the environment and then issues a campaign and advertisement which is often called Bring Back Our Bottles (BBOB). The purpose of this study was to determine the effect of green advertising version of #BBOB and green brand image on user attitude at The Body Shop Indonesia. Using a quantitative method by distributing questionnaires to 100 respondents with non-probability sampling. This study uses the S-O-R (Stimulus -Organism - Response) theory which is in accordance with the research phenomenon. The results show that green advertising and green brand image affect user attitudes in the bring back our bottles ad from The Body Shop Indonesia. Based on the results of research that has been tested using SPSS software through various tests and using the S-O-R theory it can be concluded that there is an influence of green advertising and green brand image which can be the latest innovation in developing marketing ideas so that they can influence user attitudes at The Body Shop Indonesia in a bring back our bottles advertisement.

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