Saber: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
hasil penelitian mengenai Ilmu bidang Teknik Informatika, Sains dan Ilmu Komunikasi, sebagai media bagi para dosen, guru, peneliti dan para praktisi dalam bidang teknologi informasi dari seluruh Indonesia
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205 Documents
<![CDATA[Pemanfaatan Instagram Dalam Membangun Citra Positif Bank Jogja ]]>
<![CDATA[Abed Nego Putra Pratama]]>
<![CDATA[ SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 2 No. 2 (2024): April : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi ]]>
Publisher : <![CDATA[STIKes Ibnu Sina Ajibarang ]]>
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DOI: 10.59841/saber.v2i2.991
<![CDATA[The development of technology has resulted in more and more social media platforms appearing that can be used with various functions. Instagram is a social media application that is very popular with Indonesian people. Instagram is the application with the most users in Indonesia which is not only used as a means of entertainment, but Instagram can also be used to build branding for a company, such as Bank Jogja. The Instagram application is used by Bank Jogja to build a positive image with the name Instagram @bprbankjogja. This research aims to determine the use of Instagram in building a positive image of Bank Jogja. The method used in this research is descriptive qualitative with a case study approach with PII analysis. The analysis is divided into three stages, namely preparation, implementation and impact. The subject in this research is Bank Jogja's Instagram @bprbankjogja. The data collection techniques used in this research were observation and interviews. In achieving success in maintaining the positive image of Bank Jogja, currently using Instagram @bprbankjogja, the impact is quite large in disseminating information so that it can cover all groups. Judging from @bprbankjogja's Instagram content about products that are one of the attractions of society by offering this convenience, this has a big impact on society.]]>
<![CDATA[Kampanye Public Relations Bravetogether Komunitas Universitas Indonesia Sehat Mental Mengenai Perubahan Stigma Kesehatan Mental Remaja Indonesia: Studi Deskriptif Pada Komunitas Remaja Universitas Indonesia Sehat Mental ]]>
<![CDATA[Della Fitria]]>;
<![CDATA[Syifa Astasia Utari]]>
<![CDATA[ SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 2 No. 2 (2024): April : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi ]]>
Publisher : <![CDATA[STIKes Ibnu Sina Ajibarang ]]>
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DOI: 10.59841/saber.v2i2.994
<![CDATA[Mental health is a person's mental condition, mental health disorders can be prevented through preventive movements, including the distribution of public knowledge and awareness regarding mental health through campaigns. The UISM community held a campaign in collaboration with the beauty brand Maybelline regarding mental health. This research discusses the #BraveTogether Public Relations Campaign of the Mentally Healthy University of Indonesia community regarding changes in the mental health stigma of Indonesian teenagers. The aim of holding this mental health campaign activity is to find out the campaign activities implemented by the UISM community in changing the mental health stigma of Indonesian teenagers, to find out what communication channels are used to carry out #BraveTogether Public Relations Campaign activities, to find out the results obtained in the Public Relations Campaign #BraveTogether. This research method uses a qualitative method with a descriptive research type, with interview data collection techniques. The results of the research show that the mentally healthy University of Indonesia community implemented the #BraveTogether public relations campaign, the mentally healthy University of Indonesia community in changing the mental health stigma of Indonesian teenagers, in carrying out its activities used the concept of a public relations campaign whose dimensions contained message content, message structure and audience response. Another thing used in this research is the theory of public relations campaign objectives which contains stages to make the target public think, determine attitudes and act in accordance with their wishes. The communication channels used were mass media, social media and face-to-face, the results obtained were to answer several research objectives to determine the mental health conditions of Indonesian teenagers and the enthusiasm of the people who participated in the #BraveTogether campaign activities.]]>
<![CDATA[Bentuk Representasi Diri Fashion Stylist Pada Media Sosial Instagram ]]>
<![CDATA[Janna Panayanti]]>;
<![CDATA[Hendri Prasetyo]]>;
<![CDATA[Yunita Sari]]>;
<![CDATA[Yubali Ani]]>
<![CDATA[ SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 2 No. 2 (2024): April : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi ]]>
Publisher : <![CDATA[STIKes Ibnu Sina Ajibarang ]]>
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DOI: 10.59841/saber.v2i2.995
<![CDATA[The aim of this research is to present a form of self-representation of a fashion stylist through the social media Instagram. This research uses a qualitative approach with phenomenological methods. Data collection was carried out by observing the four fashion stylists on Instagram social media. The research results show: The form of self-representation of a fashion stylist on Instagram social media must pay attention to: 1) The strategies used in self-presentation, namely Ingratiation and Self-Promotion; 2) The form of the upload that is uploaded displays the impression as expected; 3) Fashion stylists also control every upload they make on their social media, especially those related to their profession as a fashion stylist, and 4) Efforts to build their own identity.]]>
<![CDATA[Pengaruh Humas Pemerintah Dalam Program Rumah Umum Tidak Layak Huni Terhadap Citra Pemerintah ]]>
<![CDATA[Nabilah Puteri Azzahra]]>;
<![CDATA[Sa’adiyah El Adwiyah]]>;
<![CDATA[Nani Nurani Muksin]]>
<![CDATA[ SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 2 No. 2 (2024): April : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi ]]>
Publisher : <![CDATA[STIKes Ibnu Sina Ajibarang ]]>
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DOI: 10.59841/saber.v2i2.998
<![CDATA[Based on development priorities, the city government repairs uninhabitable houses into habitable houses for people who cannot meet the physical needs of habitable houses in their socio-economic environment. So, the South Tangerang City Government is implementing a program to build Uninhabitable Public Houses (RUTLH). This research aims to determine how much influence government public relations has in the RUTLH development program on the image of the South Tangerang City government. The main theory used in this research is the government public relations theory according to Cutlip, Center and Broom (2015:5-6), then the South Tangerang City Government Image theory according to Kanaidi (2010:33). The data collection technique was carried out by distributing questionnaires to 40 respondents who had been counted. Sampling used the Stratifight Random Sampling Technique. This research is shown by the average value of respondents' answers for variable (X) of 3.27, this value is classified as high (Agree) and the average value of respondents' answers to variable (Y) is 3.14 which is also predominantly high (Agree). The considerable influence of Government Public Relations and the Image of the South Tangerang City Government can also be seen from the (R) correlation value of 0.759 which is said to be high or strong and the R Square value of 0.576 or 57.6% is influential while the remaining 42.4% is influenced by other things. .]]>
<![CDATA[Pengaruh Konten Instagram Aqua Terhadap Brand Image : Survei Pada Followers Instagram @sehataqua ]]>
<![CDATA[Fadillah Aulia Latief Sultoni]]>;
<![CDATA[Oktaviana Purnamasari]]>
<![CDATA[ SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 2 No. 2 (2024): April : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi ]]>
Publisher : <![CDATA[STIKes Ibnu Sina Ajibarang ]]>
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DOI: 10.59841/saber.v2i2.999
<![CDATA[Nowadays, marketing is a systematic point that is very important for the success of a business in a company and also a company because of the increasingly fierce competition. The local brand of quality mineral water and also has a brandimage that is already embedded in the minds of consumers is Aqua. Brand image plays an important role in shaping brand image in the eyes of consumers and can influence the extent to which customers trust, recognize, and choose brands among their competitors. Instagram plays an important role in shaping brand image for businesses and brands. By using this platform to share creative, inspiring, and relevant content, companies can form an image on the brand that is positive and attractive to a wide audience or audience. The existence of this research has the aim of knowing how strong the influence of Aqua's Instagram content on brand image. The theory used in this research is Instagram content which consists of follow, like, comment, caption. Then next is the Brand Image theory which consists of the strength of brand association, the superiority of brand association, and the uniqueness of brand association on variables. The approach in this study is a quantitative approach with a survey method conducted on 79 respondents of @sehataqua Instagram followers, with sampling techniques using simple random sampling method. The results in the study indicate a fairly high influence, which is spelled out by the amount of 61% of Aqua's Instagram content on Brand image. While the remaining 39% is influenced by variables not examined in this study.]]>
<![CDATA[Analisis Sentimen Pada Pembatalan Tuan Rumah Indonesia Di Piala Dunia U-20 Menggunakan Fasttext Embeddings Dan Algoritma Recurrent Neural Network ]]>
<![CDATA[Aan Evian Nanda]]>;
<![CDATA[Andreas Nugroho Sihananto]]>;
<![CDATA[Agung Mustika Rizki]]>
<![CDATA[ SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 2 No. 2 (2024): April : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi ]]>
Publisher : <![CDATA[STIKes Ibnu Sina Ajibarang ]]>
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DOI: 10.59841/saber.v2i2.1000
<![CDATA[Indonesia's golden opportunity to take part in a world-class soccer competition at the U-20 World Cup competition was wiped out, as FIFA gave the decision to revoke Indonesia's status as host of the U-20 World Cup. Indonesian netizens who felt disappointed expressed their opinions and trended on social media Twitter. This research focuses on sentiment analysis of tweets using a combination of FastText embeddings method for word vectorization and using LSTM type RNN algorithm for sentiment classification. The dataset used totals 9,645 data consisting of 4,141 positive data and 5,504 negative data taken from March 29, 2023 to April 05, 2023. The test results on the LSTM model provide the best performance with an accuracy value of 74.92%, precision 74.74%, recall 74.92%, and f1-score 74.78%. The conclusion of this research is that the majority of datasets have negative sentiments, which means that people are more likely to give negative opinions than to provide support to Indonesian football which is experiencing problems. It is hoped that with this conclusion in the future people will better control their opinions and provide positive opinions when Indonesia is experiencing problems.]]>
<![CDATA[Strategi Program Hafiz Indonesia 2023 Di RCTI Dalam Memotivasi Peserta Menghafal Al-Quran ]]>
<![CDATA[Audi Rizki Pangestu]]>;
<![CDATA[Amin Shabana]]>
<![CDATA[ SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 2 No. 2 (2024): April : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi ]]>
Publisher : <![CDATA[STIKes Ibnu Sina Ajibarang ]]>
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DOI: 10.59841/saber.v2i2.1005
<![CDATA[This thesis discusses the strategies carried out by the Indonesian Hafiz team at RCTI in motivating children to memorize the Al-Quran through television programs. The aim of this research is to analyze the planning, production, execution, evaluation and rating of the Hafiz Indonesia program and its relationship with children's motivation in memorizing the Al-Quran. The research method used is qualitative research with a descriptive approach. Data was collected through interviews with informants involved in the production of the Hafiz Indonesia program. The research results show that planning for the Hafiz Indonesia program was carried out by identifying the target audience and setting clear goals. Program production involves camera setup, lighting, sound, and coordination of actors or program participants. Program execution is carried out through promotions in TV advertising slots, social media, and direct information via WhatsApp groups. Program evaluation and monitoring is carried out regularly to monitor the quality of the content, community response and the resulting social impact. Program ratings are an indicator of public interest in this program. The conclusion of this research is that the strategy carried out by the Hafiz Indonesia team in motivating children to memorize the Al-Quran through television programs has proven to be effective. Good planning, efficient production, proper execution, regular evaluation, and close supervision are important factors in achieving these goals. The Hafiz Indonesia program is able to create a positive impact in society by increasing interest and understanding of the Al-Quran and strengthening religious deepening]]>
<![CDATA[Motif Phubbing Mempengaruhi Hubungan Sosial di Kalangan Mahasiswa ]]>
<![CDATA[Farhan Alzikri]]>;
<![CDATA[Tessa Shasrini]]>
<![CDATA[ SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 2 No. 2 (2024): April : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi ]]>
Publisher : <![CDATA[STIKes Ibnu Sina Ajibarang ]]>
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DOI: 10.59841/saber.v2i2.1008
<![CDATA[This research is entitled "Phubbing Motives Influence Social Relations Among Students". This research aims to determine the motives for phubbing influencing social relations among students at the Islamic University of Riau, Pekanbaru City, the causes of students doing phubbing. The method used in this research is a qualitative method with a descriptive approach. The subjects in this research were teenagers who carried out phubbing in the Riau Islamic University campus area. In the research there were 5 teenagers who carried out phubbing who became informants. The results of this research show that there are 2 motives for phubbing, the first is because of motive, namely a feeling of not being appreciated, boredom, and uncomfortable. The second in order motive is to entertain oneself, obtain information, social needs. In this activity there are causes for phubbing, namely reflex actions and following people around.]]>
<![CDATA[Implementasi Algoritma Greedy Dalam Penukaran Uang Di Alfamart Di Kota Dan Algoritma String Matching Untuk Pencarian Cabang Alfamart Di Kota-Kota Di Indonesia ]]>
<![CDATA[Tasya Apriliani]]>;
<![CDATA[Athay Setya Dwi Putri]]>;
<![CDATA[Jovanka Feranita]]>;
<![CDATA[Meisya Pradana Mentari]]>
<![CDATA[ SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 2 No. 2 (2024): April : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi ]]>
Publisher : <![CDATA[STIKes Ibnu Sina Ajibarang ]]>
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DOI: 10.59841/saber.v2i2.1060
<![CDATA[Algoritma Greedy dan algoritma pencocokan string (string matching) adalah dua pendekatan penting dalam komputasi yang memiliki aplikasi luas dalam pemrosesan teks dan optimasi. Dalam penelitian ini, kami menjelaskan konsep, sejarah, dan penerapan kedua algoritma tersebut. Algoritma Greedy memilih solusi terbaik pada setiap langkah dengan harapan mencapai solusi global yang optimal, sedangkan algoritma pencocokan string digunakan untuk mencari kemunculan suatu pola dalam teks dengan efisien. Kami mengevaluasi implementasi algoritma Greedy dalam penukaran uang di Alfamart dan algoritma pencocokan string untuk pencarian cabang Alfamart di berbagai kota di Indonesia. Metode penelitian dievaluasi berdasarkan kelengkapan, optimalitas, dan kompleksitas waktu. Hasil menunjukkan bahwa implementasi algoritma Greedy efisien dalam mengelola proses penukaran uang dengan waktu eksekusi yang stabil. Sementara itu, algoritma pencocokan string menawarkan kemampuan untuk mencari cabang Alfamart dengan cepat dan efisien meskipun menunjukkan variasi dalam kinerjanya. Kesimpulannya, kedua algoritma ini memiliki potensi besar untuk meningkatkan efisiensi operasional dan kenyamanan pengguna dalam hal penukaran uang dan pencarian cabang minimarket. Studi ini memberikan kontribusi penting dalam memahami dan menerapkan algoritma Greedy dan pencocokan string dalam kasus nyata, dengan implikasi untuk pengembangan solusi yang lebih efisien dan optimal di masa depan.]]>
<![CDATA[Pengaruh Kampanye Public Relations #Generasikulit Sehat Terhadap Brand Image Npure (Survei Terhadap Followers Instagram @Npureofficial) ]]>
<![CDATA[Dinda Putri Yulianti]]>;
<![CDATA[Nani Nurani Muksin]]>
<![CDATA[ SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 2 No. 2 (2024): April : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi ]]>
Publisher : <![CDATA[STIKes Ibnu Sina Ajibarang ]]>
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DOI: 10.59841/saber.v2i2.1067
<![CDATA[The rise of the new cosmetics industry with various levels of companies has an impact on the number of cosmetics lovers and users in Indonesia. In this case, the company must form and improve its brand image to differentiate the company from its competitors. As a local beauty brand, Npure is campaigning #SehatSkinGeneration which is uploaded via Instagram with the hope that there will be new generations who will speak up and care about the process towards healthy skin for both men and women and of all age groups. This research was conducted to measure how much influence the #SehatSkinGeneration campaign has on the Npure Brand Image. The theories used in this research are Public Relations Campaign theory (Newsom, Scoot, & Turk (1997:475) (in Ruslan, 2021:96) and Brand Image theory (Kotler Keller, 2013). The approach in this research uses quantitative methods. survey by distributing questionnaires to 78 samples that have been determined using the Solvin formula calculation with sampling using random sampling The influence of the public relations campaign on brand image is 64.6%, this figure means that the influence of the two variables is high, while the remaining 35.6% is influenced by other factors outside the research variables. By proving the existence of an influence, the results of the hypothesis test are 20.005 > 1.665, then Ho is rejected and H1 is accepted, which means the regression coefficient is significant, namely that there is an influence between the Public Relations Campaign and Brand Image Npure.]]>
