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Saber: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Published by Sekolah Tinggi Ilmu Kesehatan Ibnu Sina Ajibarang
ISSN : 30252776     EISSN : 3025342X     DOI : 10.59841
Core Subject : Science,
Computer Science & IT
hasil penelitian mengenai Ilmu bidang Teknik Informatika, Sains dan Ilmu Komunikasi, sebagai media bagi para dosen, guru, peneliti dan para praktisi dalam bidang teknologi informasi dari seluruh Indonesia
Arjuna Subject : Ilmu Komputer (semua kategori) - Ilmu Komputer (Lain-Lain)
Articles 205 Documents
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Pesan Komunikasi Produksi Program Berita Di TVMu Natasya Amelia Putri; Makroen Sanjaya
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 2 No. 2 (2024): April : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v2i2.973

Abstract

Messages are one of the elements in the communication system from the source or communicator to the communicant, which, among other things, can be conveyed through news on television. The effectiveness of delivering communication messages in the form of news via television is largely determined by the message packaging strategy. This research aims to determine the communication messages conveyed through the production process in news on TVMu. This research uses Alex Sobur's message delivery theory. Using the case study method, the research explains how the news packaging process is carried out sequentially according to existing procedures. As a result, it is known that the overall news production process on TVMu has conveyed communication messages starting from the pre-production process, production to post-production.
Pengaruh Brand Ambassador Refal Hady Terhadap Brand Image Avoskin Maya Rosmita; Velda Ardia
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 2 No. 2 (2024): April : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v2i2.975

Abstract

This research is motivated by the existence of market growth that offers several products on the market to meet the requirements to meet consumer expectations. Intense competition requires companies to be creative by maximizing the existence of brand ambassadors. The compatibility between the brand and the brand ambassador is very important to support brand communication which in turn can form a good brand image. One of the local skincare brands is Avoskin by collaborating with Refal Hady as the brand ambassador. The purpose of this research 1). Knowing the brand ambassador Refal Hady on Instagram followers @avoskinbeauty. 2). Find out the brand image of Avoskin on Instagram followers @avoskinbeauty. 3). Measuring the influence of brand ambassador Refal Hady on Avoskin's brand image. The theory used in this study is the brand ambassador theory (Transparency, Appropriateness, Credibility and Attractiveness) and brand image theory (Strength, Uniqueness and Profits). This study used a quantitative approach with a survey method, distributing questionnaires to 83 respondents. The results of this study indicate that 1). Brand ambassadors have an average yield of 3.36 with agreement. 2). Brand Image has an average yield of 3.40 with agreement. 3). Brand ambassadors have an influence on brand image of 51.1%, while the other 48.9% comes from other factors outside the research variables.
Aktivitas Humas Pemerintah Kota Tangerang Selatan Dalam Program Tempat Pembuangan Sampah Reduce, Reuse, Recyle (3R) Ghaly Rakha Surya; Winda Dwi Astuti Zebua
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 2 No. 2 (2024): April : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v2i2.978

Abstract

South Tangerang City Government (Tangsel) is one of the regions in Banten Province, Indonesia, which has been experiencing rapid growth in recent decades. High population growth and urbanization have brought various challenges especially in waste management. Tangsel, like many other cities around the world, is faced with serious problems related to increasing waste volumes and the negative environmental impacts caused by irregular waste disposal. Public Relations activities are organizing reciprocal communication (two ways communications) between a company or an institution and the public which aims to create mutual understanding and support for the achievement of certain goals, policies, activities, production of goods or services and so on for the progress of the company or a positive image for the institution concerned, according to The British Institute Of Public Relations quoted by Ruslan (2020: 16) Public Relations activities in this study. Researchers use qualitative methods, qualitative methods are research that utilizes descriptive data in the form of written or spoken words from people and sources that can be observed. descriptive research type is a research method that utilizes qualitative data in the form of oral written words from people and actors that can be observed and described descriptively. This type of descriptive In the form of written or spoken words from people and sources that can be observed. descriptive research is a research method that utilizes qualitative data in the form of oral written words from people and actors that can be observed and described descriptively. This type of descriptive research is often used to analyze social phenomena or conditions.1. Public Relations Activities of the South Tangerang City Government in Efforts to Instill Awareness and Confidence in the Community stage in the waste management campaign program. Government Public Relations formed a team and assigned it to conduct periodic direct observations throughout the South Tangerang area besides coordinating with all stakeholders such as community leaders, academics, environmental experts, non-governmental organizations and the general public
Pengaruh Cyber Public Relations Pada Event Festival Jajanan Bango 2022 Terhadap Brand Image Bango : Survei Pada Pengikut Akun Instagram @bangowarisankuliner Fathur Rodzi Firmanto; Winda Dwi Astuti Zebua
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 2 No. 2 (2024): April : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v2i2.980

Abstract

In this era of globalization, rapid development of information technology and digitalization, the role of Cyber Public Relations in influencing brand image has become crucial to the success of companies. In this context, "Bango," a well-known seasoning brand among Indonesians, has utilized Cyber Public Relations strategies to promote and publicize the Bango Jajanan Festival Event. The approach taken in this research is to use a quantitative approach to measure the influence of cyber public relations on Instagram on Bango's brand image. Using a quantitative approach, it is necessary to conduct a survey research method. Based on the results of research and data analysis, it can be seen that this study uses two variables consisting of independent variables (X), namely Cyber Public Relations in publicizing the 2022 Bango Snack Festival Event on the dependent variable (Y), namely Bango Brand Image. From the results of this study, the t_hitung value is 12.378 > 2.628 t_table, so H_o is rejected and H_a. So that the results show that there is a significant influence between the influence of Cyber Public Relations on Brand Image. In addition, based on the correlation value R, it shows that the influence of Cyber Public Relations (X) in publicizing the 2022 Bango Snack Festival Event on Bango's Brand Image (Y) has a positive, strong, and high effect by obtaining an R value of 0.681. While the R_Square number is 0.463. The R_square number is also known as the coefficient of determination, the amount of determination is 0.463 or equal to 46.3%, this figure means that 46.3% of Cyber Public Relations in publicizing the 2022 Bango Snack Festival Event affects Bango's Brand Image. While the remaining 53.7% is influenced by other variables not mentioned in this study.
Pengaruh Brand Activation Pada Produk Y.O.U Beauty Terhadap Loyalitas Konsumen Rai Sara Purnama Sari; Velda Ardia
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 2 No. 2 (2024): April : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v2i2.983

Abstract

In attracting consumers, every company has various strategies, one of which is to carry out Brand Activation or activities carried out by a brand to change the image or increase sales of a company. One of the beauty brands that does brand activation is YOU Beauty. Related to this, the aim of this research is to find out how much influence brand activation has on YOU Beauty products on followers of the Instagram account @youbeauty.idn, consumer loyalty on followers of the Instagram account @youbeauty.idn, the influence of YOU Beauty brand activation on consumer loyalty. The theory used by Brand Activation is Direct Marketing Activation, Social Media Activation, Promotion Activation, Marketing Event Activation, dan Sponsorship Activation, and Consumer Loyalty includes cognitive, affective, and cognative. The approach in this research is quantitative with an explanatory survey method. The data collection technique was carried out by distributing questionnaires which were given to 81 respondents to followers of the Instagram account @youbeuaty.idn. Sampling using probability sampling technique. Questionnaire collection method used is random sampling. The results of this study indicate that the effect of Brand Activation YOU Beauty as a whole responds well (agree), and the effect of Brand Activation on Consumer Loyalty as a whole responds well (agree) to all variable statements X and Y in the research questionnaire, and the magnitude of Brand influence Activation of YOU Beauty products has an adequate and moderate relationship of 0.575 to Consumer Loyalty of Instagram followers @youbeauty.idn with the percentage of brand activation influencing consumer loyality of 33.1% and while the remaining 66.9% is influenced by other factors.
Peranan Konten Podcast Di Channel Deddy Corbuzier Terhadap Perilaku Subscriber: Studi Kasus Episode “Brigadir A.B.C.D.E...Z Dan Terong Belanda..–Kak Onyot Misfa Aenunnuri; Renty Yuniarti
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 2 No. 2 (2024): April : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v2i2.984

Abstract

In recent years, podcasts have become a type of content that is popular with many YouTube users. Deddy Corbuzier is a public figure and also the owner of a well-known YouTube channel which provides podcast content for his followers. Deddy Corbuzier's podcast content entitled SOMASI (Stand On Mic Take It Easy) presents standup comedians as guest stars to convey people's complaints about government policies which are packaged casually and funny so that they are easy for subscribers to understand. In this context, content that discusses government policy is predicted to influence a certain point of view for the audience so that in the current research context the focus and aim is to determine the influence of the role of podcast content on Deddy Corbuzier's channel on subscriber behavior in determining the pros and cons of government policy. This research uses a quantitative approach using descriptive methods used in the current study. Data collection techniques are carried out online with the help of Google Forms while data management techniques use Validity Tests and Reliability Tests while data analysis will be carried out using simple Linear Analysis techniques using IBM SPSS 26 software. The results of this research prove that the Ha hypothesis is accepted and Ho is rejected in the current research context. In other words, there is an influence on the role of podcast content on Deddy Corbuzier's channel on subscriber behavior in determining the pros and cons of government policy
Pelibatan Audiens Generasi Milenial Pada Program “Netizen Bertanya Ustad Menjawab”Di Televisi Muhammadiyah Nabila Putri Falaqiah; Makroen Sanjaya
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 2 No. 2 (2024): April : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v2i2.985

Abstract

Audiences are the main consideration in the production of a TV program, and play a major role in determining the script that will be made. The "Netizen Bertanya Ustad Menjawab" program involves the audience to participate by sending questions in the form of videos which will later be aired during the broadcast. The purpose of this research is to find out the involvement of millennial generation audiences in the "Netizen Bertanya Ustad Menjawab" program and also want to know the stages of production implementation in the "Netizen Bertanya Ustad Menjawab" program. This research uses audience theory, using a qualitative approach, and descriptive methods. Data collection techniques were carried out through observation, documentation, and in-depth interviews. The results of this study indicate that the program "Netizen Bertanya Ustad Menjawab" can be a place to interact with the audience or TVMu viewers so that the audience knows more about religion from the perspective of Muhammadiyah and adjusted by Tarjih Muhammadiyah. The production process of the Netizen Bertanya Ustad Menjawab event program is carried out by tapping or recording, which means it is not broadcast live. By involving the millennial generation audience in the event program, it can be an attraction in itself for the event program because it shows a video of the audience while giving questions submitted to the ustad who is broadcasting at that time.
Pengaruh Celebrity Endorser Nadira Alaydrus Terhadap Keputusan Pembelian Luxcrime Nadhya Salwa Nur Arraafi’a; Velda Ardia
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 2 No. 2 (2024): April : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v2i2.986

Abstract

Celebrity Endorser is an advertising star who is expected to be able to promote a product so that consumers are interested. The use of celebrities as endorsers is expected to attract the attention of consumers and influence their purchasing decision-making process for a product. The purpose of this study 1). knowing celebrity endorser Nadira Alaydrus on Luxcrime cosmetic products, 2). knowing consumer purchasing decisions on Luxcrime cosmetic products, 3). measures how much influence celebrity endorser Nadira Alaydrus has on Luxcrime purchase decisions. The approach in research is survey. The collection technique was carried out to 84 respondents on the followers of the Instagram account @luxcrime_id. Sampling method using probalilty sampling technique. The method of taking the questionnaire used is random sampling. The results of this study showed that Celebrity Endorser Nadira Alaydrus influences the decision to purchase Luxcrime.
Pola Penyusunan Pesan Kebijakan Pemerintah Dalam Membangun Citra Direktorat Jenderal Perhubungan Laut : Studi Deskriptif Pada Instagram @djplkemenhub151 Shaila Annisa Yahya; Tria Patrianti
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 2 No. 2 (2024): April : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v2i2.988

Abstract

Government content is not trusted by the public and is boring. Policies on government social media are not well socialized. This phenomenon makes the Directorate General of Sea Transportation's public relations adapt the trend for publishing policy message information. The aim of this research is to determine the pattern of preparing government policy messages in building the image of the Directorate General of Sea Transportation. The theory used in this research is message structuring theory. The theory consists of attention, need, satisfaction, visualization, action. This research use desciptive qualitative approach. Data collection techniques were carried out using in-depth interviews and documentation methods. In testing the validity of the data, a source triangulation test was carried out using in-depth interview techniques. The results of this research are that the pattern of preparing government policy messages on Instagram @djplkemenhub151 is quite good. This can be seen from the message preparation process carried out by the public relations team. The attention stage is found by determining the agenda setting, determining the type of Indonesian and English, the language is semi-formal, the factor that influences the message to attract attention is the trend. The need stage is carried out with research. determine the actual topic that is used as a message, and look for references in online media. The satisfaction stage is obtained by selecting the right visuals. The visualization stage was obtained through determining the visual characteristics of the bombang icon and determining the turquoise green display color. The action stage is that the public relations team carries out preparations and team discussions to compose the message. The interaction that is built is carried out by responding quickly and responsively to the hotline service or replying to comments. The conclusion from this research is that a good message structuring pattern can build a positive image of the Directorate General of Sea Transportation.
Efektivitas Penggunaan Integrated Library System (Inlislite) Dinas Kearsipan Dan Perpustakaan Provinsi Sumatera Barat Menggunakan Human Organization Technology (HOT) Fit Model Puji Mori; Gustina Erlianti
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 2 No. 2 (2024): April : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v2i2.989

Abstract

The aim of this research is to describe the effectiveness of using INLISLite for the West Sumatra Province Archives and Library Service using the Human Organization Technology (HOT) Fit Model. This research is quantitative research with descriptive methods. The population in this study were librarians who used INLISLite while on duty at the West Sumatra Province Archives and Library Service, totaling 13 librarians with sampling using a saturated sampling technique. The main instrument used is a research questionnaire which has been tested for validity and reliability. Data collection was carried out by distributing questionnaires. Data were analyzed through inspection and tabulation stages. The research results are: First, the Human Indicator obtained an average value of 2.60 which is on an interval scale of 2.50 - 3.24 so it is included in the good category. Second, the Organizational Indicator (Organization) obtained an average of 3.16 which is on an interval scale of 2.50 - 3.24 so it is included in the good category. Third, the Technology Indicator (Technology) obtained an average of 3.21 which is on an interval scale of 2.50 - 3.24 so it is included in the good category. Based on the results of this research, it can be concluded that the Effectiveness of Using INLISLite using the HOT Fit Model obtained an average of 2.99. This score is in the interval 2.50 - 3.24 so it is included in the good category.

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