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Andri Putra Kesmawan
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INDONESIA
Journal of Business Management
Published by Indonesian Journal Publisher
ISSN : -     EISSN : 30257689     DOI : 10.47134/jobm
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Business Management (JoBM) officially registered in the National Research and Innovation Agency, Directorate of Multimedia Repository and Scientific Publishing, ISSN INDONESIAN NATIONAL CENTER with ISSN Number 3025-7689 (online). This journal is published three times a year (April, August, and December) by Indonesian Journal Publisher. JoBM a scientific journal, blind peer-reviewed and open-access journal. JoBM is an academic journal organized with a focus and scope: General Management (Finance, Banking, Marketing, Human Resources, Operations, Strategic Management) and Entrepreneurship.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 88 Documents
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The Effect of Country of Origin Image and Corporate Social Responsibility on Customer Loyalty Toward Shiseido Products, with Brand Image as a Mediating Variable in Medan City Debora Tifani Turnip; Endang Sulistya Rini; Beby Karina Fawzeea Sembiring
Journal of Business Management Vol. 4 No. 1 (2026): August (In Progress)
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v4i1.200

Abstract

This study aims to analyze the influence of country-of-origin image and corporate social responsibility on consumer loyalty toward Shiseido products in Medan. Additionally, this study examines the role of brand image as a mediating variable in the relationship between country-of-origin image and corporate social responsibility on loyalty. The research sample was selected from Shiseido product users in Medan, resulting in a sample of 140 respondents. The analysis method used in this study is Partial Least Squares-based Structural Equation Modeling (PLS-SEM) using SmartPLS 4 software. The results indicate that country of origin image has a direct, positive, and significant effect on brand image, and corporate social responsibility has a direct, positive, and significant effect on brand image. However, country of origin image has a direct negative but insignificant effect on loyalty, while corporate social responsibility has a positive but insignificant effect on loyalty. Furthermore, brand image has a positive and significant effect on consumer loyalty. Furthermore, the country-of-origin image has a positive and significant indirect effect on loyalty through brand image, and corporate social responsibility has a positive and significant effect on loyalty through brand image. These findings suggest that consumer loyalty toward Shiseido products in Medan can be more effectively built by strengthening the brand image. Therefore, the company needs to strengthen its brand image by highlighting the advantages of its Japanese origin, premium product quality, technological innovation, and a relevant and transparent commitment to corporate social responsibility. An integrated approach between country of origin image, corporate social responsibility, and brand image can help Shiseido increase consumer loyalty and strengthen its competitiveness in the beauty industry.
The Influence of Product Quality, Price, and Service Quality on Customer Satisfaction and Repurchase Intention at Jagar Coffee and Eatery Medan David Pranata Pakpahan; Arlina Nurbaity Lubis; Beby Karina Fawzeea Sembiring
Journal of Business Management Vol. 4 No. 1 (2026): August (In Progress)
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v4i1.201

Abstract

This study aims to determine and analyze the influence of product quality, price, and service quality on customer satisfaction and repurchase intention at Jagar Coffee and Eatery. This research is an associative study utilizing quantitative data. The population in this study consists of all customers of Jagar Coffee and Eatery, the exact number of whom is unknown. The sample size for this research is 151 respondents. The sampling technique employed is purposive sampling, with the criteria that respondents must have previously made a purchase at Jagar Coffee and Eatery and are at least 17 years old. Data analysis was conducted using Structural Equation Modeling-Partial Least Square (SEM-PLS). The results of this study indicate that product quality and service quality have a direct, positive, and significant effect on customer satisfaction, whereas price does not have a significant effect on customer satisfaction. Product quality, price, and service quality do not have a direct, significant effect on customer repurchase intention. Customer satisfaction has a positive and significant effect on customer repurchase intention. Indirectly, product quality and service quality have a positive and significant effect on repurchase intention through customer satisfaction. Meanwhile, price does not have a significant effect on repurchase intention through customer satisfaction.
Scaling Up Small-Scale Agro-Industries: Strategic Marketing Priorities for Sustainable Competitive Advantage Bagus Putu Yudhia Kurniawan; Dian Rizky; Datik Lestari; Andarula Galushasti; Retno Sari Mahanani; Ida Adha Anrosana Pongoh
Journal of Business Management Vol. 4 No. 1 (2026): August (In Progress)
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v4i1.142

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in the agroindustry sector play a vital role in economic growth in developing countries. Although capable of producing high-quality, preservative-free food commodities, many traditional agroindustries face stagnation in business scaling up due to limited human resource capabilities, particularly in the field of digital marketing. This study aims to formulate the most optimal marketing strategy priorities for a local banana chip agroindustry in East Java, Indonesia. Using a quantitative descriptive approach, this study integrates the Internal Factor Evaluation (IFE) matrix, the External Factor Evaluation (EFE) matrix, the Internal-External (IE) matrix, SWOT analysis, and the Quantitative Strategic Planning Matrix (QSPM). Data collection involved assessments by experts and practitioners, with instrument weighting using the Paired Comparison technique to ensure evaluation precision. The research results validate solid internal strengths with an IFE score of 2.96 and the ability to respond to external conditions with an EFE score of 2.69, positioning the agroindustry in Quadrant V (Hold and Maintain / Grow and Build) on the IE Matrix. The most crucial finding from the QSPM analysis demonstrates that the highest-priority strategy, with a Total Attractiveness Score (TAS) of 7.42, is not the modification of physical products but rather the addition of specialized personnel in the field of marketing. This finding contributes to the literature on SME strategic management by confirming that a shift from conventional operational management toward functional specialization (digital marketing) is an absolute prerequisite for expanding market reach and maintaining a competitive advantage.
Risk Management Classification for the Sustainability of Small-scale Dairy Cattle Farming: A Case Study in Suci Village, Jember, Indonesia Uyun Erma Malika; Huda Ahmad Hudori; Rizal Perlambang CNAW Putra; Budi Prasetyo
Journal of Business Management Vol. 4 No. 1 (2026): August (In Progress)
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v4i1.182

Abstract

Sustainable dairy farming plays a critical role in achieving local food self-sufficiency, yet smallholder farmers face multidimensional risks that threaten production and income sustainability. This study aims to classify these sustainability-related risks by applying an Enterprise Risk Management (ERM) framework. Conducted in Suci Village, Jember Regency, Indonesia, this research employed a mixed-method approach combining Focus Group Discussions (FGDs), field observations, and expert validation. Risks were evaluated using a Risk Register matrix based on likelihood and impact. The findings reveal that ecological, economic, social, and technological aspects significantly influence sustainability performance. Ecological risks such as feed shortages, waste pollution, and greenhouse gas emissions were classified as extreme. Economic risks included high feed costs, low milk productivity, and disease outbreaks. Social risks emerged from low farmer income and community conflict due to waste mismanagement, while technological risks were associated with limited cooling systems and low adoption of digital technology. The classification highlights the urgent need for a simplified, community-based risk management system integrating ERM principles for smallholder farmers to enhance resilience and long-term sustainability.
The Effect of Talent Management and Teamwork on Employee Performance Mediated by Employee Retention at Regional Office II of PT. Perkebunan Nusantara IV Medan Murdhiyati Hilma Purba; Prihatin Lumban Raja; Elisabet Siahaan
Journal of Business Management Vol. 4 No. 1 (2026): August (In Progress)
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v4i1.202

Abstract

The development of human resource management in the era of globalization demands that companies optimize employee performance through effective and sustainable strategies. This study aims to analyze the influence of talent management and teamwork on employee performance, with employee retention as a mediating variable, at Regional Office II of PT. Perkebunan Nusantara IV Medan. Using a quantitative associative approach with saturated sampling, all 134 employees served as respondents. Data were collected through questionnaires and analyzed using Structural Equation Modeling based on Partial Least Squares (SEM-PLS). Results show that talent management and teamwork have a positive and significant effect on both employee performance and employee retention. Employee retention positively and significantly affects employee performance. Indirect effect testing confirmed that employee retention significantly mediates the relationship between talent management and teamwork with employee performance (partial mediation). These findings indicate that effective talent management, solid teamwork, and appropriate employee retention strategies can optimally enhance employee performance.
The The Effect of The BNI DIVA Application and Digital Competence on Employees' Work Motivation Through Self-Efficacy as an Intervening Variable at BNI Pematangsiantar Fauziah Ramadayanty Harahap; Yeni Absah; R. Hamdani Harahap
Journal of Business Management Vol. 4 No. 1 (2026): August (In Progress)
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v4i1.203

Abstract

This study examines the effect of the BNI DIVA application and digital competence on employees' work motivation through self-efficacy as an intervening variable at BNI Pematangsiantar. Digital transformation in the banking sector has encouraged the adoption of Artificial Intelligence (AI)-based technology, requiring employees to possess adequate digital competence and self-efficacy in order to remain motivated. This research used an associative quantitative design with a saturated sampling technique covering all 61 employees of BNI Pematangsiantar. Data were collected through a five-point Likert-scale questionnaire and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) in SmartPLS 3. The results show that the BNI DIVA application and digital competence each have a positive and significant effect on work motivation and self-efficacy, that self-efficacy positively and significantly affects work motivation, and that self-efficacy significantly mediates the effects of both the BNI DIVA application and digital competence on work motivation. These findings confirm that self-efficacy plays a critical intervening role in strengthening the influence of AI-based application usage and digital competence on employees' work motivation.
The The Influence of Digital Advertising and Food Quality on Purchase Decision Through Purchase Intention on The Chicken Pecak XYZ in Medan City Nanda Adilfa Mulya; Endang Sulistya Rini; Beby Karina Fawzeea Sembiring
Journal of Business Management Vol. 4 No. 1 (2026): August (In Progress)
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v4i1.204

Abstract

This research aims to analyze and determine the influence of Digital Advertising and Food Quality on Purchase Decisions for Pecak XYZ Chicken in Medan City with Purchase Interest as an intervening variable. The population in this study were customers of the Ayam Pecak XYZ Gatot Subroto outlet, Medan City. The sample used in this study was 126 people. The data collection technique in this research uses statement techniques or questionnaires. The data analysis technique uses descriptive analysis and PLS Structural Equation Model path analysis. Data processing in the research used Smart-PLS version 4. Based on the research results, it was found that Digital Advertising had no significant influence on Purchase Decisions, Food Quality had a positive and significant influence on Purchase Decisions, Digital Advertising had a positive and significant effect on Purchase Interest, Food Quality had a positive and significant influence on Purchase Interest, Purchase Interest had a positive and significant influence on Purchase Decisions, Purchase Interest significantly mediates the influence of Digital Advertising on Purchase Decisions, Purchase Interest significantly mediates the influence of Food Quality on Purchase Decisions. Based on the coefficient of determination, the percentage of Purchase Interest can be explained by Digital Advertising and Food Quality of 46.7%, while Purchase Decisions can be explained by Digital Advertising, Food Quality and Purchase Interest of 59.9%.
Cognitive Bias and Green Investment Decision-Making among Finansial Management Students in Medan City: The Moderating Role of Financial Literacy Muhammad Riyadul Afkar; Syahyunan; Amlys Syahputra Silalahi
Journal of Business Management Vol. 4 No. 1 (2026): August (In Progress)
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v4i1.205

Abstract

Green investment has grown rapidly as a sustainable financial instrument, yet the decision-making quality of young investors is frequently distorted by psychological factors and irrational behavior. This study analyzes the effects of cognitive biases overconfidence, herding, representative, and status quo bias on green investment decisions among financial management students in Medan, Indonesia, while evaluating the moderating role of financial literacy. A quantitative survey was administered to 187 students selected through proportionate stratified random sampling from seven universities. Data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) with SmartPLS software. The findings demonstrate that overconfidence, herding, representative, and status quo biases exert significant negative effects on green investment decision quality, whereas financial literacy has a significant positive effect. Financial literacy further moderates all four relationships by weakening the negative influence of each bias, thereby guiding students toward more rational decisions. The model explains 79.8% of the variance in green investment decisions (R² = 0.798), with strong predictive relevance (Q² = 0.630) and a very high overall model fit (GoF = 0.865). These results confirm that sustainable investment decisions are shaped not only by financial calculations but also by psychological control. Strengthening financial education programs that integrate sustainable finance principles is therefore critical to minimizing cognitive distortion and optimizing green portfolio quality among prospective retail investors.

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