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Andri Putra Kesmawan
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Address: Perumahan Sidorejo, Jl. Sidorejo Gg. Sadewa No.D3, Sonopakis Kidul, Ngestiharjo, Kapanewon, Kasihan, Kabupaten Bantul, Daerah Istimewa Yogyakarta 55184
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INDONESIA
Journal of Business Management
Published by Indonesian Journal Publisher
ISSN : -     EISSN : 30257689     DOI : 10.47134/jobm
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Business Management (JoBM) officially registered in the National Research and Innovation Agency, Directorate of Multimedia Repository and Scientific Publishing, ISSN INDONESIAN NATIONAL CENTER with ISSN Number 3025-7689 (online). This journal is published three times a year (April, August, and December) by Indonesian Journal Publisher. JoBM a scientific journal, blind peer-reviewed and open-access journal. JoBM is an academic journal organized with a focus and scope: General Management (Finance, Banking, Marketing, Human Resources, Operations, Strategic Management) and Entrepreneurship.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 82 Documents
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The Effect of Country of Origin Image and Corporate Social Responsibility on Customer Loyalty Toward Shiseido Products, with Brand Image as a Mediating Variable in Medan City Debora Tifani Turnip; Endang Sulistya Rini; Beby Karina Fawzeea Sembiring
Journal of Business Management Vol. 4 No. 1 (2026): August (In Progress)
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v4i1.200

Abstract

This study aims to analyze the influence of country-of-origin image and corporate social responsibility on consumer loyalty toward Shiseido products in Medan. Additionally, this study examines the role of brand image as a mediating variable in the relationship between country-of-origin image and corporate social responsibility on loyalty. The research sample was selected from Shiseido product users in Medan, resulting in a sample of 140 respondents. The analysis method used in this study is Partial Least Squares-based Structural Equation Modeling (PLS-SEM) using SmartPLS 4 software. The results indicate that country of origin image has a direct, positive, and significant effect on brand image, and corporate social responsibility has a direct, positive, and significant effect on brand image. However, country of origin image has a direct negative but insignificant effect on loyalty, while corporate social responsibility has a positive but insignificant effect on loyalty. Furthermore, brand image has a positive and significant effect on consumer loyalty. Furthermore, the country-of-origin image has a positive and significant indirect effect on loyalty through brand image, and corporate social responsibility has a positive and significant effect on loyalty through brand image. These findings suggest that consumer loyalty toward Shiseido products in Medan can be more effectively built by strengthening the brand image. Therefore, the company needs to strengthen its brand image by highlighting the advantages of its Japanese origin, premium product quality, technological innovation, and a relevant and transparent commitment to corporate social responsibility. An integrated approach between country of origin image, corporate social responsibility, and brand image can help Shiseido increase consumer loyalty and strengthen its competitiveness in the beauty industry.
The Influence of Product Quality, Price, and Service Quality on Customer Satisfaction and Repurchase Intention at Jagar Coffee and Eatery Medan David Pranata Pakpahan; Arlina Nurbaity Lubis; Beby Karina Fawzeea Sembiring
Journal of Business Management Vol. 4 No. 1 (2026): August (In Progress)
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v4i1.201

Abstract

This study aims to determine and analyze the influence of product quality, price, and service quality on customer satisfaction and repurchase intention at Jagar Coffee and Eatery. This research is an associative study utilizing quantitative data. The population in this study consists of all customers of Jagar Coffee and Eatery, the exact number of whom is unknown. The sample size for this research is 151 respondents. The sampling technique employed is purposive sampling, with the criteria that respondents must have previously made a purchase at Jagar Coffee and Eatery and are at least 17 years old. Data analysis was conducted using Structural Equation Modeling-Partial Least Square (SEM-PLS). The results of this study indicate that product quality and service quality have a direct, positive, and significant effect on customer satisfaction, whereas price does not have a significant effect on customer satisfaction. Product quality, price, and service quality do not have a direct, significant effect on customer repurchase intention. Customer satisfaction has a positive and significant effect on customer repurchase intention. Indirectly, product quality and service quality have a positive and significant effect on repurchase intention through customer satisfaction. Meanwhile, price does not have a significant effect on repurchase intention through customer satisfaction.

Page 9 of 9 | Total Record : 82

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