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INDONESIA
Journal of Business Management
Published by Indonesian Journal Publisher
ISSN : -     EISSN : 30257689     DOI : 10.47134/jobm
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Business Management (JoBM) officially registered in the National Research and Innovation Agency, Directorate of Multimedia Repository and Scientific Publishing, ISSN INDONESIAN NATIONAL CENTER with ISSN Number 3025-7689 (online). This journal is published three times a year (April, August, and December) by Indonesian Journal Publisher. JoBM a scientific journal, blind peer-reviewed and open-access journal. JoBM is an academic journal organized with a focus and scope: General Management (Finance, Banking, Marketing, Human Resources, Operations, Strategic Management) and Entrepreneurship.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 74 Documents
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The Influence of Learning Agility, Ambidexterity, and Organizational Climate on Employee Performance through Digital Transformation at the Financial and Development Supervisory Agency (BPKP) of North Sumatra Province Serena, Rosari Oktoria; Siahaan, Elisabet; Sembiring, Beby Karina Fawzea
Journal of Business Management Vol. 3 No. 1 (2025): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i1.157

Abstract

Employee performance at the BPKP Representative Office of North Sumatra has not yet reached an optimal level, as indicated by several organizational targets that remain unmet. This challenge has become increasingly critical amidst the rapid acceleration of digital transformation, which demands strong learning agility, flexibility in work approaches, and the establishment of an organizational environment that supports change. This study aims to analyze the influence of Learning Agility, Ambidexterity, and Organizational Climate on Employee Performance, with Digital Transformation as a mediating variable, among employees at BPKP North Sumatra. A quantitative approach was employed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method. Data were collected from 125 active auditors through questionnaires developed based on validated theoretical dimensions and empirical indicators. The results indicate that Learning Agility and Organizational Climate are the most significant factors influencing employee performance. Digital Transformation also has a significant direct impact on employee performance and plays a strategic mediating role by linking individual and organizational characteristics to performance outcomes. This study contributes theoretically to the reinforcement of digital-based organizational behavior models and provides practical implications for human resource strategies, work culture development, and institutional policy in support of technology-driven bureaucratic reform. Future research is recommended to expand the study objects and adopt broader methodological approaches to generate more contextual and applicable insights.
The Influence of Gamification, User Experience and E-Service Quality on Repurchase Intention with Customer Satisfaction as an Intervening Variable on Tokopedia Consumers in Medan City Sinaga, Iin Angelina; Lubis, Arlina Nurbaity; Absah, Yeni
Journal of Business Management Vol. 3 No. 1 (2025): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i1.160

Abstract

The development of information technology has encouraged a shift in consumer behavior from conventional to online shopping. Although the e-commerce industry generally shows growth, Tokopedia, as one of the major platforms, has experienced a decline in the number of visitors. According to data from iPrice, Tokopedia's monthly visitors decreased from 158,136,700 in 2021 to 96,933,334 in 2023. This study aims to examine and analyze the influence of gamification, user experience, and e-service quality on repurchase intention through customer satisfaction as a mediating variable among Tokopedia users in Medan City. This is an associative study using a quantitative approach. The population in this study consists of Tokopedia consumers in Medan City who have the Tokopedia application and have made at least two online transactions through the application, with the exact total population being unknown. The sample comprises 225 respondents selected using purposive sampling, with criteria including a minimum age of 18 years and a minimum education level of senior high school (or equivalent). Data were analyzed using Structural Equation Modeling with the Partial Least Squares (PLS-SEM) method. Data analysis was conducted using Structural Equation Modeling with the Partial Least Squares (PLS-SEM) method. The results indicate that gamification has a positive but not significant direct effect on customer satisfaction and repurchase intention among Tokopedia users in Medan City. User experience and e-service quality have a positive and significant direct effect on both customer satisfaction and repurchase intention. Additionally, customer satisfaction itself has a positive and significant direct effect on repurchase intention. Indirectly, user experience and e-service quality have a positive and significant influence on repurchase intention through customer satisfaction, while gamification shows a positive but not significant indirect effect through the same mediating variable.
The Influence Of Work Style And Generation Z Preferences On Generation Z Performance With Organizational Culture As A Moderating Variable Among Startup Employees In Medan City Ritonga , Ewy Lady Christin; Siahaan, Elisabet; Gultom, Parapat
Journal of Business Management Vol. 3 No. 1 (2025): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i1.161

Abstract

The rapid growth of startups in Medan City offers significant opportunities for Generation Z to enter the workforce. However, many startups face challenges in optimizing performance due to limited understanding of Gen Z’s unique work styles and preferences. This study examines the influence of Gen Z’s work style and preferences on performance, with organizational culture as a moderating variable, using a quantitative approach through Partial Least Square Structural Equation Modeling (PLS-SEM). The study surveyed 160 Gen Z employees from various startups in Medan. Results show that work style positively and significantly impacts performance. A flexible, collaborative, and tech-oriented approach enhances task completion. Preferences such as work-life balance, technology use, learning opportunities, and meaningful work also improve performance by increasing engagement and productivity. Moderation analysis reveals that organizational culture negatively moderates the effect of work style on performance—rigid, procedural cultures reduce the benefits of supportive work styles. Conversely, organizational culture positively moderates the influence of preferences on performance. Cultures that value flexibility, collaboration, and innovation strengthen the impact of Gen Z’s preferences. This research supports the Person-Environment Fit and Self-Determination Theory, offering practical insights for startup leaders. Aligning organizational culture and work styles with the values of Generation Z can enhance performance, productivity, and long-term success in the digital era.
The Influence of Work Flexibility, Generational Diversity, and Digital Human Resources on Employee Performance at OJK Medan with Job Satisfaction as an Intervening Variable Dinda Udhaty, Kartika; Dalimunthe, Ritha F; Harahap, Hamdani
Journal of Business Management Vol. 3 No. 2 (2025): December
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i2.164

Abstract

This study aims to determine and analyze the effect of work flexibility, generational diversity, and digital human resources on employee performance through job satisfaction as an intervening variable at OJK Medan. This type of research is associative research, and the data used is quantitative data. The research population was 47 permanent employees and contract employees of OJK Medan. The data analysis used is Partial Least Squares Structural Equation Modeling. The results of the study directly show that work flexibility has a positive and significant effect on job satisfaction, generational diversity has a positive and significant effect on job satisfaction, digital human resources have a negative and insignificant effect on job satisfaction, work flexibility has a positive and significant effect on employee performance, generational diversity has a positive but insignificant effect on employee performance, digital human resources have a positive but insignificant effect on employee performance, job satisfaction has a positive and significant effect on employee performance, work flexibility has a positive and significant effect on employee performance through job satisfaction, generational diversity has a positive and significant effect on employee performance through job satisfaction, digital human resources have a negative and insignificant effect on employee performance.
The Influence of Product Innovation, Product Quality, and Price on Repurchase Decision at Elegant Guitar with Customer Satisfaction as an Intervening Variable Lesmana, Fakhri; Rini, Endang Sulistya; Fadli
Journal of Business Management Vol. 3 No. 2 (2025): December
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i2.165

Abstract

MSMEs are the leading sector of the Indonesian economy in achieving Indonesia's National Economic Growth. The problematic phenomenon faced by the MSME industry such as Elegant Guitar is the low level of sales due to weak repurchasing decisions from customers. The purpose of this study is to determine and analyze the effect of product innovation, quality of product, and price on Repurchase decisions through customer satisfaction at Elegant Guitar. This type of research is associative research and the data used is quantitative data. The research sample is 286 Elegant Guitar customers. The data analysis used is Partial Least Square Structural Equation Modeling. The results of the study directly show that product innovation has a negative and insignificant effect on customer satisfaction, product quality has a positive and significant effect on customer satisfaction, price has a positive and significant effect on customer satisfaction, product innovation has a negative and insignificant effect on repurchase decision, product quality has a positive but insignificant effect on repurchase decision, price has a positive and significant effect on repurchase decision, product innovation has a negative and insignificant effect on repurchase decision through customer satisfaction, product quality has a positive but insignificant effect on repurchase decision through customer satisfaction, and price has a positive but insignificant effect on repurchase decision through customer satisfaction.
The Influence of the “Dine Out Deals” Discount Promotion and Visual Communication Design on Consumer Purchase Decisions in GrabFood Services at Sun Plaza Mall Medan with Purchase Intention as a Mediating Variable Natari, Dian; Endang Sulistya Rini; Beby Karina Fawzeea Sembiring
Journal of Business Management Vol. 3 No. 2 (2025): December
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i2.167

Abstract

The lower transaction value of GrabFood compared to its competitors raises questions about market dominance and the sustainability of the platform's growth. Visual communication design should help convey information, but the effectiveness of the "Dine Out Deals" visual promotion strategy at GrabFood Sun Plaza Medan is questionable because many consumers are unaware of the promotion, even though they have seen the material. This study aims to analyze the direct and indirect effects of the "Dine Out Deals" discount promotion and visual communication design on purchasing decisions for GrabFood services at Sun Plaza, with purchase interest as a mediating variable. This is an associative study using primary and secondary data. The population consists of all GrabFood users at that location. The sampling technique used was nonprobability sampling with a purposive sampling approach. The data analysis method is SEM-PLS. The variables consist of two independent variables, one mediating variable, and one dependent variable. The instrument contains 21 statements. Hair's minimum sample size rule is 21x8=168, and this study involved 168 respondents. Data collection was conducted through questionnaires administered to GrabFood users at Sun Plaza Medan. The results show that: (1) the "Dine Out Deals" discount promotion and visual communication design have a significant direct effect on purchase interest; (2) the "Dine Out Deals" discount promotion has a significant indirect effect on purchase decisions; (3) visual communication design has a significant direct effect on purchase decisions; (4) purchase intention has a significant indirect effect on purchase decision; (5) the "Dine Out Deals" promotion has an indirect effect on purchase decision through purchase intention; (6) visual communication design has an indirect effect on purchase decision through purchase intention.
The Role of Personal Traits in Shaping Entrepreneurial Success Asadullaev, Iskandar
Journal of Business Management Vol. 3 No. 2 (2025): December
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i2.168

Abstract

Entrepreneurship is more than starting business-it is about people who turn ideas into reality an projects and create history.Behind every succesful entrepreneurs have traits that guie them during their life.This paper analyses 5 personality traits : risk-taking, creativity, flexibility,resilience- that shape succesful career.This charactristics are analyzed in the context how they help entrepreneurs navigate uncertainty , buil creative solutions and economic growth. By highlighting these traits, the study emphasizes their importance not only for business success but also for broader social and economic development.
The Effect of Corporate Image and Career Development on Employee Performance with Work Commitment as A Moderating Variable at PT Rifan Financindo Berjangka Medan Harianja , Rotua Margaretta; Siahaan, Elisabeth; Ginting, Paham
Journal of Business Management Vol. 3 No. 2 (2025): December
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i2.170

Abstract

The development of the increasingly complex investment business requires companies to have quality human resources with a good corporate image in the eyes of the public and employees to support employee performance with career development that becomes an internal supporting factor for employees to achieve their targets. The work commitment of each employee is very much considered in order to achieve each company's goals. This research is motivated by fluctuations in employee performance which are influenced by public perception of the company's image and the lack of optimal career development in the work environment. The research method used is a quantitative approach with moderated regression analysis. Data was collected through the distribution of questionnaires to employees at PT Rifan Financindo Berjangka Medan. This study used all employees of PT Rifan as a research population with a sample of 105 people with a data collection technique using a likert scale questionnaire. The results showed that company image and career development had a positive and significant effect on employee performance, while work commitment did not play a significant role as a moderation variable even though it had a direct influence on performance. These findings confirm the importance of strengthening the company's image and sustainable career development programs as key factors in improving employee performance.
Strategic Digital Marketing Innovation for Sustainable Growth of Traditional Food MSMEs in Indonesia Wiguna, Ardhitya Alam; Ardi, Aditya Nizar Al; Saadillah, Dinu; Mayasari, Financia; Hardiyani, Rini; Andriyanto, Dicky; Azizah, Nur
Journal of Business Management Vol. 3 No. 2 (2025): December
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i2.171

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in Indonesia's economic development; however, many face challenges in maintaining competitiveness, particularly in the traditional food sector. One example is the Putri Madu Cassava Tape Business in Jember Regency, East Java, which has experienced a decline in sales even though it has a wide market network. This study aimed to formulate an effective marketing strategy by combining SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis and Quantitative Strategic Planning Matrix (QSPM). The literature review highlighted the importance of strategic management, marketing mix, digital marketing, and empirical findings related to the competitiveness of MSMEs. Data was collected through interviews, questionnaires, and documentation involving business owners, employees, and marketing experts. The SWOT analysis identified key strengths such as product quality and an extensive distribution network, as well as weaknesses in the form of limited product innovation and conventional promotion. External analysis showed opportunities from digital technology adoption and government support, accompanied by the threat of fierce competition and changing consumer preferences. The QSPM results prioritized six alternative strategies, with digital marketing integration (TAS: 6.52) and product diversification (TAS: 6.20) as top priorities. These findings showed that the combination of SWOT–QSPM with digital marketing can provide a strategic framework for MSMEs to increase competitiveness, expand the market, and achieve sustainable growth.
Basic Model of Artificial Intelligence Marketing (AIM) for Predictive Market Intelligence: Insights from Teaching Factory Product Planning Mahanani, Retno Sari; Hidayat, Taufik; Choirunnisa, Shabrina; Galushasti, Andarula; Kurniawan, Bagus Putu Yudhia
Journal of Business Management Vol. 3 No. 2 (2025): December
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i2.173

Abstract

This research aims to develop an AI-based marketing Intelligence Model as an effort to support strategic decision-making in the development of Teaching Factory products at the Jember State Polytechnic. The study addresses the challenge of optimizing product planning and market positioning within educational manufacturing environments. An integrated approach combining internal production data from Teaching Factory operations with external market data, including price trends, consumer behavior patterns, and competitor activities, was implemented. The methodology employs K-Means Clustering algorithms for consumer segmentation analysis and advanced forecasting algorithms for demand prediction. The system architecture encompasses comprehensive data collection, preprocessing, modeling, and visualization components delivered through an interactive web-based prototype. Preliminary results demonstrate the model's capability to generate enhanced market segmentation accuracy and reliable demand projections, thereby supporting improved production planning and strategic marketing decisions for Teaching Factory operations. The implementation shows promising potential for educational institutions seeking to optimize their product development and market intelligence capabilities.

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