cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Andri Putra Kesmawan
Contact Email
andriputrakesmawan@gmail.com
Phone
+6281990251989
Journal Mail Official
journal@idpublishing.org
Editorial Address
Address: Perumahan Sidorejo, Jl. Sidorejo Gg. Sadewa No.D3, Sonopakis Kidul, Ngestiharjo, Kapanewon, Kasihan, Kabupaten Bantul, Daerah Istimewa Yogyakarta 55184
Location
Kab. bantul,
Daerah istimewa yogyakarta
INDONESIA
Journal of Business Management
Published by Indonesian Journal Publisher
ISSN : -     EISSN : 30257689     DOI : 10.47134/jobm
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Business Management (JoBM) officially registered in the National Research and Innovation Agency, Directorate of Multimedia Repository and Scientific Publishing, ISSN INDONESIAN NATIONAL CENTER with ISSN Number 3025-7689 (online). This journal is published three times a year (April, August, and December) by Indonesian Journal Publisher. JoBM a scientific journal, blind peer-reviewed and open-access journal. JoBM is an academic journal organized with a focus and scope: General Management (Finance, Banking, Marketing, Human Resources, Operations, Strategic Management) and Entrepreneurship.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 76 Documents
 4   5   6   7   8 
The Effect Of Service Quality And Advertising Attractiveness On Honda Motorcycle Purchase Decisions With Brand Image As An Intervening Variable At Pt Indako Trading Coy Medan Branch Yusuf , M. Dede; Rini, Endang Sulistya; Fadli
Journal of Business Management Vol. 3 No. 3 (2026): April
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i3.181

Abstract

Developments in the business world today present new opportunities and challenges to maximize profits. These conditions are expected to assist each company in developing products and achieving maximum profits, including in the transportation business. Transportation is a vital part of people's daily lives, making it easier for them to get to their destinations. The purpose of this study is to analyze the influence of service quality and advertising appeal on purchasing decisions through brand image at PT Indako Trading Coy, Medan Branch, using a sample of 100 respondents. The analysis used descriptive analysis and path analysis with the Smart PLS application. The results of the study indicate that service quality directly impacts brand image, service quality significantly impacts purchasing decisions, advertising appeal significantly impacts brand image, and advertising appeal significantly impacts purchasing decisions. Indirectly, service quality significantly impacts purchasing decisions through brand image, and advertising appeal significantly impacts purchasing decisions through brand image.
The Influence of Customer Experience and Social Media Marketing on Customer Loyalty Through Customer Satisfaction at Teraseduh Medan Simanjuntak, Samuel Morales Pandapotan; Sembiring, Beby Karina Fawzeea; Silalahi, Amlys Syahputra
Journal of Business Management Vol. 3 No. 3 (2026): April
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i3.189

Abstract

The coffee shop industry in Medan City has experienced significant growth, but faces challenges in maintaining customer loyalty. This study analyzes the influence of customer experience and social media marketing on customer loyalty through customer satisfaction at Teraseduh Medan, a coffee shop that experienced a decrease in visits from 680 visitors per day (2022) to 420 visitors (2024). Using a quantitative method with PLS-SEM analysis on 135 respondents selected through purposive sampling, data were collected through a structured questionnaire. The results showed that customer experience had a positive and significant effect on customer satisfaction (β=0.441, p=0.000) and customer loyalty (β=0.324, p=0.000). Social media marketing has a positive and significant effect on customer satisfaction (β=0.513, p=0.000) and customer loyalty (β=0.201, p=0.036). Customer satisfaction was proven to mediate the relationship between customer experience (β=0.146, p=0.002) and social media marketing (β=0.170, p=0.002) on customer loyalty, and showed the strongest direct influence on customer loyalty (β=0.331, p=0.000), explaining the 40.6% variance in customer loyalty decisions. These findings confirm that digital marketing strategies should be prioritized through consistent and authentic quality improvement of customer experiences, as well as the utilization of interactive social media content to strengthen satisfaction and drive customer loyalty in the specialty coffee industry.
The Influence of Service Quality, Brand Image and Technology Usage on Customer Loyalty through Customer Satisfaction as a Mediating Variable in PT. Pos Indonesia Medan Branch Siregar, Putri Khalijah Tricahyanti; Lubis, Arlina Nurbaity; Fawzeea, Beby Karina
Journal of Business Management Vol. 3 No. 3 (2026): April
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i3.190

Abstract

The delivery service industry in Indonesia is experiencing increasingly fierce competition along with the growth of e-commerce. PT Pos Indonesia as a state-owned enterprise faces challenges in maintaining customer loyalty amid the dominance of private competitors such as J&T Express and JNE. This study aims to analyze the influence of service quality, brand image, and technology usage on customer loyalty with customer satisfaction as a mediating variable in PT. Pos Indonesia Medan Branch. Using a quantitative method with PLS-SEM analysis on 185 customer respondents selected through purposive sampling, data was collected through a structured questionnaire using Google Form. The results showed that service quality had a positive and significant effect on customer satisfaction (β=0.405, p=0.000) and customer loyalty (β=0.524, p=0.000). Brand image has a positive and significant effect on customer satisfaction (β=0.240, p=0.016) and customer loyalty (β=0.302, p=0.002). Technology usage had a positive and significant effect on customer satisfaction (β=0.504, p=0.000) and customer loyalty (β=0.294, p=0.008). Customer satisfaction was proven to have a positive and significant effect on customer loyalty (β=0.289, p=0.009). Customer satisfaction was able to mediate the influence of service quality (β=0.117, p=0.014), brand image (β=0.112, p=0.019), and technology usage (β=0.146, p=0.025) on customer loyalty. The research model explains 79% of variance in customer loyalty. These findings confirm the importance of a holistic marketing management strategy in the delivery service industry, especially in improving service quality, strengthening brand image, optimizing the use of digital technology, and building customer satisfaction to create long-term loyalty.
The Effect of Work Life Balance, Workload, and Compensation on Employee Performance with Organizational Commitment as a Moderation Variable at PT. Nusantara Plantation IV KSO Regional II Tanjung Garbus Plantation Fitriyanti, Mira; Siahaan, Elisabet; Absah, Yeni
Journal of Business Management Vol. 3 No. 3 (2026): April
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i3.191

Abstract

Changes in the increasingly dynamic work environment have driven a transformation in performance management, where work life balance, workload, and compensation systems are important aspects in maintaining employee productivity. This study aims to analyze the influence of work life balance, workload, and compensation on employee performance with organizational commitment as a moderation variable in PT. Nusantara Plantation IV KSO Regional II Tanjung Garbus Plantation. Using a quantitative method with PLS-SEM analysis on 150 maintenance and harvest employee respondents selected through proportional random sampling, data were collected through a structured questionnaire. The results showed that work life balance had a positive and significant effect on employee performance (β=0.319, p=0.000), workload had a negative and significant effect on employee performance (β=-0.270, p=0.000), and compensation had a positive and significant effect on employee performance (β=0.536, p=0.000). Organizational commitment was proven to strengthen the influence of work life balance (β=0.184, p=0.011) and workload (β=0.149, p=0.009) on employee performance, but was unable to moderate the compensation relationship with employee performance (β=-0.230, p=0.001). The research model explains 80.3% variance in employee performance. These findings underscore the importance of a holistic human resource management strategy in the plantation industry, particularly in balancing productivity demands with employee well-being through effective work-life balance management, proportionate workload distribution, fair compensation systems, and strengthening organizational commitments.
The Effect of Study Balance, Career Balance, and Personal Life Balance on Academic Achievement in Master's and Doctoral Program Students of FEB USU is Mediated by Academic Motivation Plantation Humaira, Siti; Siahaan, Elisabet; Gultom, Parapat
Journal of Business Management Vol. 3 No. 3 (2026): April
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i3.194

Abstract

This study aims to analyze the influence of study balance, career balance, and personal life balance on academic achievement in married Master's and Doctoral Program students of the Faculty of Economics and Business, University of North Sumatra (FEB USU), with academic motivation as a mediating variable. The research population is all students of the Master of Management Science Program FEB USU in 2025, which totals 349 students. This study is focused on 141 married students with a sampling technique using total sampling. The research method used is a quantitative approach with the type of associative research. Data were collected through questionnaire distribution and analyzed using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method. The results of the study showed that study balance had a positive but not significant effect on academic achievement. On the other hand, career balance and personal life balance have a positive and significant effect on academic achievement. These three dimensions of balance have also been shown to have a positive and significant effect on academic motivation. Academic motivation then has a positive and significant effect on academic achievement and is able to mediate the influence of study balance, career balance, and personal life balance on academic achievement. Academic motivation fully mediates the influence of study balance on academic achievement because its direct influence is not significant, but becomes significant through indirect channels.
The Effect of Risk Perception and Perceived Ease of Use on Intention to Use Dana E-Wallet in Medan City with E-Trust as an Intervening Variable Plantation Saragih, Angellia; Nurbaity, Arlina; Sembiring, Beby Karina Fawzeea
Journal of Business Management Vol. 4 No. 1 (2026): August (In Progress)
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v4i1.195

Abstract

Advances in information technology have brought significant transformations in digital payment systems, particularly through the adoption of e-wallets as fast, easy, and secure transaction solutions. Medan, as one of Indonesia's metropolitan cities, has witnessed a growing trend in e-wallet usage, especially the DANA application. However, digital payment technology adoption still faces challenges related to risk perception and user trust. This study aims to analyze the influence of risk perception and perceived ease of use on the intention to use the DANA e-wallet in Medan City, with e-trust as an intervening variable. A quantitative approach with an associative research design was employed. The study population consists of DANA e-wallet users in Medan City (total population of 2,474,166 residents), classified as an infinite population. A sample of 165 respondents was selected through purposive sampling, with the criterion of having used DANA at least twice in the past three months. Data were collected through questionnaires distributed at coffee shops across 21 sub-districts (kecamatan) of Medan. Data analysis was performed using Structural Equation Modeling – Partial Least Squares (SEM-PLS) with SmartPLS 4. The results indicate that: (1) risk perception has a direct negative and insignificant effect on usage intention; (2) risk perception has a negative and insignificant effect on e-trust; (3) perceived ease of use has a direct positive and significant effect on usage intention; (4) perceived ease of use has a positive and significant effect on e-trust; (5) e-trust has a positive and significant effect on usage intention; (6) e-trust does not mediate the relationship between risk perception and usage intention; and (7) e-trust significantly mediates the relationship between perceived ease of use and usage intention. These findings highlight that ease of use and e-trust are the dominant factors driving DANA e-wallet adoption in Medan City.

Page 8 of 8 | Total Record : 76

 4   5   6   7   8 

Filter by Year

2023 2026


Reset
Filter By Issues
All Issue Vol. 4 No. 1 (2026): August (In Progress) Vol. 3 No. 3 (2026): April Vol. 3 No. 2 (2025): December Vol. 3 No. 1 (2025): August Vol. 2 No. 3 (2025): April Vol. 2 No. 2 (2024): December Vol. 2 No. 1 (2024): August Vol. 1 No. 3 (2024): April Vol. 1 No. 2 (2023): December Vol. 1 No. 1 (2023): August