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INDONESIA
Journal of Business Management
Published by Indonesian Journal Publisher
ISSN : -     EISSN : 30257689     DOI : 10.47134/jobm
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Business Management (JoBM) officially registered in the National Research and Innovation Agency, Directorate of Multimedia Repository and Scientific Publishing, ISSN INDONESIAN NATIONAL CENTER with ISSN Number 3025-7689 (online). This journal is published three times a year (April, August, and December) by Indonesian Journal Publisher. JoBM a scientific journal, blind peer-reviewed and open-access journal. JoBM is an academic journal organized with a focus and scope: General Management (Finance, Banking, Marketing, Human Resources, Operations, Strategic Management) and Entrepreneurship.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 82 Documents
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The Effect Of Service Quality And Advertising Attractiveness On Honda Motorcycle Purchase Decisions With Brand Image As An Intervening Variable At Pt Indako Trading Coy Medan Branch Yusuf , M. Dede; Rini, Endang Sulistya; Fadli
Journal of Business Management Vol. 3 No. 3 (2026): April
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i3.181

Abstract

Developments in the business world today present new opportunities and challenges to maximize profits. These conditions are expected to assist each company in developing products and achieving maximum profits, including in the transportation business. Transportation is a vital part of people's daily lives, making it easier for them to get to their destinations. The purpose of this study is to analyze the influence of service quality and advertising appeal on purchasing decisions through brand image at PT Indako Trading Coy, Medan Branch, using a sample of 100 respondents. The analysis used descriptive analysis and path analysis with the Smart PLS application. The results of the study indicate that service quality directly impacts brand image, service quality significantly impacts purchasing decisions, advertising appeal significantly impacts brand image, and advertising appeal significantly impacts purchasing decisions. Indirectly, service quality significantly impacts purchasing decisions through brand image, and advertising appeal significantly impacts purchasing decisions through brand image.
The Influence of Customer Experience and Social Media Marketing on Customer Loyalty Through Customer Satisfaction at Teraseduh Medan Simanjuntak, Samuel Morales Pandapotan; Sembiring, Beby Karina Fawzeea; Silalahi, Amlys Syahputra
Journal of Business Management Vol. 3 No. 3 (2026): April
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i3.189

Abstract

The coffee shop industry in Medan City has experienced significant growth, but faces challenges in maintaining customer loyalty. This study analyzes the influence of customer experience and social media marketing on customer loyalty through customer satisfaction at Teraseduh Medan, a coffee shop that experienced a decrease in visits from 680 visitors per day (2022) to 420 visitors (2024). Using a quantitative method with PLS-SEM analysis on 135 respondents selected through purposive sampling, data were collected through a structured questionnaire. The results showed that customer experience had a positive and significant effect on customer satisfaction (β=0.441, p=0.000) and customer loyalty (β=0.324, p=0.000). Social media marketing has a positive and significant effect on customer satisfaction (β=0.513, p=0.000) and customer loyalty (β=0.201, p=0.036). Customer satisfaction was proven to mediate the relationship between customer experience (β=0.146, p=0.002) and social media marketing (β=0.170, p=0.002) on customer loyalty, and showed the strongest direct influence on customer loyalty (β=0.331, p=0.000), explaining the 40.6% variance in customer loyalty decisions. These findings confirm that digital marketing strategies should be prioritized through consistent and authentic quality improvement of customer experiences, as well as the utilization of interactive social media content to strengthen satisfaction and drive customer loyalty in the specialty coffee industry.
The Influence of Service Quality, Brand Image and Technology Usage on Customer Loyalty through Customer Satisfaction as a Mediating Variable in PT. Pos Indonesia Medan Branch Siregar, Putri Khalijah Tricahyanti; Lubis, Arlina Nurbaity; Fawzeea, Beby Karina
Journal of Business Management Vol. 3 No. 3 (2026): April
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i3.190

Abstract

The delivery service industry in Indonesia is experiencing increasingly fierce competition along with the growth of e-commerce. PT Pos Indonesia as a state-owned enterprise faces challenges in maintaining customer loyalty amid the dominance of private competitors such as J&T Express and JNE. This study aims to analyze the influence of service quality, brand image, and technology usage on customer loyalty with customer satisfaction as a mediating variable in PT. Pos Indonesia Medan Branch. Using a quantitative method with PLS-SEM analysis on 185 customer respondents selected through purposive sampling, data was collected through a structured questionnaire using Google Form. The results showed that service quality had a positive and significant effect on customer satisfaction (β=0.405, p=0.000) and customer loyalty (β=0.524, p=0.000). Brand image has a positive and significant effect on customer satisfaction (β=0.240, p=0.016) and customer loyalty (β=0.302, p=0.002). Technology usage had a positive and significant effect on customer satisfaction (β=0.504, p=0.000) and customer loyalty (β=0.294, p=0.008). Customer satisfaction was proven to have a positive and significant effect on customer loyalty (β=0.289, p=0.009). Customer satisfaction was able to mediate the influence of service quality (β=0.117, p=0.014), brand image (β=0.112, p=0.019), and technology usage (β=0.146, p=0.025) on customer loyalty. The research model explains 79% of variance in customer loyalty. These findings confirm the importance of a holistic marketing management strategy in the delivery service industry, especially in improving service quality, strengthening brand image, optimizing the use of digital technology, and building customer satisfaction to create long-term loyalty.
The Effect of Work Life Balance, Workload, and Compensation on Employee Performance with Organizational Commitment as a Moderation Variable at PT. Nusantara Plantation IV KSO Regional II Tanjung Garbus Plantation Fitriyanti, Mira; Siahaan, Elisabet; Absah, Yeni
Journal of Business Management Vol. 3 No. 3 (2026): April
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i3.191

Abstract

Changes in the increasingly dynamic work environment have driven a transformation in performance management, where work life balance, workload, and compensation systems are important aspects in maintaining employee productivity. This study aims to analyze the influence of work life balance, workload, and compensation on employee performance with organizational commitment as a moderation variable in PT. Nusantara Plantation IV KSO Regional II Tanjung Garbus Plantation. Using a quantitative method with PLS-SEM analysis on 150 maintenance and harvest employee respondents selected through proportional random sampling, data were collected through a structured questionnaire. The results showed that work life balance had a positive and significant effect on employee performance (β=0.319, p=0.000), workload had a negative and significant effect on employee performance (β=-0.270, p=0.000), and compensation had a positive and significant effect on employee performance (β=0.536, p=0.000). Organizational commitment was proven to strengthen the influence of work life balance (β=0.184, p=0.011) and workload (β=0.149, p=0.009) on employee performance, but was unable to moderate the compensation relationship with employee performance (β=-0.230, p=0.001). The research model explains 80.3% variance in employee performance. These findings underscore the importance of a holistic human resource management strategy in the plantation industry, particularly in balancing productivity demands with employee well-being through effective work-life balance management, proportionate workload distribution, fair compensation systems, and strengthening organizational commitments.
The Effect of Study Balance, Career Balance, and Personal Life Balance on Academic Achievement in Master's and Doctoral Program Students of FEB USU is Mediated by Academic Motivation Plantation Humaira, Siti; Siahaan, Elisabet; Gultom, Parapat
Journal of Business Management Vol. 3 No. 3 (2026): April
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i3.194

Abstract

This study aims to analyze the influence of study balance, career balance, and personal life balance on academic achievement in married Master's and Doctoral Program students of the Faculty of Economics and Business, University of North Sumatra (FEB USU), with academic motivation as a mediating variable. The research population is all students of the Master of Management Science Program FEB USU in 2025, which totals 349 students. This study is focused on 141 married students with a sampling technique using total sampling. The research method used is a quantitative approach with the type of associative research. Data were collected through questionnaire distribution and analyzed using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method. The results of the study showed that study balance had a positive but not significant effect on academic achievement. On the other hand, career balance and personal life balance have a positive and significant effect on academic achievement. These three dimensions of balance have also been shown to have a positive and significant effect on academic motivation. Academic motivation then has a positive and significant effect on academic achievement and is able to mediate the influence of study balance, career balance, and personal life balance on academic achievement. Academic motivation fully mediates the influence of study balance on academic achievement because its direct influence is not significant, but becomes significant through indirect channels.
The Effect of Risk Perception and Perceived Ease of Use on Intention to Use Dana E-Wallet in Medan City with E-Trust as an Intervening Variable Plantation Saragih, Angellia; Nurbaity, Arlina; Sembiring, Beby Karina Fawzeea
Journal of Business Management Vol. 4 No. 1 (2026): August (In Progress)
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v4i1.195

Abstract

Advances in information technology have brought significant transformations in digital payment systems, particularly through the adoption of e-wallets as fast, easy, and secure transaction solutions. Medan, as one of Indonesia's metropolitan cities, has witnessed a growing trend in e-wallet usage, especially the DANA application. However, digital payment technology adoption still faces challenges related to risk perception and user trust. This study aims to analyze the influence of risk perception and perceived ease of use on the intention to use the DANA e-wallet in Medan City, with e-trust as an intervening variable. A quantitative approach with an associative research design was employed. The study population consists of DANA e-wallet users in Medan City (total population of 2,474,166 residents), classified as an infinite population. A sample of 165 respondents was selected through purposive sampling, with the criterion of having used DANA at least twice in the past three months. Data were collected through questionnaires distributed at coffee shops across 21 sub-districts (kecamatan) of Medan. Data analysis was performed using Structural Equation Modeling – Partial Least Squares (SEM-PLS) with SmartPLS 4. The results indicate that: (1) risk perception has a direct negative and insignificant effect on usage intention; (2) risk perception has a negative and insignificant effect on e-trust; (3) perceived ease of use has a direct positive and significant effect on usage intention; (4) perceived ease of use has a positive and significant effect on e-trust; (5) e-trust has a positive and significant effect on usage intention; (6) e-trust does not mediate the relationship between risk perception and usage intention; and (7) e-trust significantly mediates the relationship between perceived ease of use and usage intention. These findings highlight that ease of use and e-trust are the dominant factors driving DANA e-wallet adoption in Medan City.
The Influence of Digital Leadership and Online Training on Employee Performance Through Job Satisfaction in a Hybrid Work Environment at the BPJS Ketenagakerjaan Sumbagut Office Meirizka Miranda Nasution; Prihatin Lumbanraja; Yeni Absah
Journal of Business Management Vol. 4 No. 1 (2026): August (In Progress)
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v4i1.196

Abstract

This study aims to analyze the influence of digital leadership and online training on employee performance through job satisfaction in a hybrid work environment at the BPJS Ketenagakerjaan Sumbagut Regional Office. Digital transformation and the implementation of a hybrid work system require organizations to strengthen technology-based leadership as well as employee competency development in order to maintain optimal performance. This research uses a quantitative approach with a survey method. The research sample was determined using a purposive sampling technique, with a total of 81 employees as respondents. The data analysis method used is Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). The results show that digital leadership has a positive and significant effect on both job satisfaction and employee performance. Online training also has a positive and significant effect on job satisfaction and employee performance. Furthermore, job satisfaction is proven to have a positive and significant effect on employee performance. The indirect effect testing indicates that job satisfaction is able to significantly mediate the influence of digital leadership and online training on employee performance. These findings suggest that strengthening digital leadership and designing relevant and interactive online training can improve job satisfaction, which in turn enhances employee performance in a hybrid work environment. The implications of this study emphasize the importance of developing digital competencies for both leaders and employees, as well as optimizing online training systems that are aligned with job needs in order to support productivity and service quality in public sector organizations.
The Effect of Perceived Ease of Use and Security on Trust Through User Satisfaction of Ovo E-Wallet in Medan City Ivo Arfiani Turnip; Endang Sulistya Rini; Fadli
Journal of Business Management Vol. 4 No. 1 (2026): August (In Progress)
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v4i1.197

Abstract

The rapid development of information technology has driven a transformation in payment systems toward digital transactions through the use of e-wallets. The OVO application has become one of the most widely used digital payment services among the public, including in Medan City. However, the use of such services is still influenced by various factors, such as perceived ease of use, security, user satisfaction, and trust. This study aims to analyze the effect of perceived ease of use and security on user trust in the OVO application, with user satisfaction acting as an intervening variable. This research employs a quantitative approach with an associative research design. The population of this study consists of OVO users in Medan City, categorized as an infinite population. The sample was determined using purposive sampling, with the criteria of active OVO users who have conducted transactions. The sample size was calculated based on five times the number of research indicators (27 items × 5), resulting in 135 respondents. Data analysis was conducted using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with the assistance of SmartPLS 4 software The results indicate that perceived ease of use has a positive and significant effect on both trust and user satisfaction of the OVO e-wallet. In contrast, security does not have a significant effect on user trust but has a positive and significant effect on user satisfaction. Furthermore, user satisfaction has a positive and significant effect on user trust. Indirectly, user satisfaction is proven to mediate the effects of perceived ease of use and security on user trust in the OVO e-wallet.
The Influence of Electronic Service Quality and Service Convenience on User Loyalty Through User Satisfaction in The CITA Sampoerna Application in Tanjung Morawa District Rospita Simamora; Endang Sulistya Rini; Beby Karina Fawzeea Sembiring
Journal of Business Management Vol. 4 No. 1 (2026): August (In Progress)
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v4i1.198

Abstract

The development of digital technology has driven changes in business activities, particularly through the use of e-commerce–based applications that increasingly facilitate business actors in carrying out their operations. However, in the CITA Sampoerna application, there are still challenges in creating sustainable user satisfaction, which may ultimately affect user loyalty. This condition indicates that the service experience perceived by users, both in terms of system quality and ease of service access, is an important aspect that needs to be considered in order to maintain the continued use of the application amid the abundance of similar service alternatives. This study aims to examine and analyze the effect of electronic service quality and service convenience on user loyalty through user satisfaction in the CITA Sampoerna application in Tanjung Morawa District. This research employs a quantitative approach with an associative research type. The population of this study consists of 250 users (partners) of the CITA Sampoerna application in Tanjung Morawa District, with a sample of 146 respondents determined based on the Isaac & Michael table. The sampling technique used is probability sampling with a simple random sampling method. The data used include primary and secondary data obtained through questionnaires and documentation studies. The data analysis technique used is Structural Equation Modeling-Partial Least Squares (SEM-PLS) to examine the structural relationships among variables. The results show that electronic service quality and service convenience have a direct positive and significant effect on user loyalty and user satisfaction among users of the CITA Sampoerna application. Furthermore, indirect testing results also indicate that electronic service quality and service convenience have a positive and significant effect on user loyalty through user satisfaction among users of the CITA Sampoerna application in Tanjung Morawa District.
Unlocking Sustainable Purchase Intention: Attitude as a Psychological Hub between Perceived Consumer Effectiveness and Environmental Knowledge Dudi Amarullah; Nikita Astria; Adysabzan T. Krois; Jeri Cahyadi Saputra
Journal of Business Management Vol. 4 No. 1 (2026): August (In Progress)
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v4i1.199

Abstract

Amid accelerating ecological degradation, understanding the psychological drivers behind eco-friendly consumption has become paramount for sustainable market growth. This study aims to investigate the influence of perceived consumer effectiveness and environmental knowledge on purchase intentions for sustainable products, with attitude as a mediator. Utilizing a quantitative cross-sectional survey design, primary data were gathered from 189 purposively sampled consumers and evaluated using Partial Least Squares Structural Equation Modeling (PLS-SEM). The structural model assessment revealed that perceived consumer effectiveness and environmental knowledge are vital antecedents of consumer attitude. Furthermore, the results also reveal the significant role of attitude in determining purchase intentions for sustainable products. Finally, attitude plays a significant role in mediating the influence of perceived consumer effectiveness and environmental knowledge on purchase intentions for sustainable products. The findings of this study provide important implications for marketers in developing marketing strategies for sustainable products.

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