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Journal of Managerial Sciences and Studies
Published by Pt. Mawadaku Sukses Solusindo
ISSN : 29886600     EISSN : 29886619     DOI : 10.61160
Core Subject : Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Social Sciences
ilmu manajemen seperti manajemen keuangan, industri, pemasaran, sumber daya manusia, penjaminan mutu, dan ilmu-ilmu sosial lainnya seperti sosiologi, komunikasi, dan administrasi. Jurnal ini secara khusus menyediakan forum bagi para peneliti untuk berdiskusi, mengejar dan mempromosikan pengetahuan di bidang yang sedang berkembang dan berkembang di bidang manajemen dan ilmu sosial.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Perilaku Organisasi dan Menejemen Sumber Daya Manusia
Articles 93 Documents
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The Effect of Storytelling Marketing on Purchase Intention Through Brand Experience and Brand Engagement Mahjudin Mahjudin; Dody Suhermawan
Journal of Managerial Sciences and Studies Vol. 4 No. 1 (2026): April: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v4i1.127

Abstract

The cosmetics industry has experienced substantial growth over the past decade, accompanied by significant changes in consumer behavior, particularly among Generation Z consumers who increasingly value emotional connections, brand narratives, and meaningful experiences when making purchasing decisions. In response to these changes, storytelling marketing has emerged as an important strategy for creating emotional bonds between brands and consumers. However, previous studies have predominantly examined the influence of storytelling marketing on purchase intention through either brand experience or brand engagement separately, resulting in limited understanding of their simultaneous mediating roles. Therefore, this study aims to analyze the effect of storytelling marketing on purchase intention through brand experience and brand engagement among Premium make up brandmakeup makeup consumers in Surabaya. This study employed a quantitative explanatory approach using a survey method. Data were collected through online questionnaires distributed to university students in Surabaya who had purchased premium make up brandmakeupproducts and were familiar with storytelling marketing content on social media. A purposive sampling technique was applied, resulting in 250 respondents. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS 4.0. The analysis included assessments of the measurement model and structural model, as well as hypothesis testing and mediation analysis through bootstrapping procedures. The findings indicate that storytelling marketing does not have a significant direct effect on purchase intention. However, storytelling marketing has a positive and significant effect on both brand experience and brand engagement. Furthermore, brand experience and brand engagement significantly influence purchase intention, with brand engagement demonstrating the strongest effect. The mediation analysis reveals that both brand experience and brand engagement significantly mediate the relationship between storytelling marketing and purchase intention. These findings suggest that storytelling marketing is more effective in enhancing consumers’ purchase intentions through the creation of meaningful brand experiences and active consumer engagement rather than through direct influence alone.
The Effect of Total Asset Turnover, Debt-to-Equity Ratio, and Net Profit Margin on Stock Returns: Empirical Evidence from FMCG’s Sub-Sector Companies Listed on the Indonesia Stock Exchange (2023–2025) Haryanti Juniarsih; Djolin Henriansah
Journal of Managerial Sciences and Studies Vol. 4 No. 1 (2026): April: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v4i1.128

Abstract

This study empirically investigates the influence of Total Asset Turnover (TATO), Debt-to-Equity Ratio (DER), and Net Profit Margin (NPM) on stock returns among retail sub-sector companies listed on the Indonesia Stock Exchange (IDX) over the 2023–2025 period. Anchored in Signaling Theory, this study posits that financial ratios function as informational signals that shape investor perception and, consequently, equity valuation in the capital market. The retail sector was selected as the research locus given its acute sensitivity to macroeconomic fluctuations and the structural challenges posed by the post-COVID-19 recovery environment. This study adopts a quantitative causal research design using secondary data obtained from annual financial statements and official stock price records. A purposive sampling technique yielded a final sample of 20 companies, generating 80 panel observations. Data were analyzed using panel data regression with the Common Effect Model (CEM) selected as the most appropriate estimator based on the Chow Test and Lagrange Multiplier Test. To address detected heteroscedasticity, the Panel Estimated Generalized Least Squares (EGLS) with cross-section weights was applied. The findings reveal that TATO and NPM each exert a positive and statistically significant effect on stock returns, whereas DER demonstrates no significant influence. Simultaneously, all three variables jointly explain 31.47% of the variation in stock returns, with the remaining variance attributable to external macroeconomic and firm-specific factors beyond the model's scope. These results corroborate the signaling framework by confirming that asset utilization efficiency and net profitability constitute the principal fundamental signals prioritized by market participants in the retail industry. The findings carry practical implications for both investors — who are advised to emphasize operational efficiency and profitability metrics in their stock selection process — and for corporate management, which should treat asset optimization and margin improvement as strategic levers for enhancing market valuation.
THE IMPACT OF SOME VARIABLES TOWARD CONSUMER PREFERENCES OF ISOTONIC DRINKING INSURABAYA Achmad Daengs GS; Enny Istanti; Indriana Kristiwati
Journal of Managerial Sciences and Studies Vol. 4 No. 2 (2026): Agustus: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v4i2.129

Abstract

This study aims to examine the factors influencing consumer preferences for isotonic drinks in Surabaya. The independent variables include Product Quality, Price, Brand Image, Lifestyle, Packaging, and Promotion, while Consumer Preferences serve as the dependent variable. A quantitative survey approach was employed, involving 100 respondents selected through purposive sampling. Data were analyzed using multiple linear regression. The findings reveal that Product Quality, Price, Brand Image, Lifestyle, Packaging, and Promotion have positive and significant effects on Consumer Preferences, both individually and collectively. Among these variables, Product Quality emerged as the most dominant factor. The coefficient of determination (R²) of 0.809 indicates that 80.9% of the variation in Consumer Preferences is explained by the variables included in the model, while the remaining 19.1% is attributable to factors outside the scope of this study.
Enhancing Marketing Performance Through Market Orientation, Relationship Learning, and Brand Orientation: A Structural Equation Modeling Approach in the Javanese Furniture Sector Harman Haris Subardi; Halim Lukman Jaya
Journal of Managerial Sciences and Studies Vol. 4 No. 2 (2026): Agustus: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v4i2.130

Abstract

This study aims to empirically examine the direct and indirect effects of market orientation and relationship learning on marketing performance, with brand orientation positioned as a mediating variable, within the context of furniture companies in Java, Indonesia. Grounded in the theoretical frameworks of generic competitive strategy, market orientation, and relationship learning, this research develops a conceptual model comprising five structural hypotheses. Primary data were gathered through a structured questionnaire administered to a representative sample of furniture company managers across Java, with responses measured on a five-point Likert scale. The hypothesized relationships were tested using Structural Equation Modeling (SEM) via AMOS 7.0. Empirical results confirm that market orientation positively and significantly affects brand orientation (standardized estimate = +0.224, CR = 2.008, p < 0.05) and marketing performance (standardized estimate = +0.199, CR = 1.969, p < 0.05). Relationship learning exerts a stronger positive effect on brand orientation (standardized estimate = +0.353, CR = 3.095, p < 0.01) and the largest direct effect on marketing performance among all constructs (standardized estimate = +0.401, CR = 4.058, p < 0.001). Brand orientation, in turn, positively affects marketing performance (standardized estimate = +0.313, CR = 2.964, p < 0.01). These findings affirm the strategic centrality of brand orientation as both an outcome of organizational learning and market responsiveness, and as a critical driver of sustainable marketing performance. Theoretical and managerial implications are discussed in relation to competitive advantage strategy in emerging market contexts.
The Influence of Perceived Ease of Use and Perceived Enjoyment on Repurchase Intention Through Customer Trust Mahjudin Mahjudin; Muhammad Yusuf Aria Widjaja; Rachel Yusriyah Bilqis Mahjudin
Journal of Managerial Sciences and Studies Vol. 4 No. 2 (2026): Agustus: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v4i2.131

Abstract

The rapid growth of e-commerce has intensified competition among digital platforms, making customer retention a critical determinant of business sustainability. In this context, understanding the factors that encourage consumers to make repeat purchases has become increasingly important. This study aims to examine the effects of perceived ease of use and perceived enjoyment on repurchase intention, both directly and indirectly through customer trust as a mediating variable. The study adopts a quantitative approach using a descriptive and causal research design. Data were collected through questionnaires distributed to users of Swee Lee e-commerce in Greater Jakarta. A total of 240 respondents were selected using a purposive sampling technique. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The results indicate that perceived ease of use has a positive and significant effect on repurchase intention and customer trust. Similarly, perceived enjoyment has a positive and significant effect on both repurchase intention and customer trust. Furthermore, customer trust is found to have a positive and significant influence on repurchase intention. The mediation analysis reveals that customer trust significantly mediates the relationship between perceived ease of use and repurchase intention, as well as the relationship between perceived enjoyment and repurchase intention. These findings suggest that consumers are more likely to engage in repeat purchasing behavior when they perceive an e-commerce platform as easy to use, enjoyable, and trustworthy. The study contributes to the growing body of literature on consumer behavior in e-commerce by extending the Technology Acceptance Model (TAM) through the inclusion of customer trust as a mediating mechanism. From a managerial perspective, the findings highlight the importance of improving platform usability, enhancing user experience, and strengthening consumer trust to foster long-term customer loyalty and sustainable business performance in the digital marketplace.
ACTIVITY BASED COSTING METHOD IN DETERMINING ROOM SERVICE COSTS. (Study Kasus at Hotel Wilis Indah Abadi In Nganjuk) Novia Maysaroh; Tjandra Wasesa; Diana Zuhro; Sutini Sutini; Annisa Rachmawati; Achmad Daeng GS
Journal of Managerial Sciences and Studies Vol. 4 No. 2 (2026): Agustus: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v4i2.132

Abstract

The object of this research is the Wilis Indah Abadi Hotel located in Nganjuk. So far, in determining the cost of room service, the traditional system is still used based on the costs incurred and identifying costs so that the determination of the cost of room service does not reflect the actual costs used by each room activity. The purpose of this study is to calculate and analyze the determination of the cost of room service using the activity based costing method and to find out the differences between the traditional and activity based costing methods. Researchers will identify costs, allocate costs based on their respective cost drivers and calculate using the activity based costing method according to the theory. So that the differences in determining the traditional method with the activity based costing method can be known. The results of this study indicate that there are differences between the traditional method and the activity based costing method, including: Teratai 5,241.13, Alamanda (5,228.11). Tulip (6,190.93) Pavilion 7,589.58.
DIFFERENTIAL COST ANALYSIS IN THE DECISION TO MAINTAIN OR DISCONTINUE A PRODUCT. (Case Study at PT. Modern Keramik Jaya in Surabaya) Nur Halimatus Fatmasari; Diana Zuhro; Sutini Sutini; Annisa Rachmawati; Achmad Daeng GS
Journal of Managerial Sciences and Studies Vol. 4 No. 2 (2026): Agustus: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v4i2.133

Abstract

This research focuses on soap dispenser products which experienced a decline in production and sales volume, resulting in declining profits from period to period, with the aim of finding out how the company should make decisions when using differential cost analysis. The research method used is descriptive qualitative, the nature of which is to reveal and discuss problems by explaining, interpreting and describing the conditions and events that occurred when the research was taking place and a conclusion was drawn. The types of data used are primary data and secondary data collected by observation techniques, interviews, online data search methods, documentation, and literature studies. The object used in this study is PT. Modern Keramik Jaya in Surabaya. The study used production data and sales data for September 2017-April 2018. From the results of the data, it can be seen that there is a problem of decreasing production volume and sales of one of the products, resulting in the company experiencing losses from time to time. Therefore, an analysis of which decision is more profitable is to continue the soap dish product or stop it. The company's policy is to make the decision to stop the production of ceramic soap dishes based only on the profit / loss report without any further analysis because in the period September 2017-April 2018 there was a continuous decline in sales. In addition, the company also experienced a loss of Rp.(222,524,000) in the period September-December 2017 and Rp.(143,486,000) in the period January-April 2018. Based on the results of the differential cost analysis in September 2017-April 2018, the company should maintain the production of soap dispensers, this is because there are unavoidable fixed costs that are greater than the loss of contribution margin, so that by maintaining the production of soap dispensers, the company will reduce the losses experienced by the company. To overcome the decline in production, the company should improve the quality of its products or create new designs that can attract more consumers. Meanwhile, to overcome the high production costs, the company should emphasize spending production costs as minimally as possible. This study aims to analyze the financial performance of PT. Bank Jatim using the common size method based on its financial statements for the period 2023-2024. The research adopts a descriptive quantitative approach with secondary data derived from audited financial reports. The common size method was applied to both the balance sheet and income statement to evaluate changes in the proportion of assets, liabilities, equity, revenues, and expenses relative to their totals.
Business Environment, Competitive Advantage, and Firm Performance among Indonesian Small and Medium Enterprises: An Integrated Resource-Based and Dynamic Capability Perspective Indra Jaya Nugraha; Isagani M. Tano; Epimaco A. Cabanlit, J.
Journal of Managerial Sciences and Studies Vol. 4 No. 2 (2026): Agustus: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v4i2.134

Abstract

Small and Medium Enterprises (SMEs) constitute the backbone of Indonesia's economic system by contributing substantially to employment generation, regional development, innovation, and inclusive economic growth. Despite their strategic importance, many Indonesian SMEs continue to experience persistent challenges associated with environmental uncertainty, limited organizational capabilities, technological disruption, increasing competitive intensity, and institutional constraints. These challenges require SMEs not only to adapt to changing business environments but also to develop sustainable competitive advantages capable of improving organizational performance over time. Drawing upon the Resource-Based View (RBV) and Dynamic Capability Theory (DCT), this study develops an integrated conceptual framework explaining how business environment influences SME performance directly and indirectly through competitive advantage. Unlike previous studies that primarily examine environmental factors as isolated antecedents of organizational performance, this study conceptualizes business environment as a multidimensional construct encompassing both internal organizational resources and external environmental conditions. Competitive advantage is proposed as the strategic mechanism through which SMEs transform valuable organizational resources and adaptive capabilities into superior market performance. The proposed framework highlights the strategic role of dynamic capabilities in sensing environmental opportunities, seizing emerging market potential, and continuously transforming organizational resources to sustain competitiveness in highly dynamic markets. This study adopts a quantitative explanatory research design involving Indonesian SMEs. Structural Equation Modeling using Partial Least Squares (PLS-SEM) is proposed to evaluate the hypothesized relationships among business environment, competitive advantage, and firm performance. Business performance is assessed using multidimensional indicators, including sales growth, market expansion, profitability, capital growth, and organizational sustainability. The study contributes theoretically by integrating Resource-Based View and Dynamic Capability Theory into a comprehensive model suitable for explaining SME competitiveness in emerging economies. Practically, the findings are expected to provide valuable managerial insights for SME owners and policymakers seeking to strengthen organizational resilience, enhance competitive positioning, and improve long-term business sustainability amid rapidly evolving economic conditions.
Mobility as a Service (MaaS) and Transportation Integration in Jabodetabek: A Thematic Analysis of Infrastructure, User, and Regulatory Perspectives Toward Sustainable Urban Mobility Dody Suhermawan
Journal of Managerial Sciences and Studies Vol. 4 No. 2 (2026): Agustus: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v4i2.135

Abstract

Rapid population growth and increasing mobility in Jakarta and the greater Jabodetabek region have intensified the need for an integrated, multimodal transportation system that supports urban efficiency and sustainability. This study examines the development and implementation of Mobility as a Service (MaaS) as a technology-driven framework that integrates transportation modes, digital platforms, and network management systems to improve passenger mobility. Using a qualitative approach with thematic analysis and data triangulation, data were collected through desk research, in-depth interviews, focus group discussions (FGDs) with academics, practitioners, operators, and government stakeholders, as well as field observation across the 2021–2023 period. The analysis focuses on three main dimensions: infrastructure integration (information technology systems, transportation modes, and regulation), actors and consumers (user types, travel behavior, and communication channels), and value proposition (service integration, modal connectivity, and coverage). The findings reveal that although physical, payment, and schedule integration efforts—such as JakLingko and integrated transit hubs—have progressed, significant challenges remain, including limited first-mile–last-mile connectivity, fragmented fleet management systems, inconsistent regulatory frameworks, and unresolved land and subsidy allocation issues. The study highlights the critical role of integrators and Public-Private Partnerships (PPP) in bridging these gaps, and demonstrates how the combination of MaaS, the Internet of Things (IoT), and Network Management Systems (NMS) can enhance socio-economic welfare, reduce congestion, and support sustainable urban transportation. These findings contribute to a more comprehensive understanding of MaaS implementation in a rapidly urbanizing metropolitan context and offer policy-relevant insights for transportation authorities and service integrators.
Innovation Strategy, Service Quality, Operational Performance, and Customer Loyalty in an Indonesian Freight Forwarder Company Agus Pranoto; Lamsoudi Redouane
Journal of Managerial Sciences and Studies Vol. 4 No. 2 (2026): Agustus: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v4i2.136

Abstract

The rapid growth of Indonesia's freight forwarding industry has intensified pressure on companies to secure delivery orders and empty containers from shipping lines, particularly during peak-season periods when ship space is limited and customer demand fluctuates sharply. This study examines the direct and indirect effects of innovation strategy and service quality on customer loyalty through the mediating role of operational performance, using the case of an Indonesian freight forwarder company that has adopted a pre-booking system, an empty-container forecasting mechanism, and robotics-assisted shipment monitoring as its core innovation strategy. Data were collected from thirty respondents representing customer companies of the freight forwarder, using surveys, interviews, and focus group discussions, and analyzed through multiple linear regression and path analysis across two structural models, followed by hypothesis testing, an F-test, and Sobel bootstrapping procedures. The partial (t-test) results indicate that innovation strategy, service quality, and operational performance individually show no statistically significant effect on their respective dependent variables, whereas the simultaneous (F-test) results demonstrate that innovation strategy, service quality, and operational performance jointly exert a significant positive effect on customer loyalty, explaining 56.6 percent of its variance. These findings suggest that while none of the studied variables function as strong standalone predictors, their combined implementation—through disciplined pre-booking and forecasting practices, reliable shipment tracking technology, and consistent employee service quality—is essential for sustaining customer loyalty in the freight forwarding sector. The study offers managerial implications for logistics providers seeking to strengthen customer retention through integrated innovation and service-quality strategies, and it recommends that future research incorporate additional service-quality indicators such as assurance and empathy.

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