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Journal of Managerial Sciences and Studies
Published by Pt. Mawadaku Sukses Solusindo
ISSN : 29886600     EISSN : 29886619     DOI : 10.61160
Core Subject : Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Social Sciences
ilmu manajemen seperti manajemen keuangan, industri, pemasaran, sumber daya manusia, penjaminan mutu, dan ilmu-ilmu sosial lainnya seperti sosiologi, komunikasi, dan administrasi. Jurnal ini secara khusus menyediakan forum bagi para peneliti untuk berdiskusi, mengejar dan mempromosikan pengetahuan di bidang yang sedang berkembang dan berkembang di bidang manajemen dan ilmu sosial.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Perilaku Organisasi dan Menejemen Sumber Daya Manusia
Articles 72 Documents
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THE IMPACT OF FINANCIAL COMPENSATION ON THE PERFORMANCE OF MARKETING EMPLOYEES (Case Study PT. LIEK MOTOR BRANCH MAYOR MUSTAJAB SURABAYA) Habibillah, Ahmad; Sugiharto, Sugiharto; Daengs , Achmad; Dewi, Rina
Journal of Managerial Sciences and Studies Vol. 2 No. 3 (2024): Desember: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v2i3.108

Abstract

To achieve this goal, companies need to pay attention to employees in all aspects of their work because this becomes an incentive for employees to carry out their work activities and achieve organizational goals. For this reason, it is natural to pay attention to the whereabouts of employees from the start. Employees who are company assets need to know their needs and desires so that they are expected to be able to produce job satisfaction, good performance and high loyalty to the company so as to achieve company goals. Effective human resource management requires managers to find the best way to employ employees to achieve goals. company. There are many things that can be done to empower good human resources, including efforts that include level education, training, and creating a conducive work situation or environment so that employees feel at home carrying out their work. Compensation is an important aspect in determining employee performance. Company attention is important because employees try to achieve the performance determined by the company. Realizing the importance of compensation for company performance, compensation management should be important. In providing compensation, the timeliness of providing compensation and the amount of compensation given by the company to employees affects employee morale, motivation, work performance and performance. An employee's absolute income level will determine the scale of his life and relative income shows his status and dignity. Therefore, if employees perceive that the compensation they receive is inadequate, this will cause employee morale, motivation, work performance and performance to decline drastically.
THE AFTERMATH OF MARKETING MIX ON DECISIONS CONSUMER PURCHASES FROM TRADING COMPANIES (Case Study at “UD. MAJU” in Surabaya) Mahjudin Mahjudin; Donny Antonius Saputra, Ignatius; Daengs GS, Achmad
Journal of Managerial Sciences and Studies Vol. 2 No. 3 (2024): Desember: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v2i3.109

Abstract

Companies that implement a quality management system within their company are organization, customer and market oriented, by combining the search for existing facts and problem solving. Companies should not only sell their products, but must know consumers' needs and desires. Knowledge of consumer behavior is essential to good marketing practices. Satisfaction in marketing should start by carrying out an analysis of consumer behavior in the right situation. This will at least encourage company managers to carry out what marketing activities should be proposed, planned and carried out. Therefore, companies must have tools in their marketing which are more commonly referred to as marketing mix which includes product, price, location and promotion. This research uses primary data, namely data obtained directly from respondents' answers by distributing questionnaires and secondary data, namely data obtained from the company that is used as the object of research. The analysis technique used in this research is multiple linear regression analysis. Meanwhile, the statistical test uses the F test and t test. The research results obtained using the SPSS program with the results of multiple linear regression analysis obtained by the F test show that there is a significant influence between the independent variable and the dependent variable with the calculated F value (22.573) > F table (2 .50). For the t test, it can be seen that the product variable (X1) has a significant influence on consumer purchasing decisions (Y) with a calculated t value (3.728) > t table (1.9944), the price variable (X2) has a significant influence on purchasing decisions consumer (Y) with a calculated t value (4.072) > t table (1.9944), the location variable (X3) has a significant influence on consumer purchasing decisions (Y) with a calculated t value (3.080) > t table (1.9944), while the promotion variable (X4) has a significant influence on consumer purchasing decisions (Y) with a calculated t value (3.230) > t table (1.9944).

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