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INDONESIA
Journal of Business Economics and Agribusiness
Published by Indonesian Journal Publisher
ISSN : -     EISSN : 30310873     DOI : https://doi.org/10.47134/jbea
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Business Economics and Agribusiness (3031-0873) publishes original research that advances the frontiers of knowledge in business, economics, and agribusiness. The journals scope includes a wide range of topics, such as: The theory and practice of business and economics The role of business and economics in agribusiness The impact of business and economics on agribusiness The management and governance of agribusiness The journal welcomes submissions from a wide range of disciplines, including business administration, economics, agricultural economics, and environmental studies. The journal is committed to publishing high-quality research that can inform the development of business, economics, and agribusiness policies and practices.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 40 Documents
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Implementasi Strategi Content Marketing dalam Membangun Brand Awareness pada Usaha Teh Telang Feel Blu Savitri, Adila Riana; Yudha, Eka Purna
Journal of Business Economics and Agribusiness Vol. 2 No. 4 (2025): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbea.v2i4.849

Abstract

Bunga telang (Clitoria ternatea) mengandung antioksidan dan flavonoid yang baik bagi penderita insomnia. Namun, manfaat dari bunga telang belum banyak diketahui oleh Generasi Z. Padahal, 32% dari total penduduk Indonesia yang mengalami insomnia adalah Generasi Z. Salah satu brand yang menyediakan bunga telang sebagai produk utamanya adalah Feel Blu. Sosial media dapat dimanfaatkan sebagai penyampaian informasi dan pengenalan merek di era digital ini, salah satunya dengan menggunakan strategi content marketing. Penelitian ini bertujuan untuk menganalisis elemen strategi content marketing yang diterapkan oleh Feel Blu melalui platform Instagram dan TikTok, mengevaluasi efektivitasnya berdasarkan model AIDA dalam membangun brand awareness di kalangan Gen Z, serta mengidentifikasi keunggulan dan kelemahannya terhadap tingkat engagement. Metode ini dievaluasi oleh alat analisis sosial media dan divalidasi melalui kuesioner model AIDA. Hasil temuan kemudian dijadikan dasar untuk menyusun rekomendasi pengembangan konten dan strategi pemasaran guna meningkatkan daya saing dan memperluas jangkauan pasar Feel Blu. Hasil penelitian menunjukkan bahwa Feel Blu mendapatkan ER per post Instagram sebesar 9,67% dan ER per views TikTok sebesar 4,45%. Hasil validasi kuesioner berbasis AIDA menunjukkan audiens sosial media Feel Blu berada di tahap Action dengan rata-rata 4,12 dari total skor 371.
Uji Kompatibilitas dan Uji Stabilitas Formula Super Dekomposer Cair Ramah Lingkungan Angelina, Theresia; Sari, Stefina Liana
Journal of Business Economics and Agribusiness Vol. 2 No. 4 (2025): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbea.v2i4.868

Abstract

Masalah limbah organik di Indonesia menjadi perhatian serius karena berkontribusi terhadap pencemaran lingkungan dan kesehatan masyarakat. Penelitian ini bertujuan untuk mengembangkan formula Super Dekomposer Cair Ramah Lingkungan yang berfungsi sebagai pengurai sampah organik. Formula ini mengombinasikan mikroorganisme seperti Streptomyces sp, Aspergillus sp, Pseudomonas sp, Saccharomyces sp, Lactobacillus sp, Trichoderma sp, dan Penicillium sp. Metode yang digunakan pada penelitian ini meliputi pengujian kompatibilitas dan stabilitas. Hasil menunjukkan bahwa formulasi yang dirancang secara kompatibilitas, ketujuh mikroorganisme yang tergolong bakteri dan jamur dapat hidup berdampingan, saling kompatibel, dan mampu bersinergi sedangkan secara stabilitas, ketujuh mikroorganisme tersebut memiliki aktivitas biologis yang baik setelah disimpan selama satu bulan, memiliki aktivitas mikroorganisme yang baik ditandai dengan perubahan pH menjadi asam selama proses fermentasi dan mampu mendegradasi bahan-bahan organik secara optimal. Dapat disimpulkan bahwa produk ini berpotensi sebagai alternatif dekomposer yang efisien dan ramah lingkungan, terutama bagi petani skala kecil dan rumah tangga serta dapat mendukung pertanian berkelanjutan dan sistem pengelolaan limbah yang lebih efisien.
Assessment of the Quantitative and Qualitative Residual Effect in Wax Frames Treated with Nano-Neem Extract Mahmoud Faris Younis Al-Jubouri; Mohammed Y. Sayed Ghani; Arqam Alomari
Journal of Business Economics and Agribusiness Vol. 3 No. 1 (2025): November
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbea.v3i1.911

Abstract

The study aims to investigate the residual effect of silver nanoparticles synthesized from neem (Azadirachta indica), by evaluating the ability of honey bees to remove these compounds through their hygienic behavior in wax frames treated with the nano-extract. The application of silver nanoparticles in combination with neem seed extract enhances biological efficacy while reducing environmental impact, thus opening prospects for developing safe and sustainable control strategies. Quantitative and qualitative identification of the nano-compounds were performed by using several analytical instruments, including: Fourier Transform Infrared Spectroscopy (FT-IR) to detect functional groups, Gas Chromatography–Mass Spectrometry (GC-MS) to identify bioactive nano-compounds, and Atomic Absorption Spectrophotometer (AAS) to determine the quantitative concentration of silver nanoparticles. The results were showed that the concentration of silver in the neem nano-extract was 136.7 ppm before exposure to cleaning, while it significantly decreased in the wax frames treated with the nano-extract to 0.3 ppm after being cleaned by worker bees. In our conclusion is considered low and safe, as it falls within acceptable limits for human health
Advancing Agribusiness through Systemic Approach: Linking Sectors, Resources, and Market Channels Caraecle, Lovely Rose; Bandera , Abdani
Journal of Business Economics and Agribusiness Vol. 3 No. 1 (2025): November
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbea.v3i1.928

Abstract

Agribusiness is a key driver of economic growth, food security, and rural livelihoods in developing countries, particularly in Southeast Asia and the Philippines, where it employs a significant portion of the labor force and supports domestic consumption, trade, and value chains. Traditional agricultural practices, however, face challenges in addressing globalization, climate variability, and inclusive economic growth. This study employs a qualitative, literature-based approach, synthesizing over forty peer-reviewed articles, policy reports, and institutional publications from FAO, IFPRI, the World Bank, ADB, ASEAN, and SEARCA, to examine how a systemic framework—integrating sectoral linkages, resource mobilization, and market channels—can enhance agribusiness performance and sustainability. Findings highlight five critical dimensions: (1) sectoral linkages and integration, emphasizing horizontal and vertical networks that improve efficiency, resilience, and value creation; (2) resource mobilization and management, including sustainable natural resource use, financial inclusion, human capital development, and technological innovation; (3) market channel integration, encompassing formal and informal networks, digital platforms, and regional trade; (4) institutional and policy frameworks, with multi-stakeholder governance, regulatory alignment, and public-private partnerships; and (5) regional dynamics, showing varying system maturity across Southeast Asia. Comparative analysis indicates that Thailand and Vietnam demonstrate integrated, competitive agribusiness systems, while the Philippines remains fragmented. The study concludes that systemic approaches provide evidence-based strategies for building resilient, inclusive, and competitive agribusiness sectors, offering actionable recommendations for policymakers and stakeholders.
Strategic Management and Organizational Adaptation in Modern Agribusiness: Bridging the Gap Between Strategy, Structure, and Resilience Usman, Marsam; Bandera, Abdani; Usman-Macadaag, Omaimah; Macadato, Nasibah
Journal of Business Economics and Agribusiness Vol. 3 No. 1 (2025): November
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbea.v3i1.931

Abstract

Modern agribusiness operates in an increasingly complex and uncertain environment, characterized by systemic risks such as climate change, extreme weather events, disease outbreaks, regulatory shifts, and volatile market dynamics. These multi-vector disruptions propagate through value chains, amplifying volatility and challenging long-term planning. Traditional strategic management frameworks emphasizing efficiency, competitive positioning, and core competencies are inadequate for sustaining performance under such uncertainty. Contemporary literature advocates a multi-faceted strategic orientation that integrates market sensitivity, innovation, and disciplined planning to reconcile short-term operational goals with long-term resilience. This study employs a systematic literature review of peer-reviewed journals, industry reports, and authoritative organizational studies published between 2010 and 2025, examining strategic management, organizational adaptation, and resilience measurement in agribusiness. The analysis identifies persistent gaps, including the limited operationalization of resilience metrics, underdeveloped frameworks for embedding non-market risk management into organizational structures, and insufficient integration of non-financial expertise into decision-making. Findings indicate that hybrid organizational designs—balancing centralized coordination with decentralized decision-making—combined with digitalization and networked information systems, enhance traceability, responsiveness, and coordination across value chains. Governance professionalization in family-owned agribusinesses improves accountability, strategic oversight, and systematic risk management, while aggregation models address market fragmentation, improve resource access, and facilitate scalable resilience investments. Overall, bridging strategy, structure, and measurable resilience requires an integrated approach that combines quantitative metrics, adaptive organizational structures, professionalized governance, and cooperative aggregation mechanisms. This conceptual synthesis offers actionable guidance for managers and researchers seeking to enhance adaptive capacity, operational efficiency, and long-term value creation in modern agribusiness, highlighting the need for empirical studies to quantify the impacts of these integrated strategies.
A Review of Financial and Management Accounting as the Basis of Financial Management Hanafie, Saliha G; Bandera, Abdani D.; Usman-Macadaag, Omaimah M.
Journal of Business Economics and Agribusiness Vol. 3 No. 1 (2025): November
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbea.v3i1.938

Abstract

This study examines how financial and management accounting systems support effective financial management, with particular focus on transparency, governance, and strategic decision-making across corporate, SME, and public-sector contexts. Utilizing a qualitative literature review approach, the paper synthesizes peer-reviewed research, institutional reports, and academic books published between 2015 and 2025. Thematical analysis centers around three core dimensions: transparency and corporate governance in financial reporting, management accounting as a decision-support tool, and integration of accounting systems through digitalization and sustainability practices. The review finds that high-quality financial reporting reduces information asymmetry, strengthens governance, and enhances stakeholders’ confidence, while management accounting transforms financial and non-financial data into actionable insights that improve operational efficiency, cost control, and strategic planning. Integration of these systems, facilitated by digital technologies such as artificial intelligence, business intelligence, blockchain, and cloud accounting, further enhances real-time decision-making, predictive analytics, and organizational resilience. The effectiveness of these systems is contingent on financial literacy, technological readiness, and institutional capacity, with SMEs and public-sector organizations exhibiting unique challenges and opportunities. The study concludes that accounting systems serve not only as compliance mechanisms but also as strategic tools that link reporting, decision-making, and sustainability considerations.
Bridging Finance and Farming: A Literature-Based Analysis of Financial Management in Agribusiness Mambauy, Najmah; Faisah D. Hadji Jalal; Abdani D. Bandera
Journal of Business Economics and Agribusiness Vol. 3 No. 1 (2025): November
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbea.v3i1.939

Abstract

The agribusiness sector is a cornerstone of national and global economies, encompassing the production, processing, marketing, and distribution of agricultural goods. Effective financial management within agribusiness is critical, as it directly influences resource allocation, investment decisions, risk mitigation, and overall enterprise sustainability and profitability. This study conducts a comprehensive literature-based analysis to examine how financial management practices bridge finance and farming, focusing on cost management, working capital management, financial risk management, investment appraisal, digital finance adoption, financial literacy, and corporate social responsibility (CSR). Evidence from diverse geographic and operational contexts demonstrates that structured financial practices significantly enhance profitability, operational efficiency, and resilience in the face of seasonal cash-flow fluctuations, price volatility, and environmental risks. Cost management aligns operational efficiency with strategic financial planning, while working capital management ensures liquidity and continuity during peak production periods. Financial risk management and CSR integration mitigate exposure to market and environmental uncertainties, promoting sustainable practices and stakeholder trust. The adoption of digital finance tools and platforms further strengthens the interface between financial planning and farm operations, although constraints such as low digital literacy and infrastructure limitations persist. Moreover, financial literacy among small-scale farmers emerges as a key enabler, facilitating the effective utilization of financial tools and resources. Investment decision-making frameworks incorporating scenario analysis and real-options valuation support informed capital allocation and long-term growth. Overall, the study underscores that bridging finance and farming is operationally vital, multi-dimensional, and strategically essential for achieving sustainable agribusiness growth. Insights from this analysis inform policymakers, practitioners, and researchers seeking to optimize financial management strategies in agribusiness contexts.
A Review of Marketing Channel Implications in Agribusiness Hanafie, Saliha G; Bandera, Abdani D.
Journal of Business Economics and Agribusiness Vol. 3 No. 1 (2025): November
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbea.v3i1.940

Abstract

This review analyzes the impacts of transformations in agribusiness marketing channels, specifically supermarket expansion, value-chain governance, and digitalization on value distribution, smallholder inclusion, and overall system competitiveness. Using an integrative qualitative review, the study synthesizes evidence from recent academic literature, institutional reports, and policy analyses published over the last two decades. Findings show that modern retail growth enhances quality control and procurement efficiency but often excludes smallholders unable to meet stringent standards and capital requirements. Governance dynamics further shape distributional outcomes, as concentrated buyer power allows lead firms to influence pricing, compliance costs, and coordination structures, reinforcing asymmetries unless counterbalanced by supportive policies, transparent contracting, and stronger farmer organizations. Digitalization offers new pathways for efficiency and market access through e-commerce platforms, traceability systems, and data-driven coordination, yet its benefits remain uneven due to digital divides, limited infrastructure, and unclear data governance frameworks. The results highlight that modernization alone does not guarantee inclusivity. Building resilient and equitable agrifood systems requires integrated strategies that combine technological innovation with fair governance arrangements, institutional support, and targeted policies that enable smallholders to upgrade and participate in evolving market channels.
Time Series and Cross-Sectional Analysis of Tobacco Companies for the 2021–2024 Period Case Study: PT Indonesian Tobacco Tbk, PT Gudang Garam Tbk, and PT HM Sampoerna Tbk Putra W, Rafif; Febrianti, Lufvi Selvia; Ainur R, Muhammad Iqbal; Hidayati, Cholis
Journal of Business Economics and Agribusiness Vol. 3 No. 2 (2026): February
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbea.v3i2.1024

Abstract

This study aims to analyze and compare the financial performance of PT HM Sampoerna Tbk, PT Gudang Garam Tbk, and PT Indonesian Tobacco Tbk during the 2021–2024 period using time series and cross-sectional approaches. The research employs a quantitative descriptive method based on secondary data obtained from audited annual financial statements published by the Indonesia Stock Exchange. Financial performance is measured using liquidity, activity, solvency, and profitability ratios. Time series analysis is applied to observe performance trends over four years, while cross-sectional analysis is used to compare company performance in the 2024 fiscal year. The results show that PT HM Sampoerna Tbk demonstrates the most balanced and stable financial performance, characterized by efficient asset utilization, strong solvency, and consistent profitability. PT Gudang Garam Tbk exhibits very strong liquidity and a conservative capital structure, but relatively lower operational efficiency and profitability. Meanwhile, PT Indonesian Tobacco Tbk shows higher profit potential accompanied by declining liquidity, increasing leverage, and greater financial risk. In conclusion, differences in company scale, operational efficiency, and financial strategy significantly influence financial sustainability in the Indonesian tobacco industry.
The Effects of Land Area, Number of Coffee Trees, and Maintenance Costs on Robusta Coffee Production in Duyung Village, Mojokerto Regency Oentoro, Yose; Priyono, Joko
Journal of Business Economics and Agribusiness Vol. 3 No. 2 (2026): February
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbea.v3i2.1061

Abstract

This study aims to examine the role of land area, number of coffee trees, and maintenance costs in determining Robusta coffee production among farmers in Duyung Village, Trawas District, Mojokerto Regency. A quantitative approach was employed using primary data collected through questionnaires distributed to 55 coffee farmers, with the sample size determined using the Slovin formula. The variables analyzed include land area, number of coffee trees, maintenance costs, and Robusta coffee production measured in kilograms. Data were analyzed using multiple linear regression with the assistance of EViews 13 software to evaluate the relationship, magnitude of influence, and statistical significance of each independent variable. The results indicate that land area, number of coffee trees, and maintenance costs simultaneously have a significant effect on Robusta coffee production. Partially, land area (X1) has a positive and significant effect on production, the number of coffee trees (X2) does not have a statistically significant effect, and maintenance costs (X3) have a significant negative effect on production. These findings suggest that land area and efficient management of maintenance costs play a more decisive role in increasing coffee yields, while the number of trees alone is not the main determinant of production. Overall, this study provides empirical evidence on key factors influencing the productivity of Robusta coffee farming and may serve as a reference for developing strategies to improve agricultural productivity in Duyung Village.

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