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International Journal of Economic, Finance and Business Statistics (IJEFBS)
Published by MULTITECH PUBLISHER
ISSN : -     EISSN : 30259959     DOI : https://doi.org/10.59890/ijefbs.v1i2
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
International Journal of Economic, Finance and Business Statistics (IJEFBS) is an academic and professional peer-reviewed international journal covering the broad area of economics, finance and business issues & operations, as well as, trade policies, rules, trade-related agencies & organizations. The objective of the International Journal of Economic, Finance, and Business Statistics (IJEFBS) is to bring together and share the application of statistics knowledge in economics, finance, and business from different perspectives around the world. The Journal aims to establish and promote effective communication channels between business managers, academic, practitioners and research institutions with trade scholars, government institutions, and domestic/international trade agencies & organizations.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 5 Documents
 1 
Search results for , issue "Vol. 2 No. 5 (2024): October 2024" : 5 Documents clear
Accelerating Promotional Media on Social Media for Brand Awareness Forest Smoothie Suria Ningsih; I Nyoman Yoga Sumadewa; Ni Putu Sinta Dewi
International Journal of Economic, Finance and Business Statistics Vol. 2 No. 5 (2024): October 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijefbs.v2i5.2202

Abstract

With high deforestation rates, reforestation is important to restore the ecosystem. Forest Smoothie, an international beverage company with the concept of "buying a smoothie equals planting a tree", faced the problem of lack of brand awareness on Instagram. Observation shows that their Instagram feed is monotonous and inconsistent in design, typography, and colour. This research aims to redesign Forest Smoothie's social media promotion with a modern and attractive design, using bright colours, consistent typography, and illustrations that reflect the brand's character. Using the design sprint method, this research went through the understand, diverge, decide, prototype, and validate stages. The result is an Instagram feed template that effectively attracts audience engagement. Validation through questionnaires showed positive responses regarding the recognizable concept, colour, typography readability, consistency, and interaction.
Mascot Design of Zara and Vano as a Marketing Strategy for Zabava Labs Shafa, Qinan Nazratulya; Hasbullah; Sumadewa, I Nyoman Yoga
International Journal of Economic, Finance and Business Statistics Vol. 2 No. 5 (2024): October 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijefbs.v2i5.2232

Abstract

The development of online games is in line with advances in computer and network technology, including Web3 which includes the use of Blockchain, smart contracts and decentralization. One company operating in this field is Zabava Labs, located in Singapore, with their flagship product, Sentinel Haven. Although Zabava Labs is active on social media, especially Instagram, the visual image of their feed does not represent the company effectively, which results in low audience engagement and interest. This research aims to design a character mascot that is attractive to young gamers in Indonesia to improve the image and interaction of Zabava Labs on social media. The designed mascot is expected to be able to build the company brand by providing a lasting impression, facilitating effective communication with the audience, and increasing brand recognition in the market. Through a creative and innovative design approach, this mascot will become a visual element that is not only attractive, but also reflects a strong and memorable brand.
Designing a Business Profile Video to Increase Interest in Cooperation at the Forest Smoothie Company Chairina, Indry; Sumadewa, I Nyoman Yoga; Lazuardi, Ashar Bnyu
International Journal of Economic, Finance and Business Statistics Vol. 2 No. 5 (2024): October 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijefbs.v2i5.2233

Abstract

Forest Smoothie faces challenges in increasing interest in cooperation with potential business partners. This research aims to design a Business Profile Video that can attract attention and increase cooperation interest in a Business-to-Business (B2B) context. The method used in this research is the pipeline method, which includes pre-production, production, and post-production stages. In the pre-production stage, needs analysis and video concept planning were conducted. The production stage involved shooting and audio recording, while the post-production stage included video editing and adding graphic elements. The results showed that the designed Business Profile Video was effective in conveying the company's message, increasing brand awareness, and attracting cooperation interest from potential business partners. Evaluation was conducted through a questionnaire that showed positive responses from respondents regarding message clarity, visual appeal, and increased interest in cooperating with Forest Smoothie.
Evaluating the Effect of Microcredit on Rural Livelihoods: A Case Study of Farming Households in Southwest Nigeria Ilesanmi, Julius Olumide; Bello, Temitope Olanrewaju; Oladoyin, Olanrewaju Peter; Akinbola, Adeyose Emmanuel
International Journal of Economic, Finance and Business Statistics Vol. 2 No. 5 (2024): October 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijefbs.v2i5.2619

Abstract

Access to credit is an important thing in improving the livelihoods of rural families in developing international locations, enabling them to triumph over monetary barriers and spend money on productive activities. This observation evaluates the impact of microcredit on the livelihoods of rural farming households in Southwest Nigeria, specializing in assets of credit and elements influencing credit access. Descriptive facts and multinomial logistic regression were used to analyse the information. Results show that informal credit sources, such as family and friends, are predominantly utilized by 97.5% of respondents, while only 8.3% accessed microfinance banks. The average credit amount received was ₦167,000, with limited utilization primarily due to constraints like market access and lack of technical knowledge. Agricultural activities such as crop production and livestock farming dominate rural livelihoods, suggesting that microcredit plays a crucial role in improving productivity. However, findings indicate that higher education levels, income, and household size significantly influence the likelihood of accessing formal and informal credit. The study concludes that microcredit has the potential to improve rural livelihoods, but formal credit systems must be expanded to reduce reliance on costly informal sources and enhance the overall welfare of rural households.
A Study on Comparative Analysis Regarding Gen-Z’s Perception Over Domino’s Pizza and Pizza Hut in Ahmedabad City Shah , Henil; Mehta, Pankti; Vidani, Jignesh
International Journal of Economic, Finance and Business Statistics Vol. 2 No. 5 (2024): October 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijefbs.v2i5.2635

Abstract

This study investigates Generation Z's perceptions of Domino’s and Pizza Hut in Ahmedabad, focusing on factors such as food quality, pricing, and brand reputation. Utilizing a quantitative approach, the research tests eight hypotheses related to the influence of age on these perceptions. The findings reveal that age does not significantly impact how Generation Z evaluates these brands, leading to the rejection of all null hypotheses. This suggests a shared perspective among this demographic, indicating that factors beyond age—such as overall experience and brand engagement—are crucial in shaping their preferences. The study highlights the need for targeted marketing strategies that resonate with Generation Z's values, particularly in terms of health, sustainability, and digital engagement. Furthermore, enhancing customer experiences and effectively communicating brand value are essential for building loyalty. The findings also emphasize the importance of corporate social responsibility initiatives in improving brand reputation among socially conscious consumers. The study concludes by offering recommendations for future research, including broader demographic analyses and qualitative approaches to gain deeper insights into consumer motivations.

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