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Angga Endre Restianto
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INDONESIA
Jurnal Kewirausahaan dan Inovasi
Published by Universitas Brawijaya
ISSN : -     EISSN : 29645611     DOI : 10.21776/jki
Core Subject : Science, Social,
Decision Sciences, Operations Research & Management Environmental Science Social Sciences
Publish all forms of quantitative and qualitative research articles and other scientific studies related to the field of Entrepreneurship Management and Innovation.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Menejemen Teknologi dan Inovasi
Articles 25 Documents
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Search results for , issue "Vol. 2 No. 4 (2023)" : 25 Documents clear
PENERAPAN MODEL KANO PADA PERANCANGAN KUALITAS PELAYANAN Anshory, Heffy Hasim; Hapsari, Raditha Dwi Vata
Jurnal Kewirausahaan dan Inovasi Vol. 2 No. 4 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2023.02.4.24

Abstract

This study aims to identify important attributes of barbershop services according to customer perspectives. Data was collected through Google Forms from customers in Sragen Regency. Validity and reliability were assessed using JASP, and analysis employed the Kano model. Findings revealed three customer need categories: one-dimensional, attractiveness, and indifference. One-dimensional needs include easy access, cleanliness, and well-groomed staff. Attractiveness needs are not expected but enhance satisfaction, such as a comfortable waiting area and complete tools. Indifference needs are negligible and do not affect satisfaction. To improve satisfaction, barbershops should focus on one-dimensional and attractiveness needs, fulfilling indifference needs upon request. Understanding and meeting customer needs effectively enhance satisfaction and profitability. Recommendations include prioritizing one-dimensional and attractiveness needs, responding to indifference needs when requested, improving communication, and continuous evaluation.
PENGARUH PENGALAMAN MAGANG, SOFT SKILL, DAN MINAT KERJA TERHADAP KESIAPAN KERJA Simanjuntak, Aristawin Raulina; Armanu, Armanu
Jurnal Kewirausahaan dan Inovasi Vol. 2 No. 4 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2023.02.4.11

Abstract

The objective of this research is to explain the effects of internship experience, soft skills, and work interest on the work readiness of the students of Faculty of Economics and Business of Universitas Brawijaya. Using probability sampling method and simple random sampling technique, 220 people were selected as the respondents. The data of this explanatory research was harvested from Likert-scaled questionnaires and was analyzed in SPSS version 25. This study finds that (1) internship experience positively and significantly influences the students’ work readiness, (2) that soft skills positively and significantly affect the students’ work readiness, and (3) that work interest positively and significantly impacts the students’ work readiness. Furthermore, it was found that, based on the coefficient of determination values, internship experience, soft skills, and work interest influence 58.7% of the work readiness of the students of Faculty of Economics and Business of Universitas Brawijaya.
PENGARUH KOMITMEN ORGANISASIONAL DAN KEPUASAN PELATIHAN TERHADAP INTENTION TO STAY MELALUI KEPUASAN KERJA Sitanggang, Maylisa Rianti; Azzuhri, Misbahuddin
Jurnal Kewirausahaan dan Inovasi Vol. 2 No. 4 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2023.02.4.22

Abstract

The objective of this research is to identify the effects of organizational commitment and training satisfaction on the intention to stay in Novo Club with job satisfaction as the mediating variable. This research is categorized as an explanatory study as it explains the causal relationship between variables through hypothesis testing. The respondents are 83 members of the first batch of Novo Club. In order to identify both direct and indirect effects, path analysis was incorporated. This study finds that organizational commitment and job satisfaction significantly influence the intention to stay and that training satisfaction has no significant effect on the said intention. Furthermore, organizational commitment indirectly affects the intention to stay through job satisfaction, and training satisfaction also indirectly influences the intention to stay through job satisfaction.
PENGARUH KUALITAS BARANG, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN Salsabila, Farah; Sudiro, Achmad
Jurnal Kewirausahaan dan Inovasi Vol. 2 No. 4 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2023.02.4.09

Abstract

Kalome is a micro, small, and medium-sized enterprise in Malang that sells aromatic candle. This product started to be high in demand in the beginning of 2020 during the Covid-19 pandemic as it helps people sleep well and remove stress. However, its sales in Malang are lower than other major cities such as Yogyakarta. In order to achieve high purchase decision, goods must be reliable and good in quality, priced according to its usefulness and quality, promoted in the correct method. The objective of this research is to identify the influence magnitude of goods quality, price, and promotion on purchase decision, the influence magnitude of goods quality on the purchase decision, the influence magnitude of price on the purchase decision, and the influence magnitude of promotion on the purchase decision. The sample of this quantitative descriptive research is 65 consumers of Kalome therapeutical aromatic candle in Malang area, selected using purposive sampling technique. The data was analyzed using multiple linear regression, coefficient of determination, and hypothesis testing. This research finds that goods quality, price, and promotion simultaneously have significant impact on the purchase decision. Partially, goods quality significantly influences the purchase decision, and price significantly affects the purchase decision, while promotion has no significant influence on the purchase decision.
IMPLEMENTASI STRATEGI TALENT ACQUISITIONS Putra, Reynaldi Sudarno; Susilowati, Christin
Jurnal Kewirausahaan dan Inovasi Vol. 2 No. 4 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2023.02.4.20

Abstract

The Talent of War has impacted various industry sectors around the world, including technology companies where the quality of business operations and products are highly influenced by the talent they have. Therefore, PT.X, one of the largest technology companies in Indonesia, is very concerned about the implementation of an effective talent management strategy, especially in the talent acquisitions department in order to compete in getting the best talent. This research aims to analyze the implementation of PT.X's Talent Acquisitions strategy. This research uses a qualitative case study approach. The results showed that PT.X has implemented the recruitment strategy and talent mapping to talent acquisitions well. PT.X also utilizes technology and digital tools to support the process. However, PT.X still needs to maximize the talent acquisitions function, especially to reduce the recruitment time which is still fairly long. This research provides insight into the implementation of Talent Acquisitions strategies in technology companies in Indonesia. The results of this study are expected to help other companies in improving their talent management and development.
STRATEGI PENGEMBANGAN STARTUP DENGAN MENGGUNAKAN PENDEKATAN LEAN CANVAS Suryajaya, Dewa Made Bagus Bhima; Pradana, Bayu Ilham
Jurnal Kewirausahaan dan Inovasi Vol. 2 No. 4 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2023.02.4.07

Abstract

The objective of this research is to identify the implementation of development strategy carried out by Lets Play Indonesia, a startup business, using the Lean Canvas approach. This study was conducted in response to the numerous collapsing initial driving startups and the worsening macroeconomic conditions during the last few years which disrupt the operation of educational startups. The data of this research was harvested from interviews, observations, and documentations. The results of the Lean Canvas analysis indicate that Lets Play Indonesia has not filled the key metrics part, so the product development strategy is required, in this case by adding an exercise evaluation feature. Furthermore, Lets Play Indonesia needs to add its customer segments by implementing market development strategy since its services have been well accepted. In terms of channels, Lets Play Indonesia needs to implement a more massive market penetration. Here information regarding the excellence of the solutions that they offer can be spread more widely using LinkedIn, company website, press release, and commerce journal. In general, Lets Play Indonesia needs to implement a focus strategy by applying differentiation and cost leadership strategies.
IMPLEMENTASI CORPORATE SOCIAL RESPONSIBILITY (CSR) BERDASARKAN KONSEP TRIPLE BOTTOM LINE Juliano, Kelvin Allen; Rofiaty, Rofiaty
Jurnal Kewirausahaan dan Inovasi Vol. 2 No. 4 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2023.02.4.18

Abstract

The objective of this research is to identify the implementation of Corporate Social Responsibility (CSR) program by the Regional Office of PT Bank Rakyat Indonesia (Persero) Tbk in Malang. The program was implemented using the Triple Bottom Line concept known as the 3Ps, consisting of profit, people, and planet, in order to create corporate image. The data of this qualitative descriptive research was harvested from documentation and interviews with the office’s logistics staff as the executor of the program. This study finds that the Regional Office of PT Bank Rakyat Indonesia has carried out its Corporate Social Responsibility program well and harmoniously based on the Triple Bottom Line. Past studies have found that there are components of the program which were not optimally implemented and irrelevant to be applied this year. Therefore, this research suggests the office (a) to supervise its CSR activities, (b) to conduct controlling to ensure the accuracy of the program, (c) to maintain the consistency of its CSR implementation, and (d) to take advantage from the positive impacts for the company’s sustainability and the attainment of Good Corporate Governance (GCG).
ANALISIS IMPLEMENTASI 5S (SEIRI, SEITON, SEISO, SEIKETSU, DAN SHITSUKE) PADA AREA BENGKEL Radityo, Hening Pram; Handrito, Radityo Putro
Jurnal Kewirausahaan dan Inovasi Vol. 2 No. 4 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2023.02.4.05

Abstract

5S (Seiri, Seiton, Seiso, Seiketsu, Shitsuke) is Japan superior corporate culture conceptualized by Takashi Osada in 1980, about arrangement and neatness system in the environment like workshop, storing, and office. This culture is much implemented by Japan company in Indonesia, one of them is Auto 2000. The urgency of this research is to inspire other business entity’s work environment to apply 5S program as one means of lean operations. This study aims to describe the implementation of 5S on work environment of Auto 2000 Kediri Hasanuddin. This study uses 5S theory thus dissects in each variable S’ separately in account of appraising 7 areas. Data analysis method used is qualitative descriptive with triangulation for data collection method. Result describes that every area on workshop implements 5S significantly except machine restoration room. From 5 variables, shitsuke is not implemented. Areas with very good implementation are workshop area, SST room, and spare parts room. Implication of this study is becoming consideration for Auto 2000 Kediri Hasanudin in order to always keeps 5S performance that has already been good and improves the implementation performance that is not good, especially seiso that became main concern in TWC room, PDS room, and restoration room.
ANALISIS STRATEGI PENGEMBANGAN BISNIS FESYEN BERKELANJUTAN DI INDONESIA Syahfara, Awang Diaz; Yuniarinto, Agung
Jurnal Kewirausahaan dan Inovasi Vol. 2 No. 4 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2023.02.4.16

Abstract

PYLLS is a fashion MSME that develops sustainability fashion concept combined with contemporary, casual, and positive vibes themes. The objective of this research is to identify the company’s business environment and to determine the appropriate strategy for its development in Indonesia. The problems of this qualitative descriptive research were analyzed using SOAR (Strengths, Opportunities, Aspirations, Results) with the 5-I approach (Initiate, Inquire, Imagine, Innovate, Inspire to Implement). The result of this research is the description of PYLLS’ business environment, which later was used to determine the appropriate strategy for the company. This study finds that the appropriate strategy is the intensive strategy which encompasses market penetration, market development, and product development, the appropriate business development technique is the economic scale enhancement. The recommended SA strategies are adding product variations and maintaining quality through quality check. SR strategies are increasing content frequency, using environmentally friendly materials, and expanding marketing using social media. OA strategies are making collaboration, seeking investors, making business proposals concerning the potentials of sustainable fashion, adding human resource, improving the system, organizational structure, and standard operational procedure. OR strategies are activating other promotions in social media, encouraging consumers to review, and developing more unique sustainable fashion products.
ANALISIS SWOT-AHP DALAM MENENTUKAN STRATEGI PEMASARAN UNTUK MENINGKATKAN VOLUME PENJUALAN Hadi, Ahmad Abdul; Hussein , Ananda Sabil
Jurnal Kewirausahaan dan Inovasi Vol. 2 No. 4 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2023.02.4.03

Abstract

The growing globalization era has required businesses to adapt to the increasingly competitive markets. Hobi Amatir is a business that sells ornamental fish. The sales volume of this company was decreasing, requiring it to develop its marketing strategy and improve its service in order to survive the business competition. The objective of this case study is to design alternate marketing strategies and to determine the prioritized marketing strategies. The population and the sample serve as the informants. Here SWOT was used to analyze the business’ internal and external environments, while Analytical Hierarchy Process was used to measure the weight of each factor and prioritized marketing strategy. The Analytical Hierarchy Process consisted of objective tier (the prioritized marketing strategy for Hobi Amatir), Criterion tier (consumer, cost, convenience, and communication), and alternative tier (the weakness-opportunity strategy). The data was harvested observations, questionnaires, and interviews with six key informants considered knowledgeable and capable of handling the marketing. This study finds that, in criterion tier, consumer is the prioritized factor (0.408) and that, in alternative tier, handling the breeding and selling of predatory ornamental fish is the prioritized alternate strategy (0.300).

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