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Angga Endre Restianto
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Gedung D, Lantai 1, Ruang Badan Penerbitan Jurnal, Universitas Brawijaya, Malang, Indonesia. Ketawanggede, Kec. Lowokwaru, Kota Malang, Jawa Timur.
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INDONESIA
Jurnal Kewirausahaan dan Inovasi
Published by Universitas Brawijaya
ISSN : -     EISSN : 29645611     DOI : 10.21776/jki
Core Subject : Science, Social,
Decision Sciences, Operations Research & Management Environmental Science Social Sciences
Publish all forms of quantitative and qualitative research articles and other scientific studies related to the field of Entrepreneurship Management and Innovation.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Menejemen Teknologi dan Inovasi
Articles 25 Documents
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Search results for , issue "Vol. 4 No. 1 (2025)" : 25 Documents clear
Improving Employee Performance through Stress Management and Work-Life Balance Strategies Soebekti, Mercyane; Kurniawati, Desi Tri
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

This research highlights the critical need to address factors influencing employee performance in government institutions, focusing on the Regional Development Planning Agency of East Java. It aims to analyze the effects of job stress and workplace environment on employee performance, with work-life balance serving as a mediating variable. Employing a quantitative explanatory approach, data were collected via questionnaires from 110  civil servants selected through purposive sampling from a population of  285 employees. Structural Equation Modeling-Partial Least Squares (SEM-PLS) was used to analyze the data. The results reveal that job stress significantly affects employee performance, whereas workplace environment shows no direct effect on performance. Additionally, work-life balance positively influences employee performance and mediates the relationships between job stress, workplace environment, and performance. These findings suggest that managing job stress and fostering work-life balance are critical strategies for enhancing employee performance. The implications highlight the importance of developing stress management programs and promoting a supportive workplace environment to ensure optimal work-life balance and performance outcomes.
Analyzing Customer Satisfaction Using the Kano Model: A 7Ps Marketing Mix Perspective Muliawati, Elisa Cahya; Ratnawati, Kusuma
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.1.04

Abstract

Purpose – The objective of this research is to identify the needs and desires of customers of Cahya Alam construction material store as well as their satisfaction to each service attribute referring to the 7Ps marketing mix using Kano Model approach.   Design/methodology/approach – The data of this quantitative study was harvested from interviews and Likert-scaled questionnaires consisting of 22 functional and 22 nonfunctional statements. From the sample of customers of Cahya Alam, 120 of whom were selected as the sample through non-probability sampling method and purposive sampling technique. The data from the questionnaires were initially examined through validity and reliability tests in SPSS version 25.  Findings – The results were then analyzed utilizing the Kano Model, whose results indicate that attributes needing optimization are goods variations, discount availability, information availability for goods price via WhatsApp, more reliable and faster service process, and employees who position themselves as customer service staff.  Originality/value – This study uniquely integrates the Kano Model with the marketing mix to identify priority service attributes for improving customer satisfaction and competitiveness at Cahya Alam.
From Meals to Meaning: Applying Human-Centered Strategies for Sustainable Competitive Advantage in the Food Sector Octhaviani, Ariska; Nurmasari, Nuraini Desty
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Rivalries in the increasingly competitive culinary business has urged MSME in food and beverage sector to apply more effective strategies. The objective of this research is to enhance the business performance of Pecel Lesehan Pak Kasto using the human-centered business marketing strategy. The incorporated design thinking consists of empathize, define, ideate, prototype, and testing. The methods above led to the identification that customers do not merely seek physical fulfillment for food they also expect culinary experiences. The developed marketing strategy encompasses strengthening brand identity, enhancing service quality, and creating culinary unique experiences. This study finds that the application of this strategy improves brand awareness, customer satisfaction, and loyalty from both customers and potential customers. This research significantly contributes to the development of marketing sciences by highlighting the importance of human-centered design, particularly in culinary, for formulating effective marketing strategies. Using customers as the main factor for development, culinary entrepreneurs can establish a strong and continuous relationship with their customers and create sustainable competitive advantages. The findings above implied the necessity for culinary businesspeople to update their knowledge about customer needs and expectations as well as to adapt with changes in consumer trends.
The Effects of Product Differentiation and Brand Image on Customer Loyalty Mauliano, Imellda Ricca; Arimbawa, Putu Adi Putra
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.1.03

Abstract

Purpose – The increasingly competitive furniture industry demands that every business continuously innovate and build a strong brand image to maintain customer loyalty. Customer loyalty is a key factor in ensuring the sustainability and long-term growth of a business. This study aims to determine the effect of product differentiation and brand image on customer loyalty at Jati Indah Furniture.   Design/methodology/approach – The research uses an explanatory research design, which seeks to explain causal relationships between the studied variables. The population of this study consists of customers who have purchased furniture or interior products from Jati Indah Furniture between January and July 2024. The sampling technique used is probability sampling with a simple random sampling method, involving a total of 60 respondents. Data were collected through an online questionnaire distributed via Google Forms, and the data analysis was conducted using Multiple Linear Regression with SPSS version 30.   Findings – The results show that product differentiation has a positive and significant effect on customer loyalty. Similarly, brand image also has a positive and significant impact on customer loyalty at Jati Indah Furniture. These findings indicate that product differentiation strategies and strong brand image development are crucial in fostering customer loyalty.  Originality/value – This study provides practical insights for furniture business owners to enhance competitiveness through product innovation and consistent brand positioning.
Strengthening Edutech Company Performance Through Knowledge Practices and Organizational Learning Evasari, Cantika Putri; Arif, Moh. Erfan
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.1.01

Abstract

Purpose – Educational Technology (edutech) industry in Indonesia rapidly grows along the digital transformations in education sector. However, fierce competitions and highly dynamic markets prompt edutech companies to consistently enhance their internal capability and organizational performance. The objective of this research is to analyze the effects of knowledge management practices, organizational learning, and knowledge sharing on the performance of PT Pintar Pemenang Asia.   Design/methodology/approach – Using saturated or census sampling, all 80 members of the population employees of the edutech company were selected as the sample of this quantitative explanatory study. The data was harvested via a questionnaire survey and was analyzed through multiple linear regression in IBM SPSS 25. Findings – The results show that knowledge management practices, organizational learning, and knowledge sharing significantly influence the company performance. Originality/value – This study offers a novel integrative model that simultaneously examines the effects of knowledge management practices, organizational learning, and knowledge sharing on company performance within the Indonesian educational technology (EduTech) sector. Unlike prior research, it highlights the specific context of an EduTech firm involved in the government’s Prakerja program, addressing unique operational and policy challenges. The findings enrich the literature by confirming the theoretical linkage between knowledge-based resources and firm performance while providing practical insights for developing sustainable knowledge strategies in technology-driven industries.

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