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INDONESIA
EBID:Ekonomi Bisnis Digital
Published by STMIK Widuri
ISSN : -     EISSN : 30248450     DOI : 10.37365/ebid
Core Subject : Economy,
Economics, Econometrics & Finance
The Infotech : Journal of Technology Information is a scientific journal that contains research results written by lecturers, researchers and practitioners. This journal is expected to develop research and make a meaningful contribution to increasing research resources in the field of Information Technology. Infotech published by the Institute for Research and Community Service (LPPM) STMIK Widuri with open access. Every published article has a digital object identifier (DOI). ISSN 2620-5181 (Online) ISSN 2460-2108 (Print)
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 17 Documents
 1   2 
Search results for , issue "Vol 2, No 1 (2024): Juli" : 17 Documents clear
ANALISIS POSITIONING COFFEE SHOP LOKAL DI WILAYAH JABODETABEK Putri, Annysa Alifia; Riorini, Sri Vandayuli
EBID: Ekonomi Bisnis Digital Vol 2, No 1 (2024): Juli
Publisher : STMIK Widuri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37365/ebid.v2i1.276

Abstract

This research aims to examine the concept of coffee shop brand positioning in Indonesia, namely Kopi Janji Jiwa, Kopi Kenangan, Point Coffee, Kopi Lain Hati, and Kopi Kulo. The data collection method used was by distributing questionnaires online with samples taken using non-probability sampling techniques with purposive sampling to respondents who enjoy 5 coffee shop brands in Indonesia. Descriptive testing is used to analyze the influence of positioning on the coffee shop brand. The data used in this research is primary data obtained from distributing questionnaires to 41 respondents. This research uses cross sectional research, namely a research method carried out over a relatively short time and in a certain place. The data analysis method used in this research is to analyze the attributes owned using the attribute based approach. In this research, three outputs will be produced, namely canonical discriminant function, preference map, as well as market strategy and marketing mix.
PENGARUH CAPITAL ADEQUACY RATIO, LOAN TO DEPOSIT RATIO, NON-PERFORMING LOAN, BEBAN OPERASIONAL PENDAPATAN OPERASIONAL DAN NET INTEREST MARGIN TERHADAP PROFITABILITAS Yakub, Nathania Rebecca; Murtanto, Murtanto
EBID: Ekonomi Bisnis Digital Vol 2, No 1 (2024): Juli
Publisher : STMIK Widuri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37365/ebid.v2i1.289

Abstract

Research has the intention of testing the influence of capital adequacy ratio, loan to deposit ratio, non-performing loans, operating expense operating revenue and net interest margin on the profitability of banking companies. This research collects data using financial reports and annual reports from 2021 to 2023 on banking companies listed on the Indonesia Stock Exchange. The number of samples used in the research was 34 banking companies. Descriptive statistical analysis and multiple regression analysis are used as analysis methods. The results show that capital adequacy ratio and net interest margin have a significant positive influence on profitability, while non-performing loans and operating expenses operating revenue have a significant negative influence on profitability. Loan to deposit ratio does not have a significant influence on profitability. Simultaneously, all independent variables have an effect on the dependent variable.
PENGARUH AUDIT KNOWLEDGE, AUDIT EXPERIENCE, SELF-EFFICACY TERHADAP AUDIT JUDGEMENT: PERAN KOMPLEKSITAS TUGAS SEBAGAI VARIABEL MODERATING Noviranza, Rahayu; Haq, Aqamal
EBID: Ekonomi Bisnis Digital Vol 2, No 1 (2024): Juli
Publisher : STMIK Widuri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37365/ebid.v2i1.233

Abstract

This study aims to examine the effect of Audit Knowledge, Audit Experience, Self-Efficacy on Audit Judgement with Job Complexity as an Moderating Variable. This type of research is quantitative research. The data used in this study is primary data. The population in this study are all auditors at Public Accounting Firms in the City of Jakarta and the sample of this study are auditors who had worked for more than one year and had carried out audit tasks. Data was obtained from 155 respondents. The analysis used is a multiple linear regression analysis method. The results of the analysis show that Audit Knowledge, Audit Experience, Self-efficacy have a positive effect on Audit Judgement. Job complexity weakens the influence between Audit Knowledge and Self-efficacy on Audit Judgement. However, Job Complexity strengthens the influence of Audit Experience on Audit Judgement.
FENOMENA FOMO YANG MENGAKIBATKAN MINAT BELI PRODUK KOSMETIK YANG DI-ENDORSE OLEH INFLUENCER MEDIA SOSIAL TERHADAP MAHASISWA DI INDONESIA Pramudiani, Jeni Putri; Leon, Farah Margaretha
EBID: Ekonomi Bisnis Digital Vol 2, No 1 (2024): Juli
Publisher : STMIK Widuri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37365/ebid.v2i1.277

Abstract

This research aims to analyze the influence of Imitation of Influencer, Materialism, Social Comparison, , and Fear of Missing Out (FOMO) on Buying Intention. Data were collected through questionnaires from consumers who follow the social media accounts of five beauty influencers, namely Tasya Farasya, Nanda Arsyinta, Hanum Mega, Titan Tyra, and Kiara Leswara are domiciled in Jakarta. The study used a sample size of 166 respondents with purposive sampling technique. The data analysis method employed in this research is Structural Equation Model (SEM) using AMOS 21 software. The results indicate that Imitation of Influencer has a positive influence on Social Comparison, Imitation of Influencer has a positive influence on Materialism, Social Comparison does not have a positive influence on FOMO, FOMO has a positive influence on Buying Intention, Social Comparison does not have a positif influence on Materialism, and Materialism has a positive influence on Buying Intention.
PENGARUH KINERJA KEUANGAN, LEVERAGE, DAN CORPORATE GOVERNANCE TERHADAP SUSTAINABILITY REPORT Alviana, Reza Tahta; Murtanto, Murtanto
EBID: Ekonomi Bisnis Digital Vol 2, No 1 (2024): Juli
Publisher : STMIK Widuri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37365/ebid.v2i1.290

Abstract

The aim of this research is to present actual data on the impact of corporate governance, leverage, and financial performance on sustainability reports in manufacturing companies. Companies in the manufacturing sector that were listed between 2020 and 2022 on the Indonesia Stock Exchange (IDX) were the subject of this study. Secondary data from the financial statements of manufacturing businesses listed on the IDX is used in this study. In order to produce a sample of 225 samples, the sampling approach in this study employed the purposive sampling method with multiple specified criteria. Multiple linear regression analysis is the approach used for data analysis. It includes numerous tests, including classical assumption tests, hypothesis tests, and descriptive statistical tests. The SPSS (Statistical Product and Service Solution) version 26 application is used for the calculations of these tests.
PENGARUH CAPITAL STRUCTURE DAN COMPANY GROWTH TERHADAP NILAI PERUSAHAAN DENGAN GOOD CORPORATE COVERNANCE SEBAGAI VARIABEL MODERASI Fadilah, Neneng Maya; Mulyani, Susi Dwi
EBID: Ekonomi Bisnis Digital Vol 2, No 1 (2024): Juli
Publisher : STMIK Widuri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37365/ebid.v2i1.234

Abstract

This research was conducted to analyze the effect of capital structure and company growth on firm value with good corporate governance as a moderating variable. This study is focused on manufacturing companies in the consumer goods sector on the Indonesia Stock Exchange (IDX). Capital Structure and Company Growth are considered as key factors that can affect company value. GCG is also identified as an important element in improving company performance. Quantitative method with hypothesis testing approach is used in this research. The research sample consisted of 83 consumer non-cyclicals sector companies listed on the IDX in the 2021-2022 period. Data obtained from financial reports published by the IDX. Data analysis was performed using descriptive statistics and panel data regression using the fixed effect model (FEM) method. The results of the study show that capital structure and company growth have a significant positive effect on firm value. That is, the better the capital structure and company growth, the higher the company value. However, the implementation of GCG did not strengthen the effect of capital structure and company growth on company value.
RANCANG BANGUN SISTEM INFORMASI PENERIMAAN KARYAWAN BARU BERBASIS WEB PADA PT. SATRIA ANTARAN PRIMA TBK Masruri, Masruri; Raizaldi, Achmad; Budiyantara, Agus
EBID: Ekonomi Bisnis Digital Vol 2, No 1 (2024): Juli
Publisher : STMIK Widuri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37365/ebid.v2i1.279

Abstract

The new employee recruitment system that runs at PT. Satria Antaran Prima Tbk is still a convention where applicants must come directly submit their application files, causing several problems including the application selection process takes a long time because it is done manually, there is often damage or loss of application files because the data is stored in archive form in a storage cabinet, the psychological test process takes a long time because it is done manually using paper and checking the psychological test results is done manually. The purpose of this research is to know the system that is running, analyze and design the system according to system requirements. This study uses a descriptive method with a qualitative approach where the data obtained directly through interviews, observation, literature and documentation. The proposed system design uses Data Flow Diagrams (DFD), database design uses Entity Relationship Diagrams (ERD), interface design on the proposed system and system testing using Blackbox Testing and system implementation. The result of this research is to design a web-based new employee recruitment information system that can be implemented at PT. Satria Antaran Prima Tbk to provide alternative solutions to existing problems so that the hiring process for new employees can run effectively and efficiently
PENGARUH KEINGINAN MENIRU DAN FOMO DALAM PRODUK KOSMETIK YANG DIENDORSE OLEH SOSIAL MEDIA INFLUENCER Hasanah, Uswatun; Hermawan, Asep
EBID: Ekonomi Bisnis Digital Vol 2, No 1 (2024): Juli
Publisher : STMIK Widuri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37365/ebid.v2i1.230

Abstract

This research aims to analyze the influence of Imitation of Influencer, Social Comparison, Materialism, and Fear of Missing Out (FOMO) on Buying Intention. Data were collected through questionnaires from consumers who follow the social media accounts of three beauty influencers, namely Tasya Farasya, Nanda Arsyinta, and Hanum Mega, and are domiciled in Jakarta. The study used a sample size of 220 respondents with purposive sampling technique. The data analysis method employed in this research is Structural Equation Model (SEM) using AMOS 21 software. The results indicate that Imitation of Influencer has a positive influence on Social Comparison, Imitation of Influencer does not have a positive influence on Materialism, Social Comparison has a positive influence on FOMO, FOMO has a positive influence on Buying Intention, and Materialism has a positive influence on Buying Intention.
KONSEKUENSI HEDONIC DAN UTILITARIAN VALUE: STUDI PADA ONLINE FASHION RETAILER Sofiya, Sofiya; Ekasari, Ayu
EBID: Ekonomi Bisnis Digital Vol 2, No 1 (2024): Juli
Publisher : STMIK Widuri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37365/ebid.v2i1.291

Abstract

This study aims to analyze the consequences of hedonic value and utilitarian value for consumers who shop at online fashion retailers. In this study, there are four variables used, namely hedonic value, utilitarian value, customer satisfaction, and behavioral intention. The analysis method used in this study uses structural equation modeling (SEM) with the number of samples used as many as 250 respondents. The sampling method in this study was purposive sampling, namely those who have bought fashion from four brands at online fashion retailers. The results of this study are (1) there is no positive influence of hedonic value on customer satisfaction (2) there is a positive influence of utilitarian value on customer satisfaction (3) there is a positive influence of hedonic value on behavioral intention (4) there is a positive influence of utilitarian value on behavioral intention (5) there is no positive influence of hedonic value on behavioral intention mediated by customer satisfaction (6) there is a positive influence of utilitarian value on behavioral intention mediated by customer satisfaction. The results of this study also provide advice to online fashion retailer brand managers so that they can develop strategies that can increase customer satisfaction.
PENGARUH INVESTASI TEKNOLOGI INFORMASI DAN STRATEGI DIVERSIFIKASI TERHADAP NILAI PERUSAHAAN DENGAN PERTUMBUHAN PENJUALAN SEBAGAI VARIABEL MODERASI Farrakhan, Silvy Shapintia; Dewi, Rosiyana
EBID: Ekonomi Bisnis Digital Vol 2, No 1 (2024): Juli
Publisher : STMIK Widuri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37365/ebid.v2i1.253

Abstract

The impact of the Covid-19 pandemic has had an impact on the main sectors of the Indonesian economy, especially on company value. A company can have high share movements on the stock exchange because of the company's value. Company value is a reflection of company performance, this can influence investor assessment. The focus of this research is on company financial reports published in 2018-2020, where there are 168 manufacturing companies registered on the IDX in 2018-2020 which were obtained by downloading the website. Using signal theory (signaling theory) with multiple linear regression analysis methods. From the research results, it was found that information technology investment has a positive influence on the value of a company, the higher the value of a company's technology investment, the higher the company value. The diversification strategy does not affect the company's value. Sales growth has a positive influence on company value. Sales growth moderates the influence of information technology investment on company value. Then sales growth does not moderate the effect of diversification strategy on company value.

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