EBID:Ekonomi Bisnis Digital
The Infotech : Journal of Technology Information is a scientific journal that contains research results written by lecturers, researchers and practitioners. This journal is expected to develop research and make a meaningful contribution to increasing research resources in the field of Information Technology. Infotech published by the Institute for Research and Community Service (LPPM) STMIK Widuri with open access. Every published article has a digital object identifier (DOI). ISSN 2620-5181 (Online) ISSN 2460-2108 (Print)
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<![CDATA[PENGARUH SERVICE QUALITY TERHADAP CUSTOMER LOYALTY YANG DIMEDIASI CUSTOMER SATISFACTION DI E-COMMERCE ]]>
<![CDATA[Soelyono, Meigy]]>;
<![CDATA[Sabur, Moch]]>
<![CDATA[ EBID: Ekonomi Bisnis Digital Vol 2, No 2 (2024): Desember ]]>
Publisher : <![CDATA[STMIK Widuri Jakarta ]]>
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DOI: 10.37365/ebid.v2i2.293
<![CDATA[E-commerce involves a series of processes for buying and selling goods and services online. In Indonesia, e-commerce users reached 196.47 million and are expected to increase to 244.67 million by 2027 (Statista, 2023). Tokopedia, as a significant e-commerce platform, continues to improve its service quality to maintain customer loyalty and increase the number of customers. This study analyzes the impact of service quality on customer loyalty, mediated by customer satisfaction. Using a quantitative approach with a survey method, a sample of 400 respondents who follow Tokopedia's account was obtained through the Taro Yamane formula. Data were collected through an online questionnaire and analyzed using PLS-SEM with SmartPLS software. The results show a positive and significant influence of service quality on customer loyalty, mediated by customer satisfaction. This research provides insights into the importance of service quality in enhancing customer satisfaction and loyalty on the Tokopedia e-commerce platform.]]>
<![CDATA[PENGARUH BAURAN PROMOSI, HARGA DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN MAHASISWA MEMILIH STMIK WIDURI JAKARTA ]]>
<![CDATA[P, Agus Indra]]>;
<![CDATA[Brabo, Nora Andira]]>;
<![CDATA[Shidqon, Moh]]>
<![CDATA[ EBID: Ekonomi Bisnis Digital Vol 2, No 2 (2024): Desember ]]>
Publisher : <![CDATA[STMIK Widuri Jakarta ]]>
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DOI: 10.37365/ebid.v2i2.303
<![CDATA[Price and Service Quality on Students' Decision to Choose STMIK Widuri Jakarta. The research methodology used in this study is quantitative. The data used are primary data obtained from distributing questionnaires with a Likert scale (1-5). The population in this study were students who had studied at STMIK Widuri, Jakarta, with a sample of 204 people. Data analysis for hypothesis testing used multiple linear regression with the help of SPSS software version 26. The results showed that Promotion Mix and Service Quality had a significant positive effect on the decision to study at STMIK Widuri Jakarta. While Price had a significant negative effect on the decision to study at STMIK Widuri Jakarta. Managerial contributions to increasing student interest in choosing STMIK Widuri Jakarta are:The New Student Admissions Department (PMB) is friendlier, more polite in promoting STMIK, and improving the content of promotional advertising messages. Adjusting tuition fees as the quality of facilities increases. Improving the quality of service, quality of lecturers, employees, facilities and infrastructure, and libraries.]]>
<![CDATA[PENGARUH PERTUMBUHAN PENJUALAN, UKURAN PERUSAHAAN, LEVERAGE DAN INTENSITAS MODAL TERHADAP TAX AVOIDANCE ]]>
<![CDATA[Karista, Karista]]>;
<![CDATA[Murtanto, Murtanto]]>
<![CDATA[ EBID: Ekonomi Bisnis Digital Vol 2, No 2 (2024): Desember ]]>
Publisher : <![CDATA[STMIK Widuri Jakarta ]]>
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DOI: 10.37365/ebid.v2i2.236
<![CDATA[This research aims to identify the influence of sales development, industrial dimensions, leverage, and capital seriousness on Tax Avoidance, either simultaneously or partially, with research objects in the mining manufacturing sector industry listed on the Indonesian Impact Exchange (BEI). The procedure for taking this research illustration uses a purposive sampling method with a total of 66 industries based on the population and 19 selected industries as illustrations. This research design is causal research using quantitative methods and using secondary information. The information analysis method uses the panel information regression method, namely combining cross section and time series information for 4 years from 2019-2022, using the IBM SPSS type 25 application. The results of this research partially prove that sales development, industry dimensions, leverage and seriousness Capital influences Tax Avoidance.]]>
<![CDATA[PENGARUH AUDIT TENURE, ROTASI AUDIT DAN SPESIALISASI AUDITOR TERHADAP KUALITAS AUDIT ]]>
<![CDATA[Diana, Tricia Rose]]>;
<![CDATA[Sofie, Sofie]]>
<![CDATA[ EBID: Ekonomi Bisnis Digital Vol 2, No 2 (2024): Desember ]]>
Publisher : <![CDATA[STMIK Widuri Jakarta ]]>
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DOI: 10.37365/ebid.v2i2.295
<![CDATA[This study aims to determine the effect of audit tenure, audit rotation and auditor specialization on audit quality in food and beverage manufacturing companies listed on the Indonesia Stock Exchange (IDX) for the period 2020 to 2023. The type of data used is secondary data, namely data from financial reports. The data pooling method used in this study obtained 26 company samples. The data analysis model used is multiple regression analysis. The analysis tool used is SPSS. The results of the study show that audit tenure does not affect audit quality, audit rotation affects audit quality and auditor specialization does not affect audit quality.]]>
<![CDATA[PENGARUH LEVERAGE, LIKUIDITAS, DAN KEPEMILIKAN INSTITUSIONAL TERHAHAP KUALITAS LAPORAN KEUANGAN PERUSAHAAN SEKTOR MAKANAN DAN MINUMAN YANG TERDAFTAR DI BURSA EFEK INDONESIA ]]>
<![CDATA[Verene, Priskila Georgina]]>;
<![CDATA[Bagus Budi N, Y. Agus]]>
<![CDATA[ EBID: Ekonomi Bisnis Digital Vol 2, No 2 (2024): Desember ]]>
Publisher : <![CDATA[STMIK Widuri Jakarta ]]>
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DOI: 10.37365/ebid.v2i2.237
<![CDATA[The aim of this research is to identify the influence of leverage, liquidity and institutional ownership on the quality of financial reports. The population in this research is 26 food and beverage manufacturing industries listed on the Indonesian Impact Exchange in 2018-2022. The type of information used in this research is quantitative information. The source of information used in this research is secondary information. The illustration collection method used purposive sampling and the illustrations used were 20 companies. The information analysis research method used in this research is panel information regression. The research results show that leverage has no influence, on the contrary, liquidity and institutional ownership have a positive and significant influence on the quality of financial reports in the food and beverage subsector manufacturing industry listed on the Indonesian Impact Exchange in 2018-2022.]]>
<![CDATA[RANCANG BANGUN SISTEM INFORMASI biMBA AIUEO SOCCER SCHOOL ]]>
<![CDATA[Setiawan, Reza]]>;
<![CDATA[Khotib, Ahmad]]>;
<![CDATA[Doharma, Rouli]]>
<![CDATA[ EBID: Ekonomi Bisnis Digital Vol 2, No 2 (2024): Desember ]]>
Publisher : <![CDATA[STMIK Widuri Jakarta ]]>
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DOI: 10.37365/ebid.v2i2.298
<![CDATA[Along with the development of advances in information technology at this time, which makes human life easier in terms of carrying out daily activities. biMBA AIUEO is an agency that implements and socializes the biMBA paradigm and the biMBA method and is a place where parents can guide their children in order to foster children's interest in reading. Bimba AIUEO also founded a soccer team, namely the Bimba Soccer School. The problem in the Bimba Soccer School is that the data processing in the Bimba Soccer School is still manual, to find out some information about this soccer school can only be done by visiting the training location directly, hearing word of mouth and through brochures or pamphlets. just. Therefore, from observations that have been made of a lack of knowledge about information about the BiMBA AIUEO Soccer School, a design was made for the creation of a Website-Based BiMBA AIUEO Soccer School Information System. The purpose of this research is to analyze, design, and create an information system for the AIUEO Soccer School biMBA. The system was developed using the waterfall model system development life cycle (SDLC) method, using the PHP programming language, MySQL database design. The results of the study show that the application built is useful for admins, parents and the general public as an information medium in gathering information about BiMBA Soccer School more accurately and more easily because it can be accessed anywhere because it is web-based computerized.]]>
<![CDATA[PENGARUH PERTUMBUHAN PENJUALAN, PROFITABILITAS, STRUKTUR MODAL DAN LIKUIDITAS TERHADAP NILAI PERUSAHAAN ]]>
<![CDATA[Lokassati, Maya Ayu]]>;
<![CDATA[Hartanti, Rina]]>
<![CDATA[ EBID: Ekonomi Bisnis Digital Vol 2, No 2 (2024): Desember ]]>
Publisher : <![CDATA[STMIK Widuri Jakarta ]]>
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DOI: 10.37365/ebid.v2i2.238
<![CDATA[This study aims to determine the relationship between Sales Growth, Capital Structure, Profitability also Liquidity on Company Value in mining sector companies written on the IDX for the period 2020 to 2022. This study uses a purposive sampling technique, with a sample of 16 companies from 63 companies. mining sector for the 2020-2022 period. So the research data used was 48. The analysis techniques used in this study were descriptive statistics, panel data regression, t test (partial), also hypothesis testing. According on the research results, the variables Sales Growth, Profitability, Capital Structure and Liquidity have no effect also are not significant on Company velue.]]>
<![CDATA[SISTEM PENDUKUNG KEPUTUSAN PENENTUAN KARYAWAN TERBAIK DENGAN ADAPTASI PROFILE MATCHING ]]>
<![CDATA[Silvia Damaiyanty, Ruth]]>;
<![CDATA[Silitonga, Agustina Verawati]]>;
<![CDATA[Irwansyah, Irwansyah]]>;
<![CDATA[Michael, Michael]]>
<![CDATA[ EBID: Ekonomi Bisnis Digital Vol 2, No 2 (2024): Desember ]]>
Publisher : <![CDATA[STMIK Widuri Jakarta ]]>
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DOI: 10.37365/ebid.v2i2.299
<![CDATA[PT. XYZ which has been established since 1989, this company provides an educational curriculum and system integrator starting from kindergarten, elementary, junior high to high school/vocational school. Pt.xyz already has a long experience and is also a loyal customer for modern Information & Communication Technology (ICT) curriculum products in private schools in the areas of Medan, Lampung, Central Java, East Java to Jabodetabek. Currently there is a problem in processing employee data, especially for the employee performance appraisal process. There is a time limit for accessing the Key Performance Indicators (KPI) system every month, when the period ends each October it will be difficult to see the history of the assessment. The purpose of this study is to produce a web-based decision support system for determining the best employees that can help provide alternative choices for PT. XYZ in making decisions. The method used in this study is the Profile Matching method to provide recommendations in the form of the best employees based on rank. Ratings are intended for employees who are entitled to a promotion or bonus. The results of testing the decision support system itself used the User Acceptance Test (UAT) where the results of the decision support system respondents got an average value of 82% where the value was in the good category.]]>
<![CDATA[PENGARUH SOCIAL MEDIA MARKETING PADA APLIKASI HALODOC MELALUI PERCEIVED VALUE ]]>
<![CDATA[Rafi, Latif Ar]]>;
<![CDATA[Kristaung, Robert]]>
<![CDATA[ EBID: Ekonomi Bisnis Digital Vol 2, No 2 (2024): Desember ]]>
Publisher : <![CDATA[STMIK Widuri Jakarta ]]>
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DOI: 10.37365/ebid.v2i2.239
<![CDATA[The purpose of this research is to see, test and analyze the influence of Social Media Marketing on Percieved Value, Purchase Intention, Willingness to Pay Premium Price, and Electronic Word of Mouth as well as the positive influence of Percieved Value on Purchase Intention, Willingness to Pay Premium Price, and Electronic Word of Mouth and the positive influence of Social Media Marketing on Purchase Intention, Willingness to Pay Premium Price, and Electronic Word of Mouth mediated by Perceived Value. Data was obtained from the results of a questionnaire distributed to 200 respondents who had purchased Halodoc services twice in the last 3 months via social media. Data testing was carried out using Structural Equation Model (SEM) analysis. The results of this research show that Social Media Marketing has a positive influence on Purchase Intention. Social Media Marketing has a positive influence on Willingness to Pay Premium Price. Social Media Marketing has a positive influence on Electronic Word of Mouth. Social Media Marketing has a positive influence on Perceived Value. Perceived Value has a positive influence on Purchase Intention. Perceived Value has a positive influence on Willingness to Pay Premium Price. Perceived Value has a positive influence on Electronic Word of Mouth. Perceived Value mediates the positive influence of Social Media Marketing on Purchase Intention. Perceived Value mediates the positive influence of Social Media Marketing on Willingness to Pay Premium Price. Perceived Value mediates the positive influence of Social Media Marketing on Electronic Word of Mouth.]]>
<![CDATA[ANALISIS RASIO KETERGANTUNGAN TERHADAP PEREKONOMIAN PROVINSI BANTEN ]]>
<![CDATA[Setianto, Chika Aisyah Putri]]>;
<![CDATA[Sumiyarti, Sumiyarti]]>
<![CDATA[ EBID: Ekonomi Bisnis Digital Vol 2, No 2 (2024): Desember ]]>
Publisher : <![CDATA[STMIK Widuri Jakarta ]]>
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DOI: 10.37365/ebid.v2i2.302
<![CDATA[Gross Regional Domestic Product (GRDP) is the main indicator to assess the economic condition of a region. The increase in GRDP reflects economic growth, and vice versa. This study aims to examine the effect of Dependency Ratio, Human Development Index (HDI), Gross Fixed Capital Formation (PMTB), Regional Expenditure, and Gini Ratio on GRDP in Banten Province. The data used comes from the Central Statistics Agency and other sources, with a time series period of 2015-2023 and a cross-section covering 8 districts/cities in Banten Province. The results of the study indicate that partially, the Dependency Ratio and Gini Ratio have a negative effect on GRDP, while HDI, PMTB, and Regional Expenditure have a positive effect. Simultaneously, at least one variable has a significant influence on Banten's GDP. All independent variables are able to explain 99.99% of the variation in GRDP, while the remaining 0.01% is influenced by other factors not included in the model.]]>
