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Proceeding of International Conference on Entrepreneurship (IConEnt)
Published by Universitas Pelita Harapan
ISSN : -     EISSN : 29882664     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Proceeding of International Conference on Entrepreneurship (IConEnt) berisi artikel-artikel ilmiah dari para peneliti dari lingkup internasional yang mengikuti konferensi IConEnt yang akan diadakan rutin setiap tahun oleh Fakultas Ekonomi dan Bisnis Universitas Pelita Harapan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 304 Documents
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CONSUMERS’ BRAND LOYALTY OF ENERVON C IN PANDEMIC ERA Zoel Hutabarat; Velya Putidita
Proceeding of International Conference on Entrepreneurship (IConEnt) Vol 2 (2022): Proceeding of 2nd International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Abstract

The growth of Vitamin C demand in pandemic makes brand loyalty became one of an important factor to win competitive advantage among competitors. This study aimed to examine and understand the relationship between brand awareness, word of mouth, perceived quality, and brand image towards brand loyalty of Enervon C consumer in pandemic era. Sample of this study were 270 respondents that consume Enervon C during pandemic. This study applies quantitative research method with data collection method through electronic questionnaires. Collected data will be analyzed through SmartPLS 3.3.3 with Structural Equation Modelling. The result indicated that brand awareness, perceived quality, and brand loyalty has a direct relationship with brand loyalty and brand image mediated the relationship of brand awareness and perceived quality with brand loyalty. Word of mouth has a direct relationship with brand image.
The Influence of Entrepreneurship, Business Strategy, and Business Networking on Competitive Advantage in Micro, Small and Medium Enterprises in the FnB Industry in Jabodetabek Hutabarat, Zoel; Gianina, Gianina
Proceeding of International Conference on Entrepreneurship (IConEnt) Vol 3 (2023): Proceeding of 3rd International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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This research examines the impact of Entrepreneurship, Business Strategy and Business Networking for Competitive Advantage on small medium enterprises in FnB industry in Jakarta, Bogor, Depok, Tangerang, and Bekasi. This research uses quantitative research methods and purposive sampling. Total respondents in this research is 201 respondents from Jabodetabek area. The spread of the quationnaire is done using Google Form. Analysis and testing of statistical data in this research is using SmartPLS4 application. The result of this research study stated that entrepreneurship has an influence on business strategy, entrepreneurship has an influence on competitive advantage, business strategy han an influence on business networking, and business networking has an influence on competitive advantage. While business strategy doesn’t has influence on competitive advantage.
ANALYSIS OF CALCULATION, RECORDING AND WITHHOLDING OF ARTICLE 23 INCOME TAX ON FREIGHT FORWARDING SERVICES (CASE STUDY AT PT. FREIGHT CARGO LOGISTICS) Endah Prawesti Ningrum; Gina Amartia
Proceeding of International Conference on Entrepreneurship (IConEnt) Vol 2 (2022): Proceeding of 2nd International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Abstract

Income Tax (PPh) article 23 is a tax withheld on income received by domestic taxpayers as well as permanent forms of business originating from capital. One of the services contained in PPh article 23 is freight forwarding services. This study aims to determine the mechanism for calculating, recording, and withholding income tax article 23 on freight forwarding services at PT. Freight Cargo Logistics in 2020 to 2021 and the suitability of calculating, recording, and withholding income tax article 23 for freight forwarding services at PT. Freight Cargo Logistics with Minister of Finance Regulation 141/PMK.03/2015. The research method used in this research is descriptive qualitative. The primary data from this study were obtained directly from PT. Freight Cargo Logistics which consists of withholding evidence for 2020 and 2021, a list of withholding evidence of Article 23 Income Tax, Article 23 Income Tax Returns. Imposition of income tax rates withheld by PT. Freight Cargo Logistics to vendors with NPWP are subject to 2% of the basic withholding tax (tax object value). The results of this study indicate that the implementation of calculations, recording, and deductions from PT. Freight Cargo Logistics complies with the current tax regulations.
THE INFLUENCE OF TAX AGGRESIVENESS ON FIRM VALUE WITH CORPORATE GOVERNANCE AS A MODERATING VARIABLE Cristin Puspitaningrum; Mulyadi Noto Soetardjo
Proceeding of International Conference on Entrepreneurship (IConEnt) Vol 2 (2022): Proceeding of 2nd International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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The objective of this study is to investigate whether tax aggresiveness has an impact on firm value. In addition, this study also examines whether the mechanism of corporate governance influences the relationship between tax aggresiveness and firm value. Examining the moderating effect of corporate governance in the relationship between tax aggresiveness and firm value for the context of Indonesia is still rarely done. Using 213 firm-year samples from 2015-2019 data of 76 public firms registered at BEI from consumer cyclinal sector, this study regresses (1) tax aggresiveness toward firm value, (2) the interaction between tax aggresiveness and corporate governance toward firm value. The test result provides an evidence that tax aggresiveness has a negative impact on firm value. However, this study does not provide an empirical evidence that the influence of tax aggresiveness on firm value can be moderated by corporate governance mechanism.
ANTECEDENTS AND CONSEQUENCES EFFECT OF PATIENT SATISFACTION IN XYZ HOSPITAL Satyawati Satyawati; Margaretha Pink Berlianto
Proceeding of International Conference on Entrepreneurship (IConEnt) Vol 2 (2022): Proceeding of 2nd International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Purpose – This research aims to analyze the antecedents and consequences effect of patient satisfaction on patient loyalty in XYZ hospital BogorDesign/Methodology/Approach –This study used quantitative research and data collection was collected using questionnaire. The target population of this research were in patient at XYZ hospital  and willing to be respondents of this research. The number of samples were determined to be which 212 samples.  The sampling technique use was purposive sampling. Partial Least Square-Structural Equation modelling (PLS-SEM) is applied to this study.Findings – The result of data analysis showed that  quality of object, quality of  infrastructure, quality of interaction, dan quality of atmosphere have positive effect  on patient satisfaction,  Quality of process has  a negative effect on patient satisfaction. Lastly patient satisfaction have positive effect on patient loyaltyResearch Limitations/Implications – This research only focuses on hospitalized patient, limitation time and only at one hospital. The focus on this research to analyze the effect of 5Q service quality : quality of object, quality of process, quality of  infrastructure, quality of  interaction, quality of  atmosphere on patient satisfaction, and  patient satisfaction on patient loyaltyPratical Implication – The result of data analysis, XYZ hospital can improve quality of object, quality of  infrastructure, quality of  interaction, quality of  atmosphere and redesign the quality of process to increase patient satisfaction and patient loyaltyOriginality/Value – This research gives information to XYZ hospital management to make improvement and further planning how to increase service quality effort to increase  the patient satisfaction and the patient loyalty
THE EFFECT OF STRATEGIC ORIENTATION ON THE BUSINESS PERFORMANCE OF CULINARY TRADERS IN BOGOR Verawati Setiawan; Fahrul Riza
Proceeding of International Conference on Entrepreneurship (IConEnt) Vol 2 (2022): Proceeding of 2nd International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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This study aims to analyze the effect of entrepreneurial orientation, growth orientation, and market orientation on the business performance of food and beverage business actors in Bogor with brand orientation as an intervening variable. The sample used in this study were all culinary traders in Suryakencana Bogor culinary tourism totaling 97 respondents. This study uses quantitative data analysis methods, the data analysis technique used is Partial Least Square-Structural Equation Modeling (PLS-SEM) using software SmartPLS version 3.3.9. The results of the analysis carried out stated that entrepreneurial orientation and growth orientation had a positive and significant effect on business performance. Market orientation is not having significant effect on business performance. Brand orientation has no mediating effect on entrepreneurial orientation, growth orientation, and market orientation on business performance.
DOES DYNAMIC CAPABILITY, MANAGERIAL COMPETENCY AND ORGANIZATION CAPABILITY STILL RELEVANT ON BUSINESS SUSTAINABILITY: STUDY OF INDONESIA FREIGHT FORWARDING INDUSTRY Joseph M. J. Renwarin; Wempy W. Aji; Alicia B. Weley; Hendy Tannady
Proceeding of International Conference on Entrepreneurship (IConEnt) Vol 2 (2022): Proceeding of 2nd International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Covid-19 Pandemic have created many changes in business environment, many freight forwarding companies in Indonesia have got negative impacts, it comes in many forms such as closing of business, revenue decline, business loss, in the contrary many business entities have also succeed to manage the opportunity in growing the business, ability to adjust their operation to survive which creates positive impact on their business. Business sustainability became an important goal for business organizations especially in the dynamic market condition, therefore it requires some strategic initiatives to achieve the goal. This research is to explore the influence of organization capability, dynamic capability, managerial competency on business sustainability, this quantitative research was conducted using an online questionnaire instrument with total of 65 respondents and a structural equation modeling partial least square (SEM-PLS) technique. Result from this research has shown organization capability, managerial competency, and dynamic capability have positive influence toward business sustainability, however managerial competency does not strengthen the influence factor of organization capability and dynamic capability toward business sustainability.
THE INFLUENCE OF RETURN ON EQUITY, CURRENT RATIO AND EARNING PER SHARE TOWARD STOCK PRICE OF CONSUMER GOODS INDUSTRY LISTED ON THE INDONESIA STOCK EXCHANGE Melina Melina; Steffani Steffani
Proceeding of International Conference on Entrepreneurship (IConEnt) Vol 2 (2022): Proceeding of 2nd International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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The aim of this research is to find out the influence of return on equity, current ratio, and earnings per share on the stock price of consumer goods industry listed on the Indonesia Stock Exchange (IDX) for the year 2017-2020. This is quantitative research with a purposive sampling method as the selected sampling method to be used. The data is secondary data derived from Indonesia Stock Exchange. In total, companies that meet the sample criteria amount to 25 companies from 2017 to 2020, resulting in a total of 100 data. The data analysis method applied is multiple linear regression which is processed through SPSS 25. The findings of this research show that, partially, return on equity has an insignificant influence toward stock price, whereas current ratio and earnings per share have a significant influence toward stock price of consumer goods industry listed on the Indonesia Stock Exchange (IDX) for the year 2017-2020. On the other hand, those three independent variables simultaneously have significant influence on stock price.
THE EFFECT OF BOARD GENDER DIVERSITY, FINANCIAL BACKGROUND AND PANDEMIC PERIOD TOWARDS THE FINANCIAL PERFORMANCE OF A COMPANY (EMPIRICAL EVIDENCE FROM MANUFACTURING COMPANY LISTED IN INDONESIAN STOCK EXCHANGE) Mellinda Chrislo; Elfina Astrella Sambuaga
Proceeding of International Conference on Entrepreneurship (IConEnt) Vol 2 (2022): Proceeding of 2nd International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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This research seeks to determine how gender diversity impact financial performance, how financial background of board impact the financial performance and how pandemic period impact the financial performance of a company. In this study, the population consisted of manufacturing firms listed on the Indonesian Stock Exchange between 2018 and 2020. Purposive sampling was employed as the sampling technique. The sample had a total of 52 companies and a total of 152 observations. According to the three hypothesis that is proposed is that the presence of female directors have a positive impact on the financial performance of the company. The presence of board member with financial background will have a positive impact towards the financial performance and lastly, pandemic period have a negative impact towards the financial performance of the company.
THE IMPACT OF LATE-NIGHT SOCIAL MEDIA USAGE TOWARDS COGNITIVE ENGAGEMENT OF FEMALE ENTREPRENEURS IN INDONESIA Zipora Hana Sakura Parengkuan; Cynthia Anna Wijayanti
Proceeding of International Conference on Entrepreneurship (IConEnt) Vol 2 (2022): Proceeding of 2nd International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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The trend of social media incremental usage has become increasingly visible in everyday life. Excessive usage of social media is a modern phenomenon that has several negative effects in the entrepreneurial realm, however it has received little attention in empirical study. Based on the stressor–strain–outcome model, this study intends to reveal that late-night social media usage might impact two psychological strains (technostress and life invasion) amongst female entrepreneurs and hence have an influence on their behavioural outcomes (cognitive engagement). The object of this research are female entrepreneurs in Indonesia from the small and medium sized enterprise sector (SMEs) that have used social media late at night. This study used a quantitative approach and non-probability purposive sampling as the sampling technique. There were 200 respondents obtained using an electronic questionnaire which was then processed using the PLS-SEM method using SmartPLS. The results indicated that late night social media usage significantly raises life invasion and technostress among female entrepreneurs. However, late night social media and the two psychological strains have positive impacts towards entrepreneurial cognitive engagement as opposed to negative. The results of this study are expected to provide new insights for female entrepreneurs about the benefits of social media usage to view social media usage as beneficial tool which brings advantages that could help their businesses remarkably. More toward older generation who have difficulties in utilizing social media in daily life regardless the businesses they have. In this digital era, it is important to keep up and learn more about social media to be able to follow the market movement and capture business’s opportunities posted through social media.

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