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Proceeding of International Conference on Entrepreneurship (IConEnt)
Published by Universitas Pelita Harapan
ISSN : -     EISSN : 29882664     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Proceeding of International Conference on Entrepreneurship (IConEnt) berisi artikel-artikel ilmiah dari para peneliti dari lingkup internasional yang mengikuti konferensi IConEnt yang akan diadakan rutin setiap tahun oleh Fakultas Ekonomi dan Bisnis Universitas Pelita Harapan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 304 Documents
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The Influence of Institutional Ownership and the Proportion of the Independent Board of Commissioners on Tax Avoidance with Moderation Size for the 2019–2021 Period Safira, Dea Natalia; Jaunanda, Meiliana
Proceeding of International Conference on Entrepreneurship (IConEnt) Vol 3 (2023): Proceeding of 3rd International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Abstract

This study discuss the effect of Institutional Ownership and Proportion of Independent Commissioners by using size as the moderating variable. The Independent variables in this study are Institutional Ownership and The Proportion of Independent Commissioners, the moderating variable is Size or company size, and the control variables are Gross Profit Margin, Return on Sales, and Debt-to-Equity Ratio. This study uses secondary data from manufacturing companies listed on the IDX for the period 2019-2021. The result of this study prove that Institutional Ownership has a negative and significant effect on Tax Avoidance (1), the proportion of the Board of Commissioners has a significant positive effect on Tax Avoidance (2), Size strengthens the relationship between Institutional Ownership and Tax Avoidance (3), Size weakens the relationship between Proportion of Independence Commissioners on Tax Avoidance (4).
Does Client Complexity Before and During the Covid-19 Pandemic Affect Audit Partner Independence? Evidence from the Modified Audit Opinions Amabel, Vania; Herusetya, Antonius
Proceeding of International Conference on Entrepreneurship (IConEnt) Vol 3 (2023): Proceeding of 3rd International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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This study examines the impact of the client's level of complexity on the modified audit opinion (MAO). This study also examines the moderating effect of the COVID-19 pandemic on the relationship between client complexity level and modified audit opinion. The level of client complexity is measured using a complexity score with the dimensions of company size, level of bankruptcy risk, level of company growth, and financial performance. The study sample was taken from all listed companies on the Indonesia Stock Exchange except for the financial industry, with an observation period of 2018-2020. Using logistic regression analysis and 1020 firm-year observations, our study found that client complexity positively affects the audit partner quality measured by the tendency to issue modified audit opinions. Further study found no evidence that the COVID-19 pandemic occurred in 2020 has a moderating effect on the relationship between client complexity and modified audit opinions. This study's results imply that the sample profile, which the Big Four audit firms dominate, reflects the relatively high quality of audit partners in Indonesia in issuing modified audit opinions despite client complexities.
Entrepreneurial Intention in Students of the Private Universities in Jakarta and Tangerang in the Era of Disruption Meilani, Yohana F. Cahya Palupi; Canoy, Jr., Leonardo M.
Proceeding of International Conference on Entrepreneurship (IConEnt) Vol 3 (2023): Proceeding of 3rd International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Abstract

Entrepreneurship is one aspect that influences the country's economic growth. Indonesia's entrepreneurship rate is still relatively low compared to other ASEAN countries, especially during the disruption period after the Covid 19 pandemic. The research aims to examine the influence of entrepreneurship education, family environment, and entrepreneurial motivation media on entrepreneurial intentions in students of the Faculty of Economics in Jakarta and Tangerang. This research method is quantitative, with a questionnaire to collect data from 160 students selected according to the criteria. The data was processed using the SEM Algorithm with the SmartPLS 4 application. The results showed that entrepreneurship education had a positive effect on entrepreneurial interest and motivation for entrepreneurship. Entrepreneurial motivation is able to mediate the positive influence of the family environment and entrepreneurship education on interest in entrepreneurship. The family environment has a positive influence on entrepreneurial motivation, while a negative influence on entrepreneurial interest. This research has important implications for educational institutions and the government to improve entrepreneurship education and a supportive environment for students who are interested in entrepreneurship in the era of disruption.
The Influence of Content Marketing, Brand Awareness, E-WOM and Product Knowledge Towards Purchase Intention (A Case Study on Oatside Customers in Medan) Rahardjo, Jeanette Audrey; Jeybi, Jeybi; Wijaya, Jesslyn; Putri, Siti Alyaa; Alfonsius, Alfonsius
Proceeding of International Conference on Entrepreneurship (IConEnt) Vol 3 (2023): Proceeding of 3rd International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Abstract

Oatside is a Singapore-owned company established in 2021 which offers variants of plant-based milk made of oats. It started being sold in Indonesia in early 2022, and it has gained popularity since then. The objective of the research is to identify the influence of content marketing, brand awareness, product knowledge and E-WOM towards the purchase intention of Oatside customers in Medan. In this paper, we will be using the quantitative research method to collect data which is implemented through questionnaires survey with likert scale. And for the analysis technique, we use the SEM or known as Structural Equation Modeling to process the data with Analysis of Moment Structure (AMOS) 22 Software. This research is conducted to see whether the influence of content marketing, brand awareness, E-WOM and product knowledge towards purchase intention on Oatside customers in Medan. The research shows that there is a significant influence in product knowledge on the purchase intention while other variables have no significant impact on the purchase intention.
The Influence of Perceived Price Justice and Satisfaction on the Loyalty of Breast Cancer Care Alliance (BCCA) Siloam Hospital Semanggi Patients with Revisit Intention as Mediation Nathania, Sarah Nurina; Wuisan, Dewi; Yuliana, Merryl Esther
Proceeding of International Conference on Entrepreneurship (IConEnt) Vol 3 (2023): Proceeding of 3rd International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Abstract

Purpose – The purpose of this study is to analyze the effect of Perceived Price Justice, and Satisfaction on patient's Loyalty with Revisit Intention as mediation.Design/Methodology/Approach – The method applied in this research is a quantitative approach with a google forms questionnaires, distributed to respondents who are patients in Breasts Cancer Care Alliance (BCCA) Siloam Hospital Semanggi. The number of samples used was 160 respondents, then analyzed through PLS-SEM using SmartPLS 3.0.Findings – The results of this study prove that the perceived price justice variable has an indirect positive influence on loyalty if it is followed with revisit intention as a mediation. On the other hand, this study also shows that the perception satisfaction variables has an indirect positive influence on loyalty with revisit intention as a mediation.Research Limitations/Implications – The main limitation of this study is using an online questionnaire to collect data, which limits supervision in the data entry process to ensure whether the data given is correct according to the directions.Practical Implications – The results of this study prove that the perception price justice variables has an indirect positive influence on loyalty if it is followed with revisit intention US a mediation. On the other hands, this study also shows that the perceived satisfaction variable has an indirect positive influence on loyalty with revisit intention as a mediation. This research is expected to be able to contribute to research that has been done previously, and also to other communities who may be conducting research with the same model or variables.Originality/Value – This study uses the same variables as previous research. The study aims to advise and give insight to BCCA Siloam Hospital Semanggi, in order to develop their marketing especially in the field of management. This research is expected to be able to contribute to research that has been done previously, and also to other communities who may be conducting research with the same model or variables.
THE IMPACT OF LOCUS CONTROL AS A MEDIATOR ON JOB SATISFACTION IN XYZ'S NON-FRANCHISE BUSINESS Yustinus Yuniarto; Michael Christian; Celia Paramitha
Proceeding of International Conference on Entrepreneurship (IConEnt) Vol 2 (2022): Proceeding of 2nd International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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The phenomenon that the work environment and personal aspects of workers, such as work discipline and locus control, should go hand in hand to achieve the expected job satisfaction motivates this research. The purpose of this research is to identify and explain the factors that influence locus control and job satisfaction. Also, to identify and explain the role of locus control as a moderator between non-physical work environment and work discipline on job satisfaction. This quantitative study involves 30 employees from XYZ's non-franchise business in Jakarta and employs a structural model with SmartPLS as an analytical tool. A questionnaire instrument was used in this study's survey. According to the findings of this study, the work environment has a small impact on locus control and job satisfaction. Meanwhile, work discipline affects locus control but not job satisfaction. This finding supports another finding that employees' locus of control at work influences job satisfaction. In the indirect effect, locus control does not serve as a moderator between work environment and job satisfaction or between work discipline and job satisfaction.
Intention to Venture Creation versus Self-Employment: Insights from Intracurricular-Based and Cocurricular-Based University Students Wijayanti, Cynthia Anna; Johanes, Winty
Proceeding of International Conference on Entrepreneurship (IConEnt) Vol 3 (2023): Proceeding of 3rd International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Abstract

Indonesia presently has a low entrepreneurship rate of 1.65%, which falls short of the benchmark for a developed nation. One of the key reasons behind this challenge is the imperative to cultivate tremendous enthusiasm for entrepreneurship among university students. Assessing this interest in entrepreneurship can be accomplished through the Theory of Planned Behavior (TPB), which encompasses components like attitude, subjective norm, and perceived behavioral control. The primary objective of this study is to scrutinize how these three variables influence the intentions of university students majoring in entrepreneurship and students who learn entrepreneurship regarding venture creation (IVC) and self-employment (SE). The sample for this research was chosen using a purposive sampling technique, resulting in 188 valid respondents. The data was subsequently analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method with the assistance of Smart PLS. This research reveals that attitude significantly impacts students' intentions in both venture creation and self-employment. While subjective norm does not affect students' inclination toward venture creation, it does influence their interest in pursuing self-employment. Finally, perceived behavioral control shapes students' tendencies toward venture creation but does not influence their intentions for self-employment.
THE EFFECT OF TAX KNOWLEDGE AND MODERNIZATION OF THE TAX ADMINISTRATION SYSTEM ON INDIVIDUAL TAXPAYER COMPLIANCE Tri Yuli Lestari; Uswatun Khasanah
Proceeding of International Conference on Entrepreneurship (IConEnt) Vol 2 (2022): Proceeding of 2nd International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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This research aims to determine whether there is an effect of tax knowledge and modernization of the tax administration system on individual taxpayer compliance in Bahagia Village Babelan Bekasi West Java. The variable used in this research is tax knowledge and modernization of the tax administration system as the independent variable and individual taxpayer compliance as the dependent variable. The population used in this research is taxpayers in Bahagia Village Babelan Bekasi West Java. The sample selected in this research used a purposive sampling method with predetermined criteria. The sample used is 100 respondents—methods of data collection by using a questionnaire. The data analysis technique in this research used a research instrument test, classical assumption test, and multiple linear regression analysis. The results of this research indicate that partially and simultaneously, tax knowledge and modernization of the tax administration system have a positive and significant effect on individual taxpayer compliance.
THE INFLUENCE OF RETURN ON ASSETS, LEVERAGE, CAPITAL INTENSITY, AND CORPORATE GOVERNANCE TOWARDS TAX AVOIDANCE Yolanda Rian Wiratama; Budi Kurniawan
Proceeding of International Conference on Entrepreneurship (IConEnt) Vol 2 (2022): Proceeding of 2nd International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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This research was aimed to know the influences of return on asset, leverage, capital intensity, and corporate governance on tax avoidance. The population in this study were all property, real estate, and building construction companies listed on the Indonesia Stock Exchange in 2017 – 2019. The data used in this study was secondary data. The number of research samples obtained was 31 companies with purposive sampling technique and the number of observations of research data obtained was 93. This study used the multiple linear regression method with a random effects approach model. The results of this study are (1) return on asset has a significant negative effect on tax avoidance, (2) leverage has a significant positive effect on tax avoidance, (3) capital intensity has no effect on tax avoidance, (4) corporate governance has a significant negative effect on tax avoidance.
THE EFFECT OF BRAND POPULARITY, BRAND AWARENESS, PERCEIVED QUALITY ON THE REPURCHASE INTENTION OF HYUNDAI ELECTRIC CAR Zoel Hutabarat; Laurensius Ramadhan Surya
Proceeding of International Conference on Entrepreneurship (IConEnt) Vol 2 (2022): Proceeding of 2nd International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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The aim of this study to examine the relationship between brand popularity, brand awareness, perceived value, and brand loyalty on repurchase intention in Hyundai electric car consumers. This study uses quantitative research methods with purposive sampling, the owners, or users of Hyundai cars. Data collection in this study used a questionnaire distributed using a google form electronic questionnaire. The data that was collected was 203 respondents who filled in validly for 3 months from August to October 2021. The data was then processed using the SmartPLS software test tool. This study tested the validity of the indicators, the reliability of the variables and tested the form of the research model with R2, Q2, and rms tetha. The results of this study indicate that the variable brand popularity has no effect on brand loyalty, and brand awareness has no effect on repurchase intention. Meanwhile, brand awareness and perceived quality affect brand loyalty. Meanwhile, brand popularity, perceived value, and brand loyalty influence purchase intention. These results indicate that the experience of using a Hyundai car will give consumers a separate assessment so that they are more interested in buying a Hyundai electric car.

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