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Proceeding of International Conference on Entrepreneurship (IConEnt)
Published by Universitas Pelita Harapan
ISSN : -     EISSN : 29882664     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Proceeding of International Conference on Entrepreneurship (IConEnt) berisi artikel-artikel ilmiah dari para peneliti dari lingkup internasional yang mengikuti konferensi IConEnt yang akan diadakan rutin setiap tahun oleh Fakultas Ekonomi dan Bisnis Universitas Pelita Harapan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 370 Documents
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Firm’s Growth and Cash Flow Sensitivity: The Role of Financial Constraints Kurniawan, Andika; Juliana, Rita
Proceeding of International Conference on Entrepreneurship (IConEnt) Vol 3 (2023): Proceeding of 3rd International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Abstract

This research analyzes the role of cash flow and company growth in relation to company funding constraints in non-financial sector companies listed on the Indonesia Stock Exchange (IDX) from 2008 to 2021. The study conducted hypothesis testing to examine the influence of cash flow, company size, company growth, return on assets, and leverage. A total of 528 non-financial sector companies were included in the research. The findings reveal that there is an influence of the dependent variable, which is company growth, on the independent variables, namely Cash Flow, Return on Assets (ROA), Firm Size, and Leverage. However, one independent variable, Tobin's Q, does not have a significant impact on company growth.
Brand Equity and Stock Performance in Indonesia During the Stock Market Crash Period in 2020 Suryadinata, Andre; Kim, Sung Suk
Proceeding of International Conference on Entrepreneurship (IConEnt) Vol 3 (2023): Proceeding of 3rd International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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We study the relationship between brand equity and stock return in the Indonesian market during the market crash period (March 5th–March 24th, 2020). Using the brand valuation published in “Top 100 Most Valuable Brands” in Indonesia 2020 by Brand Finance, we find that during the crash period, stocks with high brand equity have significantly negative returns with significantly higher systematic risk. We continue further by also analyzing the non-crash period in 2020. We find that in 2020 as a whole, stocks with high brand equity will provide significantly higher returns while at the same time having significantly higher systematic risk compared to other stocks with lower brand equity.
Nurturing Entrepreneurial Aspirations: The Impact of Perceived Desirability, Feasibility, Action Propensity, and Entrepreneurship Education among University Students Siahaan, Juniarty; Goenawan, Verrell Alexander
Proceeding of International Conference on Entrepreneurship (IConEnt) Vol 3 (2023): Proceeding of 3rd International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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The purpose of this research is to examine and analyze the influence of Perceived Desirability, Perceived Feasibility, Propensity to Act, and Entrepreneurship Education on Entrepreneurial Intention. This study adopts a quantitative approach through a survey method. The population of this research consists of all active students in the Faculty of Economics and Business (FEB) at Universitas Pelita Harapan (UPH) who are enrolled in the management program. The sample selection method employed is purposive sampling, with a sample size of 121 respondents. The data analysis tool used in this research is PLS-SEM. The findings reveal that Perceived Desirability, Perceived Feasibility, Propensity to Act, and Entrepreneurship Education have a significant impact on Entrepreneurial Intention. The study model's R-square score is 0.781, placing it in the substantial category for its ability to predict entrepreneurial intention. This R-square value is higher than the previous research's value of 0.611, suggesting that this research model can be further developed to predict entrepreneurial intention within the context of UPH students.
Examining the Impact of User-Generated Content and Firm-Generated Content on Brand Equity: The Mediating Role of Brand Credibility in Private Higher Education Meranga, Isana Sri Christina
Proceeding of International Conference on Entrepreneurship (IConEnt) Vol 3 (2023): Proceeding of 3rd International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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The increasingly fierce competition in higher education, especially among private universities, has driven a focus on enhancing brand equity with the goal of establishing a unique position through sustainable branding strategies. This research aims to examine the role of social media communication as a crucial factor in building brand equity. This communication involves User-Generated Content and Firm-Generated Content through brand credibility. Data was collected through electronic questionnaires from 300 students across four private universities. The gathered data was analyzed using PLS-SEM. The research results indicate that User-Generated Content and Firm-Generated Content have a positive influence on brand credibility. This research demonstrates that brand credibility mediates the relationship between User-Generated Content and Firm-Generated Content and brand equity. The study contributes to the branding literature by revealing essential elements in building brand equity in the higher education sector that require further attention. Additionally, this research provides insights to universities about the significant role of User-Generated Content in shaping brand credibility, ultimately contributing to brand equity development.
Factors Influencing Social Entrepreneurial Intentions in the Context of the Jakarta Metropolitan City Chandra, Felix Setia One; Wuisan, Dewi
Proceeding of International Conference on Entrepreneurship (IConEnt) Vol 3 (2023): Proceeding of 3rd International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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This research aims to identify factors that influence social entrepreneurial intentions in the context of the metropolitan city of Jakarta. Specifically, this research examines the influence of empathy, moral obligation, self-efficacy, and social support on social entrepreneurial intentions in the context of the metropolitan city of Jakarta. Apart from that, this research also examines the influence of experience on social entrepreneurial intentions through the mediation of empathy, moral obligation, self-efficacy and social support. This research approach uses quantitative methods and data collection methods through electronic questionnaires using Google Form. The sample used as research data comes from business actors and employees of fashion MSMEs, who live in the city of Jakarta, Indonesia. The research conducted data analysis using the PLS-SEM method with research data originating from 160 respondents. Data analysis was carried out using the SmartPLS 4 application. The results of this research also prove that there is a positive and significant influence between empathy, moral obligation and self-efficacy on social entrepreneurial intentions. Then this research also obtained results that empathy, moral obligation, and self-efficacy mediate the influence of experience on social entrepreneurial intentions. Finally, this research found that the influence of social support on social entrepreneurship intentions and the mediation of social support on the influence of experience on social entrepreneurship intentions was not significant.
THE EFFECT OF SUCCESSOR KNOWLEDGE AND SUCCESSOR WILLINGNESS ON SUSTAINABLE INNOVATION FOR MMSMES IN SURABAYA Yohana F. Cahya Palupi Meilani
Proceeding of International Conference on Entrepreneurship (IConEnt) Vol 2 (2022): Proceeding of 2nd International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Abstract

The purpose of this study was to determine the effect of successor knowledge on sustainable innovation and successor willingness to sustainable innovation. The method used in this study is a quantitative method, collecting data with a questionnaire given online. The data collection technique used non-probability sampling technique,  with convinience sampling. The respondent is the successor of a small-scale family business and has been established for more than 2 years in the Surabaya area. The number of samples of questionnaire data collection was given to 160 respondents. Statistical data analysis is Structural Equation Modeling with partial least squares. The results of this study indicate that successor knowledge has a positive effect on sustainable innovation, successor willingness has a positive effect on sustainable innovation, successor relationships (knowledge and willingness)  have a positive effect on sustainable innovation with moderated by the family business leaders approval (founder or senior). The research contribution gives family business managers in small-scale to provide an introduction for their successors by teaching them about the operation of family businesses that make them able to have sustainable innovations.
COHERENT RISK MEASUREMENT Valentino Budhidarma
Proceeding of International Conference on Entrepreneurship (IConEnt) Vol 2 (2022): Proceeding of 2nd International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Abstract

In the world of finance, risk management refers to the practice of identifying potential risks in advance, analyzing them, and taking precautionary steps to reduce/curb the risk. When an entity makes an investment decision, it is exposed to many financial risks. The purpose of this paper is to test whether any of the five risk measurements: (1) alpha, (2) beta, (3) standard deviation, (4) Sharpe ratio, and (5) Treynor Ratio are coherent. The results show that none of the five risk measurements are coherent.
THE EFFECT OF SUSTAINABILITY REPORT QUALITY ON REVENUE GROWTH GENDER OF THE BOARD OF DIRECTORS AS A MODERATING VARIABLE Wijaya Triwacananingrum; Sri Rembulan
Proceeding of International Conference on Entrepreneurship (IConEnt) Vol 2 (2022): Proceeding of 2nd International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Abstract

This study aims to determine the relationship between the influence of the association between the quality of sustainability reports on revenue growth, as well as the gender diversity of the board of directors as a moderator of the relationship between the two variables. This research uses multiple regression model for the analysis tool. A sample of 146 data was collected from 73 industrial, energy, and mineral resource companies listed on the Singapore Exchange (SGX) for two periods (2018-2019). The results showed that the quality of the sustainability report had no significant effect on revenue growth. In addition, the results of this study also show that the gender diversity of the board of directors does not significantly affect the relationship between the quality of sustainability reports and revenue growth.
THE EFFECT OF EMPLOYEE PERFORMANCE AND WORK MOTIVATION ON WORK QUALITY DURING THE COVID-19 PANDEMIC PERIOD AT VICTORY PLUS SCHOOL Dian Sudiantini
Proceeding of International Conference on Entrepreneurship (IConEnt) Vol 2 (2022): Proceeding of 2nd International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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This study aims to analyze empirically the Effect of Employee Performance and Work Motivation During the Covid-19 Pandemic Period at Victory Plus School. The population in this study were employees who worked at the Victory Plus School. And the sample of this study was 80 respondents using the Simple Random Sampling method which is a random sampling of members of the population without regard to the existing strata in the population. The analysis in this study uses multiple linear analysis. The results showed that the results of the t test, employee performance variables and work motivation had a significant effect on work quality.
REFORMULATION STRATEGY OF EDUCATIONAL INSTITUTION IN FACING COMPETITION WITH A BALANCED SCORECARD APPROACH Joseph M.J Renwarin; Hendy Tannady; Fransiska E. SUharjanti; Alusia A. K. Vavyanti; Anna Y. Purwaningsih
Proceeding of International Conference on Entrepreneurship (IConEnt) Vol 2 (2022): Proceeding of 2nd International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Abstract

The number of school-age population in Bekasi City, West Java Province, Indonesia is very large, reaching around 24 percent of the total population in the city. This condition opens up opportunities for the education in-depth interviews, discussions, and questionnaires. The interviews involved students, graduates, and parents from competing schools. Analysis of data evaluation using the balanced scorecard. The recommendation strategy uses the SMART concept. The research results require market penetration, product development, and correction of internal weaknesses by taking advantage of external opportunities. industry to develop educational services that are able to attract students' interest in Bekasi City, West Java. This study aims to recommend the development of strategies that are applied in Senior High School and Vocational Senior High School under the auspices of the XYZ Education Organization. In this study, researchers used Research and Development (R&D) research with a qualitative approach to collect data and explore data through

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