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Hatta: Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi
Published by Sekolah Tinggi Keguruan dan Ilmu Pendidikan Majenang
ISSN : 30317576     EISSN : 30317568     DOI : https://doi.org/10.62387/hatta.v1i1
Core Subject : Economy, Education,
Economics, Econometrics & Finance Education Other
Hatta: Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi, P-ISSN : 3031-7576, E-ISSN : 3031-7568. Jurnal ini bersifat Open Access. Artikel yang diterbitkan dapat diakses oleh semua pihak. Fokus dan Scope Jurnal ini yaitu Pendidikan Ekonomi dan Ilmu Ekonomi yang berkaitan. Terbit 2 kali dalam 1 tahun yaitu pada bulan April Dan Oktober. Diterbitkan oleh STKIP Majenang. Hatta: Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi menerima makalah dalam bahasa Indonesia dan Inggris.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 59 Documents
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Pengaruh Tiktok Shop terhadap Perilaku Konsumtif Pada Mahasiswa Pendidikan Ekonomi Stambuk 2025 Dayana Rebecca Tampubolon; Mawar Rona Omastauli Gultom; Chalfyn Syalom A Veliften Hutabarat; Mona Sofia Yanti Naibaho; Pittauli Ambarita; Rivani Marselinna Gea
HATTA : Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi Vol 4 No 1 (2026): HATTA: Jurnal Pendidikan Ekonomi dan Ilmu Pendidikan
Publisher : STKIP MAJENANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62387/hatta.v4i1.463

Abstract

This study aims to analyze the influence of TikTok social media platform usage on the consumer behavior of students in the Economics Education Study Program, Stambuk 2025, HKBP Nommensen University, Medan. The rapid development of TikTok as a social commerce platform has driven significant changes in the consumption patterns of the younger generation, particularly through viral content, live shopping features, and the influence of influencers and content creators. This study used a qualitative method with a literature study approach and an online questionnaire survey based on Google Forms with a four-point Likert scale to 16 student respondents. The research instrument covered three main dimensions, namely: (1) intensity of TikTok Shop use, (2) the influence of TikTok Shop content on consumer behavior, and (3) self-control ability based on economic literacy. The results showed that 87.5% of students use TikTok every day, 75% admitted to being interested in purchasing products featured in TikTok content, and 68.8% trusted product recommendations from influencers. However, it was found that an economics educational background played an important role as a moderator of consumer behavior, as indicated by 93.8% of respondents who tried to shop wisely and 75.1% who felt that economics helped control impulsive shopping urges. This study concludes that TikTok Shop significantly influences students' purchasing intentions, but this influence can be effectively moderated through adequate economic literacy and financial awareness.
Membangun Loyalitas Pelanggan di Era Live Commerce: Model Experiential Marketing dan Customer Engagement pada TikTok Shop Wisnu Mahendri; Muhammad Nurhidayat
HATTA : Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi Vol 4 No 1 (2026): HATTA: Jurnal Pendidikan Ekonomi dan Ilmu Pendidikan
Publisher : STKIP MAJENANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62387/hatta.v4i1.468

Abstract

Purpose: This study aims to analyze the effect of experiential marketing on customer loyalty, with customer engagement as a mediating variable, within the TikTok Shop live commerce environment. Method: A quantitative explanatory survey was conducted with 130 respondents who had purchased from TikTok Shop at least once in the previous three months. Data were collected via online questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM), with evaluation of both measurement and structural models. Findings: The results indicate that experiential marketing has a positive and significant direct effect on customer engagement and on customer loyalty. Customer engagement also positively and significantly influences customer loyalty. Moreover, customer engagement partially mediates the relationship between experiential marketing and customer loyalty, with a Variance Accounted For value of 46.7 percent. Conclusions: This study confirms that experiential marketing, implemented through sense, feel, think, act, and relate dimensions, enhances customer loyalty on TikTok Shop both directly and indirectly through increased customer engagement. The partial mediation suggests a dual loyalty-building mechanism: an immediate affective route and a longer-term relational route. Future research is recommended to employ longitudinal designs and examine other platforms and moderating variables.
PENGARUH SELEKSI, PELATIHAN DAN EVALUASI KINERJA TERHADAP EFEKTIVITAS PENGAJARAN GURU DI SMK TAMANSISWA 1 JAKARTA Nurul Fahmi Firmansah
HATTA : Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi Vol 4 No 1 (2026): HATTA: Jurnal Pendidikan Ekonomi dan Ilmu Pendidikan
Publisher : STKIP MAJENANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62387/hatta.v4i1.484

Abstract

A good teacher is one who can carry out learning activities effectively and efficiently. Effective teacher teaching can be achieved if the selection, training, and performance evaluation processes are carried out correctly and according to procedures. Implementing selection and training within an organization can produce competent and high-quality teachers who are expected to provide a competitive advantage. The purpose of this study was to determine and analyze the influence of selection, training, and performance evaluation on the teaching effectiveness of teachers at SMK Tamansiswa 1 Jakarta. The research design used a quantitative descriptive method. The sample used was 38 people, using census sampling techniques with multiple regression analysis. The results showed that: First, selection had a strong and significant effect on the teaching effectiveness of teachers at SMK Tamansiswa 1 Jakarta. Second, training had a strong and significant effect on the teaching effectiveness of teachers at SMK Tamansiswa 1 Jakarta. Third, performance evaluation had a strong and significant effect on the teaching effectiveness of teachers at SMK Tamansiswa 1 Jakarta. Fourth, selection, training, and performance evaluation had a very strong and significant effect on the teaching effectiveness of teachers at SMK Tamansiswa 1 Jakarta
Dampak Pendidikan Kewirausahaan terhadap Niat Berwirausaha Mahasiswa: Tinjauan Literatur Sistematis Sugeng Susanto; Harian Syaputra; Veronika Hutasoit; Indah Sofia
HATTA : Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi Vol 4 No 1 (2026): HATTA: Jurnal Pendidikan Ekonomi dan Ilmu Pendidikan
Publisher : STKIP MAJENANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62387/hatta.v4i1.490

Abstract

Penelitian ini menggunakan metode Systematic Literature Review (SLR) dengan protokol PRISMA untuk menganalisis dampak pendidikan kewirausahaan terhadap minat berwirausaha mahasiswa. Tinjauan sistematis ini mengintegrasikan temuan dari 25 penelitian empiris yang dilakukan antara tahun 2017–2025 di berbagai institusi pendidikan tinggi di Indonesia dan internasional. Hasil analisis menunjukkan bahwa pendidikan kewirausahaan memiliki pengaruh positif dan signifikan terhadap minat berwirausaha mahasiswa dengan kontribusi berkisar antara 34,4% hingga 40,7%. Dampak tersebut dimediasi melalui empat mekanisme utama: peningkatan efikasi diri, pengembangan kompetensi kewirausahaan, pembentukan sikap positif terhadap kewirausahaan, serta ekspansi jaringan sosial dan akses terhadap sumber daya. Penelitian ini juga mengidentifikasi bahwa integrasi pemasaran digital dan media sosial menjadi komponen penting dalam pembelajaran kewirausahaan kontemporer. Efektivitas program sangat dipengaruhi oleh kualitas kurikulum, metode pembelajaran eksperiensial, keterlibatan praktisi bisnis, dan dukungan institusional. Rekomendasi untuk institusi pendidikan tinggi mencakup pengembangan kurikulum terintegrasi teknologi digital, penguatan program mentoring, dan fasilitasi akses modal bagi mahasiswa wirausaha.
Dampak Perkembangan E-Money Dan Agregat Moneter Terhadap Inflasi Di Indonesia: Analisis Dengan Model VECM Nunuk Khomariyah; Uswatuh Hasanah
HATTA : Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi Vol 4 No 1 (2026): HATTA: Jurnal Pendidikan Ekonomi dan Ilmu Pendidikan
Publisher : STKIP MAJENANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62387/hatta.v4i1.495

Abstract

This study aims to explain the influence of e-money and the monetary aggregates M1 and M2 on inflation. Using the Vector Error Correction Model (VECM) method, the monthly sample size from January 2021 to December 2024 yielded 48 samples. The VECM test results indicate that the M1 variable has a positive and significant effect on inflation, both in the short and long term. The M2 variable has a negative and significant effect on inflation, both in the short and long term. Meanwhile, the e-money variable has no significant effect on inflation in the short term but has a positive effect in the long term. The implications of this study are to inform Bank Indonesia to continue monitoring the amount of physical money in circulation and to closely monitor the growth of digital transactions
Accelerated Housing Development, Fiscal Decentralization and Economic Growth: Evidence from Indonesia Mohammad Dendi Abdul Nasir; Riza Sofiana Dewi; Agus Eko Sujianto; Isnaini Maulidatu Nisa'; Lailatun Nur Suyuthi; Fanidaus Sholikhah Hari Pristyandini
HATTA : Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi Vol 4 No 2 (2026): HATTA: Jurnal Pendidikan Ekonomi dan Ilmu Pendidikan
Publisher : STKIP MAJENANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62387/hatta.v4i2.486

Abstract

This study examines the impact of housing development on provincial economic growth in Indonesia, taking into account the role of fiscal decentralisation. Panel data from 34 provinces covering the period 2015–2024 were analysed using the System Generalised Method of Moments to account for growth dynamics and potential endogeneity. Economic growth is measured by the real GRDP growth rate, housing development by the percentage of households living in adequate housing, and fiscal decentralisation by the ratio of local government revenue to total revenue. The results indicate that housing quality makes a positive contribution to regional economic performance as part of the physical capital that underpins productivity. Fiscal decentralisation also has a positive effect by providing policy flexibility for local governments. However, the interaction between the two produces a weakened effect, indicating that without effective institutional coordination, fiscal autonomy may reduce the effectiveness of housing expenditure. The synchronisation of housing policy and fiscal governance is key to sustainable regional economic growth.
Pengaruh Arus Kas Operasi, Struktur Modal dan Laba Akuntansi Terhadap Pengembalian Saham Salsa Febrina; Indawati
HATTA : Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi Vol 4 No 1 (2026): HATTA: Jurnal Pendidikan Ekonomi dan Ilmu Pendidikan
Publisher : STKIP MAJENANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62387/hatta.v4i1.512

Abstract

Background: The capital market plays an important role in supporting economic activities by providing investment opportunities for investors and funding sources for companies. Stock return is one of the considerations for investors in making investment decisions and may reflect the company's financial performance and future prospects. Purpose: This study aims to examine the effect of operating cash flow, capital structure, and accounting profit on stock returns. Method: This study used a quantitative approach with an associative research design. The population consisted of Consumer Non-Cyclicals companies listed on the Indonesia Stock Exchange during 2021–2025. Using purposive sampling, 49 companies were selected, resulting in 245 observations over five years. Secondary data were analyzed using panel data regression with EViews 13. Findings: The results show that operating cash flow, capital structure, and accounting profit simultaneously have a significant effect on stock returns. Partially, operating cash flow and capital structure do not have a significant effect on stock returns, while accounting profit has a positive and significant effect on stock returns. Conclusion: Accounting profit is the financial factor that significantly affects stock returns in Consumer Non-Cyclicals companies during the 2021–2025 period. The study is limited by its sector coverage, five-year observation period, sample size, variables used, and reliance on secondary data. Future research is recommended to expand the sector and observation period, use more diverse samples, and include other variables that may affect stock returns.
The Effects of Capital Structure, Firm Size and Firm Growth on Financial Performance Nur Fatiny Lutfiyyah; Ferdiansyah
HATTA : Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi Vol 4 No 1 (2026): HATTA: Jurnal Pendidikan Ekonomi dan Ilmu Pendidikan
Publisher : STKIP MAJENANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62387/hatta.v4i1.525

Abstract

This study aims to determine the influence of Capital Structure, Company Size, and Company Growth on Financial Performance. The population of this study is consumer non-cyclicals companies listed on the Indonesia Stock Exchange for the 2020-2024 period. The number of samples obtained by the purposive sampling technique is as many as 20 companies with observations for 5 years obtained a number of observations of 100 company data. The research method used is a quantitative method using secondary data, the nature of this research is associative. Meanwhile, the data analysis technique is multiple linear regression analysis with the eviews program 13. The results of this study show that simultaneously capital structure, company size, and company growth have a simultaneous effect on financial performance. Meanwhile, partially the capital structure has no effect on financial performance, size has an effect on financial performance, and company growth has no effect on financial performance.
The Influence of Gross Domestic Product and Inflation on the Growth of Islamic Banking Assets in Indonesia Suratman; Fauzan Akhmadi
HATTA : Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi Vol 4 No 2 (2026): HATTA: Jurnal Pendidikan Ekonomi dan Ilmu Pendidikan
Publisher : STKIP MAJENANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62387/hatta.v4i2.530

Abstract

Islamic banking is an important part of the national financial system that plays a role in collecting and channeling funds to the public based on sharia principles. The growth of Islamic banking assets is one of the indicators that can reflect the development of the industry's capacity in performing its intermediation functions and responding to national economic dynamics. However, the growth of these assets is not only influenced by internal banking factors but is also closely related to changes in macroeconomic conditions. This study aims to analyze the influence of Gross Domestic Product (GDP), inflation, the Benchmark Interest Rate (BI Rate), and the exchange rate of the rupiah against the US dollar on the growth of Islamic banking assets in Indonesia during the 2021–2025 period. The research uses a quantitative approach with an associative design and utilizes quarterly secondary data sourced from Bank Indonesia, the Central Statistics Agency, and the Financial Services Authority. The analysis is conducted using multiple linear regression with the assistance of IBM SPSS Statistics. Prior to hypothesis testing, the data are analyzed through a series of classical assumption tests to ensure the feasibility of the regression model. Hypothesis testing is carried out through partial tests (t), simultaneous tests (F), and the coefficient of determination. The research results indicate that simultaneously GDP, inflation, BI Rate, and exchange rate have a significant effect on the growth of Islamic banking assets in Indonesia. The Adjusted R² value of 0.744 shows that 74.4% of the variation in the growth of Islamic banking assets can be explained by the four macroeconomic variables used in the model, while the remaining 25.6% is explained by factors outside the research model. Partially, GDP has a positive and significant effect on the growth of Islamic banking assets. Conversely, inflation, BI Rate, and exchange rate have a negative and significant effect on asset growth. These findings indicate that the development of Islamic banking assets is strongly related to the dynamics of macroeconomic conditions.

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