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Hatta: Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi
Published by Sekolah Tinggi Keguruan dan Ilmu Pendidikan Majenang
ISSN : 30317576     EISSN : 30317568     DOI : https://doi.org/10.62387/hatta.v1i1
Core Subject : Economy, Education,
Economics, Econometrics & Finance Education Other
Hatta: Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi, P-ISSN : 3031-7576, E-ISSN : 3031-7568. Jurnal ini bersifat Open Access. Artikel yang diterbitkan dapat diakses oleh semua pihak. Fokus dan Scope Jurnal ini yaitu Pendidikan Ekonomi dan Ilmu Ekonomi yang berkaitan. Terbit 2 kali dalam 1 tahun yaitu pada bulan April Dan Oktober. Diterbitkan oleh STKIP Majenang. Hatta: Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi menerima makalah dalam bahasa Indonesia dan Inggris.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 48 Documents
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Pemberdayaan Karyawan Melalui Program Inovasi Digital: Studi Literatur Deddy Junaedi; Dela Apriliasaidah; Ledi Diana Agustin; Fathimah Nur Aini; Tutik Handayani
HATTA : Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi Vol 1 No 2 (2023): Oktober
Publisher : STKIP MAJENANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62387/hatta.v1i2.69

Abstract

In the business world, it is difficult to remain innovative and competitive in today's digital era. The aim of this research is to see how digital innovation can encourage employees to increase company efficiency and productivity. This research collects and analyzes various sources about the relationship between employee empowerment and digital innovation. The research results show that digital innovations, such as communication tools and collaboration platforms, increase employee creativity, collaboration and participation. Additionally, technology-based training improves performance and helps employees adapt. To gain a competitive advantage in the market, companies must implement employee empowerment and digital innovation strategies. These results provide important knowledge about human resource management on how to create an empowering and innovative work environment
IMPLEMENTASI BAURAN KOMUNIKASI PEMASARAN DALAM MENINGKATKAN PENJUALAN DI UD. MEKAR CHANDRA JAYA MAJENANG Lestari, Diana Muji; Wafi, Inngamul; Solihun
HATTA : Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi Vol 1 No 1 (2023): April
Publisher : STKIP MAJENANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62387/hatta.v1i1.125

Abstract

The rapid development of the automotive industry in Indonesia has made the level of competition even tighter, especially in the motorcycle industry. This needs to be done so that companies can work for other people to be able to compete in the free market. Therefore, companies compete in promotional media. UD. Mekar Chandra Jaya Majenang is one of the official HONDA dealers in collaboration with the FIF Group leasing company. UD. Mekar Chandra Jaya Majenang requires communication between companies and consumers that can be used to introduce products or services by using and implementing a marketing communication mix. The purpose of implementing the marketing communication mix is to select and implement which sales promotion channels are appropriate to increase sales and obtain reciprocal communications from consumers to obtain positive publicity among the public. The company also continues to improve and innovate on sales strategies to increase product sales volume.
Prinsip-Prinsip Manajemen Keuangan di Sekolah: Implementasi dan Dampaknya Khofi, Mohammad Bilutfikal; Wafi, Inngamul
HATTA : Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi Vol 3 No 1 (2025): April
Publisher : STKIP MAJENANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62387/hatta.v3i1.29

Abstract

Increasingly advanced developments have raised society's demands for quality education, forcing schools to manage their finances more effectively, efficiently, and transparently. Applying appropriate financial management principles is very important to ensure that funds are used optimally, to support the quality of education, and to build trust among all stakeholders. This research examines the principles of financial management in schools, focusing on transparency, accountability, effectiveness, and efficiency in managing educational funds. This research uses a literature review method with data collected from various academic sources such as Google Scholar, JSTOR, and ProQuest. The collected data was analyzed using the Miles and Huberman model, which includes data reduction, data presentation, and concluding. Source triangulation was used to test the validity of the data. The results of this research underscore the importance of implementing the principles of transparency, accountability, effectiveness, and efficiency in school finance management. 1) Transparency ensures the disclosure of financial information to all stakeholders. 2) Accountability requires clear responsibility in the management of funds. 3) Effectiveness is determined by the extent to which funds support the achievement of educational goals, and 4) Efficiency emphasizes the optimal use of resources at minimal cost. By applying these financial management principles, schools can build trust, maximize returns on expenditures, and ensure that educational services are of high quality and sustainable. Proper application of these principles is an essential step for the success and sustainability of schools.
Analisis Rasio Likuiditas dan Rasio Solvabilitas pada PT. Bank Rakyat Indonesia (Persero) Tbk. yang Terdaftar di Bursa Efek Indonesia Hanafi, Muh. Alam Nasyrah; Burhami, Abdul Hafid; Aqila
HATTA : Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi Vol 3 No 1 (2025): April
Publisher : STKIP MAJENANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62387/hatta.v3i1.153

Abstract

This study aims to analyze the use of Liquidity Ratio and Solvency Ratio in measuring the financial performance of PT Bank Rakyat Indonesia (Persero) Tbk during the period 2019 to 2023. The method used is quantitative analysis with secondary data sources and data collection techniques through documentation. Data analysis was carried out using Liquidity Ratio and Solvency Ratio. The results of the study show that the level of Liquidity Ratio in the period 2019–2023 indicates the company's ability to meet its short-term obligations, which places BRI's financial performance in the good category. In addition, the level of Solvency Ratio in the same period shows that BRI is able to meet its long-term obligations, reflecting solid solvency and good financial performance.
TIPOLOGI STRATEGI TRANSFORMASI DIGITAL PENJUALAN: STUDI LINTAS NEGARA TERHADAP PRAKTEK MANAJERIAL DAN DAMPAKNYA TERHADAP KINERJA: TIPOLOGI STRATEGI TRANSFORMASI DIGITAL PENJUALAN: STUDI LINTAS NEGARA TERHADAP PRAKTEK MANAJERIAL DAN DAMPAKNYA TERHADAP KINERJA Yumna, Nailarania Zafira
HATTA : Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi Vol 3 No 1 (2025): April
Publisher : STKIP MAJENANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62387/hatta.v3i1.160

Abstract

Digital transformation in the sales function has become a critical strategic element in facing the challenges of the digital era. This study aims to explore how companies’ managerial practices in managing digital sales transformation compare to existing prescriptive frameworks. Using a survey approach of 540 sales managers from the United States, United Kingdom, Germany, and Italy, and a cluster analysis based on five key dimensions—strategic clarity, sales force replacement, sales force empowerment, implementation actions, and key performance indicators—this study identifies four typologies of companies: Digital Sales Transformation Leaders, Laggards, Enablers, and Replacers. The results show that the success of digital transformation is influenced by a combination of strategic clarity, targeted use of technology, and a focus on customer value creation. This study provides a practical contribution in the form of a taxonomy that can be used as an evaluative and strategic tool for companies in designing and implementing effective digital sales transformation.
Pengaruh Literasi Keuangan, Pendapatan, dan Risiko Investasi Terhadap Keputusan Investasi Reksa Dana Generasi Z Yang Terdaftar di Kustodian Sentral Efek Indonesia (KSEI) Agustriyanda, Ferry Elfin; Fathihani; Frimayasa, Agtovia
HATTA : Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi Vol 3 No 1 (2025): April
Publisher : STKIP MAJENANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62387/hatta.v3i1.165

Abstract

Generation Z in Indonesia is increasingly interested in investment, particularly in mutual funds, but still faces challenges such as low financial literacy and a lack of understanding of investment risks. This study aims to analyze the influence of financial literacy, income, and investment risk on mutual fund investment decisions among Generation Z registered with the Indonesian Central Securities Depository (KSEI). This research employs a quantitative descriptive method with a causal approach to examine the cause-and-effect relationship between independent variables (financial literacy, income, and investment risk) and the dependent variable (mutual fund investment decisions). The study population consists of Generation Z investors who invest through KSEI, with a sample of 100 respondents selected using a non-probability sampling technique, specifically purposive sampling. Data collection was conducted through questionnaires as the primary instrument, supplemented by secondary data from journals, books, and other sources. The collected data were analyzed using the Statistical Package for the Social Sciences (SPSS) version 29. The research results show that financial literacy, income, and investment risk have a positive and significant influence on mutual fund investment decisions among Generation Z registered with the Kustodian Sentral Efek Indonesia (KSEI).
ANALISIS PENGARUH PENDAPATAN PEMBIAYAAN IJARAH TERHADAP PENDAPATAN TOTAL DI BAITUL MAL WATAMWIL (BMT) AN-NUR MUHAMMADIYAH CIMANGGU PERIODE 2021-2024 Sudrajat, Bayu
HATTA : Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi Vol 3 No 1 (2025): April
Publisher : STKIP MAJENANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62387/hatta.v3i1.166

Abstract

This study aims to determine the effect of ijarah financing income on total income at BMT An-Nur Muhammadiyah Cimanggu for the 2021-2024 period. This research is a field research using a descriptive-analytical method, meaning that it describes and analyzes data in the field to draw precise and accurate conclusions. The approach used is a quantitative approach. In this study the data used is secondary data in the form of financial reports per semester provided by BMT. The data collection methods are interviews, observation and documentation. The variable in this study is the independent variable in the form of ijarah financing income. While the dependent variable is the total income of BMT. The analytical tool used in this research is simple linear regression. In testing the hypothesis using the coefficient of determination, f test and t test. The results showed that the coefficient of determination (R square) or the determining coefficient was 0.999. Simultaneously, it shows that ijarah income has a significant effect on total income with a significance level of 0.000. Partially, it shows that ijarah income has a significant effect on total income with a significance level of 0.000.
PENGARUH DISIPLIN BELAJAR TERHADAP HASIL BELAJAR SISWA PADA MATA PELAJARAN EKONOMI DENGAN MODERASI LINGKUNGAN SEKOLAH Rahayu, Rika; Gumilar, Rendra; Aisyah, Iis
HATTA : Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi Vol 3 No 1 (2025): April
Publisher : STKIP MAJENANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62387/hatta.v3i1.193

Abstract

The problem in this study is the low learning outcomes of students. The purpose is to examine the factors influencing students' low learning outcomes in economics subjects by analys several contributing factors, namely internal factors of learning discipline and external factors of the school environment, which act as moderating variables. The research method used is quantitative, with questionnaires as the data collection technique. The population in this study consists of Grade X and XI students at SMA Negeri 1 Jatiwaras who study Economics, and the sample comprises 251 students selected using Probability Sampling with proportionate stratified random sampling techniques. The research results indicate a significant influence of learning discipline on learning outcomes, as well as the impact of the school environment on learning outcomes. Furthermore, the school environment moderates the influence of learning discipline on learning outcomes. These findings confirm that both research hypotheses are accepted.
Pengaruh Social Influence dan Hedonic Shopping Motivation terhadap Impulsive Buying Behavior pada Generasi Z dengan Financial Literacy sebagai Variabel Moderasi Faujiah, Fuji; Afriza, Edi Fitriana; Srigustini, Astri
HATTA : Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi Vol 3 No 1 (2025): April
Publisher : STKIP MAJENANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62387/hatta.v3i1.195

Abstract

The rapid development of e-commerce and social media has encouraged the emergence of impulsive buying behavior, especially among students. Social factors and hedonic shopping motivation are thought to be the main triggers in making unplanned purchasing decisions. This study aims to analyze the effect of social influence and hedonic shopping motivation on impulsive buying behavior with financial literacy as a moderating variable in students of Departemenet of Management Class of 2024, Nusa Putra University. This research uses a quantitative approach with a survey mwthod. The sample consisted of 105 respondents selected using purposive sampling technique. Data collection was carried out through distributing questionnaires, and analyzed using SPSS software version 25. The results showed that social influence, hedonic shopping motivation had a positive and significant effect on impulsive buying behavior. Meanwhile, financial literacy does not moderate the influence of social influence and hedonic shopping motivation on impulsive buying behavior in Generation Z Manaement Departement Studendent Class of 2024.
PENGARUH EXPERIENTAL MARKETING DAN STORE ATMOSPHERE TERHADAP KEPUTUSAN PEMBELIAN PADA ALFAMART CABANG SADIA I, KOTA BIMA Shaiinnali, Ashabili; Ernawati, Sri; Hamidah, Nur Khusnul
HATTA : Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi Vol 3 No 1 (2025): April
Publisher : STKIP MAJENANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62387/hatta.v3i1.250

Abstract

Indonesian people's shopping trends tend to shift from traditional markets to modern retail for reasons of convenience, location affordability, and speed of service. This study aims to determine whether Store Atmosphere and Experiential Marketing have a significant effect on consumer purchasing decisions at Alfamart Sadia I branch either partially or simultaneously. The data collection method uses a questionnaire with a Likert scale. The population in the study were all consumers of Alfamart Sadia I branch with a sample size of 96 people. Data analysis techniques used multiple linear regression, t-test and f-test. The results of the study showed that Experiential Marketing had no significant effect on purchasing decisions, Store Atmosphere had a significant effect on purchasing decisions and Experiential marketing and store atmosphere had a significant effect on purchasing decisions.

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