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RESPON Jurnal Ilmiah Mahasiswa Ilmu Komunikasi
Published by Universitas Muslim Indonesia
ISSN : -     EISSN : 28281756     DOI : https://doi.org/10.33096/respon.v1i1
Core Subject : Education, Art, Social,
Arts Languange, Linguistic, Communication & Media Social Sciences
RESPON Jurnal Ilmiah Mahasiswa Ilmu Komunikasi adalah untuk publikasi Mahasiswa yang terbit empat kali dalam setahun, yang diterbitkan pada bulan Januari, April, Juli dan Oktober. Jurnal ini dikelola sejak Januari 2020, dalam hal ini Volume 1 yang terdiri dari artikel berbasis penelitian dan / atau artikel konseptual dalam komunikasi. RESPON Jurnal Ilmiah Mahasiswa Ilmu Komunikasi diterbitkan oleh Program Studi (Prodi) Ilmu Komunikasi, Fakultas Sastra Universitas Muslim Indonesia. Penerbit hanya menerima karya asli, yang belum dipublikasikan di tempat lain. Artikel harus dikirimkan melalui situs ini sesuai dengan format kami. Artikel yang dikirim akan ditinjau dan diedit untuk keseragaman format, istilah, dan prosedur lainnya. Artikel yang diterbitkan dalam bidang ilmu komunikasi yang dikaitkan berbagai disiplin keilmuan, dan sudut pandang, budaya, politik, ekonomi, sosial dan teknologi.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 22 Documents
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Search results for , issue "Vol. 3 No. 3 (2022)" : 22 Documents clear
Promosi Penggunaan Selebriti Instagram (Selebgram) Dalam Meningkatkan Penjualan Astwear.Id Pada Generasi Milenial Di Kota Makassar Yusryana, Yusryana; Majid , Abdul; Idris , Muhammad
RESPON JURNAL ILMIAH MAHASISWA ILMU KOMUNIKASI Vol. 3 No. 3 (2022)
Publisher : UNIVERSITAS MUSLIM INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/respon.v3i3.89

Abstract

This type of research aims to be used is qualitative descriptive research. The primary and secondary data sources where primary data are data sources obtained directly using observation and interview methods, polls from individuals or a group while secondary are data sources obtained through media intermediaries or indirectly in the form of books. the methods used are observation, interview, and document methods. Based on the results of research on marketing communication strategies conducted by @Astwear.id consisting of product, price, place, promotion, people, process, packaging and payment. Through the promotion element @Astwear.id take advantage of Instagram features such as Follow, Post, Automatic Direct Massage, create creative content, apply give away, then do ads with using endorsement and paid promotion services.
Optimalisasi Komunikasi Pada Unit Pelayanan Publik dan Publikasi Balai Pelestarian Cagar Budaya Sulawesi Selatan Di Era Digital Munawaroh, Munawaroh; Zelfia, Zelfia
RESPON JURNAL ILMIAH MAHASISWA ILMU KOMUNIKASI Vol. 3 No. 3 (2022)
Publisher : UNIVERSITAS MUSLIM INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/respon.v3i3.90

Abstract

This study aims to describe the optimization of communication in Public Services and Publications in the Digital Era in the implementation of good services in the digital era by utilizing technology at the South Sulawesi Cultural Heritage Preservation Center. This study uses a qualitative descriptive method. The results showed that the optimization of public service communication and publications of the Cultural Conservation Preservation Center in the Digital Era went well, due to the establishment of good communication between employees, and jointly improving the quality of self and knowledge in the face of an increasingly developing technological era. Services carried out with the aim of making it easier for the public to access information related to cultural heritage, namely providing the website bpcbsulsel.id, youtube accounts, instagram, virtual reality, film documentaries, mobile cinemas and talk shows on tv have been able to be accessed by the public which can be seen by increasing requests for utilization. cultural heritage sites and the increasing number of people who come to visit the South Sulawesi Cultural Heritage Preservation Center located at Fort Rotterdam, so that people can easily access the information provided.
Peran Marketing Communication Dalam Meningkatkan Jumlah Hunian Pada Hotel Aerotel Smile Makassar Nurfaisah , Andi; Zelfia, Zelfia; Muttaqin Mustari, Andi
RESPON JURNAL ILMIAH MAHASISWA ILMU KOMUNIKASI Vol. 3 No. 3 (2022)
Publisher : UNIVERSITAS MUSLIM INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/respon.v3i3.91

Abstract

The objectives of this study are: (1) To determine the role of Marketing Communication in increasing the number of occupancy at the Aerotel Smile Makassar hotel. (2) To find out the communication marketing promotion model in increasing the number of occupancy at the Aerotel Smile Makassar Hotel. This research uses a descriptive qualitative approach. This study intends to describe an overview of the role of communication marketing in the increasing number of residences at the Aerotel Smile Makassar Hotel. The selected informants include people selected on the basis of certain criteria. This research was conducted by collecting data through observation, interviews and documentation. This research was conducted for one month and was located on Jl. Muchtar Lutfi No.38 Makassar City. The results showed that the role of marketing communication carried out by The Aerotel Smile Makassar Hotel in increasing the number of dwellings is to image hotel services through social media such as Instagram, Facebook and Twitter. The promotional model used by marketing communication in increasing the number of occupancy of the Aerotel Smile Makassar Hotel is advertising ( advertising), sales promotion, and direct marketing. The promotion carried out by the Aerotel Smile Makassar Hotel is quite optimal to attract the attention of potential visitors to visit the hotel but there is a number of dwellings that sometimes increase and decrease in different months so it can be said that the role and model of promotion of hotel communication marketing has not been maximized in increasing the number of occupancy.
Peran Komunikasi Organisasi Dalam Meningkatkan Kinerja Aparatur Sipil Negara(ASN) Pada Bagian Tata Pemerintahan Kota Makassar Ainun Pratiwi , Nurul; Majid , Abdul; Idris , Muhammad
RESPON JURNAL ILMIAH MAHASISWA ILMU KOMUNIKASI Vol. 3 No. 3 (2022)
Publisher : UNIVERSITAS MUSLIM INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/respon.v3i3.92

Abstract

The objectives of this study are to identify what organizational communication efforts are being done to improve the performance of ASN in the Makassar City Governance section, and to find out how the role of organizational communication in improving ASN performance in the Makassar City Governance section is. The method used in this research is qualitative method. The type of research used is the field type (Field Research). This research lasted for one month and was located at the Makassar City Hall office with 4 informants. Based on the results of this study, it can be concluded that the efforts on the part of Governance in improving the performance of the State Civil Apparatus are by giving rewards and punishments, if the employee's performance is good, they will be rewarded, and if the employee's performance is not good, they will be punished. The role of communication carried out by the Makassar city government is vertical and horizontal communication, where superiors provide motivation to subordinates, and subordinates provide input or solutions to superiors and fellow employees in the governance section
Implementasi Digital Marketing Produk Funsit Id Melalui Media Sosial Instagram Dalam Meningkatkan Minat Beli Followers Di Kota Makassar Maharani Nur Annisa , Siti; Ahdan, Ahdan; Muttaqin , Andi
RESPON JURNAL ILMIAH MAHASISWA ILMU KOMUNIKASI Vol. 3 No. 3 (2022)
Publisher : UNIVERSITAS MUSLIM INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/respon.v3i3.93

Abstract

This study aims to: determine the implementation of digital marketing for Funsit Id followers, and find out how Funsit Id increases buying interest in Funsit Id account followers. The method used in this research is descriptive qualitative. Using Interview, Observation, and Documentation Methods. This research lasted for approximately one month located at Jalan Telkomas Raya no.1. The research informants are the Funsit Id owner and also followers who are followers of the Funsit Id instagram account. The results of this study indicate that the implementation of Digital Marketing for Funsit Id Products through Instagram Social Media in Increasing Interest in Buying Followers in Makassar City is using Instagram social media by utilizing various available features such as reels, instastory, as well as using brandambassador services and making give away events. And the diversity of product menu innovations presented by Funsit Id makes followers spoil their eyes through postings on the Funsit Id Instagram account so that they can increase buying interest.
AKTIVITAS KOMUNIKASI PARIWISATA DINAS PARIWISATA KOTA MAKASSAR DALAM PROGRAM SUSTAINABLE TOURISM DI PANTAI TANJUNG BAYANG KOTA MAKASSAR Rohmadani , Anisa; Zelfia, Zelfia; Rabiah , Sitti
RESPON JURNAL ILMIAH MAHASISWA ILMU KOMUNIKASI Vol. 3 No. 3 (2022)
Publisher : UNIVERSITAS MUSLIM INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/respon.v3i3.119

Abstract

Tourism communication is an activity that intends to influence, urge and seduce potential tourists as consumers to make decisions to make tourist trips. The tourism communication that the writer wants to examine is about tourism communication activities carried out by the Makassar City Tourism Office with the manager of Tanjung Bayang Beach, Makassar City. In this study, the author uses a qualitative research methodology to describe tourism communication activities carried out by the Makassar City Tourism Office. Data collection techniques were carried out through interviews, direct observation and documentation. The validity of the data is checked, then the presentation and analysis of the data is carried out and then conclusions are drawn. Based on the results of the research, the Makassar City Tourism Office and the Makassar City Tanjung Bayang Beach manager are expected to continue to pay attention to the consistency of the sustainability of tourist destinations through the implementation of the Sustainable Tourism. In addition, researchers hope that this work can be used as a study material to find a formula for sustainable tourism development.
Pengaruh Digital Marketing Dan Brand Awareness Terhadap Keputusan Pembelian Produk Brand Clothing Erigo Pada Remaja Di Kota Makassar Ramadani , Nur; Zelfia, Zelfia; Hadawiah, Hadawiah
RESPON JURNAL ILMIAH MAHASISWA ILMU KOMUNIKASI Vol. 3 No. 3 (2022)
Publisher : UNIVERSITAS MUSLIM INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/respon.v3i3.120

Abstract

The thesis discusses The influence of digital marketing, brand awareness on purchasing decision. This study aims to find out: 1). The influence of digital marketing on purchasing decision. 2). The influence of brand awareness on purchasing decision. This research uses Hovland’s A-T-R (Awareness, Trial, Reinforcement) Theory and Ehrenbrergs Robert S.'s S-O-R (Stimulus-Organism-Response) theory. The population in this study were adolescent consumers of Makassar City who used Erigo products. The number of samples in this study was 60 respondents. The technique of the sample selection used is random sampling. The data in the study were collected using the questionnaire method. The instrument tests used are validity tests and reliability tests. The analysis technique used is multiple linear regression. The results of this study show that: 1. Digital marketing affects purchasing decisions. 2. Brand awareness affects purchasing decisions. 3. Digital marketing (X1) and brand awareness (X2) simultaneously affect purchasing decisions (Y)
ANALISIS ISI KONTEN YOUTUBE MENJADI MANUSIA TERHADAP KECERDASAN EMOSIONAL MASYARAKAT DI KECAMATAN BIRINGKANAYA KOTA MAKASSAR Wulandari , Iracrsanti; Zelfia, Zelfia; Idris, Muhammad
RESPON JURNAL ILMIAH MAHASISWA ILMU KOMUNIKASI Vol. 3 No. 3 (2022)
Publisher : UNIVERSITAS MUSLIM INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/respon.v3i3.121

Abstract

This thesis discusses the Content Analysis of YouTube Content Being Human on the Emotional Intelligence of the People of Biringkanaya District. The main problem is whether content analysis (physical unit) has an effect on the emotional intelligence of the people of Biringkaya District, Makassar City. The type of research used is quantitative content analysis. This researchlasted for one month, located in the Biringkanaya sub-district, Makassar City, with the informants from the Biringkanaya District community itself. The results showed that after the researchers conducted an analysis of the two variables, the researchers found that 52.6% of the people of Biringkanaya District, Makassar City "Less Agree"that the duration of a video can affect emotional intelligence, the physical unit variable in the analysis has no effect on emotional intelligence of the community in Biringkanaya District, Makassar City.
POLA KOMUNIKASI KELUARGA SINGLE PARENT DALAM MENGEMBANGKAN KONSEP DIRI ANAK PEREMPUAN DI KECAMATAN WAJO KOTA MAKASSAR Nurul Aulia , Ihsanie; Muttaqin Mustari , Andi; Idris, Muhammad
RESPON JURNAL ILMIAH MAHASISWA ILMU KOMUNIKASI Vol. 3 No. 3 (2022)
Publisher : UNIVERSITAS MUSLIM INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/respon.v3i3.130

Abstract

The purpose of this study was to determine the pattern of family communication in the development of the self-concept of girls (single parent) in Wajo District, Makassar City and to determine the pattern of development (Single Parent) in developing the self-concept of girls with their families in order to establish good communication. This research uses descriptive analysis qualitative research method. This study intends to describe the description of single parents in developing their daughter's self-concept through family communication patterns to guide and provide support to daughters. The selected informants include people who are selected on the basis of certain criteria. This research was conducted by collecting data through observation, interviews, and documentation. This research was conducted for one month and located in Wajo District, Makassar City. The results of this study indicate that the pattern of family communication in developing the self- concept of single mother girls by using communication patterns is given through interpersonal communication where parents are communicators and the efforts given by single parents to girls are generated from experiences that have been passed and communication with parents make the nature, behavior, emotional, and social can be positive or negative. The form of communication used by single mothers in developing their daughter's self- concept uses interpersonal communication in the form of direction, teachings, guidance, experience and word of mouth motivation. The guidance provided is maximal enough to develop the child's self-concept as a guide in the future.
STRATEGI PROMOSI DESTINASI WISATA PANTAI BUNTU MATABING PADA DINAS KEBUDAYAAN DAN PARIWISATA MELALUI MEDIA SOSIAL DALAM MENINGKATKAN KUNJUNGAN WISATAWAN DI KABUPATEN LUWU Ratnafitasary , Ratnafitasary; Ahdan, Ahdan; Muttaqin Mustari , Andi
RESPON JURNAL ILMIAH MAHASISWA ILMU KOMUNIKASI Vol. 3 No. 3 (2022)
Publisher : UNIVERSITAS MUSLIM INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/respon.v3i3.131

Abstract

This study aims to examine the Promotion Strategy of the Culture and Tourism Office of Luwu Regency in increasing tourist visits to the Buntu Matabing Beach destination, and to determine the effectiveness of tourism promotion through social media at the Buntu Matabing Beach tourist destination. The results of this study indicate that the tourism promotion strategy has been running well, although not yet fully optimal, tourism development at Buntu Matabing Beach is supported by related service programs in the form of Strategic Plans (Renstra) and Work Plans (Renja) in promoting tourism, tourism development on the coast. Buntu Matabing turns out to have several obstacles, including: tourism objects have not been well organized and managed, budget allocations from local governments are still limited, and there is no special section that handles tourism promotion issues, for example the Publication Division, related agencies and stakeholders in the world of tourism. took various ways to overcome various obstacles encountered, including: optimizing existing resources and establishing cooperation with other parties/agencies/institutions to develop Buntu Matabing Beach tourism in Luwu Regency.

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