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Serat Acitya
Published by Universitas 17 Agustus 1945 Semarang
ISSN : 08534748     EISSN : 29617030     DOI : 10.56444
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
bidang ilmu manajemen dan akuntansi antara lain manajemen pemasaran, manajemen keuangan, manajemen sumber daya manusia,termasuk perilaku organisasi, dan manajemen informasi, sistem pengendalian manajemen, audit manajemen, akuntansi keperilakuan, sistem informasi akuntansi, penganggaran, perpajakan, akuntansi manajemen, akuntansi keuangan dan biaya.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Akuntansi
Articles 220 Documents
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Persfektif Pemasaran Global dalam Bisnis Internasional Devina Wistiasari; Defen Defen; Deviana Lie; Jason Jason; Jesty Jesty; Jolin Jolin
Serat Acitya Vol. 11 No. 2 (2022): Oktober: Jurnal Ilmiah Serat Acitya
Publisher : Universitas 17 Agustus 1945

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/sa.v11i2.817

Abstract

AbstractThe global marketing perspective in international business is a necessary approach for companies operating in global markets. In the era of globalization, international business must understand and manage the challenges and opportunities that arise in the international market. Global marketing involves different strategies and tactics than domestic marketing, given the differences in culture, language, consumer preferences, and regulations in each country. This research aims to provide an overview of marketing in international business and to organize and classify the literature on marketing to clarify the importance of this tool and encourage future research in international business marketing (IBM) projections and the ubiquity of this tool's power in the hands of users. This research also focuses on companies that must be able to adapt their products and marketing messages to local preferences and the needs of consumers in each market and must have in-depth knowledge of international trade laws and regulations and develop effective cross-cultural communication skills. The global marketing perspective in international business is the key to a company's success in the global market. In an increasingly connected world, companies must be able to understand global markets, adapt their products and strategies, face existing challenges, and forge strategic partnerships. With the right approach, companies can achieve a competitive advantage in an increasingly complex global marketplace. Apart from that the contribution of research is also important to identify new challenges and opportunities for marketers, researchers and international companies and in terms of unraveling the existing contradictions, applying new theoretical frameworks to make better future decisions for large corporations, and providing higher quality research to new in the IBM context.
Perlakuan Akuntansi Pendapatan Jasa Outsourcing Pada Pt. Ion Solusi Objektif Ferry Dermawan; Yenni Samri Juliati Nasution
Serat Acitya Vol. 11 No. 2 (2022): Oktober: Jurnal Ilmiah Serat Acitya
Publisher : Universitas 17 Agustus 1945

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/sa.v11i2.819

Abstract

The income earned by companies in the field of outsourcing comes from all forms of work contracts and also management fees, which means that it comes from all kinds of service revenue in the field of outsourcing as income obtained directly from all areas of sales activity in the service sector. Outsourcing in the field of companies comes from the existence of work agreements, as a form of income accounting treatment at the Ions Solusi Objective company. The main part in managing the company is in the field of recognition, presentation and measurement. The methods used in this study were interviews and documentation as the main part of the data analysis as the main part of the qualitative descriptive. The results of the study are that there is an accounting treatment that originates from outsourcing service revenue from PT. Ion Solution Objective seen from the recognition, presentation, and measurement. Revenue from outsourcing services is in accordance with the rules that apply in SAK ETAP
MANAJEMEN PROYEK PRODUKSI PUPUK ORGANIK DARI KERANG DARAH Roby Tan; Febriani Fajar Wati; Mashita Ayuni
Serat Acitya Vol. 11 No. 2 (2022): Oktober: Jurnal Ilmiah Serat Acitya
Publisher : Universitas 17 Agustus 1945

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/sa.v11i2.824

Abstract

Today, the use of chemical fertilizers is increasing, where more and more people are using chemical fertilizers to accelerate plant growth. In fact, chemical fertilizers have many harmful ingredients that need to be anticipated. Therefore, the production of organic fertilizers from blood clams can be a prospective business opportunity, because in addition to utilizing waste materials that are difficult to decompose, they can be used for the production of useful things, one of which is to support the acceleration of plant growth but with environmentally friendly materials. This study aims to analyze the business development prospects of organic fertilizer from blood clam shells. The research method used is a quantitative method, with data collection techniques through distributing surveys containing questionnaires to respondents who are then processed and further analyzed using descriptive statistical data analysis techniques. The results of the study stated that organic fertilizer from blood clams has positive business prospects because it is beneficial and environmentally friendly.
Analisis External Environment Pada PT. Indofood Sukses Makmur Tbk Jhohari Jhohari; Raihan Raihan; Sahat Juliwan Tarihoran; Kevin Jonay Lie; Gladys Christiani
Serat Acitya Vol. 11 No. 2 (2022): Oktober: Jurnal Ilmiah Serat Acitya
Publisher : Universitas 17 Agustus 1945

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/sa.v11i2.839

Abstract

The external environment is one way for companies to know the opportunities and threats they will face. This analysis was carried out with the aim of knowing what influences PT. Indofood in their external environment section. Qualitative data is the method used in this study. From the results of this analysis it is revealed how the external environment of the Indofood company is.
Analisis Lingkungan Eksternal Yang Terdapat Dalam PT. Unilever Vikhri Septama Deni; Toni Ong; Vaness Kangnanda; Nico Fernando
Serat Acitya Vol. 11 No. 2 (2022): Oktober: Jurnal Ilmiah Serat Acitya
Publisher : Universitas 17 Agustus 1945

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/sa.v11i2.864

Abstract

The external environment is one aspect that becomes one of the handles of a company in identifying opportunities and threats that will be faced. This analysis was carried out with the aim of knowing what things could affect PT. Unilever on their part of the external environment. Qualitative data research method is the method used in collecting data for this study. From the results of this analysis, it will be explained how the external environment of the Unilever company is.
Manajemen Proyek Pembuatan Jam Dinding Aesthetic (Berbasis Kardus Bekas) Nico Fernando; Toni Ong; Vikhri Septama Deni; Vanness Kangnanda
Serat Acitya Vol. 11 No. 2 (2022): Oktober: Jurnal Ilmiah Serat Acitya
Publisher : Universitas 17 Agustus 1945

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/sa.v11i2.867

Abstract

ERP is an aspect that is very necessary for many leading or advanced companies today, one of which is PT Unilever Indonesia. The purpose of this analysis is to determine the influence of the ERP system on supply chain management at PT Unilever Indonesia. The method used is a qualitative method with data sourced from journals and the internet. This analysis shows the benefits of the ERP system for Unilever companies after implementing ERP.
ANALISA PROJECT MANAGEMENT TERHADAP PRODUK ECO ENZYME Delvian Yosuky; Vincent Linardo; Tio Sania Rachmi; Felix Santono
Serat Acitya Vol. 11 No. 2 (2022): Oktober: Jurnal Ilmiah Serat Acitya
Publisher : Universitas 17 Agustus 1945

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/sa.v11i2.870

Abstract

Eco Enzyme is a result of organic waste fermentation, derived from leftover fruits, vegetables, sugar, and water. It was first discovered by Dr. Rosukon Poompanvong, a member of the Organic Farming Association from Thailand. Eco Enzyme serves as a versatile liquid for household, agricultural, and livestock purposes. According to an article by Vama & Chekar in 2020, eco enzyme can be utilized as an antifungal, antibacterial, insecticide agent, and cleaner. Some of its functions include being a floor cleaner, dish cleaner, and toilet cleaner.The author created a business around eco enzyme using leftover fruits. The raw materials for eco enzyme are obtained from fruits that are no longer consumable or have become spoiled. Although there have been numerous studies on utilizing leftover fruits for eco enzyme production, not many people in the community are aware of or use eco enzyme. Therefore, the author came up with the idea of a business centered around eco enzyme, both as a value proposition for utilizing leftover fruits and as a means to educate people who are unfamiliar with eco enzyme.
ANALISIS MANAJEMEN PROYEK DALAM USAHA TEH DARI KULIT BUAH NAGA Jhohari Jhohari; Raihan Raihan; Gladys Christiani; Kevin Jonay Lie; Sahat Juliwan Tarihoran
Serat Acitya Vol. 11 No. 2 (2022): Oktober: Jurnal Ilmiah Serat Acitya
Publisher : Universitas 17 Agustus 1945

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/sa.v11i2.874

Abstract

Project management is the management used to plan, implement, and control, project activities and minimize risks related to project costs and time. This study aims to analyze project management in the TehGa business. The TehGa business is a business that sells tea bags mixed with premium quality dragon fruit peels. The methodology used by researchers in analyzing this business, namely descriptive qualitative research methods in the form of interviews, observation and quantitative. The results of this study, namely that the TehGa business is quite good at implementing 10 project management so that it helps expedite the flow of production in this business and directs the business on a more effective path in business.
PENGARUH INFLUENCER REVIEW DAN CUSTOMER REVIEW TERHADAP PURCHASE INTENTION PADA PRODUK AVOSKIN Clarissa Safira Maharani; Tri widarmanti
Serat Acitya Vol. 11 No. 2 (2022): Oktober: Jurnal Ilmiah Serat Acitya
Publisher : Universitas 17 Agustus 1945

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/sa.v11i2.923

Abstract

The development of internet technology in the current era of globalization has had a significant impact on the world of business and the economy. The use of internet technology in business has increased marketing reach, transaction speed, and speed of delivery of goods and services. This is shown by the large number of offers for beauty and body care product categories on e-commerce platforms. The beauty industry notes that ways to promote and encourage product purchase transactions are influenced by eWOM communications, one of which is customer reviews and influencer reviews. The purpose of this study was to measure the direct effect of eWOM, including customer reviews and influencer support, on purchase intentions for Avoskin products, with trust as a moderator variable. The method used in this research is a quantitative method of causal research. The sampling technique in this study was non-probability sampling and the method used was convenience sampling with 400 respondents. This study used a questionnaire data collection technique with an ordinal scale and used data analysis techniques (PLS-SEM). The results of this study conclude that customer reviews have a significant positive effect on purchase intention of Avoskin products, influencer reviews do not have a significant positive effect on purchase intentions of Avoskin products, trust negatively moderates the relationship between customer reviews on purchase intention of Avoskin products and trust does not moderate the relationship between influencer reviews and purchase intention of Avoskin products.
Implementasi Program Kemitraan Dalam Corporate Social Responsibility (CSR) Melalui Pemberdayaan Masyarakat Untuk Mewujudkan Pembangunan Kesejahteraan Moh Anis; H.Pribanus Wantara; H. Moh Syarif
Serat Acitya Vol. 11 No. 2 (2022): Oktober: Jurnal Ilmiah Serat Acitya
Publisher : Universitas 17 Agustus 1945

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/sa.v11i2.935

Abstract

This research was about the partnership program of CSR conducted by the state owned entreprise through the economic empowerment of SMEs with the provision of capital to improve the revenue to create prosperity. This study was aimed to analyze the implementation of CSR partnership program. This study used the qualitative approach with documentation type and the documentation technique. The data analysis was done through data collection, data reduction, data display and conclusion. The results of this study stated that the implementation of the partnership program of CSR had a legal basis in the implementation and conducted through partnerships based on some business patterns. The CSR partnership program had the allocations funds from SOEs net income, deposits, administrative services/revenue share/margin, interest on deposits, etc. While recommendation that this research is that The Ministry of SOEs should make the procedures for implementing the partnership program that contains stages in providing funds for potential partnership established partners, implementing organizations and evaluation activities

Page 13 of 22 | Total Record : 220

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