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Erlyna Wida Riptanti
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agrisema@mail.uns.ac.id
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Faculty of Agriculture, Universitas Sebelas Maret Address: Jl. Ir. Sutami 36A, Surakarta, Jawa Tengah 57126, Indonesia
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INDONESIA
Agricultural Socio-Economic Empowerment and Agribusiness Journal
Published by Universitas Sebelas Maret
ISSN : -     EISSN : 29618320     DOI : https://dx.doi.org/10.20961/agrisema.v2i2.79220
Core Subject : Economy, Science, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences
Agricultural Socio-economic Empowerment and Agribusiness Journal (AGRISEMA) merupakan jurnal media publikasi hasil penelitian, review hasil-hasil penelitian terdahulu dan atau pemikiran bidang sosial ekonomi pertanian, manajemen agribisnis, pengembangan agribisnis, kebijakan pertanian, pemberdayaan masyarakat agribisnis dan keberlanjutan agribisnis. Focus and Scope 1. Agricultural Socio-Economic 2. Agribusiness Management 3. Agribusiness Development 4. Agricultural Policy 5. Empowerment of Agribusiness 6. Sustainability of Agribusiness
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 6 Documents
 1 
Search results for , issue "Vol 3, No 2 (2024): December 2024" : 6 Documents clear
Analisis Efisiensi Pemasaran Produk Olahan Ubi Jalar (Ipomoea Batatas) di Kecamatan Ngargoyoso Kabupaten Karanganyar Azzamia Azizah Andaru; Rhina Uchyani Fajarningsih
Agricultural Socio-Economic Empowerment and Agribusiness Journal Vol 3, No 2 (2024): December 2024
Publisher : Program Studi Magister Agribisnis, Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/agrisema.v3i2.91281

Abstract

The Micro, Small and Medium Enterprises (MSMEs) are the largest group of economic actors in Indonesia. Processed products based on sweet potatoes are a typical food of Ngargoyoso District. Marketing is a process that MSMEs as producers must go through to distribute products into the hands of consumers. Ngargoyoso District has good quality processed sweet potato products. MSMEs have demonstrated the ability to maintain the national economy during times of crisis and encourage economic growth after the crisis. The research aims to determine existing marketing channels and obstacles and efficient and effective marketing channels for MSMEs for processed sweet potato products in Ngargoyoso District, Karanganyar Regency. The data used are primary and secondary. The analysis method uses the Shepherd, Acharya, and Aggarwal methods and the marketing efficiency index methods. The analysis results show that there are three marketing channels, namely online, offline, or both. Non-digital and digital access are the most common obstacles MSMEs encounter for processed sweet potato products. The results from the three research data analysis methods used are greater than 1%, so it can be said that MSME’s marketing channels are efficient. It was found that the most efficient marketing channel was using offline marketing, producing the highest level of efficiency using the Shepherd method at 4.1%, the Marketing Efficiency Index method at 4.6%, and the same level of efficiency for the three marketing channels using the Acharya and Aggarwal method at 1%.
Pengaruh Brand Equity Terhadap Keputusan Pembelian Produk Pisang Cavendish Merek Sunpride di Pasar Swalayan Kota Jakarta Selatan Arda Govar Parsaoran Rajagukguk; Endang Siti Rahayu; Heru Irianto
Agricultural Socio-Economic Empowerment and Agribusiness Journal Vol 3, No 2 (2024): December 2024
Publisher : Program Studi Magister Agribisnis, Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/agrisema.v3i2.91334

Abstract

Bananas are the most widely consumed fruit. Sunpride cavendish bananas are a primary choice for consumers when purchasing bananas. This study examines the influence of brand equity elements, including brand awareness, perceived quality, brand associations, and brand loyalty, on the purchasing decisions of Sunpride Cavendish bananas in supermarkets in South Jakarta. This research employs a descriptive quantitative approach. The research location was determined using purposive sampling because South Jakarta residents have a consumptive and modern lifestyle, and their consumption expenditures are among the highest. The sample in this study consisted of 100 respondents. The research instrument used was a questionnaire. The results show that brand equity elements collectively influence the purchasing decisions of Sunpride cavendish bananas in South Jakarta. Brand associations were found to be the most dominant element influencing the purchasing decisions of Sunpride cavendish bananas in supermarkets in South Jakarta.
Kontribusi Pendapatan Usahatani Padi Sawah Terhadap Pendapatan Petani di Kecamatan Maro Sebo Kabupaten Muaro Jambi Yuni Sarah Sihombing; Suandi Suandi; Ardhiyan Saputra
Agricultural Socio-Economic Empowerment and Agribusiness Journal Vol 3, No 2 (2024): December 2024
Publisher : Program Studi Magister Agribisnis, Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/agrisema.v3i2.95410

Abstract

Increasing Rice is a crucial food crop that significantly contributes to the food security of farming households. This study aims to determine farmers' income from rice farming in Maro Sebo District, Muaro Jambi Regency. Additionally, it seeks to determine the income generated from other farming enterprises outside of rice farming in the same district. The research assesses the contribution of rice farming income to farmers' overall income in Maro Sebo District, Muaro Jambi Regency. Conducted between June and July 2024, this research focuses on rice farmers in the area. The observed variables include rice farming and other agricultural businesses, such as oil palm and rubber farming, as well as non-agricultural activities or labor. Data sources consist of both secondary data and primary data collected through questionnaires. A simple random sampling technique resulted in 42 rice farmer samples. The analysis method used is descriptive. The findings reveal that the income from rice farming is the lowest compared to other agricultural activities. Oil palm farming represents the highest income, followed by rubber farming. The lowest income is derived from non-agricultural work (labor). The analysis results show that rice farming income contributes only 4.54 percent to the total income of farmers in Maro Sebo District, Muaro Jambi Regency.
Strategi Pengembangan Usaha Mikro Kecil Menengah Jenang Kudus Di Kabupaten Kudus Muhammad 'Irfan Murtadho; Endang Siti Rahayu; Mei Tri Sundari
Agricultural Socio-Economic Empowerment and Agribusiness Journal Vol 3, No 2 (2024): December 2024
Publisher : Program Studi Magister Agribisnis, Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/agrisema.v3i2.85904

Abstract

Kudus Regency is one of the districts in Central Java where the industrial sector is the primary sector that supports Gross Regional Domestic Income (GRDP). Small-scale producers of holy jenang have several problems that hinder business development. This research aims to identify the internal and external factors of Jenang Kudus micro, small, and medium enterprises (MSMEs) and determine alternative and priority development strategies. The basic method of this research is descriptive. Location determination was carried out purposively. The research key informants were six people to determine internal and external factors and 31 people to determine weights and ratings. The analysis uses the IFE EFE Matrix, IE Matrix, SWOT Matrix, and QSPM. There are 60 MSMEs in Jenang Kudus. The research results show that Jenang Kudus MSMEs can be maintained and maintained. Strategies that can be implemented include strengthening partnerships with distributors, maintaining brand image through improving product quality, diversifying flavor variants and packaging, and increasing product durability. Also, MSMEs can optimize online promotions, improve service quality to strengthen customer loyalty, and develop human resources through collaboration with the Kudus Regency Trade, Industry, and Cooperatives Service. The strategy that is the main priority is optimizing online promotions.
Pengaruh Peningkatan Harga Jual Kopra Untuk Menutupi Modal Usaha Rahma Dunggio; Yuli afriati; Susyulan Sarapil
Agricultural Socio-Economic Empowerment and Agribusiness Journal Vol 3, No 2 (2024): December 2024
Publisher : Program Studi Magister Agribisnis, Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/agrisema.v3i2.93994

Abstract

Coconut is one of the agricultural commodities that plays an important role in the economy of Gorontalo Province, especially as a source of income for farmers. However, the increasing production costs of coconut, especially copra, are significant challenges. This article analyzes the costs, revenues, and income of copra businesses. The research method is quantitative descriptive analysis. Data were collected based on interviews with farmers and direct observations in the field. The results of the study showed that the average cost of copra business is IDR 5,299,610 / production, with the largest cost component being the cost of coconut climbing labor, the value of copra business revenue of IDR 8,805,384 / production, and income of IDR 3,505,774 / production.
Faktor-Faktor Yang Memengaruhi Keputusan Pembelian Pada Haluan Kopi di Kota Surakarta Nur Annisa Triahartari; Raden Kunto Adi
Agricultural Socio-Economic Empowerment and Agribusiness Journal Vol 3, No 2 (2024): December 2024
Publisher : Program Studi Magister Agribisnis, Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/agrisema.v3i2.90704

Abstract

Increasing coffee consumption in Indonesia is a big opportunity for businesspeople in the coffee sector, such as coffee shops. This opportunity has caused an increase in coffee shop numbers, including in Surakarta. Increasing competition means that businesspeople must make various innovations, both in the foods and drinks offered and the comfort of the place. This research aims to determine the factors influencing purchasing decisions at Haluan Kopi in Surakarta City. The basic methods used in this research are descriptive and survey methods. The research location was determined purposively, and the sample was taken using a purposive sampling method with 100 Haluan Kopi consumers as respondents. Data collection techniques include questionnaires, interviews, recording, and documentation. The data analysis method uses multiple linear regression analysis, F test, coefficient of determination, and significance tests. The results show that the average respondent is male, and most respondents are aged 17-25, with at least a high school/vocational education. Most respondents earn IDR 1,800,000.00-IDR 3,000,000.00; the average respondent is a student. The variables of electronic word of mouth, product quality, and service quality have a positive influence on purchasing decisions at Haluan Kopi in Surakarta City. In contrast, the individual social media, price, and store atmosphere variables do not significantly influence purchasing decisions at Haluan Kopi in Surakarta City. The variables of social media, electronic word of mouth, price, product quality, service quality, and store atmosphere positively influence purchasing decisions at Haluan Kopi in Surakarta City.

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