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Majapahit Journal of Islamic Finance dan Management
Published by Institut Pesantren KH Abdul Chalim
ISSN : -     EISSN : 27980170     DOI : https://doi.org/10.31538/mjifm
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Majapahit Journal of Islamic Finance and Management (MJIFM) is a journal published by Department of Sharia Economics Universitas KH. Abdul Chalim Mojokerto Indonesia twice a year (June and December). The focus and scope have been adjusted to meet the high standards and wide coverage typical of Scopus-indexed publications. The journal accepts submissions in the specified areas: 1. Sharia-compliant banking 2. Management in Islamic context 3. Islamic Business 4. Islamic Accounting 5. Islamic Finance 6. Islamic Marketing Management 7. Human Resources Management 8. E-commerce Business innovation Authors are urged to submit top-notch research and scholarly publications within these clearly outlined domains. The publication is dedicated to improving knowledge in Islamic finance and management while adhering to strict guidelines.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 647 Documents
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Utilizing Co-Branding Alliances as an Employer Branding Strategy in the Indonesian F&B Sector Sri Suwarni; Uki Masduki
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 2 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v6i2.1059

Abstract

Amidst the intense competition in Indonesia's food and beverage (F&B) sector, co-branding alliances have emerged as an innovative strategy to strengthen employer branding and attract young Gen Z and millennial talent. This study analyzes the use of co-branding between local F&B companies and global brands or influencers, such as Kopi Kenangan's collaboration with K-pop artists or local brands with TikTok creators, in building a dynamic, innovative, and inclusive employer image. Using a qualitative approach with case study analysis (e.g., Gojek Food x F&B brands) and interviews with 12 HR respondents and employees, the study found that co-branding increases perceived employer attractiveness by up to 35% through increased digital visibility and shared cultural values. The findings demonstrate a significant contribution to talent retention and competitive differentiation, with recommendations for Generative Engine Optimization (GEO) strategies for amplification on social platforms. Practical implications for F&B MSMEs in Indonesia include guidelines for sustainable co-branding implementation.
Effect of Audit Committee Characteristics, Managerial Ownership, and Auditor Reputation on Financial Distress of Islamic Banking in Indonesia Nurul Fitriani; Hanif; Ahmad Hazas Syarif
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 2 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v6i2.1067

Abstract

This work aims to analyze the influence of the characteristics of the Audit Committee, managerial ownership and Auditor reputation on the financial Distress of Islamic Banking in Indonesia in 2019-2025. In this work, the type of data used is quantitative data. The population used in this study is the population of this study in all Sharia commercial banks operating in Indonesia as many as 14 Sharia commercial banks (BUS) during the period 2019-2025. The sample used in this study was 105 by taking data from the characteristics of the audit committee, managerial ownership and auditor's reputation on the financial distress of Islamic banking in indonesia in 2019-2025. In this case, the author uses the sample of the last 7 years, namely 2019-2025. The characteristic variables of the Audit Committee have a significant effect on Financial Distress for the period 2019-2025. Managerial ownership variable does not significantly affect the Financial Distress period 2019-2025. The auditor's reputation variable has a significant effect on Financial Distress for the period 2019-2025. Characteristics of the Audit Committee, managerial ownership, and Auditor reputation significantly affect the Financial Distress period 2019-2025.
Effectiveness of University Social Media Marketing (TikTok) in Improving Student Engagement Muhammad Fadilul Khaidir; Rahmad Hidayat; Donni Juni Prians
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 2 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v6i2.1070

Abstract

This research investigates how TikTok-based social media marketing contributes to enhancing student engagement at Telkom University. The study is driven by the rapid growth of TikTok usage among young audiences and the increasing role of social media as a strategic communication and promotional channel for higher education institutions. The objectives are to evaluate the implementation of TikTok marketing activities, assess the level of student engagement, and determine the extent to which marketing effectiveness influences student involvement. Descriptive and verification techniques were used in a quantitative way. Data were obtained through questionnaires distributed to 100 active students who follow the @smbtelkom TikTok account. Validity testing, reliability testing, traditional assumption testing, simple linear regression, coefficient of determination analysis, and hypothesis testing with SPSS were among the statistical investigations. The findings reveal that TikTok marketing activities implemented by Telkom University are perceived positively, particularly in terms of awareness creation, audience interest, persuasive capability, and communication impact. Student engagement was also found to be at a high level across cognitive, emotional, and behavioral dimensions. Furthermore, the regression results demonstrate that the effectiveness of TikTok marketing significantly influences student engagement, accounting for 80.8% of the observed variation. The study provides both theoretical and practical contributions by expanding the discussion of digital marketing within higher education and offering recommendations for developing more engaging and interactive social media strategies.
Developing Local Purple Sweet Potato Commodities Through Product Innovation and Marketing Strategy at Purple Crispy Roll SME in North Sulawesi Elsa Single; Juliet Pauladel Truly Makinggung; Jemry Recy Winokan
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 2 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v6i2.1074

Abstract

Purple sweet potato (Ipomoea batatas L.) is a nutritious local commodity in North Sulawesi, rich in anthocyanins, fiber, and vitamins, yet its utilization as economically valuable processed products remains limited. This study aims to analyze the development strategy of purple sweet potato through product innovation in the form of Purple Crispy Roll snacks, and to evaluate the effectiveness of a 4P marketing mix strategy in penetrating the market of Mapanget District, Manado City. A descriptive quantitative method with a case study approach was employed, encompassing business plan analysis, demand-supply projection, and marketing mix identification. Results indicate that potential market demand reaches 1,209,600 units in 2026, growing ±5% annually to 1,470,276 units in 2030. With competitor supply totaling 846,000 units per year, a market opportunity of 363,600 units is available. Targeting a 20% market share, Purple Crispy Roll projects sales of 72,720 units (IDR 363,600,000) in 2026, rising to 103,620 units (IDR 518,100,000) in 2030. The marketing strategy encompasses competitive pricing at IDR 5,000 per unit, integrated digital and conventional promotion, and multi-channel distribution. This study concludes that local purple sweet potato product innovation combined with an integrated marketing strategy holds substantial potential for developing food micro-enterprises in North Sulawesi.
Zero Waste, High Value: A Strategy for Utilizing Non-Commercial Parts of the Banana Plant as High Economic Value Herbal Products Claudia Lusiany Ongkowijaya Ong; Juliet Pauladel Truly Makinggung; Jacob Tateol Silangen Makapedua; Kayla Anastasia Chrisanta Sudarto
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 2 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v6i2.1075

Abstract

This research proposal examines the business development strategy of Haratea, an innovative herbal tea product derived from banana leaves (Musa paradisiaca) a part of the banana plant traditionally regarded as non-commercial waste. Applying a zero waste economy framework, this study aims to analyze the economic value-added potential of transforming banana leaves into high-value herbal products for domestic and international markets. A qualitative descriptive approach with a single case study design is employed, focusing on the Haratea enterprise located in Kairagi, Mapanget District, Manado City, North Sulawesi. Data are collected through participatory observation, semi-structured in-depth interviews, and financial document analysis. Preliminary findings indicate that banana leaves contain significant bioactive compounds including flavonoids, tannins, and polyphenols with notable scientifically documented health benefits. Through controlled-temperature drying using a food dehydrator and hygienic teabag packaging, Haratea successfully created strong market differentiation with positive consumer responses at its pilot sale in Mantos 3 Bazaar, Manado. Financial projections indicate a first-year net profit of IDR 19,958,730 with 5% annual growth, reaching IDR 29,249,621 in the fifth year (2030). This research is expected to demonstrate that a zero waste approach leveraging local natural resources constitutes an economically viable, socially impactful, and environmentally responsible business strategy for micro and small enterprises in Indonesia.
Integration Strategy of Digital and Conventional Marketing to Enhance the Competitiveness of Haratea SME Based on North Sulawesi Local Wisdom Feraldo Oktavyanus Padang; Juliet Pauladel Truly Makinggung; Jacob Tateol Silangen Makapedua; Kayla Anastasia Chrisanta Sudarto
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 2 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v6i2.1076

Abstract

Digital transformation has fundamentally reshaped the marketing landscape for Micro, Small, and Medium Enterprises (MSMEs). Nevertheless, conventional marketing continues to play a strategic role, particularly for businesses that emphasize local wisdom as a core element of their product identity. Haratea is a start-up MSME based in Manado, North Sulawesi, Indonesia, that produces herbal tea made from banana leaves (Musa spp.) by integrating digital and conventional marketing strategies to expand market reach while preserving local cultural values. This study aims to: (1) analyze the digital marketing strategies implemented by Haratea; (2) describe its conventional marketing strategies; (3) examine the integration of both approaches as a holistic marketing ecosystem; and (4) identify the supporting and inhibiting factors affecting their implementation. The research employed a qualitative approach using a single case study design. Data were collected through semi-structured in-depth interviews, participant observation, and document analysis, and were analyzed using the interactive data analysis model developed by Miles and colleagues. The findings are expected to demonstrate that integrating digital and conventional marketing strategies based on local wisdom can enhance brand awareness, expand market reach, strengthen customer loyalty, and support the long-term sustainability of locally based MSMEs. Furthermore, this study contributes to the development of an integrated marketing framework for MSMEs by highlighting the strategic use of regional resources and local cultural identity as a source of sustainable competitive advantage.
Dynamics of Pontianak City Public Response to MUI Fatwa No. 83 of 2023 and Its Implications from the S-O-R Theory Perspective M. Sufyan Tsauri; Luqman; Syahbudi
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 2 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v6i2.1077

Abstract

MUI Fatwa No. 83 of 2023 contains a series of 'clauses' of support for the Palestinian cause, most of which contain guidance on sharia laws, one of which is the prohibition of transacting products affiliated with Israel or the practical term is "Boycott". This study aims to examine the community's response to the MUI fatwa No. 83 of 2023 and its implications on the economic behavior of Muslims in Pontianak City. The S-O-R theory is used as a "tool" in measuring the depth of the community's response, shifts and implications. This study uses a qualitative approach with a case study method. Data were collected through interviews, observations, and literature reviews. The informants in this study were selected purposively, consisting of consumers, business actors, religious leaders, academics and other related parties whose goal is to explore more deeply the community's response. The results showed that 50% of informants accepted the fatwa absolutely, 30% accepted the fatwa partially and 20% of the informants rejected the fatwa. Another finding of this study is the occurrence of a shift in response periodization which also affects economic behavior, according to the analysis of the chairman of the West Kalimantan MUI Fatwa Commission, this shift is caused by the characteristic factors of the fatwa are temporary (Ghairu Muabbad and the reduction of boycott framing from social and electronic media. This study concludes that the public's response to the fatwa is dynamic so that it allows for a shift in response and its implications for economic behavior.
The Impact of Digital Promotions and Ease of Transactions on Purchasing Decisions on the Shopee Marketplace in 2025 Dona Oktaviani; Muhamad Nurman; Esthi Adityarini
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 2 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v6i2.1084

Abstract

The purpose of our study is to analyze the influence of digital promotions and ease of transactions on purchasing decisions on the Shopee platform. This study employs a quantitative approach using purposive sampling to survey 107 Shopee users. Data were collected via a questionnaire and analyzed using SPSS version 25, including validity, reliability, and normality tests, as well as t-tests and F-tests. Study results show that digital promotions have a positive and significant impact on purchasing choices, with a significance level of 0.000 and a t-value of 5.544. Easy transactions also positively and significantly influence purchasing decisions, with a significance level of 0.001 and a t-value of 3.396. Concurrently, digital promotions and easy transactions have a positive and significant influence on purchasing decisions, with an F-statistic of 50.403 and a significance level of 0.000. The research findings show that the more effective digital promotions are and the easier the transaction process provided, the higher consumers’ purchasing decisions will be on the Shopee marketplace in 2025.
Analysis of the Z-Score in Predicting Financial Distress and Its Impact on the Value of the Firm in the Financial Sector Listed on the Indonesian Stock Exchange for the Period 2022-2024 Felisa Hayatun Tasya; Pujiono
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 2 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v6i2.1090

Abstract

This study aims to analyze the financial health and the potential for financial distress using the Altman Z-Score method, as well as its effect on firm value as measured by Tobin's Q. in financial sector companies listed on the Indonesia Stock Exchange during the 2022-2024 period, using secondary data obtained from company financial statements. The results indicate that most companies are in less stable financial conditions, reflected by the dominance of firms categorized as experiencing financial distress, while firm value varies across companies, indicating that market assessments are not uniform. Furthermore, the Altman Z-Score is found to have a significant effect on firm value, suggesting that financial health plays an important role in determining firm value, although market valuation does not always fully reflect the company's fundamental condition.  
The Effect of Workload and Leadership on Employee Performance in a Real Estate Company in Sidoarjo Yusak Abraham Febryanto; Daisy Marthina Rosyanti
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 2 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v6i2.1098

Abstract

Economic dynamics in the real estate sector encourage companies to maintain operational efficiency through effective human resource management. This study aims to analyze the impact of workload and leadership on employee performance at a real estate company in Sidoarjo. A quantitative approach using saturated sampling was employed, selecting all 45 employees who met the research criteria as respondents. Primary data were collected using a Likert-scale questionnaire and analyzed using partial least squares (PLS). The results showed a negative correlation between workload and employee performance, but the impact was not statistically significant. Conversely, leadership showed a significant positive impact on employee performance. Based on these findings, companies need to implement clear operational communication, systematic instructions, and appropriate workload management to maintain optimal employee productivity.

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