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Adpebi Science Series
Published by Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia
ISSN : -     EISSN : 28298438     DOI : https://doi.org/10.54099/ass
Core Subject : Economy, Humanities, Agriculture, Social, Engineering,
Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Economics, Econometrics & Finance Environmental Science
Adpebi Science Series is a scientific media as a forum for publication of research results, literature reviews, and/or ideas from various disciplines. This Proceeding is a joint publication forum for Humanities and Social Sciences, as well as Science and Technology which aims to develop human civilization in a better direction, including: Humanities, Social Science, Law, Policy, Management, Engineering, Information Technology, Electrical Engineering, Physics, Medical Science, Biology, and Physical Education
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 147 Documents
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The Effect Of The Implementation Of Customer Relationship Management, Increasing Experiental Marketing, And The Application Of Religiosity On The Loyalty Of Diversification Savings Customers Of Bank Nagari Syariah Olo Padang Branch Darman, Darman; Rosa, Devi Triana
Adpebi Science Series 2024: 1st Conference of Tourism and Economics Creative,
Publisher : ADPEBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ass.v1i1.488

Abstract

This study aims to determine the influence of the Implementation of Customer Relationship Management, Increasing Experiental Marketing, and the Application of Religiosity on the Loyalty of Bank Nagari Syariah Diversification Savings Account Olo Padang Branch. The sampling technique uses a sampling technique, using the Slovin formula so that a sample of 97 people was obtained. The Customer Relationship Management variable (X1) with a tcal value of 2.365 and a value of (Significant = 0.016 <0.05) with (df= n-k, then n= number of respondents, k= number of research variables) df= 97-4=93, then a table of 1.661 was obtained. This means that H1 is accepted, so it can be concluded that Customer Relationship Management has a positive and significant effect on the customer loyalty of Bank Nagari Olo Padang Branch. The Experiental Marketing variable (X2) with a tcal value of 1.890 and a value of (Significant = 0.047<0.05) with (df= n-k, then n= number of respondents, k= number of research variables) df= 97-4=97, then a table of 1.661 was obtained. This means that H2 is accepted, so it can be concluded that Expeiental Marketing has a positive and significant effect on Customer Loyalty of Bank Nagari Syariah Olo Padang Branch. The Religiosity variable (X3) with a tcal value of 2.258 and a value of (Significant = 0.011 <0.05) with (df= n-k, then n = number of respondents, k = number of research variables) df= 97-4=93, then a table of 1.661 was obtained. This means that H3 is accepted, so it can be concluded that Customer Relationship Management has a positive and significant effect on the Customer Loyalty of Bank Nagari Syariah Olo Padang Branch. The F test is known that the value offcal is 5.751 >from the ftable 2.70 and the significance of f = 0.006 < 0.05, meaning that H4 is accepted. It can be said that the Implementation of Customer Relationship Management, Increasing Experiental Marketing, and the Implementation of Religiosity have a positive and significant effect on the Customer Loyalty of Bank Nagari Syariah Diversified Savings Account Olo Padang Branch. This means that the variables of Customer Relationship Management Implementation, Increasing Experiental Marketing, and Implementation of Religiosity can explain the variable of Customer Loyalty of Bank Nagari Syariah Diversification Savings Bank Olo Padang Branch, by 22.4%. The remaining 77.6% was explained by other variables that were not observed in this study.
The Influence of Marketing Communication and Service Quality on the Satisfaction of Tourists of Air Manis Beach in Padang City, West Sumatra Malik, David; Rahmatulla, Yogi
Adpebi Science Series 2024: 1st Conference of Tourism and Economics Creative,
Publisher : ADPEBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ass.v1i1.490

Abstract

The problem in this study is how the influence of marketing communication and service quality on the satisfaction of tourists at Air Manis Beach in Padang City, West Sumatra. This study aims to determine the influence of marketing communication and service quality on the satisfaction of tourists at Air Manis Beach in Padang City, West Sumatra. The types of research used are quantitative and associative. The population in this study is all consumers at Air Manis Beach in Padang City, West Sumatra and the sample in this study is 96 respondents. The sampling technique used in this study is the accidental sampling technique. The analysis method used is multiple regression analysis. The results of this study show that based on the results of the t-test on the Marketing communication variable, it has a positive and significant effect on the satisfaction of Tourists of Air Manis Beach, Padang City, West Sumatra. This is evident from the result where the t-value is calculated 5.022 and the value (sig = 0.000 < 0.05). With df = 96-3 = 93 obtained atable of 1.985, from the above results it can be seen that the tcount > table is 5.022 >1.985, this shows that Ha is accepted and Ho is rejected. So marketing communication has an effect on tourist satisfaction. The Service Quality Variable has a positive and significant effect on the satisfaction of Tourists of Air Manis Beach, Padang City, West Sumatra. This is evident from the result where the t-value is calculated 4.872 and the value (si g = 0.000 < 0.05). With df =96-3 = 93 obtained a table of 1.985, from the above results it can be seen that the tcount > table 4.872 >1.985, this shows that Ha is accepted and Ho is rejected. So the quality of service affects tourists. Based on the results of the F test, the value of Fcal was obtained 87.024 > 3.094,meaning that marketing and service quality together have a positive and significant effect on the variable of tourist satisfaction. The value of the determinant coefficient (R-Square) obtained was 0.668 or 66.8%. This figure shows that 66.8% of tourist satisfaction (bound variable) can be explained by marketing communication and service quality. The remaining 33.2% was influenced by other factors that were not explained in this study.
THE INFLUENCE OF FINANCIAL LITERACY AND CUSTOMER TRUST ON INTEREST IN SAVING AT BANK NAGARI BRANCH KOTO BARUDHARMASRAYA REGENCY Suandi, Edi; Anita, Uci
Adpebi Science Series 2024: 1st Conference of Tourism and Economics Creative,
Publisher : ADPEBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ass.v1i1.491

Abstract

This study aims to determine the influence of financial literacy and customer trust on the interest in saving by respondents domiciled in Dharmasraya district. The sampling technique uses a simple random sampling technique, using the slovin formula so that a sample of 100 people is obtained. Research data collection technique through questionnaire with Likert scale. Based on the results of the calculation of the SPSS program application from the t-test, the financial literacy variable was obtained with a tcount of -2.219 and a value (sig= 0.029< 0.05) with df=100-3 = 97, then a table of 1.660 was obtained. From the above results, it can be seen that tcal< ttable or - 2,219<1,660 means that Ha is accepted and H0 is rejected. Therefore, it can be concluded that financial literacy has a positive and significant effect on the interest in saving by respondents domiciled in Dharmasraya district with a sig value = 0.029< 0.05. The customer trust variable with a calculation of 4,400 and a value (sig=0.000< 0.05) with df =100-3 = 97, then a table t of 1,660 was obtained. From the results above, it can be seen that tcal> ttable or 4,400 > 1,660 means that Ha is accepted and H0 is rejected. Therefore, it can be concluded that customer trust has a positive and significant effect on the interest in saving by respondents domiciled in Dharmasraya district. The F test was known that the value of Fcal> Ftable was 10.259>3.09 with a significance value of 0.000 or (0.000 < 0.05). So in this study, the independent variables together affect the dependent variables. The determination coefficient was obtained with a result of 0.175. This means that the variables of financial literacy and customer trust can explain the variable of saving interest by respondents domiciled in Dharmasraya district by 17.5%. The remaining 82.5% was explained by other variables that were not observed in this study.    
Hedonistic Shopping Motivation and Price Discounts for Impulsive Purchases of Shopee e-Commerce Users Baiturrahmah University Students Amijah, Amijah; Yoda, Tilawatil Ciseta; Malik, David
Adpebi Science Series 2024: 1st Conference of Tourism and Economics Creative,
Publisher : ADPEBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ass.v1i1.492

Abstract

The growth of e-commerce in Indonesia has developed, judging from marketing activities, purchases consist of two types, namely planned purchases and unplanned purchases. Impulse purchases are a consumer attitude that can certainly increase the company's profits. The purpose of this study is to find out how the influence of hedonistic shopping motivation and price discounts on impulse purchases of e-commerce users of Baiturrahmah University students. The type of research used in this study is ssociative research with a quantitative approach. The population in this study is students who use Shopee e-commerce at Baiturrahmah University. The sample in this study amounted to 97 respondents. The research data collection technique was through a questionnaire using a Likert scale. The data analysis technique in this study is multiple linear regression. Based on partial statistical analysis, the hedonistic shopping motivation variable was obtained t calculated 7.299 > t table 1.661 with a sig value (0.000 < 0.050) meaning that H1 was accepted and H0 was rejected, so it can be concluded that hedonistic shopping motivation has a positive and significant effect on the impulse purchase of Shopee e-commerce users Baiturrahmah University students. The price discount variable was obtained t calculated 1.473 < t table 1.661 with a sig value (0.144 > 0.050) meaning that H2 was rejected and H0 was accepted, so it can be concluded that price discount has no effect on the impulse purchase of hopee e-commerce users of Baiturrahmah University. The results of the F test were known that the f value was calculated as 53.894 > f table 3.09 with a sig value (0.000 < 0.050), meaning that H3 was accepted and H0 was rejected. It can be concluded that hedonistic shopping motivation and price discounts simultaneously have a positive and significant effect on the impulse purchase of Shopee e-commerce users of Baiturrahmah University students. 
The Influence of Hedonic Shopping Value, Price Discount, and Store Atmosphere Against Impulse Buying Dayumart Consumers Sumatra Padang Pratama, Geza Syafti; Wahyudi, Harry
Adpebi Science Series 2024: 1st Conference of Tourism and Economics Creative,
Publisher : ADPEBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ass.v1i1.493

Abstract

This study aims to find out how the influence of hedonic shopping value, price discount, and store atmosphere on impulse buying in Dayumart Sumatra Ulak Karang Padang consumers. The sampling technique uses a purposive sampling technique, using the Lemeshow formula so that a sample of 96 people was obtained. The F test is known that the value of 18.038 > f table is 3.09 with a significance value of 0.000 or (0.000 < 0.05). So in this study, the independent variables together affect the dependent variables. The determination coefficient was obtained with a result of 0.370. This means that the variables of hedonic shopping value, price discount, and store atmosphere can explain the impulse buying variables in 37% of Dayumart Sumatra Ulak Karang Padang consumers. The remaining 63% was explained by other variables that were not observed in this study.
The Influence of Brand Equity and Product Quality on Cimory Yoghurt Squeeze Purchase Decisions in Koto Tangah District, Padang City Adha, Howardi Visza; Hendri, Muhammad Syahril
Adpebi Science Series 2024: 1st Conference of Tourism and Economics Creative,
Publisher : ADPEBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ass.v1i1.494

Abstract

This study aims to find out how the variables of Brand Equity and Product Quality affect the purchase decision of cimory yoghurt squeeze in Koto Tangah Padang District. The type of data used in this study is quantitative in the form of questionnaires from cimory consumers in Koto Tangah District. The population used in this study is all cimory consumers in Padang City. The results of the t-test showed that Brand Equity and Product Quality had a positive and significant effect on the decision to purchase cimory yoghurt squeeze in Koto Tangah Padang District with a t-value calculated for Brand Equity with a t-value of 5,503>t table 1,661 and a sig value of 0.000< 0.05 and Product Quality with a t-valueof 2,558> ttable 1.661 and a sig value of 0.012<0.05 with df 96-3 = 93, then the table t of 1.661 is obtained. The results of the F-test showed that the variables of Brand Equity and Product Quality together had a positiveand significant effect on the decision to purchase cimory yoghurt squeeze in Koto Tangah Padang District with the results of the F test knowing that fcalculated 29,237 > from ftable 3.09 and the significance of f = 0.000 was less than 0.05. From the results of the determinant coefficient analysis, the R Adjusted Square (R2) value was obtained of 0.386, which means that 38.6% of the variables of purchase decisions can be explained by the variables Brand Equity and Product Quality, while the rest (61.4%) can be explained by other variables that are not examined in this study.
The Effect of Affiliate Marketing, Price Discounts and Live Streaming Shopping on The Buying Interest of Wardah Products (Kahf Facial Wash) on The Shopee Marketplace : (Case Study: Students of the Faculty of Economics and Business, Baiturrahmah University) Suhanda, Mya Yuwanita; Syahputra, Eko
Adpebi Science Series 2024: 1st Conference of Tourism and Economics Creative,
Publisher : ADPEBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ass.v1i1.495

Abstract

This study aims to analyze how affiliate marketing, price discounts, and live streaming shopping simultaneously andpartially affect the buying interest of Wardah products (Kahf Facial Wash) on the Shopee Marketplace. Based on theresults of the SPSS calculation from the t-test, the Affiliate Marketing variable is calculated > ttable or 6.284 > 1.653and the sig value is 0.000 < 0.05, meaning that H1 is accepted and H0 is rejected. So it can be concluded that AffiliateMarketing has a positive and significant effect on the Interest in Buying Wardah Products (Kahf Facial Wash) on theShopee Marketplace. In the Price Discount variable, the calculation > ttable or 7.151 > 1.653 and the sig value of0.000 < 0.05 means that H2 is accepted and H0 is rejected. So it can be concluded that Price Discount has a positiveand significant effect on the Interest in Buying Wardah Products (Kahf Facial Wash) on the Shopee Marketplace. Inthe Live Streaming Shopping variable, the ttable < count or 1.355 < 1.653 and the sig value is 0.177 > 0.05, meaningthat H3 is rejected and H0 is accepted. So it can be concluded that Live Streaming Shopping does not have a significanteffect on the Interest in Buying Wardah Products (Kahf Facial Wash) on the Shopee Marketplace. The samplingtechnique uses a purposive sampling technique, using the Slovin formula so that a sample of 180 people was obtained.The F test is known to have a value of 152,777 > 2.666 with a significant value of (sig = 0.000 < 0.05). So in thisstudy, the independent variables together affect the dependent variables. The determination coefficient was obtainedwith a result of 0.723 which means that the percentage of influence of affiliate marketing, price discount and livestreaming shopping has an influence on the Interest in Buying Wardah Products (Kahf Facial Wash) on the ShopeeMarketplace in students of the Faculty of Economics and Business, Baiturrahmah University by 72.3%, while theremaining 27.7% is influenced by other variables that were not studied in the study.
The Influence of Social Media, Brand Image and Location on the Decision to Stay at Imelda Hotel Kota Padang Nanda, Nanda; Sa'dah, Lailatul
Adpebi Science Series 2024: 1st Conference of Tourism and Economics Creative,
Publisher : ADPEBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ass.v1i1.496

Abstract

This study aims to determine the influence of social media, brand image and location on the decision to stay at imelda hotel in Padang city. The sampling technique uses an accidental sampling technique, using the Slovin formula so that a sample of 100 people is obtained. The F test was known that the value of fcal was 68,653 >from ftable 2.70 and the significance of f = 0.000 < 0.05, meaning that H4 was accepted and H0 was rejected. It can be said that Social Media, Brand Image, and Location simultaneously have a positive and significant effect on the decision to stay at Imelda Hotel. This means that social media variables, brand image and attraction location can explain the variables of the decision to stay at imelda hotels in Padang city, by 68.2%. The remaining 31.8% was explained by other variables that were not observed in this study.
The Effect of Organizational Commitment, Work Discipline and Locus of Control on the Performance of Employees of the Production Department of PT. Nusantara Beta Farma Padang Pariaman Yulihardi, Yulihardi; Rina Febriani,; Tiara Kurnia Sari; Budiyanto, Budiyanto; Agus Tedi
Adpebi Science Series 2024: 1st Conference of Tourism and Economics Creative,
Publisher : ADPEBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ass.v1i1.502

Abstract

Human resources are an important factor that cannot be separated from an organization or company.Human resources are also the key to determining the development of an organization and act as drivers, thinkersand planners to achieve organizational goals, so companies must pay attention to the performance of allemployees. This research aims to determine the influence of organizational commitment, work discipline andlocus of control on employee performance in the production section of PT. Nusantara Beta Farma PadangPariaman. This research uses associative research. The population and sample in this research were allemployees in the production department of PT. Nusantara Beta Farma Padang Pariaman, totaling 67 employeeswith a sampling technique using Non-Propability Sampling, namely a saturated sampling technique. Datacollection techniques use questionnaires.Based on the SPSS calculation results from the t test, the Organizational Commitment variable tcount >ttable or 2.266 > 1.669 (sig = 0.027 < 0.05) means that H1 is accepted and H0 is rejected. So it can be concludedthat Organizational Commitment has a positive and significant effect on Employee Performance at PT. NusantaraBeta Farma Padang Pariaman. In the Work Discipline variable tcount > ttable or 6.070 > 1.669 (sig = 0.000 <0.05) meaning that H2 is accepted and H0 is rejected. So it can be concluded that the Work Discipline variablehas a positive and significant effect on employee performance. In the Locus of Control, variable tcount > ttableor 2.170 > 1.669 (sig = 0.034 < 0.05) meaning that H3 is accepted and H0 is rejected. So it can be concludedthat the Locus of Control variable has a positive and significant effect on employee performance.The results of the f test show that if fcount > ftable then H4 is accepted and H0 is rejected and vice versaif fcount < ftable then H4 is rejected and H0 is accepted. Based on table 4.15 of the f test, it is known that thefcount value is 25,483 and the ftable value is 2,751 so that H4 is accepted and H0 is rejected with a significantvalue of 0.000 (<0.05). This means that together the variables Organizational Commitment, Work Discipline andLocus of Control influence the employee performance of PT. Nusantara Beta Farma Padang Pariaman.The R-square value is 0.548, meaning that the percentage influence of Organizational Commitment,Work Discipline and Locus of Control on PT. Nusantara Beta Farma Padang Pariaman Employee Performanceis 54.8% while the remaining 45.2% is influenced by other variables not examined in this research. So it can beconcluded that Organizational Commitment, Work Discipline and Locus of Control influence the Performance ofEmployees in the Production Department of PT. Nusantara Beta Farma Padang Pariaman
The Effect of Price and Promotion on Honda Beat Customer Loyalty (Case Study on Honda Saudara Motorcycle Dealership in Solok City) Syaiful, Syaiful; Fauzyyah , Assyfa
Adpebi Science Series 2024: 1st Conference of Tourism and Economics Creative,
Publisher : ADPEBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ass.v1i1.503

Abstract

Customer loyalty is a positive attitude given by consumer satisfaction with a product or company which ismanifested by the behavior of intending to buy again or who have made repeated purchases to recommend it to anyonethey know.This study aims to see the influence of price and promotion on customer loyalty at Honda Saudara MotorDealers in Solok City.This type of research is an associative research where it aims to find out the relationship between two or more variablesby taking a sample of 100 respondents. The data collection technique in this research is using a questionnaire with aLikert scale. Based on the results of the calculation of the SPSS program application from the t-test, a price variablewas obtained with at-value of -3.369 < t, table 1.660 and a sig value of 0.001 < 0.05 so that H1 was rejected and H0 wasaccepted. In the promotion variable, the value of tis calculated at 5.583 > ttable is 1.660 and the sig value is 0.000 < 0.05 sothat H1 is accepted and H0 is rejected.The results of the F test of significant probability Fcalculated 20.819 > Ftable 3.090 with a significant value of0.000 < 0.05 so that this means that the price has a negative effect on customer loyalty and the promotion has a positiveand significant effect on Honda Beat customer loyalty at Honda Brother Motor Dealers in Solok City.In this study, the determination coefficient is 0.300 or 30%. Where price variables and promotions have aneffect of 30% on Honda Beaat customer loyalty at Honda Saudara Motor Dealers in Solok City. Meanwhile, the other70% was influenced by other variables that were not discussed by the researcher in his study.

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All Issue Vol. 2 No. 1 (2024): 3rd AICMEST 2024 Vol. 1 No. 1 (2024): 2nd InCAFA 2024: 1st Conference of Tourism and Economics Creative, 2022: 2nd AICMEST 2022 2022: 1st AICMEST 2022