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Muhammad Rizal
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TINTA NUSANTARA : Jurnal Ekonomi, Manajemen, dan Akuntansi
Published by Sekolah Tinggi Ilmu Ekonomi Nusantara Sangatta
ISSN : 24428302     EISSN : 28285565     DOI : https://doi.org/10.55770/tn.v8i1
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Lingkup dan fokus naskah Jurnal Tinta Nusantara mencakup bidang Ilmu Ekonomi, khususnya dalam riset yang terkait dengan bidang manjemen dan akuntansi. Tujuan dari penerbitan Jurnal Tinta Nusantara adalah sebagai media publikasi ilmiah dalam rangka pengembangan khasanah ilmu pengetahuan di bidang manjemen dan akuntansi. Jurnal Tinta Nusantara memuat tulisan ilmiah yang berasal dari hasil penelitian yang terkait dengan manajemen dan akuntansi dari kalangan akademisi, praktisi serta para profesional di bidang manajemen dan akuntansi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 103 Documents
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PENGARUH BRAND IMAGE DAN HARGA TERHADAP KEPUTUSAN MENGGUNAKAN JASA SABLON RAINBOW CREATIVE SANGATTA Silvani Hapsari; Simunawir Sitoro; Jumri Jumri
Tinta Nusantara 2018 Vol.1 Vol 12 No 1 (2026): JURNAL TINTA NUSANTARA
Publisher : Sekolah Tinggi Ilmu Ekonomi Nusantara Sangatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55770/tn.v12i1.221

Abstract

This research aims to analyze the influence brand image and price on the decision to use screen printing services Rainbow Creative Sangatta. The research method used is a quantitative method with the analytical method used in this research being the multiple linear regression analysis method and hypothesis analysis with the SPSS 25 application. The sample in this research consisted of 66 respondents. The independent variable is a variable brand image and price and the dependent variable, namely the decision to use services. The research results show that variables brand image (X1) partially has a positive and significant influence on the decision to use services (Y) with a t valueheatingg 4,503 > ttable 1.669, and the price variable (X2) has a positive and significant influence on the decision to use services (Y) with a t valueheatingg 3,296 > ttable 1,669. Based on simultaneous testing of variables brand image and price also has a positive and significant influence on the decision to use services with a Sig value < 0.05 (0.000 < 0.05), and the coefficient of determination (R) value obtained in this study is 0.600. This means that 60% of the decision variables to use services can be explained by variables brand image (X1) and price (X2). Meanwhile, the remaining 40% can be explained by other independent variables that were not included in this research.
PENGARUH PENGEMBANGAN SUMBER DAYA MANUSIA TERHADAP KINERJA PEGAWAI PADA PERUSAHAAN UMUM DAERAH (PERUMDA) AIR MINUM TIRTA TUAH BENUA KUTAI TIMUR Arif Dharmawan
Tinta Nusantara 2018 Vol.1 Vol 12 No 1 (2026): JURNAL TINTA NUSANTARA
Publisher : Sekolah Tinggi Ilmu Ekonomi Nusantara Sangatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55770/tn.v12i1.222

Abstract

This Research aims to determine the effect of human resource development on employee performance at the regional public company (PERUMDA) Tirta Tuah Continental East Kutai drinking water. The sampling method using purposive sampling is a sampling technique with certain considerations in mind, namely by taking a number of samples with certain criteria to be used as a population sample in this research of 89 people. Research Results Based on the results of the F test for the hypothesis "it is suspected that there is a significant influence between human resource development on employee performance at the Regional Public Company (PERUMDA) Tirta Tuah Benua East Kutai Drinking Water" obtained a value of 42,151 and sign = 0.000. Because the significant value = 0.000 < 0.005, the hypothesis "it is suspected that there is a significant influence between human resource development on employee performance at the Regional Public Company (PERUMDA) Tirta Tuah Benua East Kutai Drinking Water" can be accepted.
STRATEGI PENINGKATAN KUALITAS KINERJA SUMBER DAYA MANUSIA PADA BADAN PENANGGULANGAN BENCANA DAERAH KOTA BONTANG Eko Mashudi
Tinta Nusantara 2018 Vol.1 Vol 11 No 2 (2025): JURNAL TINTA NUSANTARA
Publisher : Sekolah Tinggi Ilmu Ekonomi Nusantara Sangatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55770/tn.v11i2.203

Abstract

This study aims to analyze strategies for improving the quality of human resource performance at the Regional Disaster Management Agency (BPBD) of Bontang City through digital transformation and disaster management training. The research employs a qualitative, descriptive, and exploratory approach. Data were collected through interviews, participatory observation, and document analysis of BPBD Bontang. Data analysis was conducted using Spradley’s method. The findings reveal that the transformation strategy was implemented through enhancing employee competencies, recruiting civil servants under the PPPK scheme, providing disaster response training for community volunteers, digitalizing work systems, strengthening institutional structures, and fostering multi-stakeholder partnerships. The application of disaster information systems, digital archiving, and the launch of an official website has accelerated bureaucratic processes and improved public communication.

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