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Student Journal of Business and Management (SJBM)
Published by Universitas Bengkulu
ISSN : -     EISSN : 30266165     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Student Journal of Business and Management (SJBM) e-ISSN : 3026-6165 is an open access journal that publishes the results of writing scientific papers, as a forum for research publications and academic review results in the field of Management and Business. Editors invite writers and experts to publish and share their ideas through scientific and empirical research in the field of Management and Business. The main aim of this publication is to enhance theory, concepts and practice in management and business. Research dissemination will enable young researchers, and practitioners to present and share their empirical scientific findings. We will be a bridge between theory and practice in management and business. This journal is intended for researchers, lecturers, undergraduate and graduate students, and practitioners. Prepare your articles, SJBM editors will immediately accept articles for the next issue of the journal. Focus and Scope The focus of published journal articles is journal articles related to economics, business, management. The scope of writing journal articles within the scope of financial management, marketing management, business practices, human resource management, operations management, innovation and production, and financial management.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 6 Documents
 1 
Search results for , issue "Vol. 6 No. 3 (2023)" : 6 Documents clear
The Influence of Brand Image and Online Customer Reviews on Purchase Intention in Shopee Live Streaming Shops with Trust as a Mediating Variable in Bengkulu City Fachriansyah, Aditya
Student Journal of Business and Management Vol. 6 No. 3 (2023)
Publisher : Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/sjbm.v6i3.36212

Abstract

The aim of this research is to determine and analyze brand image, customer reviews, trust, purchase intention, and the mediating influence of trust on brand image, customer reviews, on purchase intention. This research uses quantitative methods using primary data obtained by distributing questionnaires online via social media as well as friends and family. The non-probability sampling technique used in this research is purposive sampling as a sampling method. The number of samples in this study was 250 respondents who had used Shopee live streaming in Bengkulu City. Then the data obtained was processed using the Structural Equation Modeling (SEM) method with the help of the SmartPLS 3.0 application. SmartPLS 3 was used to analyze data collected from online questionnaires. The results of this research show that: 1) Brand Image can have a positive and significant effect on Purchase Intention. 2) Customer reviews can have a positive and significant effect on Purchase Intention. 3) Trust has a positive and significant effect on Purchase Intention. 4) Brand image has a positive and significant effect on Trust. 5). Customer Reviews can influence Trust positively and significantly. 6). Trust can mediate the relationship between Brand Image and Purchase Intention. 7). Trust can mediate the relationship between Customer Reviews and Purchase Intention. Practical advice in this research is for shopee shop live streaming application developers, they can continue to maintain their brand image and customer reviews, so they can continue to innovate and maintain the quality of their products that online customer reviews continue to increase and make other consumers interested see them buying products via the Shopee live streaming application.
Analysis of Key Performance Identification at Splash Hotel Pertiwi, Adilla; Widanti, Afrima
Student Journal of Business and Management Vol. 6 No. 3 (2023)
Publisher : Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/sjbm.v6i3.36220

Abstract

This research was conducted to examine this research with the research objective of knowing and analyzing the relevant Key Performance Indicators (KPI) applied to the Splash Hotel using the Performance Prism method. This type of research is descriptive research to analyze relevant KPI applied to the Splash Hotel using the Performance Prism method. The population and sample in this research is the General Manager of the Splash Hotel, namely Mr. Dawn. Content Analysis is a qualitative research technique that emphasizes the accuracy of communication content, meaning in communication content, interpretation of symbols, and understanding symbolic interactions that occur in communication. The results of the research show that the Splash Hotel KPI using the Performance Prism method is not optimal because: 1) The KPI seen from Splash Hotel Stakeholders is not optimal. This is because Splash Hotel has not been able to increase the number of purchases it needs from suppliers, superiors' attention to employees is still low and Splash Hotel's support for the community around the hotel is still low, 2) KPI seen from Stakeholder Contribution Splash Hotel is not optimal. This is because Splash Hotel's provision of incentives to employees is still low, superiors' appreciation for employees is still low, and the number and quality of local employee recruitment is still low, 3) KPI seen from Splash Hotel's Strategy is not optimal. This is because the Splash Hotel strategy in gaining profits and hotel development strategies is still lacking, and the provision of guidance and training to employees is low, 4) KPI seen from the Splash Hotel Process is not optimal. This is because the strategy in the partnership and environmental development program around the Splash Hotel is still low and 5) the KPI seen from the Capability of the Splash Hotel is not optimal. This is because the accuracy of payments to raw material suppliers is still low or not on time.
Analysis of Factors Influencing Organizational Citizenship Behavior Mediated by Employee Job Satisfaction at PT. BSL, Kedurang Ilir District Agustina, Dwi
Student Journal of Business and Management Vol. 6 No. 3 (2023)
Publisher : Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/sjbm.v6i3.36221

Abstract

The purpose of this study was to determine the effect of Emotional Intelligence and Work-Life Balance on Organizational Citizenship Behavior mediated by employee job satisfaction at PT BSL Kedurang Ilir District. The theory used in this study is empathy-altruism theory and affective event theory. The measurement indicators in this study consisted of 38 indicators which were used as instruments to collect sample data from respondents. This research uses a quantitative approach with a research design, namely a survey design. The data used is primary data obtained through direct questionnaire distribution. This research involved employees of PT BSL Kedurang Ilir District. The sampling technique used the census technique. The total sample in this study were 184 respondents. This research data processing technique uses SEM PLS (Partial Least Square) with the help of the Smart PLS version 4.0 program. The tests carried out in this study are outer model, inner model, hypothesis testing and mediation effect testing. The results of this study indicate that: 1) Emotional Intelligence has no significant effect on Organizational Citizenship Behavior. 2) Work-Life Balance has a significant effect on Organizational Citizenship Behavior. 3) Job satisfaction has a significant effect on Organizational Citizenship Behavior. 4) Emotional Intelligence has an insignificant effect on job satisfaction. 5) Work-Life Balance has a significant effect on job satisfaction. 6) Job satisfaction is proven unable to mediate Emotional Intelligence on Organizational Citizenship Behavior. 7) Job satisfaction is proven to be able to mediate Work-Life Balance on Organizational Citizenship Behavior.
Influence of Place Attachment, Perceived Value, and Personal Norms on Tourist Environmentally Responsible Behavior at Indonesia's Super Priority Destinations Kennedy, Cindy Fieroncia
Student Journal of Business and Management Vol. 6 No. 3 (2023)
Publisher : Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/sjbm.v6i3.36223

Abstract

The purpose of this study is to examine how the effect of place attachment, perceived value, personal norms toward tourist environmentally responsible behavior on five Super Priority Destinations in Indonesia. The measurement of this study used 28 indicators items and distributed using an online questionnaire. The total sample in this study was 271 respondents and data were analyzed using SEM PLS (Partial Least Square). Based on data analysis, the result obtained that; (1) place attachment influences perceived value, (2) place attachment influences tourist environmentally responsible behavior (3) personal norms influence tourist environmentally responsible behavior, (4) perceived value influences tourist environmentally responsible behavior, (5) perceived value mediates between place attachment and environmentally responsible tourist behavior. This research contributes to the literature on tourist behavior.
Influence of Personal Values and Knowledge Sharing on Employee Performance with Job Satisfaction as a Mediating Variable at PDAM Perumda Tirta Hidayah in Bengkulu City Naim, Muhaimin; Praningrum, Praningrum
Student Journal of Business and Management Vol. 6 No. 3 (2023)
Publisher : Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/sjbm.v6i3.36224

Abstract

PDAM Perumda Tirta Hidayah Bengkulu city as a regional company responsible for providing clean water services in urban areas has an important role. In accordance with this, of course the PDAM must maintain the performance of its employees in order to provide maximum service. Performance is the level of good or bad work given by someone and the amount of work given by someone in carrying out their responsibilities as a worker. This study aims to examine the effect of personal values, knowledge sharing on performance mediated by job satisfaction. The type of research used is quantitative research, with a research design that is a survey design. The data used is primary data obtained directly from respondents using a questionnaire. The population in this study were employees who worked at PDAM Perumda Tirta Hidayah Bengkulu City. This study has 48 statements given to respondents. The number of respondents in this study who were processed was 245 respondents. The analysis tool in this study used SPSS. The results of this study explain that personal value has a positive and significant effect on job satisfaction, personal value has a positive and significant effect on employee performance, knowledge sharing has a positive and significant effect on job satisfaction, knowledge sharing has a positive and significant effect on employee performance, job satisfaction has a positive and significant effect on employee performance, job satisfaction mediates the effect of personal value on employee performance, and job satisfaction mediates the effect of knowledge sharing on employee performance
Influence of Online Customer Reviews, Customer Ratings, and E-Servicescape on Trust Affecting Purchase Intention: A Case Study of Marketplaces in Indonesia A’Yuni, Dinda Qurotun A’Yuni
Student Journal of Business and Management Vol. 6 No. 3 (2023)
Publisher : Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/sjbm.v6i3.36225

Abstract

This study aims to determine the influence of online customer reviews, customer ratings, and e-servicescape on trust that will affect purchase intention in marketplaces in Indonesia. This research is a type of quantitative research. The method used in this study is the survey method. The population in this study is consumers of marketplace users in Indonesia, with a sample of 305 respondents taken using purposive sampling techniques. Data collection was carried out using the survey method by distributing questionnaires. The data that has been collected is then processed using SEM (structural equation modeling), and analyzed using the SmartPLS (Partial Least Square) program. The results showed that online customer reviews, customer ratings, and e-servicescape have a positive and significant effect on trust in marketplaces in Indonesia. Online customer reviews, Customer rating, e-servicescape, and trust have a positive and significant effect on purchase intention in marketplaces in Indonesia. The results also show that trust mediates the relationship between online customer reviews, customer ratings, and e-servicescape with purchase intention for consumers who will make purchases on marketplaces in Indonesia.

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