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Kurnia Suci Titih Angelina
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ekobisman@univpancasila.ac.id
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INDONESIA
Ekobisman : Jurnal Ekonomi Bisnis Manajemen
Published by Universitas Pancasila
ISSN : 25284304     EISSN : 25979302     DOI : https://doi.org/10.35814/ekobisman
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
1) Micro and macro economics; 2) Marketing, Finance, Operational, Human Resources and Strategic Management; 3) Business Digital
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 309 Documents
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ANALISIS STRATEGI FUNGSIONAL DALAM PENGELOLAAN MEREK PROPERTI TERHADAP LOYALITAS PELANGGAN Panjaitan, Lincoln; Purwoko, Bambang; Widyatama Sumarlin, Antonius
EKOBISMAN : JURNAL EKONOMI BISNIS MANAJEMEN Vol. 2 No. 1 (2017): AGUSTUS
Publisher : SEKOLAH PASCASARJANA PRESS

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Abstract

The purpose of this research was to analyze the functional strategy in marketing mix management and brand management to customer loyalty. In this study used five variables, namely marketing mix, brand, marketing container, customer commitment and customer loyalty. The analysis technique used in this research by using Structural Equation Model (SEM). The data analyzed comes from the distribution of questionnaires to consumers by using accidental sampling technique at PT. Intiland, Tbk located in Tangerang area, which is Talaga Bestari. The results was obtained that there was a positive relationship between marketing mix and brand management on customer loyalty.
ANALISA PENYALURAN KREDIT USAHA RAKYAT TERHADAP KINERJA CICILAN DAN KINERJA USAHA UMKM (Studi Kasus pada Bank Riau Kepri) Elisa, Verina Elisa; Purwoko, Bambang; W. Sumarlin, Antonius
EKOBISMAN : JURNAL EKONOMI BISNIS MANAJEMEN Vol. 2 No. 1 (2017): AGUSTUS
Publisher : SEKOLAH PASCASARJANA PRESS

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Abstract

The purpose of this research is to know the role of assistance provided by the creditor to the debtor in generating a combination of bank's corporate strategy and business strategy of UMKM benefiting both parties. The research was conducted in several locations of MSMEs that were built by Bank Riau Kepri. The sampling technique was done by purposive sampling. Data analysis using Structural Equation Model (SEM) method with data processing using SMART PLS3. The results showed that there was a positive relationship between the performance of UMKM repayments on the performance of MSMEs. Although KUR with single-digit interest was shown to assist MSMEs in improving their business performance, the results of this study still showed the same KUR channeling bank as other credit products issued by the bank.
Rancang Ulang Strategi Keunggulan Bersaing Industri Retail Komponen Otomotif Dalam Upaya Meningkatkan Kinerja Perusahaan Ruspeind; Supriyadi, Edy
EKOBISMAN : JURNAL EKONOMI BISNIS MANAJEMEN Vol. 2 No. 1 (2017): AGUSTUS
Publisher : SEKOLAH PASCASARJANA PRESS

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Abstract

This research conducted to redesign competitiveness advantage strategy through differentiation, market orientation, innovation, and entrepreneur orientation which conduct at Retail Division, PT. Astra Otoparts,Tbk. Population in this study were customers who conduct transactions at Shop & Drive in area of Jakarta. 100 respondents used as samples in this study, while data collection used questionnaire with likert scale of 1 (disagree) to 5 (strongly agree). The method has been used Path Analysis to determine the inter-relationship between variables. In the other hand, determination of strategy is done by SWOT analysis. The result of data analysis showed the Chi-Square = 0:00, df = 0, P-value = 1.0000, RMSEA = 0.000 which research model proposed in this study can be accepted by the goodness of fit. Then from the causal analysis showed that differentiation, innovation and entrepreneurial orientation has connection to competitive advantage. In fact, the market orientation had no relationship with a competitive advantage. The relationship of causality was also shown between the competitive advantage with the performance of the company, with a significant impact. The result obtained that strategies which are best suited to implement such as: service development, new product variants, product warranty, and network expansion.
Wadah Berbagi Pengetahuan Sebagai Variabel Pembantu Dalam Menentukan Strategi Bisnis Konsinyasi Pancake Durian Medan Syarifah, Laila; W. Sumarlin, Antonius; Purwoko, Bambang
EKOBISMAN : JURNAL EKONOMI BISNIS MANAJEMEN Vol. 2 No. 2 (2017): DESEMBER
Publisher : SEKOLAH PASCASARJANA PRESS

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Abstract

Basically, the area broadly marketing availability can encourage business environment. One of business strategies shall be guaranteed through consignment. Consignment draw attention many businesses, because of sales value rapid. Despite the highly competitiveness in nature of the business itself, many previous studies have attempted to come up with strategic schemes on how the start up business can kick in and survive overtime. The object of this research is individuals who love Durian Pancake Medan (DPM) and run in consignment business of DPM. DPM was chosen because of highly consumption in Medan, yet it may not apply to the area of Jakarta, Depok and Bekasi where such product at least available and there is also negative perception about durian and its dairy products. Consigment business on pancake durian Medan remains a challenge, particularly in the micro scaled businesses. This research focuses on how businessmen who have capital and the ability to produce DPM, but still have challenge with location of the placement of marketing products with consignment system. There were 95 represented respondents in three areas who were purposively sampled, using questionnaires and processed with PLS analysis. The results of this research prove that the knowledge sharing platform has a role in increasing consumer commitment. There are two criteria for channeling the right place for the formation of strategy consignment business of DPM.
STUDI KESADARAN PAJAK TERHADAP KEPATUHAN PAJAK DAN RELIGIUSITAS SEBAGAI PEMODERASI Sukmana, Sela; Djadang, Syahril; JMV, Mulyadi
EKOBISMAN : JURNAL EKONOMI BISNIS MANAJEMEN Vol. 3 No. 1 (2018): AGUSTUS
Publisher : SEKOLAH PASCASARJANA PRESS

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Abstract

This study aims to examine the effect of tax education, tax knowledge, and tax audit on tax compliance, with religiosity as a moderator in the Office of Tax Service Pratama Jakarta Tanah Abang Tiga. The data used in this study is the primary data obtained through a questionnaire of 400 respondents Taxpayers registered in KPP Pratama Jakarta Tanah Abang Tiga. The results of this study indicate that tax education, tax knowledge, and tax audit significantly influence tax compliance, while religiosity has no significant effect on tax compliance, but the interaction between religiosity and tax education and interaction of religiosity and tax knowledge have a significant effect on tax compliance.
PENGARUH MOTIVASI, KOMPETENSI MANAJERIAL, DAN LINGKUNGAN KERJA TERHADAP KINERJA GURU MELALUI DISIPLIN KERJA (STUDI KASUS DI YAYASAN PENDIDIKAN SMP dan SMA BUDI MULIA JAKARTA-BOGOR) Sigalingging, Riwan; Supriyadi, Edy; Putriana, Lies
EKOBISMAN : JURNAL EKONOMI BISNIS MANAJEMEN Vol. 4 No. 2 (2019): DESEMBER
Publisher : SEKOLAH PASCASARJANA PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jeko.v4i2.1011

Abstract

The objective of this research is to determine the effect of motivation, managerial competence, and work environment on teacher performance through work discipline. Data was collected by questionaire. Data consists of motivation, manajerial competence, and work environment on teacher performance through work discipline. The techniques data collection by census approach. The results showed that motivation, managerial competence, and work environment influence teacher performance through work discipline. Managerial competence can motivate which influences teacher performance through work discipline. A work environment which is too comfortable makes teacher less motivated. Motivation, managerial competence and work environment can effect teacher performance through work discipline in SMP dan SMA Budi Mulia Jakarta-Bogor. Keywords: Motivation, Managerial competence, work environment and teacher performance through work discipline.
FAKTOR – FAKTOR YANG MEMPENGARUHI KUALITAS LAPORAN KEUANGAN DENGAN KOMITMEN ORGANISASI SEBAGAI VARIABEL MODERATING PADA PEMERINTAH KABUPATEN ENDE Maria Goreti Goo, Katharina; JMV. Mulyadi; Syam, M. Ardiansyah
EKOBISMAN : JURNAL EKONOMI BISNIS MANAJEMEN Vol. 4 No. 2 (2019): DESEMBER
Publisher : SEKOLAH PASCASARJANA PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jeko.v4i2.1022

Abstract

The purpose of this study was to analyze the Competence of Human Resources, the Government's Internal Control System, the Role of Internal Audit, the Utilization of IT, Compliance with Regulations / Regulations and Implementation of SAP with organizational commitment as a moderating variable to the Quality of Financial Reports in the Ende District Government. The population of this study is the financial report compilers who have the duties and responsibilities in preparing financial statements in the Work Units in the Ende Regency Government totaling 32 Regional Devices (OPD). Data collection by distributing 128 questionnaires to financial report compilers. The sampling technique uses a census method in which the entire study population is used as the research sample. The method of data analysis uses moderation regression analysis (MRA). The results of this study prove that Competence of Human Resources, Utilization of IT, Compliance with Regulations / Regulations and Implementation of SAP has a significant effect on the quality of financial statements while the Government Internal Control System and Internal Audit Roles have no significant effect on the Quality of Financial Statements. Organizational Commitment as a moderating variable can moderate the influence of the Government's Internal Control System, the Role of Internal Audit and SAP Implementation. on the Quality of Financial Statements, but Organizational Commitment cannot moderate the effect of Competence of Human Resources on the Use of Information Technology and Compliance with Regulations / Regulations on the Quality of Financial Statements.
PENGARUH KUALITAS PELAYANAN DAN KEPERCAYAAN TERHADAP KEPUASAN PELANGGAN DAN DAMPAKNYA PADA REPUTASI PERUSAHAAN (Studi Empiris pada Perusahaan Travel Umroh dan Haji di Jakarta Timur) Buddy; Tabroni; Salim, Fahruddin
EKOBISMAN : JURNAL EKONOMI BISNIS MANAJEMEN Vol. 4 No. 2 (2019): DESEMBER
Publisher : SEKOLAH PASCASARJANA PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jeko.v4i2.1058

Abstract

Umrah travel business is indeed promising. The best umroh travel will not have a bad track record. This track record shows the quality of service and the level of customer satisfaction. Choose Umrah travel that really has a good reputation where this travel never gets complaints from customers, or problems with third parties. The purpose of this study was to determine the effect of service quality and trust in customer satisfaction and its impact on the company's reputation in Umrah travel in East Jakarta. The study sample was 160 respondents from 5 Umrah travels studied. The sampling technique uses quota sampling, which is that each travel gets a quota of 32 samples. Data collection using a questionnaire. The data analysis technique uses Structural Equation Modeling (SEM) analysis which is processed by LISREL Software. The results of the study prove that service quality variables have a significant effect on customer satisfaction. The trust variable has a significant effect on customer satisfaction. Service quality variables have a significant effect on the company's reputation. While the trust variable does not affect the company's reputation. The customer satisfaction variable has a significant effect on the company's reputation in the Umrah Travel Bureau in East Jakarta.
ANALISIS FAKTOR YANG MEMPENGARUHI KEPUASAN NASABAH DAN LOYALITAS NASABAH BANK BNI CABANG LONDON Hari Adji, Roekma; Edy Supriyadi, Edy; Derriawan
EKOBISMAN : JURNAL EKONOMI BISNIS MANAJEMEN Vol. 4 No. 2 (2019): DESEMBER
Publisher : SEKOLAH PASCASARJANA PRESS

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Abstract

The purpose of this study is to analyze the factors that built customer satisfaction to increase Bank BNI's customer loyalty at London branch. The factors studied were service quality, product quality, and customer trust. The statistical method for analyzing data is the structural equation model (SEM) from the Smart-PLS 2.M3 statistical package. The results of the study indicated that service quality, product quality, and customer trust had an effect on customer satisfaction directly. But service quality, product quality, and customer trust had no effect on customer loyalty directly, whereas indirectly through customer satisfaction, service quality, product quality and customer trust had an effect on customer loyalty. Customer loyalty is formed by a trust created in a mind of customers. Customer loyalty on a product should not trigger the customers to move its funds to other banks to invest, so it will benefit for both parties. Customer loyalty is a key factor in banking success. Customer Trust is a dominant factor that influence customer loyalty, increasing customer trust should make customers more loyal to BNI London branch such as by keeping its promise what has been said, prioritizing customer interest, and updating knowledge of its products. By understanding various aspects related to the form of trust as expected by customers and by increasing customer confidence are expected to increase customer loyalty in the future.
PENGARUH PRAKTIK MANAJEMEN SUMBER DAYA MANUSIA DAN PERSEPSI DUKUNGAN ORGANISASI TERHADAP KETERIKATAN KARYAWAN DENGAN KUALITAS KEHIDUPAN KERJA SEBAGAI VARIABEL INTERVENING Avianto, Bambang; Derriawan; Tabroni
EKOBISMAN : JURNAL EKONOMI BISNIS MANAJEMEN Vol. 4 No. 2 (2019): DESEMBER
Publisher : SEKOLAH PASCASARJANA PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jeko.v4i2.1063

Abstract

This study aims to examine the effect of human resource management practices and perceptions of organizational support for employee engagement with quality of work life as intervening. The success of an organization depends on the approach taken to build human resources effectively. Employee engagement is defined as a positive, satisfying and work-related state of mind that is characterized by passion, dedication and absorption. Many factors can affect employee engagement, including the management of human resources, perceived of organization support and the quality of work life. Research subjects are employees of PT. X in Jakarta as many as 160 respondents. This study uses the SEM method through a questionnaire. The results show that two exogenous variables have a significant effect on intervening variables: (R2 = 0.92, p = 0.000), and the variable of work quality has a significant effect on employee engagement variables (R2 = 0.49, p = 0.000).

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