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Edi Prihantoro
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dimedcom@gunadarma.ac.id
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+6221-78881112
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INDONESIA
Journal of Digital Media Communication
Published by Universitas Gunadarma
ISSN : -     EISSN : 29855756     DOI : https://doi.org/10.35760/dimedcom
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
Jurnal of Digital Media Communication is a means of publication for communication studies development. The area of research, theoretical thinking, and studies includes but not limited to : - DIGITAL TOURISM - CYBER PUBLIC RELATION - NEW MEDIA - DIGITAL MARKETING - DIGITAL MEDIA - DIGITAL LEARNING & EDUCATION
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 7 Documents
 1 
Search results for , issue "Vol 4, No 1 (2025)" : 7 Documents clear
FRAMING ANALYSIS OF THE "BOCOR ALUS" PODCAST ON TEMPODOTCO YOUTUBE ACCOUNT, EPISODE: "JOKOWI'S MANEUVERS AHEAD OF STEPPING DOWN Lestari, Suci Shinta; Putri, Natasya Ayuni
Journal of Digital Media Communication Vol 4, No 1 (2025)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/dimedcom.2025.v4i1.14857

Abstract

Social media, which has become a digital trend, has become an important tool in communication, especially in disseminating information that the media uses to convey issues and news, particularly political matters. In conveying information, the media frames an issue to influence public perception. This research aims to understand how Tempo frames the issue in the podcast Bocor Alus Politik episode "Maneuver Jokowi Jelang Lengser: Fufufafa dan Menolak PDIP." Entering KIM regarding the issue of Jokowi protecting Gibran Rakabuming Raka and political maneuvers in maintaining his position in the political world. This research theory uses Robert N. Entman's framing analysis, which consists of Define Problems, Diagnose Causes, Make Moral Judgement, and Treatment Recommendation. The research method used in this study is descriptive qualitative with the form of research being framing. The data collection techniques used in this study are obtrusive observation of podcast content and documentation based on excerpts of podcast content. The result of this research is that the Tempo in the Bocor Alus Politik podcast leads to a negative framing because Jokowi should not make strategic decisions at the end of his term.
ADIDAS’S MARKETING COMMUNICATION STRATEGY AMID THE INTERNATIONAL CONFLICT Yudha, Reza Praditya; Hakim, A. Rahman
Journal of Digital Media Communication Vol 4, No 1 (2025)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/dimedcom.2025.v4i1.14147

Abstract

The Israel-Palestine conflict represents a geopolitical issue with far-reaching implications for global business, including the brand image of international corporations such as Adidas. Amid growing consumer awareness of sociopolitical issues, corporate responses to the conflict have become a focal point that influences public perception and purchasing decisions. This journal aims to analyze Adidas’s marketing communication strategy in responding to public pressure and boycott movements stemming from its associations with Israeli entities. The study employs a qualitative approach using a case study method. Data were collected through media analysis, official press releases from Adidas, and social media posts by activists and the public. Triangulation techniques were used to ensure data validity by cross-referencing multiple sources. The findings reveal that Adidas adopted a communication strategy characterized by neutrality, avoiding explicit affiliation with either side in the Israel-Palestine conflict. While the company terminated its sponsorship with the Israel Football Association following public pressure, it maintained business ties with Israeli manufacturers. Adidas's communication strategy emphasizes values of diversity, inclusivity, and social responsibility through digital campaigns and humanitarian programs. The discussion suggests that this approach may help minimize reputational damage in the global market, although it does not entirely eliminate boycott threats. In conclusion, Adidas’s communication strategy reflects an effort to balance business continuity and social values amid geopolitical tensions. A neutral yet responsive digital communication approach emerges as key to maintaining brand image and consumer loyalty on a global scale.
ADOPTION AND IMPACT OF MOBILE LEARNING IN MALAYSIAN HIGHER EDUCATION Ong Hai Liaw, Jessica; Ibrahim, Nora; Novari, Rachchamawati; Singh, Inderjit; Ismail, Amnah Saayah; Fook Wen, Kwong; Abd Rahman, Rosfazila
Journal of Digital Media Communication Vol 4, No 1 (2025)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/dimedcom.2025.v4i1.14140

Abstract

Mobile learning has become an integral component of higher education in Malaysia, driven by advancements in technology and increased accessibility to digital resources. The objective of this study is to examine the implementation of mobile learning across different educational levels in Malaysia. This study employs a qualitative research approach, analyzing secondary sources such as previous research studies, journal articles, and reports, factors influencing mobile learning adoption. The findings highlight the significant role of the Unified Theory of Acceptance and Use of Technology (UTAUT) and the Technology Acceptance Model (TAM) in understanding students' behavioural intentions toward mobile learning. These models provide valuable insights into the key determinants affecting mobile learning adoption, such as perceived usefulness, ease of use, and facilitating conditions. The study contributes to a deeper understanding of mobile learning implementation in Malaysia and offers recommendations for enhancing its effectiveness in higher education.
COMMUNICATION PATTERNS IN MATAHARIKITA.CO VIRTUAL COMMUNITY BATCH 11 IN BUILDING SOLIDARITY Pertiwi, Cholidah Astri Astri; Alfiana, Tiffani Iqlima; Farida, Nuke
Journal of Digital Media Communication Vol 4, No 1 (2025)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/dimedcom.2025.v4i1.14940

Abstract

This study aims to determine the communication patterns in the Mataharikita.co community batch 11 in building solidarity between members and between members and administrators. The research method used is a descriptive qualitative research method and using a constructivist paradigm. Data collection techniques used in the form of in-depth  interviews  with  members  and  administrators  in  the Mataharikita.co, observation, and documentation. The theory used is the Symbolic Interactionism theory. The results of the study show that the communication pattern model that occurs in the Mataharikita.co batch 11 is a pattern of all channels or what is known as a star pattern that involves all members and administrators in communicating, thus encouraging a sense of family as a whole that can help build solidarity in the Mataharikita.co. An open communication pattern not only facilitates the exchange  of  information,  but  also  strengthens  mutual  trust, responsibility, respect between members and administrators and togetherness between each other. Thus, this communication pattern plays an important role in creating a supportive and mutually reinforcing environment, making Mataharikita.co a place that is not only productive, but also full of togetherness and concern among its members. 
DIGITAL-BASED COLLABORATIVE COMMUNICATION STRATEGY IN MANAGING STAKEHOLDERS Octory, Gadis; Yananto, Yananto; Sandy, Sandy; Sabena, Sabena
Journal of Digital Media Communication Vol 4, No 1 (2025)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/dimedcom.2025.v4i1.14727

Abstract

This study explores the dynamics of digital-based collaborative communication strategies in managing student-led events, with UMB Talks 2024 at Universitas Mercu Buana as a case study. First, background. The research is grounded in Habermas’s Theory of Communicative Action and strategic communication, emphasizing mutual understanding and stakeholder engagement in digital environments. It aims to develop a conceptual model of collaborative digital communication in academic settings. A qualitative-descriptive approach was adopted. Data were gathered through in-depth interviews, participatory observation, and document analysis involving student leaders, academic mentors, and external speakers. The study applied stakeholder mapping to identify key actors in the event’s communication process. Findings reveal that tools like WhatsApp and Google Drive enhanced coordination, documentation, and consensus building in a temporary organizational setting. Communication was structured through vertical, horizontal, and diagonal flows, reflecting deliberative practices and ethical engagement. The proposed model includes adaptive channels, flexible structures, and a crisis response system, offering theoretical and practical insights for youth event management. The study shows that digital communication is central to participatory learning and resilient collaboration in higher education. It contributes to communication theory by linking digital affordances with deliberative engagement, and offers a framework applicable to future student-led initiatives.
Front Matter Journal of Digital Media Communication Vol. 4 No. 1, Juni 2025 Journal of Digital Media Communication, Editorial
Journal of Digital Media Communication Vol 4, No 1 (2025)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

PERSONAL BRANDING CONSTRUCTION ON GEN Z INSTAGRAM: DIFFERENCES IN SELF-PRESENTATION ON GEN Z'S FIRST AND SECOND ACCOUNTS Ruslan, Salwa Azzahra; Wiryany, Detya; Tawaqal, Rizki Surya
Journal of Digital Media Communication Vol 4, No 1 (2025)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/dimedcom.2025.v4i1.14770

Abstract

This study examines the construction of personal branding on Instagram among Gen Z by comparing self-presentation on primary and secondary accounts. Using Erving Goffman's (1959) dramaturgy theory as the main framework, this study highlights how Gen Z conducts impression management through digital media, where Instagram functions as a "stage" where they present various versions of themselves. Core concepts used include impression management, front-stage–back-stage dynamics, and self-disclosure. This study does not establish formal hypotheses, but tentatively expects differences in self-presentation strategies between the two types of accounts. The method used is a descriptive qualitative approach. Data were collected through in-depth interviews with selected informants using a purposive sampling technique based on certain criteria: Gen Z individuals aged 18–22 who actively use both types of Instagram accounts. The main focus of this study was to observe patterns of self-expression and image management on each account. To ensure the validity of the data, source triangulation techniques were used. The results show that primary accounts are used as a front stage to display a curated and socially accepted self-image, such as achievements or aesthetic content. In contrast, the second account serves as a more authentic, expressive, and emotional backstage, aimed at a closer social circle. This finding supports Goffman's theory and aligns with previous research. In conclusion, Instagram allows Gen Z to strategically construct and display multiple identities. This study contributes to communication studies by demonstrating the role of social media in shaping personal branding in the digital age.

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