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Aditya Halim Perdana Kusuma Putra
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Advances in Business & Industrial Marketing Research
Published by Yayasan Pendidikan Bukhari Dwi Muslim
ISSN : -     EISSN : 29857589     DOI : https://doi.org/10.60079/abim
Core Subject : Economy,
Economics, Econometrics & Finance
Founded in 2023, Advances in Business & Industrial Marketing Research publishes original research that promises to advance our understanding of Business & Industrial Marketing over diverse topics and research methods. This Journal welcomes research of significance across a wide range of primary and applied research methods, including analytical, archival, experimental, survey and case study. The journal encourages articles of current interest to scholars with high practical relevance for organizations or the larger society. We encourage our researchers to look for new solutions to or new ways of thinking about practices and problems and invite well-founded critical perspectives. We provide a forum for communicating impactful research between professionals and academics in Business & Industrial Marketing research and practice with discusses and proposes solutions and impact the field. Advances in Business & Industrial Marketing Research publishes research that contributes to our developing knowledge of entrepreneurial and small business marketing.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol. 1 No. 3 (2023): June - September" : 5 Documents clear
The Effect of Location, Product Diversity, and Store Atmosphere on Increasing Customer Satisfaction Azhari, Azlan; Firman, Ahmad; Khalik, Abdul; Oktaviani, Andi Ririn
Advances in Business & Industrial Marketing Research Vol. 1 No. 3 (2023): June - September
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/abim.v1i3.136

Abstract

The primary objective of this study is to empirically examine and evaluate the impact of location considerations, product diversity, and store atmosphere on customer satisfaction. All customers who conduct shopping activities at Toko 123 in Makassar comprise the demographic the researcher chose for this study's data source. Seventy respondents were included in the study, determined using Lemeshow's formulation. The utilized data source consists of primary data, specifically data that researchers have directly gathered by administering a questionnaire instrument to respondents. The data analysis methodology encompasses several components, including descriptive statistical analysis, validity testing, reliability testing, classical assumption testing, and hypothesis testing using multiple linear regression analysis, coefficient of determination testing, t-tests, and F-tests. The findings indicated that the location variable did not significantly impact consumer satisfaction when shopping at Toko 123 in Makassar. The effect of product diversity and store atmosphere on client happiness while shopping at Shop 123 in Makassar is noteworthy. The findings from the concurrent examination indicate that the independent variables of location, product diversity, and store atmosphere collectively substantially impact consumer satisfaction during the shopping experience at Shop 123 in Makassar.
Leveraging Consumer Behavior Research for Effective Marketing Strategies Kumo, Wardani
Advances in Business & Industrial Marketing Research Vol. 1 No. 3 (2023): June - September
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/abim.v1i3.196

Abstract

Purpose: This study aims to explore how consumer behavior research can be leveraged to develop effective marketing strategies. The focus is on understanding the factors influencing consumer choices and how these insights can inform targeted marketing approaches. Research Design and Methodology: The research employs a qualitative literature review methodology, systematically collecting and analyzing scholarly articles, books, and reports from various academic databases. The study synthesizes insights to provide a comprehensive understanding of consumer behavior dynamics and their implications for marketing strategy. Findings and Discussion: The findings highlight that consumer behavior is influenced by a combination of demographic, psychographic, cultural, situational, and technological factors. Understanding these factors allows marketers to tailor their strategies to specific consumer segments. The study also emphasizes the importance of digital technologies in shaping consumer behavior, presenting both opportunities and challenges for marketers. Effective marketing strategies must address consumer privacy concerns and leverage emerging technologies such as AI and VR to enhance consumer engagement. Implications: The study underscores the necessity for marketers to integrate consumer behavior insights into their strategic planning. By adopting a multi-perspective approach and embracing technological advancements, marketers can create personalized and impactful marketing campaigns. Future research should focus on sustainability, interdisciplinary collaborations, and continuous exploration of emerging trends to stay aligned with evolving consumer preferences.
Understanding the Psychology Behind Consumer Behavior Dirwan, Dirwan; Latief, Fitriani
Advances in Business & Industrial Marketing Research Vol. 1 No. 3 (2023): June - September
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/abim.v1i3.201

Abstract

Purpose: This study aims to understand the psychology behind consumer behavior by exploring the psychological, social, and emotional factors influencing individuals' purchasing decisions and consumption patterns. Research Design and Methodology: The research employs a comprehensive qualitative literature review methodology, examining academic articles, books, and other scholarly sources through systematic searches of databases such as PubMed, PsycINFO, and Google Scholar. The literature is critically reviewed and analyzed to identify key themes, theories, and findings relevant to understanding the psychology behind consumer behavior. Findings and Discussion: The findings reveal that consumer behavior is influenced by psychological processes, such as the theory of planned behavior and the elaboration likelihood model, as well as affective and social factors, including social identity theory and reference group theory. Emotional factors also play a crucial role in shaping consumer preferences and purchase decisions, with positive emotions enhancing purchase intentions and post-purchase experiences. Implications: A deep understanding of the psychology behind consumer behavior enables marketers to design more effective marketing strategies, such as emotionally resonant communication, leveraging social influence, and interventions to mitigate cognitive biases. This research provides valuable theoretical insights and practical applications for marketing strategies and consumer welfare.
Dynamics of Islamic Consumer Behavior and Market Trends Wibowo, Riko Adi
Advances in Business & Industrial Marketing Research Vol. 1 No. 3 (2023): June - September
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/abim.v1i3.207

Abstract

Purpose: This study aims to understand the dynamics of Islamic consumer behavior and market trends by examining the interplay of religious beliefs, cultural values, economic factors, and social dynamics within a globalized economy. Research Design and Methodology: A qualitative literature review methodology was employed, systematically examining, and synthesizing existing scholarly works on Islamic consumer behavior and market trends. Relevant academic articles, books, reports, and other scholarly sources were identified, selected, and analyzed to extract key themes and insights. Findings and Discussion: The analysis reveals that religiosity, ethical considerations, halal authenticity, and social responsibility influence Islamic consumer behavior. The halal industry has diversified beyond food to include sectors like cosmetics, pharmaceuticals, and tourism, reflecting evolving consumer preferences. Marketing strategies emphasizing Islamic values, authenticity, and cultural sensitivity are essential in engaging Muslim consumers and fostering brand loyalty. Implications: Understanding the multifaceted nature of Islamic consumer behavior is crucial for developing effective marketing strategies. Businesses must prioritize authenticity, transparency, and social responsibility in their practices. The integration of digital marketing platforms offers new opportunities for market engagement. Future research should continue to explore emerging trends, such as Islamic fintech and ethical investment, to provide deeper insights into the evolving landscape of Islamic consumerism.
Strategies for Successful Entrepreneurship in a Dynamic Business Landscape Sulastri, Lani
Advances in Business & Industrial Marketing Research Vol. 1 No. 3 (2023): June - September
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/abim.v1i3.213

Abstract

Purpose: This study investigates the strategies underpinning successful entrepreneurship within the dynamic business landscape. The research aims to provide insights into opportunity identification, resource mobilization, strategic decision-making, market positioning, and adaptation to change for aspiring and existing entrepreneurs. Research Design and Methodology: A systematic literature review was conducted, analyzing relevant studies to synthesize critical themes and findings. The review focused on theoretical frameworks and empirical evidence from various disciplines, employing a thematic analysis to identify recurring patterns and concepts. Findings and Discussion: The findings highlight the importance of strategic orientation and resource orchestration in entrepreneurial success. Strategic orientation involves aligning entrepreneurial actions with market opportunities and competitive advantages, while resource orchestration emphasizes effective mobilization and utilization of internal and external resources. The dynamic capabilities perspective underscores the need for adaptability and flexibility in responding to environmental changes. Additionally, the literature emphasizes the critical role of strategic agility, resourcefulness, and a holistic approach to entrepreneurship in navigating the complexities of the modern business environment. Implications: The study offers actionable recommendations for entrepreneurs, policymakers, and scholars, emphasizing the integration of strategic vision, resource management, and dynamic capabilities. Entrepreneurs are encouraged to cultivate strategic agility and resourcefulness to adapt and thrive amidst uncertainty and change. Future research should explore innovative approaches to strategic entrepreneurship that leverage emerging technologies, global networks, and sustainable practices, advancing our understanding of entrepreneurial strategies in a rapidly evolving business landscape.

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