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Advances in Business & Industrial Marketing Research
Published by Yayasan Pendidikan Bukhari Dwi Muslim
ISSN : -     EISSN : 29857589     DOI : https://doi.org/10.60079/abim
Core Subject : Economy,
Economics, Econometrics & Finance
Founded in 2023, Advances in Business & Industrial Marketing Research publishes original research that promises to advance our understanding of Business & Industrial Marketing over diverse topics and research methods. This Journal welcomes research of significance across a wide range of primary and applied research methods, including analytical, archival, experimental, survey and case study. The journal encourages articles of current interest to scholars with high practical relevance for organizations or the larger society. We encourage our researchers to look for new solutions to or new ways of thinking about practices and problems and invite well-founded critical perspectives. We provide a forum for communicating impactful research between professionals and academics in Business & Industrial Marketing research and practice with discusses and proposes solutions and impact the field. Advances in Business & Industrial Marketing Research publishes research that contributes to our developing knowledge of entrepreneurial and small business marketing.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol. 2 No. 3 (2024): June - September" : 5 Documents clear
Service Quality on Customer Loyalty: Mediation of Customer Satisfaction Hidayat, Muhammad Anhar; Rasyid, Abdul; Pasolo, Fahruddin
Advances in Business & Industrial Marketing Research Vol. 2 No. 3 (2024): June - September
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/abim.v2i3.158

Abstract

Purpose: This study investigates the impact of Service Quality on Customer Satisfaction and Loyalty in the e-commerce sector, emphasizing the mediating role of Customer Satisfaction. The research hypothesizes that improvements in Service Quality positively affect both Customer Satisfaction and Loyalty and that Customer Satisfaction mediates the relationship between Service Quality and Customer Loyalty. Research Design and Methodology: A quantitative research design was employed using Structural Equation Modeling (SEM) to examine the relationships among Service Quality, Customer Satisfaction, and Customer Loyalty. The sample consisted of 120 customers from CV Cipta Buana Irian, a printing company in the e-commerce sector, selected through accidental sampling. Data were collected via questionnaires and analyzed to test the proposed hypotheses, ensuring validity and reliability through statistical tests. Findings and Discussion: The results demonstrate that Service Quality significantly influences Customer Satisfaction and Loyalty. Moreover, Customer Satisfaction mediates the effect of Service Quality on Customer Loyalty, indicating that high Service Quality enhances Customer Satisfaction, which boosts Customer Loyalty. These findings align with previous research, highlighting the importance of Service Quality and Customer Satisfaction in fostering Customer Loyalty in e-commerce settings. Implications: The findings suggest practical and theoretical implications for e-commerce businesses focused on improving customer satisfaction and loyalty. Future research should explore diverse sectors and methodologies, such as longitudinal studies, to understand these dynamics better and consider the role of digital engagement strategies in e-commerce.
The Role of Brand Attitude to Mediate Electronic Word of Mouth on Purchase Intention Bundu, Velicia N; Zakaria, Zakaria; Labo, Irwan Adam
Advances in Business & Industrial Marketing Research Vol. 2 No. 3 (2024): June - September
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/abim.v2i3.252

Abstract

Purpose: This study aims to investigate the role of Brand Attitude as a mediator in the relationship between Electronic Word of Mouth (eWOM) and Purchase Intention.   Research Design and Methodology: His research employs a quantitative survey approach. Data were collected from 171 respondents who were guests at Suni Garden Lake Hotel & Resort Sentani. The validity and reliability of the research instruments were tested, and analysis was conducted using Structural Equation Modeling (SEM) to examine the relationships between variables.   Findings and Discussion: The main findings indicate that eWOM positively and significantly affects Brand Attitude and purchase Intention. The regression results show that Brand Attitude mediates the relationship between eWOM and Purchase Intention, thus strengthening the impact of eWOM on consumer purchase decisions. Implication: The implications of this study highlight the importance of effectively managing eWOM to enhance Brand Attitude and Purchase Intention. Marketers can leverage positive reviews and constructive interactions on social media to strengthen Brand Attitude. This study also opens opportunities for further research to explore how specific elements of eWOM influence Brand Attitude and Purchase Intention across different demographic segments and cultural contexts.
Customer Engagement Mediates the Effect of Content marketing on Purchase Intention Rizkia, Arina Raudhatul; Akbar, Mohammad Aldrin; Lina, Ros
Advances in Business & Industrial Marketing Research Vol. 2 No. 3 (2024): June - September
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/abim.v2i3.297

Abstract

Purpose: This study examines the effect of Content Marketing on Purchase Intention through Customer Engagement. Research Design and Methodology: This study uses a quantitative research design with survey and path analysis methods. Data was collected from respondents who were involved in digital interactions with marketing content. Findings and Discussion: The results showed that Content Marketing significantly indirectly affects one's Purchase Intention through increased Customer Engagement. This finding indicates that relevant, engaging, and valuable content can increase consumer engagement, strengthening their intention to purchase. Implications: This research highlights the importance of companies developing content marketing strategies that focus on increasing customer engagement to maximize purchase intention. This research contributes to the digital marketing literature by highlighting the mediating role of Customer Engagement. However, limitations of this study include a sample that may not be representative of the broader population and a cross-sectional design that cannot identify changes in consumer behavior over time. Future research should use a longitudinal design and expand the sample to increase external validity and explore other factors influencing this relationship.
Challenges and Opportunities in International Business Management Idris, Muhammad; Nurhadi, Nurhadi; Sakinah, Sakinah
Advances in Business & Industrial Marketing Research Vol. 2 No. 3 (2024): June - September
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/abim.v2i3.309

Abstract

Purpose: This study explores the challenges and opportunities in international business management, focusing on the complex dynamics shaping organizational strategies in a global context. It aims to understand how cultural diversity, economic volatility, and geopolitical risks influence international operations and how businesses can leverage these factors for strategic advantage. Research Design and Methodology: The study employs a qualitative research design with a literature review approach. It systematically analyzes scholarly works, including academic journals, books, and reports. This method provides a comprehensive understanding of the multifaceted aspects of international business management, highlighting both challenges and opportunities. Findings and Discussion: The findings indicate that cultural diversity presents a significant challenge in international business, emphasizing the importance of cultural intelligence in navigating diverse environments. Economic volatility and geopolitical risks also require adaptive strategies to manage global uncertainties. Despite these challenges, the study identifies opportunities for growth through digital transformation and strategic collaborations, suggesting that businesses can capitalize on innovation and cross-cultural engagement for success. Implications: The study highlights the need for organizations to invest in cross-cultural competence, foster inclusive cultures, and collaborate with policymakers to address regulatory complexities. It recommends further research on the role of digital technologies and strategic alliances in enhancing global business performance, enabling organizations to achieve sustained success and competitive advantage in the international marketplace.
Sustainability in Business: Integrating CSR into Long-term Strategy Wahyuni, Wahyuni; Hidayat, Julia; Ramli, Nur Rizka Amalia; Syam, Sri Ade Nurfatmawati; Salsabilah, Desiyana
Advances in Business & Industrial Marketing Research Vol. 2 No. 3 (2024): June - September
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/abim.v2i3.354

Abstract

Purpose: This study investigates the integration of Corporate Social Responsibility (CSR) into long-term business strategies, emphasizing its role in enhancing competitive advantage and sustainability. The research explores how CSR can be embedded into strategic planning, focusing on leadership, organizational culture, and strategic alignment to achieve sustained business success. Research Design and Methodology: The study employs a qualitative systematic literature review approach, analyzing existing literature on CSR integration and strategic management. It synthesizes insights from various empirical studies to develop a comprehensive framework for integrating CSR into business strategies. Findings and Discussion: The findings reveal that effective CSR integration enhances financial and non-financial performance, including customer loyalty, operational efficiency, and market competitiveness. Strong leadership and a supportive organizational culture are critical to embedding CSR into core business strategy. The study identifies key barriers, such as internal resistance and initial investment needs, and drivers, like regulatory pressure and consumer demand, that influence CSR integration. Implications: The study offers practical implications for managers and policymakers, suggesting a strategic approach to CSR that aligns with business objectives. It also provides theoretical contributions by expanding the understanding of CSR's role in achieving long-term sustainability and competitive advantage. Future research should focus on quantitative analysis and the impact of emerging technologies on CSR integration.

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