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Review of Management, Accounting, and Business Studies
Published by Universitas Pendidikan Nasional
ISSN : 27234584     EISSN : 29624819     DOI : 10.38043
Core Subject : Economy,
Economics, Econometrics & Finance
Review of Management, Accounting, and Business Studies is a set of international journals which are managed by Universitas Pendidikan Nasional. It is under supervised of the Faculty of Economics and Business. It will be published regularly in two times per year on April and December. Review of Management, Accounting, and Business Studies provides a platform in which researchers are able to publish their journals. The journals are limited only on three fields studies such as Management, Accounting, and Business studies. The purpose of Review of Management, Accounting, and Business Studies is to give review of new insight in business management and accounting topics. It also encourages collaboration of researchers in finding special issues around the topics. Review of Management, Accounting, and Business Studies establishes journals in which presented in English language. As it is written in international language, it can be assessed by many researchers over the world.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 77 Documents
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The effect of social media marketing toward purchase intention of domestic tourists at Indigo Bali Seminyak Beach Hotel Ariska Widhiasih, Ni Putu; Sri Sadjuni, Ni Luh Gde; Sri Sulistyawati, Ni Luh Ketut
Review of Management, Accounting, and Business Studies Vol. 6 No. 1 (2025)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/revenue.v6i1.6108

Abstract

Purchase intention is a key factor that influences consumers in making purchasing decisions. One strategy thathas proven effective in increasing purchase intention is social media marketing. Hotel Indigo Bali Seminyakactively utilizes social media platforms, particularly Instagram and Facebook, to promote its brand and engagewith potential customers. This study aims to examine the effect of the hotel's social media marketing efforts onthe purchase intentions of domestic tourists. The research used a combination of documentation and surveymethods, with questionnaires distributed to 90 domestic tourist respondents. The data were analyzed usingvalidity and reliability tests, classical assumption testing, and simple linear regression. The results show that socialmedia marketing has a significant and positive impact on purchase intention. These findings highlight theimportance of maintaining an active and engaging presence on social media, as it can strongly influence consumerinterest and behavior. For hospitality businesses, investing in strategic social media campaigns can be a valuabletool in attracting and converting potential customers.
Enhancing public sector efficiency in Yemen: Human resource management challenges and solutions Al-aghbari, Areeg Gameel; Baadhem, Abdullah Mahfoudh Salem
Review of Management, Accounting, and Business Studies Vol. 6 No. 1 (2025)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/revenue.v6i1.6128

Abstract

Yemen's public sector has long struggled with governance deficiencies, bureaucratic inflexibility, and institutional inefficiencies—all of which have been made considerably worse by years of conflict and economic downturn. The strategic use of human resource management (HRM) to improve public sector efficiency in Yemen is critically examined in this research, with an emphasis on the implementation of e-government programs and HRM-driven reforms. To demonstrate how HRM shortcomings in hiring, training, performance management, and employee retention have directly led to systemic breakdowns in service delivery, the study synthesizes empirical data from the transportation, health, education, and food security sectors, drawing on a narrative literature review. The study emphasizes the discrepancy between HRM rules and real administrative results, highlighting the pressing need for merit-based, context-specific, and technology-enabled HRM practices. The results indicate that Yemen's recovery, governance transformation, and development goals will remain unachievable in the absence of extensive institutional reforms, especially in HRM. Strategic suggestions for restoring HR capability, encouraging accountability, and utilizing technology to support sustainable government in Yemen following the crisis.
Analyzing brand identity in the sustainable skincare industry: Study case of Keina Beauty Triana Gyshela, I Gusti Ayu Komang; Ganiarto, Eko
Review of Management, Accounting, and Business Studies Vol. 6 No. 1 (2025)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/revenue.v6i1.6147

Abstract

In the competitive beauty industry, effective branding is critical for differentiation and long-term success, especially as consumers increasingly demand sustainable and ethical products. This study examines how Keina Beauty, an eco-friendly skincare brand, can enhance its brand identity to gain a competitive advantage in the beauty industry. The research question focuses on identifying the strategic modifications required to strengthen branding and better align with target customer segments. A qualitative approach was employed, integrating analyses using frameworks such as PESTLE, Porter’s Five Forces, Value Chain, SWOT, Cause and Effect Diagrams, and Business Model Canvas. The results reveal that inconsistent branding, misaligned customer segmentation, and operational inefficiencies are critical challenges facing the company. These findings indicate that the lack of a unified brand identity and strategic digital marketing hampers consumer engagement and market differentiation. The discussion highlights the potential benefits of standardizing visual elements, refining digital and influencer marketing strategies, and enhancing customer service practices to create a coherent and appealing brand image. Conclusively, by implementing targeted strategies to streamline brand elements and improve customer interactions, Keina Beauty can secure sustainable growth and strengthen its market position in a competitive environment.
What do Indonesian Gen Z look for when booking accommodation? I Komang Wiramas Prayoga; Devi, Ni Kadek Cintya Laksmi
Review of Management, Accounting, and Business Studies Vol. 6 No. 1 (2025)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/revenue.v6i1.6171

Abstract

Despite extensive research on factors influencing consumer decisions in booking accommodation, limited attention has been given to understanding Generation Z's specific behavior when using digital platforms for this purpose. Additionally, inconsistencies in previous findings regarding the determinants of Generation Z's purchase intentions highlight the need for a more focused and contextualized investigation. This study aims to identify the key factors that shape Generation Z's intention to purchase accommodations through the Traveloka platform in Indonesia. A quantitative research methodology was employed in this study, with data collected from a diverse group of 179 respondents representing various regions in Indonesia. The collected data were analyzed using SPSS software to assess the relationships between the variables. The findings reveal that perceived usefulness, perceived ease of use, and attitude significantly influence Generation Z's intention to purchase accommodation through Traveloka. These results offer practical insights for Traveloka and industry stakeholders in the tourism sector. To enhance perceived usefulness and perceived ease of use, Traveloka is encouraged to implement continuous improvements to its features and user interface. Furthermore, these findings provide a deeper understanding of Generation Z's preferences when booking accommodation online, enabling industry practitioners to develop more effective marketing strategies and refine their service offerings to align with the evolving expectations of this consumer segment.
Strategic management perspective on digital transformation in PT Schneider Electric Manufacturing: The Smart Factory Program Mahayoni, Ida Ayu
Review of Management, Accounting, and Business Studies Vol. 6 No. 1 (2025)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/revenue.v6i1.6173

Abstract

This study explores the digital transformation journey of PT Schneider Electric Manufacturing Batam through theimplementation of its Smart Factory Program, grounded in the principles of industry 4.0. Using a qualitativelibrary research method, data were gathered from books, scientific journals, and official company sources toanalyze how the integration of digital technologies addresses critical operational challenges. The study identifieskey issues such as insufficient oversight of performance, frequent equipment failures, and the need for scalabledigital solutions across facilities. Through thematic analysis, eight strategic solutions emerged, including supplychain efficiency, agile management, process optimization, asset performance management, operatorempowerment, reliability enhancement, energy efficiency, and social engagement. These strategies not onlyimproved operational efficiency and agility but also supported environmental sustainability and customersatisfaction. The findings highlight that a well-aligned digital transformation strategy, supported by crossfunctional collaboration and tec
Compensation management and employee performance: Culinary business organizational Roti Bakar 234 Bandung Wicaksana Gara, Gd Pandya
Review of Management, Accounting, and Business Studies Vol. 6 No. 1 (2025)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/revenue.v6i1.6174

Abstract

Internal organization is a crucial aspect for every firm in achieving its objectives, and the culinary business is no exception. Roti Bakar 234 Bandung is a culinary business that has been operating since 1970. Therefore, maintaining its internal condition is essential to sustaining a competitive advantage in the long term. The archetypal model is a concept used to analyze broad patterns rather than narrowly defined organizational features, in order to better understand organizational structure, management, and internal conditions. This study aims to examine the internal condition of Roti Bakar 234 using the archetypal model. The method employed was a questionnaire survey involving 20 employees, focusing on four dimensions: leadership-driven, market focus, knowledge core, and execution edge. The findings show that the average score for leadership-driven is 3.84, market focus is 3.90, execution edge is 3.66, and knowledge core is 3.64. The lowest score is in the knowledge core (3.64), specifically in the area of rewards and incentives.
Marketing mix (7P) analysis to increase room occupancy at Sthala, a tribute portfolio hotel, Ubud Bali Shintya Dennis, Wayan Ayu
Review of Management, Accounting, and Business Studies Vol. 6 No. 1 (2025)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/revenue.v6i1.6176

Abstract

Tight competition and the impact of the COVID-19 pandemic have significantly affected the hospitality industry, forcing hotels to adapt in order to survive and continue attracting tourists. One of the essential strategies to address this challenge is the implementation of an effective marketing approach. Among various marketing strategies, the marketing mix—particularly the 7P framework, which includes price, promotion, place, product, people, physical evidence, and process—is often used to enhance service offerings and increase occupancy rates. However, despite the application of these strategies at Sthala Ubud Bali, this study reveals that there remains a noticeable gap between the targeted and actual occupancy levels achieved. The aim of this research is to evaluate how the 7P marketing mix has been implemented at Sthala Ubud Bali to improve room occupancy. Data for this study were collected through documentation and in-depth interviews with the Revenue Manager. The results of the qualitative descriptive analysis indicate that challenges primarily lie in the areas of product, price, promotion, and place. It is recommended that the hotel prioritize improvements in these indicators to better meet customer expectations and ultimately increase occupancy performance.

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