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Review of Management, Accounting, and Business Studies
Published by Universitas Pendidikan Nasional
ISSN : 27234584     EISSN : 29624819     DOI : 10.38043
Core Subject : Economy,
Economics, Econometrics & Finance
Review of Management, Accounting, and Business Studies is a set of international journals which are managed by Universitas Pendidikan Nasional. It is under supervised of the Faculty of Economics and Business. It will be published regularly in two times per year on April and December. Review of Management, Accounting, and Business Studies provides a platform in which researchers are able to publish their journals. The journals are limited only on three fields studies such as Management, Accounting, and Business studies. The purpose of Review of Management, Accounting, and Business Studies is to give review of new insight in business management and accounting topics. It also encourages collaboration of researchers in finding special issues around the topics. Review of Management, Accounting, and Business Studies establishes journals in which presented in English language. As it is written in international language, it can be assessed by many researchers over the world.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 77 Documents
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Gen Z’s purchase intention: Does Tiktok’s advertising value impact them? Dharomesz, Vonezyo Yupanzara
Review of Management, Accounting, and Business Studies Vol. 5 No. 1 (2024)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/revenue.v5i1.5150

Abstract

In the dynamic landscape of modern advertising, social media platforms emerged as pivotal channels for influencing consumer behavior. This study investigated the impact of TikTok advertising on Generation Z's purchase intention in Indonesia, focusing on the factors of informativeness, irritation, entertainment, and trendiness. Through a quantitative survey-based approach with 130 respondents, structural equation modeling was employed to analyze the data. The findings revealed that informativeness positively influenced advertising value, while irritation diminished it. Additionally, entertainment and trendiness enhanced advertising value, ultimately leading to a positive impact on purchase intention. This underscored the significance of crafting engaging and relevant advertisements on TikTok to effectively connect with Generation Z consumers. The study contributed to a deeper understanding of the complexities of advertising value in the digital era and provided insights for marketers to refine their strategies for maximum impact in the evolving digital marketplace. Further research could explore these factors across diverse digital platforms to enrich our understanding of their influence on consumer behavior, particularly among Generation Z, who were avid consumers of online content.
The impact of service quality, price, and perceived convenience on customer loyalty in conventional building material stores Utari, Ida Ayu Made Dwi; Raditya, I Wayan Angga
Review of Management, Accounting, and Business Studies Vol. 4 No. 2 (2023)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/revenue.v4i2.5228

Abstract

The study aimed to determine the effect of service quality, price, and perceived convenience on customer loyalty at the building material store UD. Puspa Nadi, located in Badung Regency. The population in this study comprised all residents of Badung Regency, totaling 543,681 people. The sampling technique used was purposive sampling, which involves selecting respondents based on specific criteria to ensure they are relevant to the study topic. The number of respondents was determined using the Slovin formula, resulting in a total sample of 100 respondents. The data analysis technique used to test the hypotheses in this study was multiple linear regression analysis. Based on the results, it was found that service quality, price, and perceived convenience had a significant positive effect on customer loyalty, both partially and simultaneously. These results indicate the higher the quality of services provided by UD. Puspa Nadi, the more affordable the prices of building materials offered to consumers, and the higher the perception of customer convenience when transacting with UD. Puspa Nadi, the greater the increase in customer loyalty.
The role of women in tourism activities in Kalibukbuk Tourism Village Shantika, Budi; Pradika, I Gede Odi; Korry, Putu Dyah Permatha
Review of Management, Accounting, and Business Studies Vol. 4 No. 2 (2023)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/revenue.v4i2.5229

Abstract

This study aimed to determine the role of women in tourism activities in the Kalibukbuk Tourism Village. The role referred to in this research was the role of women entrepreneurs in developing community-based tourism in the Kalibukbuk Tourism Village. This research was conducted in the Kalibukbuk Tourism Village, Buleleng Regency, which had become one of the Tourism Villages. Given that tourism was the main sector of economic support in the province of Bali, tourism could not be separated from the role of women as actors in existing tourism activities. Researchers asked several questions to informants, who included a number of women entrepreneurs and the Head of the Kalibukbuk Tourism Village. The selection of the informants for this research used a purposive sampling method and data validation techniques using triangulation techniques and sources. The results of this study indicated that women in the Kalibukbuk Tourism Village played a very important role in tourism activities in the village. These women entrepreneurs expedited tourism activities in the Kalibukbuk Tourism Village by providing services or goods needed by tourists, such as catering services, souvenirs, and accommodations like hotels, offering tourists a temporary residence while visiting. Directly or indirectly, this contributed to the development of tourism in the Kalibukbuk Tourism Village with the concept of community-based tourism. However, there were several obstacles to its application, such as minimal access to capital, low season, and bad weather.
The effect of ethical orientation, anticipative socialization, and employee organizational commitment to whistleblowing behavior Aristana, I Nengah; Sari, Ni Ketut Ayu Ratna
Review of Management, Accounting, and Business Studies Vol. 4 No. 2 (2023)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/revenue.v4i2.5230

Abstract

The aim of this study was to determine the factors that influence employees' actions in viewing fraud or corporate violations and becoming whistleblowers as part of the internal control system. The goal was to minimize social losses arising from unethical behavior within the company. The population of the study comprised all employees of private hospitals in Bali, specifically in the districts of Jembrana, Tabanan, Badung, Gianyar, and Denpasar. A sample of 100 employees was selected from this population, with data collected through online questionnaires distributed to several employees working in these private hospitals. The data used were primary data collected through online questionnaires (Google Forms). The data analysis technique included a data test instrument consisting of validity and reliability tests. The Classical Assumption Test included the Normality Test, Multicollinearity Test, and Heteroscedasticity Test. Additionally, this study employed Multiple Linear Regression Analysis. Hypothesis testing was conducted using the Hypothesis Test (t-test). The results of this study indicated that there was no significant negative influence of ethical orientation on employee whistleblowing behavior in private hospitals in Bali. However, anticipatory socialization and organizational commitment had significant positive effects on whistleblowing behavior.
Analysis of job stress during the COVID-19 pandemic on teacher performance Lumbanraja, Pretty Luci; Lumbanraja, Penny Chariti; Lumbanraja, Sindak Panaili
Review of Management, Accounting, and Business Studies Vol. 5 No. 1 (2024)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/revenue.v5i1.5275

Abstract

The COVID-19 pandemic that hit Indonesia caused many people to feel excessively anxious and fearful of uncertainty, impacting their work productivity. Individuals experienced behavioral, physical, and psychological symptoms such as headaches, difficulty sleeping, and other physical disorders, which are indicative of stress. While stress does not always have a negative meaning, excessive stress had an effect on work concentration. Work stress resulted in delays in work, decreased ability to carry out tasks, and even reduced performance. This research utilized quantitative methods, including questionnaires, interviews, and observations of teachers in Bilah Hulu District, Labuhan Batu Regency. Hypothesis testing was conducted using SEM analysis at a 95% confidence level (alpha = 0.05) with 17 research respondents. The results of the study showed that work stress had a negative and insignificant effect on teacher performance, indicating that higher stress levels among teachers reduced their performance, albeit weaklyin this study. The results also indicated that physical symptoms were the primary indicator of the work stress construct, while the quality of working conditions best described good teacher performance.
Quality control planning to minimize waste at a manufacturing company Salim, Najib
Review of Management, Accounting, and Business Studies Vol. 5 No. 1 (2024)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/revenue.v5i1.5251

Abstract

In industrial fields that developed very rapidly, the manufacturing industry was no exception. It was characterized by increasing consumer needs and significant competition between companies. With tight connections between one industry and another, high-quality products or services became a requirement for competitive advantage and a company's need to guarantee business process requirements. In companies, quality control had long been established as an important management strategy to achieve competitive advantage. PT Slamet Langgeng was a manufacturing industry producing candy products. According to existing data, many defects occurred, causing waste in operational costs and affecting the output produced. This paper aimed to analyze the causes of Davos Roll defects and formulate quality control plans so that businesses could be more competitive and able to compete in the global industry. After further review, three types of defects were identified: soft candy, broken candy, and packaging defects. Broken candy had the highest defect rate, reaching 53.89%. These results indicated the need for more intense quality control planning. Problem analysis used a fishbone diagram to determine the root causes, which served as a reference in the process of preparing quality control plans.
Examining the social issues and challenges encountered by Bangladeshi foreign labors Jumbulingam, Kharmeyni; Fadel, Hossam; Talukder, H. M. Naseef Akbar; Sumarningsih, Ni Made
Review of Management, Accounting, and Business Studies Vol. 5 No. 1 (2024)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/revenue.v5i1.5283

Abstract

This study focused on how the earnings of Bangladeshi foreign labor impacted the economic development of Bangladesh. The purpose of this research was to raise awareness of the problems faced by Bangladeshi laborers on short-term work visas in various foreign countries and to explore how society can address this significant social issue to eradicate the problems among the deprived poor people of the society. In this study, the researcher used a mixed approach of quantitative and qualitative methods. The main problem was the social challenges faced by Bangladeshi labor workers. This issue was important to address because it was necessary to advocate for the rights of the deprived people of Bangladesh. This study focused on the issues faced by Bangladeshi workers in foreign nations, such as Gulf countries and emerging Asian countries like Malaysia. Bangladeshi policymakers, economists, lawyers, and human rights activists found this study useful for their professions. This research employed a mixed method of qualitative and quantitative research.
Examining the importance of digital marketing strategies in brand creation for SMEs in Malaysia Jumbulingam, Kharmeyni; Fadel, Hossam; Al-Daqqaq, Diaa M. A.; Mimaki, Caren Angellina
Review of Management, Accounting, and Business Studies Vol. 5 No. 1 (2024)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/revenue.v5i1.5285

Abstract

This research aimed to investigate the relationship between brand creation and various types of marketing strategies in SMEs across Malaysia, with a focus on the role of digital platforms in shaping consumer engagement and perceptions. The research was conducted using a correlational quantitative approach in Malaysia. Through the probability sampling method, 51 SME employees were selected. Research data were collected through surveys and analyzed using SPSS software. The findings showed that utilizing various digital marketing strategies was essential for SME brand creation. Social media, content creation, community engagement, influencer collaboration, SEO, and email marketing proved significant in increasing brand visibility and loyalty among Malaysian consumers. The study highlighted that content marketing enabled SMEs to convey their values and unique selling propositions. Additionally, implementing an SEO strategy significantly increased an SME's visibility in search engine results, boosted website traffic, and built customer credibility. Influencer marketing was also effective for Malaysian SMEs in facilitating audience reach and increasing brand awareness through personalized consumer relationships. Moreover, email marketing played an important role in brand creation by enhancing customer relationships and engagement. This study provided empirical insights into how Malaysian SMEs leveraged digital marketing channels to strengthen their brands, emphasizing the need to adapt strategies to changing consumer preferences and technological advances in the digital landscape.
Potential and challenges of blockchain technology implementation in Higher Education: A systematic literature review Permana, Gusi Putu Lestara; Martatika, Komang Ayu Widyani
Review of Management, Accounting, and Business Studies Vol. 5 No. 1 (2024)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/revenue.v5i1.5580

Abstract

This study examined the potential applications and challenges of implementing blockchain technology within higher education systems. Blockchain, known for its decentralized and immutable nature, attracted significant interest due to its ability to provide secure, transparent, and efficient data management. In the context of higher education, blockchain has the potential to revolutionize academic record management, enhance verification processes, prevent fraud, and ensure the authenticity of credentials. This systematic literature review identified key use cases, such as academic credentialing, student data management, and the protection of intellectual property in research. Despite its promising potential, the adoption of blockchain in higher education, particularly in Indonesia, remained in its early stages. The study discussed major obstacles to implementation, including technical limitations, high costs, limited awareness, and regulatory barriers. Addressing these challenges required further research and collaboration between academic institutions, government agencies, and technology providers to enable widespread adoption. The review emphasized the need for a comprehensive framework to guide the practical implementation of blockchain, ensuring its benefits could be fully realized in educational environments.
Influences on MSME Sustainability: The roles of financial literacy, business capital, and financial inclusion Widiantari, Komang Sri; Putra, I Gede Krisna Sedana; Basmantra, Ida Nyoman
Review of Management, Accounting, and Business Studies Vol. 5 No. 2 (2024)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/revenue.v5i2.5581

Abstract

This study investigated the influence of financial literacy and business capital on the sustainability of Micro, Small, and Medium Enterprises (MSMEs) in Denpasar, Indonesia, considering financial inclusion as a moderating variable. MSMEs in Indonesia contribute significantly to economic growth but often face sustainability challenges due to limited financial knowledge and capital access. Using a quantitative approach, data were collected from 100 MSME operators in Denpasar via a structured questionnaire. The study employed Partial Least Squares (PLS) for data analysis, with descriptive statistics to provide insights into demographic characteristics and variable distributions. Results revealed that business capital had a significant and positive impact on MSME sustainability, while financial literacy showed no substantial direct effect. Additionally, financial inclusion did not significantly moderate the relationship between financial literacy, business capital, and sustainability outcomes. This finding suggested that MSMEs require more tailored financial products and advisory services to meet their specific operational needs rather than broad access to financial services alone. The study’s results offer insights for policymakers and financial institutions, emphasizing the importance of customized financial support to foster MSME sustainability in a competitive environment.

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