cover
Contact Name
Erwin Kartinawati
Contact Email
erwin.kartinawati@usahidsolo.ac.id
Phone
+62271-743474
Journal Mail Official
jurnalkomunitas@usahidsolo.ac.id
Editorial Address
Prodi Ilmu Komunikasi Universitas Sahid Surakarta Jl Adi Sucipto 154 Jajar Laweyan Kota Surakarta 57144
Location
Kota surakarta,
Jawa tengah
INDONESIA
Jurnal Komunitas (Komunikasi Tiada Batas)
ISSN : 20886195     EISSN : 28303768     DOI : https://doi.org/10.47942
Core Subject : Education, Social,
Jurnal Komunitas menerima artikel yang merupakan hasil penelitian maupun gagasan dalam semua bidang Ilmu Komunikasi : Jurnalistik, Kehumasan, Media Massa, Komunikasi dan Media Sosial, Komunikasi Interpersonal, Komunikasi Antar Personal, Komunikasi Kelompok, Komunikasi Politik, Komunikasi Bisnis, Komunikasi/Penyiaran Agama, Komunikasi Sosial Budaya, Komunikasi Antar Budaya, Broadcasting, Fotografi, dan semua hal terkait bidang komunikasi
Articles 10 Documents
Search results for , issue "Vol. 3 No. 2 (2014): Jurnal Komunitas" : 10 Documents clear
REPRESENTASI ETIKA JAWA DALAM TARI GAMBYONG PAREANOM: Studi Pesan Komunikasi Media Tradisional Dengan Menafsirkan Simbol-simbol Gambyong Pareanom Menggunakan Analisis Semiologi Komunikasi Effelina, Cindy Dea; Pratiwi, Dyah Retno; Anggitia, Paramastu Titis
JURNAL KOMUNITAS Vol. 3 No. 2 (2014): Jurnal Komunitas
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Seni tari adalah satu dari beberapa kesenian yang dikembangkan di Indonesia. Seni tari Jawa, diekspresikan melalui gerak tubuh para penari yang di dalamnya menggambarkan bentuk ekspresi atau pengungkapan yang disertai kandungan maksud-maksud dan tujuan tertentu. Salah satu tarian yang cukup populer adalah Tari Gambyong , eksotisme gerak, keindahan busana dan sering ditampilkan pada saat penyambutan tamu adalah beberapa hal yang identik dengan tarian ini. Penelitian ini termasuk penelitian kualitatif dengan menerapkan metode analisis semiologi komunikasi Andrik Purwasito yang meliputi komponen, siapa komunikator, motivasi komunikator, konteks fisik dan sosial, struktur tanda dan tanda lain, fungsi tanda, sejarah dan mitologi, intertekstualitas, intersubyektivitas, common sense, penjelajahan ilmiah peneliti dan kategorisasi Etika Jawa oleh Nurhidayati yang meliputi, hubungan manusia dengan Tuhan, hubungan manusia dengan alam, hubungan manusia dengan manusia, dan hubungan manusia dengan diri sendiri. Adapun hasil dari penelitian ini adalah dari ketiga kategorisasi yang diajukan, yaitu keselarasan, kebersamaan, dan kekeluargaan, ternyata tari Gambyong Pareanom mempunyai makna yang sangat luas. Dalam tarian ini menggambarkan tentang hubungan antara manusia dengan Tuhan, dan hubungan antara manusia dengan alam. Hal ini ditunjukkan dalam korpus syair, gendhing, asesoris, dan beberapa gerakan yang ada dalam tarian tersebut. Hubungan antara manusia dengan manusia ini diperoleh dari pemahaman awal bahwa fungsi dari tari Gambyong Pareanom adalah tari hiburan, tarian selamat datang, dan tarian yang biasa dipentaskan dalam rangka penyambutan tamu. Dalam hubungan manusia dengan manusia ditunjukkan dalam korpus gerak.
DAYA TARIK ENDORSER NOAH TERHADAP BRAND IMAGE IKLAN KARTU XL: Studi Kuantitatif tentang Pengaruh Daya Tarik NOAH terhadap Brand Image Iklan Kartu XL di kalangan Mahasiswa Angkatan 2011 Universitas Sahid Surakarta Retnaningtyas, Ester; Hastasari, Chatia; Pratiwi, Dyah Retno
JURNAL KOMUNITAS Vol. 3 No. 2 (2014): Jurnal Komunitas
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Nowadays, almost all of television commercialsuseartistsasendorser. The endorser is selected based on its attraction. They has a duty inintroducing the brand of a product. XL is one of the advertisement which use artist as an endorser. XL uses NOAH as an endorser because NOAH is considered having capability in creating brand image XL. The success in building the brand image is also determined by consumer perceptions of endorser who became icon is in the advertisement. Therefore, this research focus on analysis of is there any influence of NOAH attraction to brand image of XL advertisement among Sahid Surakarta University student class 2011.. The populations of this study is allof students inclass 2011 at Sahid Surakarta University. The total number of student is 295. Where as, the sampling techniques was used a simple random sampling (the taking of sample from population was randomly without regard to the existing strata in the population). This research used respondence’s questionnaire as the primary data. Meanwhile, in analizing influence of NOAH attraction to brand image of XL advertisement among Sahid Surakarta University student class 2011 was use Rank-Order Correlation. The Results of this studyshows that results Spearmen's coefficient Rho=0.426 and p-value of 0.000. Thus,p-value less than 0.05 it means that there is significant influence of NOAH attraction to brand image of XL advertisement among Sahid Surakarta University student class 2011.
RADIO RIA FM SEBAGAI MEDIA SIAR BAGI KELUARGA DAN KAUM WANITA: Studi Deskriptif Kualitatif Program Siar Pada Radio Ria FM Kartikasari, Irene; Ramadhian, Ramadhian; Anggitia, Paramastu Titis
JURNAL KOMUNITAS Vol. 3 No. 2 (2014): Jurnal Komunitas
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Radio is an auditory medium or media that can only be heard, and can be brought cheap populist or heard anywhere. Radio as a medium has the greatest power of imagination because the media is blind to visualize the voice announcer or factual information through the listener's ear. Broadcasting program is very important for the implementation of a radio broadcast. In this research the authors are using theory by Rhenald Kasali (1999), to be able to know the stage of broadcast program conducted by Ria FM radio. The broadcasting program components include segmentation, targeting, formatting, programming. This research uses descriptive qualitative method, to determine the broadcast program conducted by Ria FM radio with audience segmentation family and women. The research showed that the presence of the broadcast media for women , does not remove the listener from the men who are included in the family . as well as broadcasting programs that support to families , ranging from children to the elderly can all join in a program broadcast on Ria FM radio . The fourth component into the program broadcast on FM radio Ria include stages of segmentation, targeting , formatting , programming . Segmentation is determined through the marketing process , the needs of listeners , and the productive age group that can be heard by anyone . Targeting the show is determined by the content can also be determined through such interactive pathways , sms , facebook , twitter , and through the quiz . Formatting has been determined from the beginning Ria FM joined the production team of Sonora and Ria FM live only running it alone . Programming , ranging from the type of program , program schedules, and its relationship with advertisers all done with the idea of the producer and the other production team .
STRATEGI KOMUNIKASI PROGRAM PROMO AIR BERSIH PDAM TIRTA LAWU KARANGANYAR DALAM RANGKA MENINGKATKAN JUMLAH PELANGGAN: Studi Program Air Bersih PDAM TIRTA LAWU Karanganyar Unit Matesih Darwanti, Lina; Perwita, Alvika Hening; Siswadi, Djoko Tri
JURNAL KOMUNITAS Vol. 3 No. 2 (2014): Jurnal Komunitas
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This Research took the title " Strategy of Communication for Promo Water PDAM TIRTA LAWU Karanganyar Programme in order to Increase Number of Customers " ( Study of Case of Clean Water Promo PDAM Karanganyar Unit Matesih Programme ) . This research was conducted in the PDAM Karanganyar office . In the implementation of increasing the number of customers need strategies to plan and disseminate information with target to society . strategy of communications made to streamline the dissemination activities information by approaching directly , face to face and also media such as brochures . Strategy implementation are used to disseminate information directly to society . this research aims to determine directly the task relationships in the subscription increase the number of customer PDAM TIRTA LAWU Karanganyar . The research method used descriptive qualitative research is research which describes in detail by describing all the problems associated with what is being studied that is about strategy of communications made by the client relationships in order to improve number of customers. After conducted the research , it can be concluded that in the dissemination of information in order to attract public interest required communication strategies for more streamline activities dissemination informations, as provide a more detailed explanation of the easy in obtaining clean water by using the services of PDAM . subscription required on the relationship delivery of information to the public should be clear and easy to understand so that people can understand and not wrong to use the services of one of the PDAM.
MOTIF PENGGUNA DALAM MEMANFAATKAN AKUN TWITTER KELAS SEBAGAI MEDIA KOMUNIKASI ONLINE Dewi, Nilam Chandara; Hastasari, Chatia; Wisudawanto, Rahmat
JURNAL KOMUNITAS Vol. 3 No. 2 (2014): Jurnal Komunitas
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Nowdays, one of the well-known means of communication is internet or also known as the new media. The internets is used as a main source for communicating and searching for information. This very media is what no longer makes distance and time a problem. The internet has developed and become an efficient and effective way of communication. The internet has grown into a communicative mean and cannot be disregarded. Internet users are mostly students, due to the facilities being easy to use and accessed. Most people use internet connection to receive information and entertainment. Accordingly to the Mcquail application which states that there are four motives on the usage of media, 1. Information (surveillance) with four subs: a. seeking news regarding events and conditions relevant with the closest environment, society, and the world.b.Seeking for guidance on practical issues, opinions and such which are related with choosing an option, c.To fulfill curiosity and public interest, d. To learn, self- education, 2. Personal identity motives consists of four subs: a. To find support on personal values,b.To find a behavior model, c.To identify oneself with other values found within the media, d.To gain an understanding of oneself. 3. Integration and social interaction motives (Personal Relationship) consists of six sub chapters: a. To obtain knowledge regarding the circumstances of others, b. To identify oneself with others and gain a sense of belonging, c.To find conversation material and social interaction, d. To gain friends beside humans, e. To assist social role, f. Makes connecting with family, friends and society possible. 4. For entertainment motives (Diversion) there are five sub chapters: a. To release oneself from problems, b.To relax, c.To achieve spiritual joy and esthetical joy, d. To fill time, e.To channel emotions, f. To stimulate sexual desires. It may be concluded that the aforementioned theories stated by McQuail are proven by twitter accounts of class XI class of 2013 students of SMA Negeri Surakarta within the period of November until December, aside from that the writer has also found changing motives which happens within information motives and entertainment motives
REPRESENTASI ETIKA JAWA DALAM TARI GAMBYONG PAREANOM: Studi Pesan Komunikasi Media Tradisional Dengan Menafsirkan Simbol-simbol Gambyong Pareanom Menggunakan Analisis Semiologi Komunikasi Effelina, Cindy Dea; Pratiwi, Dyah Retno; Anggitia, Paramastu Titis
JURNAL KOMUNITAS Vol. 3 No. 2 (2014): Jurnal Komunitas
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Seni tari adalah satu dari beberapa kesenian yang dikembangkan di Indonesia. Seni tari Jawa, diekspresikan melalui gerak tubuh para penari yang di dalamnya menggambarkan bentuk ekspresi atau pengungkapan yang disertai kandungan maksud-maksud dan tujuan tertentu. Salah satu tarian yang cukup populer adalah Tari Gambyong , eksotisme gerak, keindahan busana dan sering ditampilkan pada saat penyambutan tamu adalah beberapa hal yang identik dengan tarian ini. Penelitian ini termasuk penelitian kualitatif dengan menerapkan metode analisis semiologi komunikasi Andrik Purwasito yang meliputi komponen, siapa komunikator, motivasi komunikator, konteks fisik dan sosial, struktur tanda dan tanda lain, fungsi tanda, sejarah dan mitologi, intertekstualitas, intersubyektivitas, common sense, penjelajahan ilmiah peneliti dan kategorisasi Etika Jawa oleh Nurhidayati yang meliputi, hubungan manusia dengan Tuhan, hubungan manusia dengan alam, hubungan manusia dengan manusia, dan hubungan manusia dengan diri sendiri. Adapun hasil dari penelitian ini adalah dari ketiga kategorisasi yang diajukan, yaitu keselarasan, kebersamaan, dan kekeluargaan, ternyata tari Gambyong Pareanom mempunyai makna yang sangat luas. Dalam tarian ini menggambarkan tentang hubungan antara manusia dengan Tuhan, dan hubungan antara manusia dengan alam. Hal ini ditunjukkan dalam korpus syair, gendhing, asesoris, dan beberapa gerakan yang ada dalam tarian tersebut. Hubungan antara manusia dengan manusia ini diperoleh dari pemahaman awal bahwa fungsi dari tari Gambyong Pareanom adalah tari hiburan, tarian selamat datang, dan tarian yang biasa dipentaskan dalam rangka penyambutan tamu. Dalam hubungan manusia dengan manusia ditunjukkan dalam korpus gerak.
DAYA TARIK ENDORSER NOAH TERHADAP BRAND IMAGE IKLAN KARTU XL: Studi Kuantitatif tentang Pengaruh Daya Tarik NOAH terhadap Brand Image Iklan Kartu XL di kalangan Mahasiswa Angkatan 2011 Universitas Sahid Surakarta Retnaningtyas, Ester; Hastasari, Chatia; Pratiwi, Dyah Retno
JURNAL KOMUNITAS Vol. 3 No. 2 (2014): Jurnal Komunitas
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Nowadays, almost all of television commercialsuseartistsasendorser. The endorser is selected based on its attraction. They has a duty inintroducing the brand of a product. XL is one of the advertisement which use artist as an endorser. XL uses NOAH as an endorser because NOAH is considered having capability in creating brand image XL. The success in building the brand image is also determined by consumer perceptions of endorser who became icon is in the advertisement. Therefore, this research focus on analysis of is there any influence of NOAH attraction to brand image of XL advertisement among Sahid Surakarta University student class 2011.. The populations of this study is allof students inclass 2011 at Sahid Surakarta University. The total number of student is 295. Where as, the sampling techniques was used a simple random sampling (the taking of sample from population was randomly without regard to the existing strata in the population). This research used respondence’s questionnaire as the primary data. Meanwhile, in analizing influence of NOAH attraction to brand image of XL advertisement among Sahid Surakarta University student class 2011 was use Rank-Order Correlation. The Results of this studyshows that results Spearmen's coefficient Rho=0.426 and p-value of 0.000. Thus,p-value less than 0.05 it means that there is significant influence of NOAH attraction to brand image of XL advertisement among Sahid Surakarta University student class 2011.
RADIO RIA FM SEBAGAI MEDIA SIAR BAGI KELUARGA DAN KAUM WANITA: Studi Deskriptif Kualitatif Program Siar Pada Radio Ria FM Kartikasari, Irene; Ramadhian, Ramadhian; Anggitia, Paramastu Titis
JURNAL KOMUNITAS Vol. 3 No. 2 (2014): Jurnal Komunitas
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Radio is an auditory medium or media that can only be heard, and can be brought cheap populist or heard anywhere. Radio as a medium has the greatest power of imagination because the media is blind to visualize the voice announcer or factual information through the listener's ear. Broadcasting program is very important for the implementation of a radio broadcast. In this research the authors are using theory by Rhenald Kasali (1999), to be able to know the stage of broadcast program conducted by Ria FM radio. The broadcasting program components include segmentation, targeting, formatting, programming. This research uses descriptive qualitative method, to determine the broadcast program conducted by Ria FM radio with audience segmentation family and women. The research showed that the presence of the broadcast media for women , does not remove the listener from the men who are included in the family . as well as broadcasting programs that support to families , ranging from children to the elderly can all join in a program broadcast on Ria FM radio . The fourth component into the program broadcast on FM radio Ria include stages of segmentation, targeting , formatting , programming . Segmentation is determined through the marketing process , the needs of listeners , and the productive age group that can be heard by anyone . Targeting the show is determined by the content can also be determined through such interactive pathways , sms , facebook , twitter , and through the quiz . Formatting has been determined from the beginning Ria FM joined the production team of Sonora and Ria FM live only running it alone . Programming , ranging from the type of program , program schedules, and its relationship with advertisers all done with the idea of the producer and the other production team .
STRATEGI KOMUNIKASI PROGRAM PROMO AIR BERSIH PDAM TIRTA LAWU KARANGANYAR DALAM RANGKA MENINGKATKAN JUMLAH PELANGGAN: Studi Program Air Bersih PDAM TIRTA LAWU Karanganyar Unit Matesih Darwanti, Lina; Perwita, Alvika Hening; Siswadi, Djoko Tri
JURNAL KOMUNITAS Vol. 3 No. 2 (2014): Jurnal Komunitas
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This Research took the title " Strategy of Communication for Promo Water PDAM TIRTA LAWU Karanganyar Programme in order to Increase Number of Customers " ( Study of Case of Clean Water Promo PDAM Karanganyar Unit Matesih Programme ) . This research was conducted in the PDAM Karanganyar office . In the implementation of increasing the number of customers need strategies to plan and disseminate information with target to society . strategy of communications made to streamline the dissemination activities information by approaching directly , face to face and also media such as brochures . Strategy implementation are used to disseminate information directly to society . this research aims to determine directly the task relationships in the subscription increase the number of customer PDAM TIRTA LAWU Karanganyar . The research method used descriptive qualitative research is research which describes in detail by describing all the problems associated with what is being studied that is about strategy of communications made by the client relationships in order to improve number of customers. After conducted the research , it can be concluded that in the dissemination of information in order to attract public interest required communication strategies for more streamline activities dissemination informations, as provide a more detailed explanation of the easy in obtaining clean water by using the services of PDAM . subscription required on the relationship delivery of information to the public should be clear and easy to understand so that people can understand and not wrong to use the services of one of the PDAM.
MOTIF PENGGUNA DALAM MEMANFAATKAN AKUN TWITTER KELAS SEBAGAI MEDIA KOMUNIKASI ONLINE Dewi, Nilam Chandara; Hastasari, Chatia; Wisudawanto, Rahmat
JURNAL KOMUNITAS Vol. 3 No. 2 (2014): Jurnal Komunitas
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Nowdays, one of the well-known means of communication is internet or also known as the new media. The internets is used as a main source for communicating and searching for information. This very media is what no longer makes distance and time a problem. The internet has developed and become an efficient and effective way of communication. The internet has grown into a communicative mean and cannot be disregarded. Internet users are mostly students, due to the facilities being easy to use and accessed. Most people use internet connection to receive information and entertainment. Accordingly to the Mcquail application which states that there are four motives on the usage of media, 1. Information (surveillance) with four subs: a. seeking news regarding events and conditions relevant with the closest environment, society, and the world.b.Seeking for guidance on practical issues, opinions and such which are related with choosing an option, c.To fulfill curiosity and public interest, d. To learn, self- education, 2. Personal identity motives consists of four subs: a. To find support on personal values,b.To find a behavior model, c.To identify oneself with other values found within the media, d.To gain an understanding of oneself. 3. Integration and social interaction motives (Personal Relationship) consists of six sub chapters: a. To obtain knowledge regarding the circumstances of others, b. To identify oneself with others and gain a sense of belonging, c.To find conversation material and social interaction, d. To gain friends beside humans, e. To assist social role, f. Makes connecting with family, friends and society possible. 4. For entertainment motives (Diversion) there are five sub chapters: a. To release oneself from problems, b.To relax, c.To achieve spiritual joy and esthetical joy, d. To fill time, e.To channel emotions, f. To stimulate sexual desires. It may be concluded that the aforementioned theories stated by McQuail are proven by twitter accounts of class XI class of 2013 students of SMA Negeri Surakarta within the period of November until December, aside from that the writer has also found changing motives which happens within information motives and entertainment motives

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