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Published by Universitas Muslim Indonesia
ISSN : -     EISSN : 26206196     DOI : https://doi.org/10.57178/jer.v6i1
Core Subject : Economy, Humanities, Science,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Economic Resource_(JER) is open access. This journal is published in _ March & September. Journal of Economic Resources|e-ISSN 2620-6196] is a peer-reviewed journal published twice a year (March & September) by the Faculty of Economics and Business, Universitas Muslim Indonesia_UMI. Journal of Economic Resource is a research work to publish articles that report the results of Economics. The Journal of Economic Resources invites manuscripts on various topics in Economics but not limited to Functional Development Economics; entrepreneurship; Management Development; and Accounting.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 658 Documents
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Pengaruh Celebrity Endorser dan Electronic Word Of Mouth (EWOM) Terhadap Keputusan Pembelian Brand Ortuseight Dengan Citra Merek Sebagai Variabel Intervening pada Running Enthusiast Indria Kurniawan; Edy Purwo Saputro
Jurnal Economic Resource Vol. 9 No. 1 (2026): October - March
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i1.2283

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh celebrity endorser dan electronic word of mouth (EWOM) terhadap keputusan pembelian brand Ortuseight dengan citra merek sebagai variabel intervening pada komunitas running enthusiast. Penelitian menggunakan metode kuantitatif dengan pengumpulan data melalui kuesioner yang diukur menggunakan skala Likert lima poin. Sampel penelitian terdiri dari 50 responden yang merupakan running enthusiast di Kabupaten Karanganyar. Analisis data dilakukan menggunakan aplikasi SmartPLS 4 dengan fokus pada pengujian hubungan langsung maupun tidak langsung antarvariabel serta peran mediasi citra merek. Hasil penelitian menunjukkan bahwa celebrity endorser dan EWOM berpengaruh signifikan terhadap keputusan pembelian melalui mediasi citra merek. Citra merek terbukti menjadi faktor penting yang memperkuat efek promosi dari influencer dan rekomendasi konsumen dalam mendorong keputusan pembelian. Implikasi penelitian ini menunjukkan bahwa pengelola brand Ortuseight perlu memanfaatkan celebrity endorser dan memaksimalkan komunikasi positif antar-konsumen untuk membangun citra merek yang kuat. Strategi ini diyakini dapat meningkatkan keputusan pembelian dan loyalitas konsumen di segmen running enthusiast. Penelitian ini juga memberikan dasar bagi merek lain untuk merancang kampanye pemasaran berbasis influencer dan EWOM secara lebih efektif.
Pengaruh Digital Marketing, Brand Awareness dan Brand Image Terhadap Keputusan Pembelian Produk Erigo Oleh Gen Z: Peran E-Wom Sebagai Variabel Mediasi Reyhan Darmawan; Edy Purwo Saputro
Jurnal Economic Resource Vol. 9 No. 1 (2026): October - March
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i1.2284

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh digital marketing, brand awareness, dan brand image terhadap keputusan pembelian produk Erigo pada Generasi Z dengan electronic word of mouth (E-WOM) sebagai variabel mediasi. Pendekatan yang digunakan adalah metode kuantitatif dengan pengumpulan data primer melalui kuesioner berskala Likert. Sampel penelitian terdiri dari 100 responden mahasiswa Generasi Z berusia 18–25 tahun yang dipilih sebagai representasi konsumen Erigo. Data yang diperoleh dianalisis menggunakan metode Partial Least Square (PLS) dengan bantuan aplikasi SmartPLS versi 4.0 untuk menguji pengaruh langsung maupun tidak langsung antarvariabel. Hasil penelitian menunjukkan bahwa digital marketing, brand awareness, dan brand image tidak berpengaruh signifikan secara langsung terhadap keputusan pembelian. Namun demikian, ketiga variabel tersebut terbukti berpengaruh positif dan signifikan terhadap E-WOM. Selanjutnya, E-WOM berpengaruh positif dan signifikan terhadap keputusan pembelian serta berperan sebagai variabel mediasi yang memperkuat hubungan antara variabel independen dan keputusan pembelian. Temuan ini mengindikasikan bahwa keputusan pembelian konsumen Generasi Z lebih dipengaruhi oleh komunikasi dan rekomendasi di media digital dibandingkan oleh strategi pemasaran dan persepsi merek secara langsung. Oleh karena itu, penguatan E-WOM menjadi faktor kunci dalam meningkatkan keputusan pembelian produk Erigo di kalangan Generasi Z.
Analisis Pengaruh Brand Credibility dan Daya Tarik Influencer Terhadap Brand Loyalty Dengan Brand Satisfaction Sebagai Variabel Mediasi Pada Konsumen Tokopedia dan Shopee di Solo Raya Silfiana Melisa Anjani; Moechammad Nasir
Jurnal Economic Resource Vol. 9 No. 1 (2026): October - March
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i1.2285

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh brand credibility dan daya tarik influencer terhadap brand loyalty dengan brand satisfaction sebagai variabel mediasi pada konsumen Tokopedia dan Shopee di wilayah Solo Raya. Penelitian menggunakan pendekatan kuantitatif dengan metode survei untuk menjelaskan hubungan kausal antar variabel melalui pengujian hipotesis. Sampel penelitian ditentukan secara purposive, yaitu konsumen yang pernah melakukan transaksi dalam tiga bulan terakhir, mengikuti influencer di media sosial, berusia minimal 17 tahun, dan bersedia mengisi kuesioner daring. Data primer dikumpulkan menggunakan kuesioner berbasis skala Likert guna mengukur persepsi dan sikap responden. Analisis data dilakukan dengan Structural Equation Modeling (SEM) berbasis Partial Least Squares (PLS) untuk menguji hubungan langsung maupun tidak langsung antar konstruk. Hasil penelitian menunjukkan bahwa brand credibility dan daya tarik influencer berpengaruh signifikan terhadap brand satisfaction. Selanjutnya, brand satisfaction terbukti berperan penting dalam meningkatkan brand loyalty konsumen. Meskipun terdapat perbedaan kekuatan pengaruh langsung antara kedua variabel independen terhadap loyalitas pada masing-masing platform, secara umum brand satisfaction terbukti menjadi variabel mediasi yang krusial dalam membentuk loyalitas merek pada marketplace. Temuan ini menunjukkan bahwa perusahaan perlu fokus meningkatkan kepuasan konsumen melalui strategi branding yang memperkuat kredibilitas merek dan pemilihan influencer yang tepat. Dengan demikian, upaya pemasaran yang terarah dapat secara efektif mendorong loyalitas konsumen di berbagai platform marketplace.
Determinants of Digital Payment Adoption among University Students in Higher Education Institutions Aulia Az-Zahra; Zulfikar Zulfikar
Jurnal Economic Resource Vol. 9 No. 1 (2026): October - March
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i1.2288

Abstract

The rapid growth of digital payment systems has transformed financial behavior among university students. The purpose of this study is to examine the effects of online shopping trends, self-control, financial literacy, impulsive buying, and saving awareness on the use of digital payments among students at the FEB UMS. This research employed a quantitative method using a structured questionnaire distributed to 117 respondents. Multiple linear regression was used with SPSS to evaluate the data. The outcomes indicate that online shopping trends, financial literacy, impulsive buying, and saving awareness significantly influence digital payment usage, while self-control shows a negative but insignificant effect. Simultaneously, all variables significantly affect the use of digital payments. These findings highlight the importance of behavioral and financial factors in shaping students’ adoption of digital payments.
Implementasi Corporate Governance dan Kualitas Informasi Keuangan Untuk Meningkatkan Nilai Perusahaan Bank Umum Konvesional Sanja Zakiyah Luthfah; Zulfikar Zulfikar
Jurnal Economic Resource Vol. 9 No. 1 (2026): October - March
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i1.2290

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh leverage, profitabilitas, efisiensi operasional, likuiditas, dan ukuran perusahaan terhadap nilai perusahaan dengan corporate governance sebagai variabel moderasi pada bank umum konvensional yang terdaftar di Bursa Efek Indonesia periode 2018–2023. Penelitian menggunakan pendekatan kuantitatif dengan populasi seluruh bank umum konvensional di BEI. Sampel ditentukan melalui metode purposive sampling berdasarkan kriteria ketersediaan laporan keuangan yang konsisten, keterbukaan data, serta tidak mengalami merger, akuisisi, atau delisting selama periode penelitian. Data yang digunakan merupakan data sekunder yang diperoleh dari laporan keuangan tahunan resmi BEI dan telah diaudit secara independen. Analisis data dilakukan menggunakan regresi linier berganda dan Moderated Regression Analysis (MRA) dengan bantuan SPSS, yang meliputi analisis statistik deskriptif, uji asumsi klasik, uji parsial (uji t), uji simultan (uji F), serta pengujian efek moderasi melalui variabel interaksi, dengan koefisien determinasi (R²) sebagai ukuran kemampuan model. Hasil penelitian menunjukkan bahwa leverage dan profitabilitas berpengaruh positif dan signifikan terhadap nilai perusahaan, sedangkan efisiensi operasional, likuiditas, dan ukuran perusahaan tidak berpengaruh signifikan. Corporate governance terbukti memoderasi pengaruh likuiditas dengan memperkuat hubungan terhadap nilai perusahaan serta memoderasi pengaruh ukuran perusahaan dengan arah pelemahan. Temuan ini menegaskan pentingnya penerapan corporate governance yang efektif dalam meningkatkan nilai perusahaan perbankan secara berkelanjutan.
Analisis Pengaruh ROE, PER, EPS, DER Dan PBV Terhadap Return Saham (Indeks LQ45 BEI 2021-2024) Ihsan, Endrian; Dwi Nugroho , Arief Himmawan
Jurnal Economic Resource Vol. 9 No. 1 (2026): October - March
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i1.2293

Abstract

ABSTRACT A number of factors, including the company's basic circumstances and market perceptions of investment risk, have a substantial impact on the stock returns that investors earn from capital market investing operations. The purpose of this study is to investigate how the stock returns of LQ45 index businesses listed on the Indonesia Stock Exchange between 2021 and 2024 are impacted by Return on Equity (ROE), Earnings Per Share (EPS), Price Earning Ratio (PER), Debt to Equity Ratio (DER), and Price to Book Value (PBV). There are 108 samples in the study sample that fit the requirements. Multiple linear regression analysis is the data analysis technique employed. According to the research findings, ROE, PER, DER, and PBV have no discernible impact on stock returns, while EPS has a considerable one.
The Effect Of Perception Of Organizational Support And Employee Engagement On Employee Performance With Job Satisfaction As An Mediation In The Personnel Affairs And Human Resource Development Agency Of Cilegon City Sri Yulyaningtias; Ahmad Mukhlis; Udin Suadma
Jurnal Economic Resource Vol. 9 No. 1 (2026): October - March
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i1.2297

Abstract

This study is based on the phenomenon of declining employee performance, which is often influenced by internal and external organizational factors, such as suboptimal organizational support, suboptimal levels of work engagement, and varying levels of job satisfaction. Employee performance is a crucial factor in supporting the successful achievement of an agency's goals, so it is necessary to analyze the factors that can drive its improvement. The purpose of this study is to strengthen previous empirical findings and provide academic contributions regarding the relationships between variables in the context of public sector organizations. In addition to this primary objective, this study aims to determine the significance of perceived organizational support, job engagement, and job satisfaction on performance. This study employed quantitative methods as its research design. Data were collected through questionnaires distributed to employees working in the Department of Personnel and Human Resource Development. The data were then analyzed using a Structural Equation Modeling approach based on Partial Least Squares (SEM-PLS). Hypothesis testing was conducted through construct validity and reliability evaluation, as well as path coefficient analysis to determine the relationships between variables. The research findings indicate that increased job satisfaction is positively and significantly correlated with employee performance. Furthermore, perceived organizational support has been shown to positively impact job satisfaction levels, which in turn plays a role in indirectly driving performance improvement. Meanwhile, job engagement has a significant influence on employee performance, but does not show a significant relationship with job satisfaction, so this variable does not function as a mediator in the relationship between job engagement and performance. Overall, these results confirm the importance of job satisfaction and organizational support as key determinants in improving employee performance. The conclusion of this study confirms that employee performance can be improved through job satisfaction derived from adequate organizational support. While work engagement does impact performance, it is not strong enough to increase job satisfaction. Therefore, organizations need to strengthen tangible support for employees and improve job satisfaction management strategies to drive sustainable productivity and performance.
Evaluasi Implementasi Manajemen Puskesmas Di UPTD Puskesmas Tanjung Selor Melalui Analisis Sentimen Kabupaten Bulungan Tahun 2024 Mery Anggelina; Ahmad Juliana
Jurnal Economic Resource Vol. 9 No. 1 (2026): October - March
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i1.2298

Abstract

Penelitian ini bertujuan untuk mengevaluasi implementasi manajemen di UPTD Puskesmas Tanjung Selor dan pengaruhnya terhadap kinerja pelayanan kesehatan, dengan mempertimbangkan kompetensi sumber daya manusia (SDM) sebagai variabel moderator. Penelitian ini menggunakan pendekatan kualitatif deskriptif yang memungkinkan eksplorasi mendalam terhadap proses, tantangan, dan dinamika dalam implementasi kebijakan manajemen di tingkat pelayanan dasar. Teknik pengumpulan data dilakukan melalui wawancara mendalam terhadap tenaga kesehatan dan pengelola program, observasi partisipatif terhadap pelaksanaan program kerja, serta dokumentasi berbagai dokumen perencanaan dan evaluasi. Hasil penelitian menunjukkan bahwa walaupun secara formal manajemen telah dijalankan sesuai pedoman teknis (Permenkes No. 44 Tahun 2016), namun masih ditemukan berbagai kendala, antara lain pada aspek perencanaan yang belum berbasis data, lemahnya koordinasi antartim program, dan minimnya tindak lanjut dari hasil evaluasi internal. Kompetensi SDM terbukti menjadi faktor penting yang dapat memperkuat maupun melemahkan implementasi manajemen dalam memengaruhi kinerja pelayanan. Oleh karena itu, penguatan kapasitas manajerial dan pelatihan berkelanjutan menjadi rekomendasi utama dalam upaya peningkatan mutu pelayanan Puskesmas.
The Influence Of Organizational Culture And Work Environment On Employee Loyalty Through Job Satisfaction As A Mediating Variable In The Government Environment City Of Cilegon Dessy Hertantia; Basrowi Basrowi; RR. Andriani Sariwardani
Jurnal Economic Resource Vol. 9 No. 1 (2026): October - March
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i1.2299

Abstract

In the era of bureaucratic digitalization and public service transformation, the government is required to provide excellent and responsive services to meet public needs, particularly in the City Government of Cilegon. Issues related to organizational culture, work environment, and job satisfaction pose significant challenges that can influence employee loyalty. This study aims to empirically analyze the influence of organizational culture and work environment on employee loyalty through job satisfaction. This study is expected to provide theoretical and practical contributions to the development of human resource management policies in the public sector. The research method uses an explanatory quantitative approach, with a sample of 177 respondents from the City Secretariat and the Human Resources and Development Agency of Cilegon City. Data were collected through a closed-ended questionnaire and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) with the assistance of SmartPLS. The results of the study indicate that organizational culture and work environment significantly influence job satisfaction and employee loyalty, both directly and indirectly through job satisfaction in the Cilegon City Government environment. In conclusion, organizational culture and work environment play a strategic role in enhancing employee loyalty within the Cilegon City Government. Enhancing loyalty cannot be achieved through partial measures but requires a holistic approach through strengthening organizational culture, creating a conducive work environment, and improving job satisfaction as a bridge to support the performance of local government organizations.
Content Analysis on Fiscal Sustainability and Government Debt Management in Relation to Legal Regulations Muhammad Khadziq; Banu Witono
Jurnal Economic Resource Vol. 9 No. 1 (2026): October - March
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i1.2300

Abstract

This study evaluates the Indonesian government’s fiscal accountability in managing public debt and ensuring fiscal sustainability during 2020–2024. Using a qualitative approach based on document analysis, the research examines official fiscal reports from the Ministry of Finance (State Budget/APBN, Fiscal Risk Statements, and debt disclosures), complemented by audit findings from the Supreme Audit Agency (BPK) and triangulated with verified public statements from national news sources. Data were reduced and coded into two main categories: fiscal sustainability and government debt, and interpreted using principles of public sector accountability and transparency under Law No. 17 of 2003 and Law No. 1 of 2004. Findings indicate fiscal accountability through compliance with debt and deficit rules, progressive post-pandemic deficit reduction, and the publication of debt composition and issuance strategies. However, accountability gaps exist in fiscal risk disclosure, especially regarding contingent liabilities and medium-term debt exposures, which were reported narratively but seldom quantified. Overall, Indonesia’s fiscal practices 2020–2024 show strong procedural accountability but moderate explanatory accountability, suggesting future transparency can be strengthened via deeper analytical disclosure. This study contributes to public sector accounting literature by providing evidence-based insights on fiscal governance post-economic crisis.

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