cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Ajmal
Contact Email
economic.resources@umi.ac.id
Phone
+6281288116372
Journal Mail Official
ajmalasad@umi.ac.id
Editorial Address
Jl. Urip Sumohardjo, Panakkukang, Kec. Makassar, Kota Makassar, Sulawesi Selatan 90231
Location
Kota makassar,
Sulawesi selatan
INDONESIA
JER
Published by Universitas Muslim Indonesia
ISSN : -     EISSN : 26206196     DOI : https://doi.org/10.57178/jer.v6i1
Core Subject : Economy, Humanities, Science,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Economic Resource_(JER) is open access. This journal is published in _ March & September. Journal of Economic Resources|e-ISSN 2620-6196] is a peer-reviewed journal published twice a year (March & September) by the Faculty of Economics and Business, Universitas Muslim Indonesia_UMI. Journal of Economic Resource is a research work to publish articles that report the results of Economics. The Journal of Economic Resources invites manuscripts on various topics in Economics but not limited to Functional Development Economics; entrepreneurship; Management Development; and Accounting.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 658 Documents
 53   54   55   56   57 
Proposed Marketing Strategies For Traditional Songket Businesses: Preserving Cultural Heritage In The Modern Fashion Era Dita, Olivi Onma; Dalimunthe, Gallang Perdhana
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.2187

Abstract

The global fashion industry has undergone significant transformation driven by shifting consumer values toward authenticity, sustainability, and cultural meaning. This study analyzes the strategic challenges faced by Olivi Songket, a traditional Bataknese Songket fashion business experiencing a 30–40% decline in sales from 2024 to 2025 despite growing global demand for cultural and ethical fashion. Drawing from qualitative methods including interviews, consumer surveys, and secondary data, this research applies the Fishbone Diagram, Porter’s Five Forces, VRIO, TOWS Matrix, and Marketing Mix (7Ts) to identify root causes and formulate an actionable marketing strategy. Findings indicate that weak digital visibility, limited product variation, inconsistent communication, and rising fast-fashion competition significantly contribute to declining performance. However, Olivi Songket possesses strong cultural craftsmanship, artisan networks, and brand authenticity that can serve as sustainable competitive advantages. The study proposes a strategic marketing plan focusing on digital storytelling, modern product design, differentiated branding, accessible pricing structures, and strengthened distribution both offline and online. By integrating cultural heritage with modern fashion expectations, the proposed strategy aims to improve market relevance while ensuring long-term cultural preservation. The results highlight how traditional fashion brands can adapt to contemporary market dynamics while maintaining artisanal integrity
Analisis Pengaruh Brand Characteristics, Brand Image, Member Card, Terhadap Brand Loyality Dengan Brand Experience Sebagai Variabel Intervening Pada Swalayan Luwes Di Solo Raya Muhammad Dzaki Abdillah; Moechammad Nasir
Jurnal Economic Resource Vol. 9 No. 1 (2026): October - March
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i1.2196

Abstract

Penelitian ini bertujuan menganalisis pengaruh brand characteristics, brand image, dan member card terhadap brand loyalty dengan brand experience sebagai variabel intervening pada Swalayan Luwes di Solo Raya. Penelitian ini menggunakan pendekatan kuantitatif explanatory dengan populasi seluruh konsumen Luwes Swalayan wilayah Solo Raya dan sampel 220 responden yang dipilih secara purposive sampling berdasarkan pengalaman berbelanja, domisili, dan usia ≥17 tahun. Data dikumpulkan melalui kuesioner daring skala Likert 1–5. Variabel dependen Brand Loyalty diukur melalui afektif, kognitif, dan normative loyalty; variabel independen meliputi brand characteristics (reputasi, prediktabilitas, kompetensi), brand image (citra perusahaan, produk, pemakai), dan member card (reward-based, social, customization, structural bonds); sedangkan variabel intervening Brand Experience diukur melalui sensorik, afeksi, perilaku, dan pengetahuan. Analisis data menggunakan Partial Least Square (PLS) dengan SmartPLS 4.0, mencakup pengujian outer model dan inner model, serta uji hipotesis melalui path coefficient dan specific indirect effect. Hasil penelitian menunjukkan bahwa brand characteristics, brand image, dan member card berpengaruh signifikan terhadap brand experience, yang selanjutnya memengaruhi brand loyalty dengan brand experience sebagai mediator parsial. Temuan ini memberikan implikasi teoritis dalam pengembangan model brand loyalty melalui pengalaman merek, serta implikasi praktis bagi manajemen Swalayan Luwes untuk meningkatkan loyalitas pelanggan melalui strategi penguatan karakteristik merek, citra merek, dan program member card.
Pengaruh Worklife Balance Terhadap Kepuasan Kerja Wanita: Studi Kasus Di Sulawesi Utara Lilly Linne Kainde; Excelsis Harley Nathanael Maramis; Ernando Supatman
Jurnal Economic Resource Vol. 9 No. 1 (2026): October - March
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i1.2197

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh work-life balance terhadap kepuasan kerja para pekerja wanita. Latar belakang penelitian ini melihat peran ganda yang dilakukan oleh pekerja wanita antara kehidupan pribadi, keluarga dan pekerjaan yang sering konflik dan membutuhkan keseimbangan., namun masih kurang penelitian yang respondennya pekerja wanita dari swasta dan pemerintahan di Sulawesi Utara. Metode penelitian yang digunakan adalah metode kuantitatif dikumpulkan melalui survey online terhadap 110 pekerja wanita swasta maupun pemerintah. Data kemudian dianalisa menggunakan Structual Equation Modeling (SEM) dengan bantuan program statistik SmartPLS. Hasil analisa data menunjukkan Work-life Balance memberikan pengaruh yang signifikan dan positif terhadap kepuasan pekerja wanita, dimana semakin baik keseimbangan antara kehidupan kerja dan kehidupan pribadi, maka semakin tinggi kepuasan kerja yang dirasakan. Involment balance dan Satisfaction balance menjadi 2 faktor yang mempengaruhi kepuasan pekerja wanita. Hasil penelitian ini bermanfaat terhadap para perusahaan dan instansi pemerintahan sebagai acuan dalam menerapkan konsep work life balance untuk meningkatkan kepuasan kerja.
Pengaruh Marketing Mix 4p Terhadap Peningkatan Penjualan Pada UMKM di Labuhanbatu Selatan Nurhabibah Ritonga
Jurnal Economic Resource Vol. 9 No. 1 (2026): October - March
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i1.2212

Abstract

This study examines the influence of the 4P marketing mix, consisting of product, price, promotion, and place, on the sales increase of Bakso Barokah Blok Songo in Labuhanbatu Selatan. The background of this research lies in the increasingly competitive culinary business environment, which demands effective marketing strategies to maintain business continuity. Using a quantitative approach with descriptive and associative methods, the study collected data from 80 respondents through questionnaires, observations, and interviews. Validity and reliability tests confirmed that all research instruments were valid and reliable, while classical assumption tests indicated that the regression model met the requirements of normality, no multicollinearity, and no heteroscedasticity. Multiple regression analysis revealed that price and place have a significant effect on sales increase, while product and promotion do not show significant effects. The F-test further demonstrated that the four marketing mix variables simultaneously influence sales increase. Meanwhile, the coefficient of determination indicated that 73.2% of the variation in sales increase can be explained by the marketing mix variables. These findings highlight the importance of setting appropriate pricing and optimizing distribution strategies to enhance sales performance in culinary SMEs. This study contributes to marketing literature in the context of local businesses and provides practical insights for improving the competitiveness of Bakso Barokah Blok Songo.
Analysis of Work–Life Balance and Workload on Turnover Intention Through Job Satisfaction as A Mediating Variable Among Generation Z in Surakarta Nuzul Alfirizqy Azzahra; M Farid Wajdi
Jurnal Economic Resource Vol. 9 No. 1 (2026): October - March
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i1.2213

Abstract

This study examines the effects of workload and work-life balance on Generation Z's decision to leave Surakarta, with job satisfaction as a mediating factor. The approach adopted in this research is a causal association design using a quantitative method. The information used in the study came from a survey conducted among Generation Z employees in the region surrounding Surakarta, using purposive sampling. The data were analyzed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS-SEM) with SmartPLS. The study's conclusions demonstrated that workload positively affects turnover intention, that work-life balance positively affects job satisfaction, that workload negatively affects job satisfaction, and that work-life balance has no direct impact on turnover intention. Additionally, it was established that turnover intention is negatively impacted by work satisfaction. Regarding the test of the mediating variable, it was confirmed that job satisfaction mediates the impact of work-life balance on turnover intention, but not the impact of workload. The research's conclusions indicate that work-life balance and workload are very important, as appropriate work-life balance can improve job satisfaction and decrease turnover intention amongst Generation Z workers.
Pengaruh Literasi Digital dan Kepemimpinan Digital terhadap Kesiapan Guru dalam Menghadapi Perubahan Melalui Modal Psikologis Ratih Aprilia; Rahmi Fahmi; Harif Amali Rivai
Jurnal Economic Resource Vol. 9 No. 1 (2026): October - March
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i1.2214

Abstract

Pertumbuhan teknologi digital yang pesat mengharuskan guru untuk siap menghadapi perubahan pendidikan yang berkelanjutan. Studi ini menganalisis dampak literasi digital dan kepemimpinan digital terhadap kesiapan menghadapi perubahan, dengan modal psikologis sebagai variabel mediasi. Survei kuantitatif dilakukan di antara guru di MTsN 03 dan MTsN 08 Padang Pariaman, dan data dianalisis menggunakan Partial Least Squares–Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa literasi digital memiliki dampak positif dan signifikan terhadap kesiapan menghadapi perubahan dan modal psikologis. Modal psikologis juga secara signifikan mempengaruhi kesiapan menghadapi perubahan dan bertindak sebagai variabel mediasi dalam hubungan antara literasi digital dan kesiapan menghadapi perubahan. Namun, kepemimpinan digital tidak menunjukkan dampak langsung yang signifikan terhadap kesiapan menghadapi perubahan.
Peran Fintech Syariah Dalam Meningkatkan Inklusi Keuangan Sumarni Sumarni; Rika Rika; Nurul Waqia; Amanda Julianty; Akbar M. Sunusi
Jurnal Economic Resource Vol. 9 No. 1 (2026): October - March
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i1.2216

Abstract

The development of Islamic financial technology (sharia fintech) has become an important instrument in promoting financial inclusion in Indonesia, particularly for unbanked communities and Micro, Small, and Medium Enterprises (MSMEs). This study aims to analyze the role of sharia fintech in enhancing digital financial inclusion and to identify the challenges in its implementation. This research employs a qualitative approach using a literature review of relevant national and international journal articles on sharia fintech and financial inclusion. The findings indicate that sharia fintech significantly contributes to expanding access to financial services through digital transaction convenience, service efficiency, and the application of transparent and equitable Islamic principles. However, the optimization of sharia fintech still faces several challenges, including low levels of Islamic financial literacy, limited digital infrastructure, and the need for stronger regulatory and supervisory frameworks. Therefore, collaboration among regulators, industry players, and the public is essential to ensure the sustainability of sharia fintech as a driver of inclusive and sustainable financial development
Analisis Indikator Eksternal dan Internal terhadap Populasi Perusahaan Zombie di Indonesia Fanny Soewignyo; Monica Angelicia Frisca Mende; Ananda Yunifa Solang
Jurnal Economic Resource Vol. 9 No. 1 (2026): October - March
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i1.2220

Abstract

Penelitian ini bertujuan untuk menganalisis kontribusi indikator ekonomi makro yang meliputi tingkat suku bunga, tingkat inflasi, dan produk domestik bruto sebagai indikator eksternal dan rasio-rasio keuangan sebagai indikator internal terhadap keberadaan populasi perusahaan zombie pada sektor manufaktur subsektor barang baku, sektor barang konsumen non-primer, serta sektor transportasi yang terdaftar di Bursa Efek Indonesia periode 2021–2023. Sampel diperoleh dengan menggunakan metode purposive sampling. Dari total 279 perusahaan populasi diperoleh 44 perusahaan yang tergolong zombie dengan menggunakan pengukuran interest coverage rasio. Hasil penelitian ini mengindikasikan bahwa tidak ada satupun dari indikator eksternal berkontribusi terhadap keberadaan perusahaan zombie. Adapun faktor internal sebagai variabel kontrol pada penelitian ini berkontribusi signifikan terhadap keberadaan perusahaan zombie. Hasil penelitian ini menyatakan bahwa pemicu terjadinya keberadaan perusahaan zombie bukan disebabkan oleh faktor eksternal, akan tetapi oleh faktor internal perusahaan itu sendiri. Bagi perusahaan yang merupakan subjek penelitian ini perlu meningkatkan perhatian dalam pengelolaan internal untuk dapat bertahan dalam jangka panjang.
Analisis Siklus Produksi Beras Untuk Meningkatkan Economic Suntainability Masyarakat Kabupaten Mandailing Natal Marisa Situmorang; Fauzi Arif Lubis; Muhammad Ikhsan Harahap
Jurnal Economic Resource Vol. 9 No. 1 (2026): October - March
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i1.2226

Abstract

Penelitian ini bertujuan untuk menganalisis siklus produksi beras di Kabupaten Mandailing Natal dalam kerangka economic sustainability yang mencakup dimensi ekonomi, sosial, dan lingkungan. Permasalahan utama yang dihadapi adalah fluktuasi produksi yang menyebabkan ketidakseimbangan antara kebutuhan dan ketersediaan beras daerah. Penelitian ini menggunakan pendekatan deskriptif kualitatif dengan teknik triangulasi data, yaitu menggabungkan hasil wawancara, observasi lapangan, dan data dokumentasi. Data primer diperoleh melalui wawancara dengan petani, perangkat desa, penyuluh pertanian, dan pihak Dinas Pertanian, sedangkan data sekunder bersumber dari publikasi Badan Pusat Statistik (BPS) serta Survei Kerangka Sampel Area (KSA). Hasil penelitian menunjukkan bahwa secara ekonomi, efisiensi produksi masih rendah akibat tingginya biaya dan ketergantungan pada pupuk kimia. Secara sosial, kesejahteraan petani masih terbatas meskipun peran kelompok tani dan penyuluh mulai meningkat. Dari sisi lingkungan, penggunaan pupuk kimia berlebih menurunkan kesuburan tanah dan kualitas air. Produksi beras di Mandailing Natal berkaitan erat dengan Sustainable Development Goals (SDGs), khususnya SDG 1, 2, 8, dan 12, serta sejalan dengan prinsip maqāṣid syariah yang menekankan keseimbangan antara kesejahteraan ekonomi, keadilan sosial, dan kelestarian lingkungan dalam pembangunan pertanian berkelanjutan.
The Role of Knowledge Management Mediation in The Relationship Between Risk-Taking and Proactiveness on Employee Performance in the Banking Sector Luther Aprinando Pentury; Andreas Wahyu Gunawan
Jurnal Economic Resource Vol. 9 No. 1 (2026): October - March
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i1.2233

Abstract

This study aims to analyze the influence of risk-taking, proactiveness, and knowledge management on employee performance in the Indonesian banking sector. The rapid dynamics of the banking industry and high demands for innovation underscore adaptive capabilities and knowledge management as key success factors. Employee performance, as a core organizational asset, is significantly affected by how individuals and organizations respond to change and leverage existing knowledge. This research employs a quantitative, survey-based approach. Data were collected through questionnaires distributed to banking employees in Indonesia. The research sample was drawn using a purposive sampling technique with specific criteria. The collected data were then analyzed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) with SmartPLS software. The findings indicate that both risk-taking and proactiveness have a positive and significant influence on knowledge management. This suggests that a higher propensity for employees to take calculated risks and demonstrate proactivity leads to more effective knowledge management processes in the workplace. Furthermore, risk-taking and knowledge management were found to have a positive and significant influence on employee performance. Interestingly, proactiveness did not show a direct significant influence on employee performance; however, its influence was fully mediated by knowledge management. This finding underscores the crucial mediating role of knowledge management in linking proactiveness to improved performance. The managerial implications of this study highlight the importance of banking institutions to foster a culture that supports measured risk-taking and proactive initiatives among employees. Moreover, investing in effective knowledge management systems and processes is vital to convert proactiveness into tangible performance improvements. This research contributes to the literature on the determinants of employee performance in the banking industry, particularly in the context of the strategic role of knowledge management in developing countries like Indonesia.

Page 55 of 66 | Total Record : 658

 53   54   55   56   57 

Filter by Year

2019 2026


Reset
Filter By Issues
All Issue Vol. 9 No. 2 (2026): April - September Vol. 9 No. 1 (2026): October - March Vol. 8 No. 2 (2025): September - February Vol. 8 No. 1 (2025): March-August Vol. 7 No. 2 (2024): September - February Vol. 7 No. 1 (2024): March-August Vol. 6 No. 2 (2023): September - February Vol. 6 No. 1 (2023): March-August Vol. 5 No. 2 (2022): September-April Vol. 5 No. 1 (2022): March-October Vol. 4 No. 2 (2021): September-April Vol. 4 No. 1 (2021): March-August Vol. 3 No. 2 (2020): September - February Vol. 3 No. 1 (2020): March-August Vol. 2 No. 2 (2019): September-February Vol. 2 No. 1 (2019): March-August More Issue