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Journal of Development Economics and Digitalization, Tourism Economics (JDEDTE)
Published by Yayasan Nuraini Ibrahim Mandiri
ISSN : -     EISSN : 30326036     DOI : https://doi.org/10.59407/jdedte.v1i2
Core Subject : Economy, Science, Social,
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences
ournal of Development Economics and Digitalization, Tourism Economics (JDEDTE) is a national journal for scientific research: Development Economics, Economic and Digitalization, Monetary and Fiscal Policy, Economic and Public Policy, Environment and Natural resource, Industrial Organization, Regional and Urban Economics, Big Data Economy, Tourism and Hospitality Development , Sharia Compliant Tourism, Human Resource Management in Tourism, Sustainability Tourism, Tourist Behaviour, Marketing-Tourism, Economic Development, Technological Change, and Growth Industrial and Energy Policy, Economic Policy, Financial Economics and Banking, International Trade and Monetary Economics, Finance and Financial Markets, Environmental Economics, Public and Business Economics, Public administration of tourism development, safety and security in tourism,
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 106 Documents
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THE EFFECT OF PEER-TO-PEER LOANS ON PERFORMANCE MEDIATED BY FINANCIAL LITERACY Dina Rosmanelian; Syaifuddin Syaifuddin; Nagian Toni
Journal of Development Economics and Digitalization, Tourism Economics Vol. 3 No. 3 (2026): Juli
Publisher : Yayasan Nuraini Ibrahim Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70248/jdedte.v3i3.4309

Abstract

Lack of understanding regarding financial management traders has caused many MSMEs to close down. This research contributes to the growing literature on digital finance and MSME management by demonstrating that financial literacy acts as a mediating variable in the relationship between peer-to-peer (P2P) lending utilization and MSME performance. These findings expand the conceptual model, which has focused primarily on the direct impact of financing access on business performance, by demonstrating that the effectiveness of digital financing is significantly influenced by MSMEs' ability to understand, manage, and appropriately utilize financial resources. This study uses an explanatory research approach and in-depth literature study. This study employed a literature review as a data analysis method. The data sources used in this study consisted of secondary data. The data collection technique employed a comparison of research data from various journals and related sources. The results of this study indicate that peer-to-peer lending has a positive and significant effect on performance. Peer-to-peer lending also has a positive and significant effect on financial literacy of MSMEs in North Sumatra. Meanwhile, financial literacy has a positive and significant effect on MSME performance. In the indirect hypothesis, it was found that financial literacy mediates the influence between peer-to-peer lending and MSME performance. Therefore, it can be said that all variables influence the sustainability of MSMEs in North Sumatra.
THE INFLUENCE OF BRAND IMAGE ON COLLEGE CHOICE DECISIONS THROUGH BRAND TRUST Muhammad Caesar Akbar; Syaifuddin Syaifuddin; Fajar Rezeki Ananda Lubis
Journal of Development Economics and Digitalization, Tourism Economics Vol. 3 No. 3 (2026): Juli
Publisher : Yayasan Nuraini Ibrahim Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70248/jdedte.v3i3.4310

Abstract

Competition among vocational higher education institutions in Indonesia, particularly Aviation Polytechnics, is intensifying, necessitating marketing strategies capable of building positive perceptions and trust among prospective students. This study aims to analyze the relationship between brand image, brand trust, and students' decisions to study at Aviation Polytechnics in Indonesia using a Systematic Literature Review (SLR) approach. The review process followed the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) guidelines and included a search for related articles. The synthesis results indicate that a positive brand image, reflected in the institution's reputation, educational service quality, and other factors, increases prospective students' brand trust. Furthermore, brand trust has been shown to strengthen prospective students' confidence in making decisions about choosing a university. Furthermore, the synthesis indicates that brand trust acts as a mechanism explaining how brand image influences university choice decisions, although some studies have found that the influence of brand image can also occur directly depending on the characteristics of the institution and the research context. This study provides a theoretical contribution by integrating the concepts of brand image, brand trust, and university choice decisions within a higher education marketing framework.
DIGITAL MARKETING STRATEGIES TO INCREASE BRAND AWARENESS OF KOPI JANJI JIWA AMONG GEN Z IN JAKARTA Fedianty Augustinah; Ferdi Angga Kusuma; Liling Listyawati
Journal of Development Economics and Digitalization, Tourism Economics Vol. 3 No. 3 (2026): Juli
Publisher : Yayasan Nuraini Ibrahim Mandiri

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Abstract

Amidst the rise of digital fatigue among Generation Z, maintaining brand awareness is a critical challenge for today's coffee shop businesses. This explanatory research using quantitative methods explores the contribution of digital marketing strategies to brand awareness (Y) of Kopi Janji Jiwa in South Jakarta. The four marketing pillars examined include content marketing (X_1), influencer marketing (X_2), social media advertising (X_3), and engagement & community building (X_4). Primary data were collected from 398 local respondents through a structured questionnaire with a Likert scale (1–5) using a non-probability purposive sampling method. Multiple linear regression, F-test, t-test, and R^2 confirmed that all digital pillars collaborate significantly in shaping brand awareness (F_count = 243.7; p = 0.000). This statistical model recorded a coefficient of determination (R2) of 0.714, indicating that 71.4% of brand awareness dynamics are determined by the implemented digital strategy, while the remaining 28.6% is driven by external factors outside the test variables. Partially, each variable was positive and significant (p<0.05). Collaboration with influencers emerged as the primary driver (β=0.341; t=8.12), followed by content marketing (β=0.287; t=6.83), community building (β=0.253; t=5.94), and social media advertising (β=0.198; t=4.57). Based on these baseline findings, it is recommended that brand policy stakeholders focus funding allocation on partnerships with micro-influencers and interactive promotional materials to address audience fatigue with conventional advertising.
STRATEGI PEMASARAN KOPI SETIA : STUDI KASUS PADA KOPI SETIA DI KOTA BENGKULU Selvin Marsa Hutabarat; Novi Rahayu
Journal of Development Economics and Digitalization, Tourism Economics Vol. 3 No. 3 (2026): Juli
Publisher : Yayasan Nuraini Ibrahim Mandiri

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Abstract

Penelitian ini bertujuan untuk menganalisis strategi pemasaran yang diterapkan oleh Kopi SETIA di Kota Bengkulu berdasarkan konsep Marketing Mix 7P serta mengidentifikasi tantangan dan strategi pengembangannya dalam menghadapi persaingan di era pemasaran digital. Metode penelitian yang digunakan adalah penelitian kualitatif dengan pendekatan deskriptif dan desain studi kasus. Informan penelitian berjumlah tujuh orang yang dipilih menggunakan teknik purposive sampling, terdiri atas pemilik, manajer operasional, staf pemasaran, pelanggan tetap, dan pelanggan baru. Data dikumpulkan melalui wawancara mendalam, observasi, dan dokumentasi, kemudian dianalisis menggunakan model interaktif Miles, Huberman, dan Saldana dengan teknik triangulasi dan member checking untuk menjamin keabsahan data. Hasil penelitian menunjukkan bahwa Kopi SETIA telah menerapkan seluruh elemen Marketing Mix 7P, yaitu produk, harga, tempat, promosi, sumber daya manusia, proses, dan bukti fisik, dengan keunggulan utama pada kualitas kopi robusta lokal, harga yang kompetitif, serta pelayanan yang baik. Namun, implementasi strategi pemasaran belum optimal karena masih terdapat kendala berupa promosi digital yang belum konsisten, identitas merek yang belum kuat, dan keterbatasan distribusi melalui marketplace. Strategi pengembangan yang direkomendasikan meliputi penguatan branding, optimalisasi media sosial, perluasan saluran distribusi digital, inovasi kemasan, serta peningkatan kualitas pelayanan secara terintegrasi. Simpulan penelitian menunjukkan bahwa penerapan Marketing Mix 7P telah memberikan kontribusi positif terhadap daya saing Kopi SETIA, namun keberhasilan pemasaran akan lebih optimal apabila seluruh elemen bauran pemasaran diintegrasikan dengan strategi pemasaran digital yang berkelanjutan.  
PERAN HUMAN RESOURCES DEPARTMENT DALAM MENINGKATKAN KUALITAS PELAYANAN MELALUI PELATIHAN KARYAWAN DI HOTEL FIM BY ZIGNA Viona Bhekti Utami
Journal of Development Economics and Digitalization, Tourism Economics Vol. 3 No. 3 (2026): Juli
Publisher : Yayasan Nuraini Ibrahim Mandiri

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Abstract

Penelitian ini dilatarbelakangi oleh keluhan tamu pasca-rebranding Hotel FIM by Zigna, khususnya terkait ketidaksigapan staf dan inkonsistensi pelayanan. Penelitian bertujuan menganalisis peran Human Resources Department (HRD) dalam merancang, mengimplementasikan, dan memastikan efektivitas program pelatihan karyawan guna meningkatkan kualitas pelayanan. Metode yang digunakan adalah kualitatif deskriptif dengan triangulasi sumber dan teknik, meliputi wawancara mendalam bersama Asst. HR Manager dan Executive Assistant Manager, observasi lapangan, serta studi dokumentasi ulasan digital tamu. Analisis data menerapkan model interaktif Miles, Huberman, dan Saldana. Hasil penelitian menunjukkan bahwa peran HRD dalam merancang dan melaksanakan pelatihan berjalan melalui empat pilar mekanis, yaitu analisis kebutuhan pelatihan bulanan berbasis usulan kepala departemen dan observasi lapangan, penerapan tiga jalur metode pelatihan (internal lintas fungsi, eksternal, dan orientasi personal), pengendalian performa melalui buku saku Zigna Training Passport (ZTP) dengan target minimal tiga jam pelatihan per bulan, serta pembagian materi antara hard skills oleh Head of Department dan soft skills oleh jajaran manajemen. Efektivitas pelatihan dijamin melalui pengawasan pascapelatihan berlapis berupa continuous reminding harian dan random check lisan dalam kurun waktu 1×24 jam. Intervensi ini terbukti meningkatkan dimensi empathy dan responsiveness staf dalam menangani keluhan tamu secara langsung melalui program in-charges breakfast dan optimalisasi fungsi Manager on Duty, yang pada akhirnya tecermin pada peningkatan ulasan positif di Google Review dan merealisasikan filosofi hotel “Beyond the Stay”. Kata kunci: peran Human Resources Department; pelatihan karyawan; kualitas pelayanan; Zigna Training Passport; Beyond the Stay.
STRATEGI PEMASARAN MELALUI AKUN INSTAGRAM CAFE PAPER N SIP CIREBON DALAM MEMBANGUN LOYALITAS PELANGGAN Diky Darmawan; Muhammad Fadheel Djamaly; Feri Fauzi
Journal of Development Economics and Digitalization, Tourism Economics Vol. 3 No. 3 (2026): Juli
Publisher : Yayasan Nuraini Ibrahim Mandiri

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Abstract

Pemanfaatan Instagram dalam kegiatan pemasaran memberikan peluang bagi usaha Food and Beverage (F&B) untuk memperkenalkan produk, menyampaikan informasi, dan berinteraksi dengan pelanggan secara lebih luas. Bagi cafe, penggunaan Instagram tidak cukup hanya berorientasi pada promosi, tetapi perlu didukung oleh pengalaman produk yang sesuai dengan informasi yang diterima pelanggan. Penelitian ini bertujuan untuk menganalisis strategi pemasaran Instagram yang diterapkan Cafe Paper n Sip Cirebon dalam membangun loyalitas pelanggan. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus. Informan penelitian adalah Manager Cafe Paper n Sip Cirebon yang terlibat dalam pengelolaan kegiatan pemasaran cafe. Pengumpulan data dilakukan melalui wawancara mendalam dan observasi langsung, sedangkan analisis data dilakukan melalui proses reduksi data, penyajian data, dan penarikan kesimpulan. Keabsahan data diperiksa melalui triangulasi teknik dengan membandingkan hasil wawancara dan observasi. Hasil penelitian menunjukkan bahwa Instagram digunakan Cafe Paper n Sip sebagai media untuk menyampaikan informasi mengenai produk, promosi, dan aktivitas cafe kepada pelanggan. Penggunaan konten Instagram membantu membentuk ketertarikan dan memberikan gambaran awal mengenai produk kepada calon maupun pelanggan. Namun, keberlanjutan hubungan dengan pelanggan tidak hanya bergantung pada aktivitas promosi di Instagram. Kualitas produk dan kesesuaian antara tampilan produk pada Instagram dengan produk yang diterima pelanggan menjadi bagian penting dalam membangun kepercayaan dan pengalaman positif. Temuan tersebut menunjukkan bahwa strategi pemasaran Instagram dan kualitas produk perlu berjalan secara selaras, karena promosi yang menarik akan lebih efektif dalam membangun loyalitas apabila didukung oleh produk yang sesuai dengan ekspektasi pelanggan. Penelitian ini memberikan kontribusi praktis bagi pengelola cafe dalam mengembangkan pemasaran Instagram yang tidak hanya berorientasi pada jangkauan promosi, tetapi juga memperhatikan konsistensi kualitas produk dan pengalaman pelanggan.  

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