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Economic: Journal Economic and Business
Published by Lembaga Riset Mutiara Akbar
ISSN : -     EISSN : 29638801     DOI : https://doi.org/10.56495/ejeb
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
ECONOMIC: Journal Economi and Business yang diterbitkan oleh Lembaga Riset Mutiara Akbar, Medan, Indonesia merupakan jurnal akses terbuka yang dapat digunakan sebagai media interaksi bagi seluruh cendikiawan di berbagai bidang Ekonomi dan Bisnis baik itu Karya Ilmiah kajian pustaka maupun penelitian. Pokok bahasannya meliputi studi tekstual dan kerja lapangan dengan berbagai perspektif tentang ekonomi dan bisnis serta berbagai perspektif dalam kepentingan ekonomi dan bisnis. Jurnal ini bekerja untuk Cendekiawan, peneliti, dosen, serta profesor dari berbagai institusi dan afiliasi di dunia serta untuk wadah tempat mahasiswa mempublikasikan artikel skripsi dan tesisnya
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 235 Documents
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The role of brand awareness as an intervening variable in the effect of tiktok beauty content creator video reviews on consumer purchasing decisions Choiriyah Adha; Miftah El Fikri
Economic: Journal Economic and Business Vol. 5 No. 2 (2026): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v5i2.1638

Abstract

This study aims to examine the effect of TikTok beauty content creator video reviews on consumer purchasing decisions, with brand awareness serving as an intervening variable. The research was motivated by the limited availability of foundation review content for medium-brown skin tones, which creates challenges for consumers in identifying suitable cosmetic products. A quantitative approach with a verificative design was employed, involving 100 followers of the TikTok account @austeniche selected through purposive sampling. Data were analyzed using multiple linear regression and Sobel mediation tests with SPSS 25. The findings reveal that video reviews have a positive and significant effect on brand awareness (t = 6.574, p lower than 0.001) and purchasing decisions (t = 3.138, p = 0.002). Brand awareness also significantly influences purchasing decisions (t = 6.067, p lower than 0.001). Furthermore, the Sobel test confirms that brand awareness significantly mediates the relationship between video reviews and purchasing decisions (t = 4.466, p lower than 0.001). These results demonstrate that informative and credible TikTok beauty content can effectively strengthen brand awareness and encourage consumer purchasing decisions, particularly for cosmetic products targeting consumers with medium-brown skin tones.
How digital branding enhances digital trust: a case study of three msmes in Medan Miftah El Fikri; Danny Ajar Baskoro; Muhammad Nasir
Economic: Journal Economic and Business Vol. 5 No. 2 (2026): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v5i2.1647

Abstract

The rapid growth of digital technology has transformed how Micro, Small, and Medium Enterprises (MSMEs) build relationships with consumers through social media. This study examines the influence of Social Media Marketing on Digital Brand Trust through the mediating roles of Content Marketing and Digital Trust among three MSMEs in Medan: Miricare Oil, Syakir Collection, and Cemilan Kanaya. A quantitative approach was employed using a survey of 252 respondents selected through purposive sampling. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS. The findings reveal that Social Media Marketing has a positive and significant effect on Content Marketing, Digital Trust, and Digital Brand Trust. Digital Trust emerged as the strongest predictor of Digital Brand Trust, highlighting the importance of security, credibility, and reliability in digital interactions. Content Marketing significantly enhances Digital Brand Trust but does not directly influence Digital Trust. Furthermore, both Content Marketing and Digital Trust serve as significant mediating variables in strengthening the relationship between Social Media Marketing and Digital Brand Trust. These findings provide practical insights for MSMEs in developing effective digital marketing strategies that prioritize trust-building to improve brand competitiveness and long-term consumer relationships in the digital marketplace.
The influence of human resource planning and supervision functions on fresh fruit bunch (FFB) production performance at PT. Perkebunan Nusantara IV Regional VI Aceh Hakim Susanto; Hazmanan Khair
Economic: Journal Economic and Business Vol. 5 No. 2 (2026): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v5i2.1650

Abstract

This study aims to analyze the influence of human resource planning and supervision functions on Fresh Fruit Bunches (FFB) production performance at PT. Perkebunan Nusantara IV Regional VI Aceh. The study used a quantitative method by distributing questionnaires to 30 employees as respondents. Data analysis was carried out using multiple linear regression, t-test, F-test, and coefficient of determination (R²). The results showed that human resource planning and supervision functions had a positive and significant effect on FFB production performance, both partially and simultaneously. Simultaneously, both variables had a significant influence on production performance with an F-count value of 327.507 and a significance level of less than 0.05. The coefficient of determination (R²) value of 0.960 indicated that 96.0% of the variation in FFB production performance could be explained by human resource planning and supervision functions, while the remaining 4.0% was influenced by other factors outside the study. These findings indicate that the implementation of effective human resource planning and supervision functions can improve the company's production performance.
Job stress and burnout, their impact on nurse performance: a literature study Epriyanto Epriyanto; Nurul Komari; Ilzar Daud
Economic: Journal Economic and Business Vol. 5 No. 2 (2026): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v5i2.1545

Abstract

Nursing staff are exposed to high levels of stress and burnout, conditions that can potentially erode professional performance and compromise patient safety. Previous studies have generally been partial and have not been able to comprehensively integrate the latest empirical findings. This article aims to examine the impact of occupational stress and burnout on nurse performance and formulate recommendations for evidence-based intervention strategies. This study used a systematic literature review approach to 25 empirical articles published between 2015 and 2024, sourced from PubMed, ScienceDirect, and Google Scholar databases. The results indicate that occupational stress and burnout have a significant impact on reducing nurse performance, increasing intention to quit, and threatening patient safety. Key triggering factors include excessive workload, long working hours, and limited organizational support. Several interventions have proven effective, including implementing stress management programs, strengthening workplace social support, and restructuring the work environment to make it healthier and more conducive. Occupational stress and burnout are systemic problems that require comprehensive and holistic approaches. Continuous investment in nurses' mental well-being and developing a supportive work environment are key strategies for maintaining optimal performance and improving the quality of healthcare services.
The effect of exchange rates and interest rates on Indonesia's international trade performance during 2015–2024 Artha Putri Br Karo; Debora Silvia Hutagalung; Septri Anisa; Andreas Panjaitan
Economic: Journal Economic and Business Vol. 5 No. 2 (2026): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v5i2.1547

Abstract

The purpose of this study is to examine the relationship between exchange rates and interest rates on a country's foreign trade performance. Exchange rate movements influence the price competitiveness of exported and imported goods, while changes in interest rates impact capital flows and the stability of the national currency. This study applies quantitative methods using secondary data obtained from Indonesian government financial reports, international trade statistics, and monetary indicators for the period 2015 to 2024. The analysis shows that exchange rate depreciation generally encourages exports but suppresses imports. Meanwhile, interest rate increases have varying impacts, depending on market responses, particularly from investors and domestic consumers. Therefore, exchange rate stability and the implementation of appropriate interest rate policies are strategic factors in supporting the performance of the international trade sector.
The impact of money supply and interest rates on the rupiah exchange rate in Indonesia (2015–2024) Septri Anisa; Andreas Panjaitan; Artha Putri Br Karo; Debora Silvia Hutagalung
Economic: Journal Economic and Business Vol. 5 No. 2 (2026): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v5i2.1548

Abstract

Fluctuations in the rupiah exchange rate reflect the dynamics of macroeconomic conditions and monetary policy responses to domestic and global pressures. This study aims to analyze the influence of the money supply and interest rates on the rupiah exchange rate from 2015 to 2024. A quantitative approach was used, utilizing annual time series data and linear regression analysis to identify the relationship between variables. The results indicate that the money supply has a positive and significant effect on the exchange rate, reflecting that increases in domestic liquidity are followed by changes in the exchange rate. Conversely, interest rates do not show a statistically significant effect. This finding confirms that liquidity plays a more dominant role than interest rates in influencing the exchange rate. Therefore, controlling the money supply is a crucial aspect in maintaining exchange rate stability.
The role of social capital in the sustainability of community-based waste management: a literature review from a capitalistic management perspective Fikri Aswan; Gusriati Gusriati; Yovhandra Ockta
Economic: Journal Economic and Business Vol. 5 No. 2 (2026): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v5i2.1553

Abstract

This study aims to examine the role of social capital in the sustainability of community-based waste management through Waste Banks using a capitalistic management perspective as an analytical framework. The study used a systematic literature review method by analyzing 47 references from Google Scholar, Scopus, DOAJ, and accredited national journals published in the 2015–2025 period. The results of the study indicate that the main dimensions of social capital, namely trust, norms of reciprocity, and collaborative networks, have an important contribution in maintaining community participation, strengthening institutional stability, and expanding access to external resources. From a capitalistic management perspective, social capital is understood as a productive asset with strategic value because it can increase institutional efficiency, reduce transaction costs, and create sustainable competitive advantages. In addition, social capital also functions as a corrective mechanism against market failures in waste management as a negative externality. This study provides a theoretical contribution by connecting social capital theory, institutional economics, and the Resource-Based View in the context of community-based organizations.
The development of user interface (ui) for m-tix application in improving user experience (ux) using a/b testing method Tasha Alyarisvi Nasution; Haikal Rahman
Economic: Journal Economic and Business Vol. 5 No. 2 (2026): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v5i2.1577

Abstract

This study aims to develop the User Interface (UI) of the M-Tix application to improve the User Experience (UX) using the A/B Testing method. This study responds to user complaints regarding outdated design, confusing navigation, and technical issues such as sudden application closures. Using the ADDIE development model and involving 385 active users in Medan, this study conducted two main evaluations, namely A/B Testing and User Experience Questionnaire (UEQ). The results of A/B Testing showed a consistent and significant preference for the new design prototype (Design B) compared to the original application on all elements: Icons (64.9%), Layout (64.4%), Visuals (64.7%), Navigation (63.6%), and Coloring (64.3%). Furthermore, the UEQ analysis yielded an "Excellent" rating on all six scales, namely Efficiency (2.07), Clarity (2.06), Appeal (2.03), Accuracy (1.83), Stimulation (1.81), and Novelty (1.62), placing this design within the top 10% of digital products worldwide. The implications of these findings suggest that implementing the redesign is highly recommended as it directly addresses user dissatisfaction, increases user trust, and provides a faster and more logical transaction experience.
Personal branding, product quality, and price as determinants of purchase decisions: the mediating role of marketing strategy in local culinary smes Cery Zepetiyana; Suhardi Suhardi; Afrizal Afrizal
Economic: Journal Economic and Business Vol. 5 No. 2 (2026): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v5i2.1585

Abstract

This study aims to analyze the influence of personal branding, product quality, and price on purchasing decisions with marketing strategy as a mediating variable in culinary businesses in Pangkalpinang City. The study used a quantitative approach with a survey method of 100 consumers selected through a purposive sampling technique. Data were collected using a five-point Likert scale questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) assisted by SmartPLS. The results showed that personal branding and product quality had a positive and significant effect on purchasing decisions, while price did not have a significant effect. In addition, personal branding and price had a significant effect on marketing strategy, but product quality did not. Marketing strategy also had no significant effect on purchasing decisions and was unable to mediate the relationship between the independent variables and purchasing decisions. These findings indicate that consumer purchasing decisions are more influenced by the strength of business actor identity and product quality than by price or marketing strategy. This study contributes to the development of purchasing decision models in culinary MSMEs by emphasizing the limited role of marketing strategy as a mediating variable.
Financial determinants of firm value in telecommunications companies: evidence from the Indonesian stock exchange Eva Romauli; Suhardi Suhardi; Rita Deseria
Economic: Journal Economic and Business Vol. 5 No. 2 (2026): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v5i2.1586

Abstract

This study aims to analyze the effect of company size, capital structure, liquidity, and profitability on firm value in telecommunications companies listed on the Indonesia Stock Exchange for the 2020–2024 period. The study uses a quantitative approach with panel data regression analysis. The research sample consisted of 19 telecommunications companies with a total of 95 observations selected using a purposive sampling technique. The analytical method used is the Fixed Effect Model based on the results of the Chow and Hausman test. Firm value is measured using Price to Book Value, firm size using total assets, capital structure using the Debt to Equity Ratio, liquidity using the Current Ratio, and profitability using Return on Equity. The results show that liquidity has a negative and significant effect on firm value, while firm size, capital structure, and profitability have no significant effect. Simultaneously, all independent variables affect firm value. These findings indicate that investors in the telecommunications sector pay more attention to the efficiency of liquidity management and financial stability in assessing companies. This study provides implications for company management in optimizing financial policies to increase firm value.

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