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Economic: Journal Economic and Business
Published by Lembaga Riset Mutiara Akbar
ISSN : -     EISSN : 29638801     DOI : https://doi.org/10.56495/ejeb
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
ECONOMIC: Journal Economi and Business yang diterbitkan oleh Lembaga Riset Mutiara Akbar, Medan, Indonesia merupakan jurnal akses terbuka yang dapat digunakan sebagai media interaksi bagi seluruh cendikiawan di berbagai bidang Ekonomi dan Bisnis baik itu Karya Ilmiah kajian pustaka maupun penelitian. Pokok bahasannya meliputi studi tekstual dan kerja lapangan dengan berbagai perspektif tentang ekonomi dan bisnis serta berbagai perspektif dalam kepentingan ekonomi dan bisnis. Jurnal ini bekerja untuk Cendekiawan, peneliti, dosen, serta profesor dari berbagai institusi dan afiliasi di dunia serta untuk wadah tempat mahasiswa mempublikasikan artikel skripsi dan tesisnya
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 202 Documents
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Analysis of Employee Placement and Its Effect on Employee Performance at the Personnel and Human Resource Development Agency of Simalungun Regency in 2025 Tarigan, Adrian K; Purba, Yeni Trisna; Butar-butar, Diana Florenta
Economic: Journal Economic and Business Vol. 4 No. 4 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i4.1349

Abstract

This study aims to analyze the relationship between employee placement and employee performance at the Pematangsiantar City Regional Secretariat. This study uses a qualitative descriptive approach, with data collection conducted through documents and questionnaires distributed to employees. The results of the study indicate that employee placement has a significant relationship with their performance. Factors such as education level, knowledge, skills, and work experience play an important role in improving the quality of work, work quantity, and timeliness of employees in completing their tasks and responsibilities. However, employee placement at the Pematangsiantar City Regional Secretariat is not yet fully optimal because there are still employees who are placed in an inappropriate educational background or age that does not support the position. This study provides recommendations for the employee placement process to pay more attention to appropriate qualifications to improve the effectiveness of organizational performance.
Implementation of the Rural and Urban Land and Building Tax Incentive Policy (PBB-P2) in Bekasi City in 2024 Shalsabila, Amelia; Inayati, Inayati
Economic: Journal Economic and Business Vol. 4 No. 4 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i4.1373

Abstract

The 2024 Rural and Urban Land and Building Tax (PBB-P2) incentive policy in Bekasi City is a strategic step by the local government to improve taxpayer compliance and accelerate the realization of regional revenue. Although in the form of fiscal relief, this incentive is able to encourage tax payments by reducing payment barriers, eliminating administrative sanctions, and stimulating taxpayers who were previously delinquent. Bekasi City's fiscal potential continues to increase along with the expansion of the property sector and increasing land values, thereby strengthening the tax base. This study aims to analyze the implementation of this incentive policy using Edward III's theory, which includes the dimensions of communication, resources, disposition, and bureaucratic structure. The method used is descriptive qualitative through interviews with Bapenda officials, village officials, and taxpayers, as well as analysis of official documents. The results show that the bureaucratic structure and disposition of implementers support successful implementation, but unequal public communication and limited resources hinder the policy's effectiveness. This study emphasizes the importance of strengthening socialization, updating databases, and supporting resources to ensure the continued effectiveness of the PBB-P2 incentive in the era of regional fiscal reform.
The impact of product innovation capabilities on the marketing performance of Pontianak's typical food MSMEs with social media marketing as a mediator Reynard, Felix; Heng, Lie
Economic: Journal Economic and Business Vol. 5 No. 1 (2026): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v5i1.1303

Abstract

This study aims to analyze the influence of product innovation and social media utilization on the marketing performance of Pontianak's traditional food MSMEs. This study uses a quantitative approach with a causality method and involves 125 respondents of snack food MSMEs determined by the Slovin formula from a population of 234 MSMEs. Data were obtained through questionnaires and analyzed using AMOS software. The results show that product innovation has a positive and significant effect on social media marketing and marketing performance. Social media marketing is also proven to have a positive effect on marketing performance and acts as a mediating variable in the relationship between product innovation and marketing performance of Pontianak's traditional food MSMEs. This study contributes by providing a new perspective regarding the digital marketing strategy of local traditional food MSMEs. The limitations of this study lie in the scope that only covers Pontianak's typical snack MSMEs and the use of a quantitative approach. The research findings provide practical implications for business actors to increase competitiveness through sustainable product innovation and optimal use of social media, as well as serve as a reference for the government in developing MSME digitalization assistance programs.
Brand store on marketing performance through customer network quality Putra, Cristian Natalis; Hiong, Lauw Sun
Economic: Journal Economic and Business Vol. 5 No. 1 (2026): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v5i1.1333

Abstract

A good relationship quality between business actors and consumers can encourage increased performance of MSMEs in the retail sector. This study examines the influence of brand store on marketing performance through the quality of customer networks. This study uses a quantitative approach as a research model, with a sample of 151 retail MSMEs in Pontianak selected through a purposive sampling method. Data were analyzed through Structural Equation Modeling (SEM) using the AMOS test tool version 23. This study found that brand store has a significant effect on marketing performance. The quality of customer networks can improve marketing performance, but does not show a direct impact. In addition, the quality of customer networks is unable to strengthen the relationship between brand store and marketing performance. The results show that brand store has a direct influence in improving marketing performance. Meanwhile, the quality of customer networks is not proven to play a role as a variable that strengthens the relationship between brand store and marketing performance directly.
The influence of training and development on employee productivity at the Ronggo Mukti batik company Mukarromah, Lailatul; Al-Fiqri, Muh. Maftuh; Fitriyah, Lailatul; Anggara, Beny; Danuarta, Andy; Kartikawati, Yeni
Economic: Journal Economic and Business Vol. 5 No. 1 (2026): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v5i1.1339

Abstract

This study aims to examine the effect of training and development programs on employee productivity at the Ronggo Mukti Batik Company. In an increasingly competitive business environment, improving the quality of human resources is a crucial element in enhancing a company's competitiveness. This study employed a qualitative method with a descriptive approach. Information was collected through intensive interviews and direct observation of employees to understand their personal experiences, perspectives, and behavioral transformations following the training and development program. The findings revealed that training and development positively impacted employee productivity, reflected in improved skills, job insight, and increased motivation to carry out responsibilities. Structured training initiatives and ongoing development activities have proven effective in enhancing employee capabilities and work enthusiasm, thus supporting improvements in individual and overall organizational performance. These results emphasize the urgency of a company's commitment to human resource management as a strategy for achieving long-term goals.
The effect of internship programmes on soft skills and work motivation on students' work readiness Wahyuni, Restu; Suhardi, Suhardi; Amin, Mat
Economic: Journal Economic and Business Vol. 5 No. 1 (2026): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v5i1.1362

Abstract

This study aims to analyze the influence of internship programs, soft skills, and work motivation on students' work readiness, with self-efficacy as a mediating variable. The study was conducted on Pertiba University students using a quantitative approach using the Partial Least Squares (PLS) method. Data were collected through questionnaires with 178 students as respondents. The results showed that soft skills and work motivation had a positive and significant effect on students' work readiness. Conversely, internship programs did not show a significant effect on work readiness, either directly or indirectly. In addition, self-efficacy was shown to significantly mediate the relationship between soft skills and work readiness, but did not mediate the relationship between internship programs and work motivation on students' work readiness. These findings confirm that students' work readiness is more determined by internal factors, particularly interpersonal skills and self-confidence, than by internship experience alone. Therefore, universities are advised to place more emphasis on the development of students' soft skills and self-efficacy through collaborative learning, self-development activities, and meaningful practical experiences to improve students' readiness to face the increasingly competitive world of work.
The influence of service quality, price, and payment procedures on Telkomsel prepaid card customer satisfaction Briliani, Indri; Suhardi, Suhardi
Economic: Journal Economic and Business Vol. 5 No. 1 (2026): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v5i1.1365

Abstract

This study analyzes the influence of signal quality, package price, and ease of administrative procedures on customer satisfaction among Telkomsel prepaid card users, with customer trust as a mediating variable. A quantitative approach was used through an online survey involving 209 active Telkomsel customers who had experience using data packages, assessing network quality, and carrying out administrative processes such as SIM card replacement. Data analysis was conducted using Partial Least Squares–Structural Equation Modeling (PLS-SEM) to evaluate the measurement and structural models. The results show that signal quality has the strongest influence on customer trust and also has a significant direct impact on customer satisfaction. Package price has a positive effect on customer trust and satisfaction, although its contribution is lower than that of signal quality. Ease of card replacement is proven to have a significant effect on customer trust, but does not have a direct effect on customer satisfaction. Customer trust is proven to play an important role as a mediating variable that strengthens the relationship between the three independent variables and customer satisfaction. These findings emphasize the importance of reliable network quality, fair pricing structures, and efficient administrative services in increasing customer trust and satisfaction in the competitive telecommunications industry.
The influence of product quality, promotion, and digital marketing on purchasing decisions through consumer satisfaction as a mediating variable Anjalita, Lara; Suhardi, Suhardi
Economic: Journal Economic and Business Vol. 5 No. 1 (2026): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v5i1.1368

Abstract

This study aims to analyze the influence of product quality, promotion, and digital marketing on purchasing decisions with consumer satisfaction as a mediating variable among TikTok Shop users among Generation Z. This study uses a quantitative approach with Partial Least Squares–Structural Equation Modeling (PLS-SEM) analysis techniques. The results show that product quality and promotion do not have a direct and significant effect on purchasing decisions, but both have a significant indirect effect through consumer satisfaction. Meanwhile, digital marketing has a direct and indirect effect on purchasing decisions. Consumer satisfaction is proven to play a significant role in bridging the relationship between independent variables and purchasing decisions. These findings emphasize the importance of digital marketing strategies that focus not only on product presentation or promotion, but also on improving consumer experience and satisfaction to encourage purchase conversions, especially in the Generation Z segment that is highly responsive to digital experiences. This study provides practical implications for business actors to prioritize building consumer satisfaction in improving purchasing decisions through optimizing product quality, promotional strategies, and utilizing targeted digital marketing.
The effect of service quality, marketing strategy and distribution efficiency on sales with the mediation of consumer trust Suhera, Rizki Dila; Suhardi, Suhardi
Economic: Journal Economic and Business Vol. 5 No. 1 (2026): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v5i1.1369

Abstract

This study analyzes the influence of service quality, marketing strategy, and distribution efficiency on sales performance with consumer trust as a mediating variable in the beef sales business of MSMEs in Toboali Market. The study used a quantitative approach involving 160 respondents and was analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results showed that service quality and distribution efficiency had a positive and significant effect on sales performance, both directly and through consumer trust. Conversely, marketing strategy did not have a significant effect on consumer trust or sales performance. These findings indicate that in the context of traditional markets and fresh food products, consumers prioritize service quality, product consistency, and smooth distribution over conventional marketing activities. This study confirms the role of consumer trust as an important mediator linking operational practices with sales performance and provides managerial implications for the development of fresh food MSMEs.
The influence of non-performing loans (NPL), loan to deposit ratio (LDR), return on assets (ROA), and capital adequacy ratio (CAR) on credit growth in commercial banks in Indonesia Andini, Novia; Malini, Helma; Giriati, Giriati
Economic: Journal Economic and Business Vol. 5 No. 1 (2026): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v5i1.1374

Abstract

This study aims to examine the influence of Non-Performing Loans (NPL), Loan to Deposit Ratio (LDR), Return on Assets (ROA), and Capital Adequacy Ratio (CAR) on credit growth in Conventional Commercial Banks in Indonesia during the 2020–2024 period. The background of this study is based on the inconsistency of previous research findings regarding internal banking factors that influence credit growth, as well as the limited empirical studies that specifically examine the post-COVID-19 pandemic period. This study uses a panel data regression method with a Fixed Effect Model (FEM) approach and involves conventional commercial banks as research objects for a five-year observation period. The results show that partially Non-Performing Loans (NPL) have a negative and significant effect on credit growth, while the Loan to Deposit Ratio (LDR) and Return on Assets (ROA) have a positive and significant effect on credit growth. Meanwhile, the Capital Adequacy Ratio (CAR) does not show a significant effect on credit growth. Simultaneously, these four variables are proven to have a significant effect on credit growth. This finding indicates that banking credit growth is more influenced by the level of credit risk, liquidity, and profitability than by capital adequacy factors.

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