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Ahmad Salman Farid
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ahmadsalmanfarid@stain-madina.ac.id
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Feedback International Journal of Communication
Published by PT Agung Media Publisher
ISSN : -     EISSN : 30469465     DOI : https://doi.org/10.62569/fijc
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
The focus and scope of FIJC include, but are not limited to, areas such as media ethics and responsibility, journalism studies and media practices, political communication and public opinion, intercultural and cross-cultural communication, health communication and public health campaigns, advertising and consumer behavior, digital media and social networking, media effects and audience reception, media literacy and media education, media and democracy, media and gender studies, media and cultural studies, communication technology and innovation, crisis communication and risk communication, environmental communication and sustainability, media and development communication, visual communication and media aesthetics, communication law and policy, Islamic communication and media representation, and broadcasting and media regulation. The journal encourages interdisciplinary approaches and welcomes empirical research, theoretical contributions, case studies, and critical analyses in the field of communication.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 50 Documents
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Communicating Cross-Border Protection for Non-Procedural Indonesian Migrant Workers in Malaysia Peny, Stellania; Sutantri, Sintia Catur; Hakim, Arif Rahman; Wiryawan, Widiandaru
Feedback International Journal of Communication Vol. 2 No. 4 (2025): December 2025
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/fijc.v2i4.223

Abstract

Non-procedural labor migration remains a persistent governance challenge in Southeast Asia, particularly along the Indonesia–Malaysia corridor. While regulatory and enforcement approaches have been widely studied, the role of policy communication in shaping migrant behavior and protection outcomes remains underexplored. This study examines how BP2MI’s policy communication functions as a determinant of migration governance through prevention, cross-border coordination, and discourse. This study employs a qualitative case study approach, combining in-depth interviews, document analysis, and institutional data from BP2MI and related agencies. The analysis focuses on preventive communication practices, cross-border institutional coordination in the Recalibration Program, and discursive gaps between policy narratives and migrant experiences. Descriptive statistical data on migrant placement and prevented non-procedural departures are used to contextualize qualitative findings. The findings indicate that preventive policy communication contributed to a decline in prevented non-procedural departures from approximately 54,000 cases in 2022 to 36,000 cases in 2023. Cross-border institutional communication emerged as critical to recalibration implementation but was constrained by data inconsistencies and delayed verification. Additionally, significant discursive gaps persist, as many migrant workers remain distrustful of institutional messages due to fear of enforcement, high perceived costs, and limited digital access. The study demonstrates that migration governance operates as a communicative process shaped by discourse, trust, and institutional interaction. Effective policy communication enhances compliance and protection, while communicative breakdowns reproduce migrant vulnerability. The findings extend policy communication theory by integrating liberal institutionalism and migration governance perspectives. 
From Awareness to Compliance Government Social Media Communication and Citizens’ Behaviour toward NIN–SIM Registration in Nigeria Udosen, Raymond; Santas, T.; Kente, J. S.
Feedback International Journal of Communication Vol. 2 No. 4 (2025): December 2025
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/fijc.v2i4.234

Abstract

Government communication has increasingly shifted toward digital platforms, positioning social media as a strategic tool for public policy dissemination and behavioural influence. In Nigeria, the National Identification Number–SIM (NIN–SIM) registration policy relied heavily on social media to raise awareness and encourage compliance. However, empirical evidence explaining how such communication moves citizens from awareness to actual compliance remains limited. This study adopted a quantitative cross-sectional survey design. Data were collected from 371 residents of Lafia Metropolis, Nigeria, using a structured questionnaire. The instrument measured exposure to government social media messages, levels of policy awareness, perceived message effectiveness, and self-reported compliance behaviour. Data were analysed using descriptive statistics, including frequencies, percentages, mean scores, and standard deviations. Findings reveal high exposure to government social media communication, with 91% of respondents accessing NIN–SIM information online and 88% demonstrating clear policy understanding. Furthermore, 91% reported that social media messages influenced their decision to comply with the registration requirement. Despite these positive outcomes, structural challenges such as unreliable internet connectivity and high data costs (72%) and exposure to misinformation (69%) constrained communication effectiveness. The study confirms that government social media communication extends beyond awareness creation to actively shape compliance behaviour, consistent with the Technology Acceptance Model.
Public Perception of Strategic Communication and Management Practices in Nigeria’s Telecommunication Industry Winnie, Gbamwuan Ngumimi; Igyuve, Anthony I.; Siregar, Irma Suryani
Feedback International Journal of Communication Vol. 2 No. 4 (2025): December 2025
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/fijc.v2i4.238

Abstract

Strategic communication and management practices play a critical role in shaping public perception, trust, and organizational sustainability, particularly in highly competitive service industries. In Nigeria’s liberalized telecommunication sector, subscribers increasingly evaluate firms not only based on service performance but also on communication strategies and socio-cultural engagement. This study adopted a mixed-methods research design combining a survey of 169 telecommunication subscribers and 30 in-depth interviews conducted in Abuja, Nigeria. Quantitative data were analyzed using descriptive statistics, while qualitative data were examined through thematic analysis to capture interpretive insights into public perception. The findings indicate high public awareness of strategic communication practices, with 89% of respondents recognizing deliberate management strategies. Customer service satisfaction was reported by 62% of subscribers, while 86% agreed that CSR and socio-cultural initiatives positively influence perception. Additionally, 86% of respondents indicated that satisfaction motivates them to promote telecommunication services through interpersonal communication. The results demonstrate that subscribers actively interpret strategic communication, customer service encounters, and CSR initiatives as indicators of organizational credibility and commitment. Strategic communication, service quality, and CSR operate as interconnected management practices that shape trust, reputation, and advocacy behavior within Nigeria’s telecommunication industry.
Disciplining the Algorithm: Undergraduate TikTok Use and Creative Digital Agency at Victoria University, Kampala Nkalubo, Hakim; Ifelebuegu, Augustine Osamor; Cherukut, Perpetua
Feedback International Journal of Communication Vol. 3 No. 1 (2026): March 2026
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/fijc.v3i1.247

Abstract

As TikTok becomes a dominant global platform, concerns regarding its impact on higher education have increased. This study explores the intersection of TikTok usage, study habits, and academic performance among undergraduates at Victoria University, Kampala. It moves beyond the distraction critique to examine the role of Creative Digital Agency (CDA) in student engagement. A quantitative cross-sectional survey was conducted with a stratified random sample of 100 students across five faculties. Data were collected using the Palsane and Sharma Study Habits Inventory (PSSHI) and an Academic Performance Scale (APS). Analysis was performed in SPSS using descriptive statistics, Pearson correlation, and multiple linear regression. Findings show that TikTok use is widespread (65% regular users), yet intensive use is rare, with 58% spending less than one hour daily. No significant correlation was found between TikTok use and GPA (r = -0.095, p = 0.347) or study habits (r = 0.073, p = 0.471). Crucially, 51.3% of students utilized TikTok for academic learning, and 48.7% reported enhanced creativity. The results suggest that students at Victoria University effectively manage their digital behaviors through CDA, balancing entertainment with academic responsibilities. The study concludes that TikTok serves as a dual-purpose tool both recreational and instructional and does not inherently degrade academic performance. Universities should therefore focus on fostering digital agency rather than implementing restrictive social media policies.
Virtual Da’wah on TikTok:  A Virtual Ethnography of @Munawar.Rifadi Saepul Ulum, Muhammad; Nurmahabbatullah, Nabila Syahidah
Feedback International Journal of Communication Vol. 3 No. 1 (2026): March 2026
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/fijc.v3i1.253

Abstract

Religious education is undergoing a significant transformation driven by social media logic. This study explores the digital da’wah strategies of Munawar Rifadi on TikTok, focusing on how he addresses the 65% Quranic illiteracy rate among Indonesian Muslims through innovative pedagogy. Using a virtual ethnographic approach and Cyber Media Analysis (CMA) framework, the researcher observed content artifacts, interactive Live sessions, and community engagement patterns over a specific sampling period. The findings identify four strategic pillars namely Literacy Advocacy, Interactive Virtual Classrooms, Technical Mnemonics (the Marhalah Method), and Radical Inclusivity. The study reveals that the creator successfully remediates the da’wah bil hikmah principle by simplifying complex Arabic phonetics into snackable vertical video content. Discussion through the lens of Mediatization and Networked Authority suggests that religious credibility is now negotiated through interactivity and functional utility rather than traditional hierarchy alone. The Media Space of TikTok is effectively repurposed into a decentralized Halaqah, where digital interactions foster offline spiritual consistency. This research concludes that @Munawar.Rifadi’s model democratizes religious learning and dismantles social stigmas for adult learners. However, the study is limited by its qualitative focus on a single creator. Future research should employ mixed-methods to quantify long-term behavioral changes and engagement efficacy across broader demographics in the digital ummah.
Political Framing and Elite Delegitimation in YouTube Narratives of the Sumatra Flood Crisis Fuadi, Muhamad Hanif; Ramadhanita, Frista Fitriany; Wafa, AH. Khairul
Feedback International Journal of Communication Vol. 3 No. 1 (2026): March 2026
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/fijc.v3i1.255

Abstract

This study examines how political disaster narratives are constructed and contested in YouTube content criticizing elite responses during the Sumatra flood crisis at the end of 2025. Employing a qualitative approach, the research integrates Critical Discourse Analysis with Entman’s framing model to analyze verbal, visual, and intertextual elements in selected YouTube videos that explicitly address government preparedness, elite political imagery, defensive responses, and structural–technical explanations of disaster causality. The analysis is based on a purposively selected dataset of high-engagement YouTube videos published in the immediate aftermath of the disaster, drawn from news programs and political commentary channels that consistently engage with elite criticism. The analytical scope focuses on narrative structure, visual juxtaposition, rhetorical strategies, and moral evaluations embedded in disaster-related political communication. The findings reveal four dominant framing patterns: government unpreparedness, the symbolic imagery of political elites, responsive versus unresponsive elite positioning, and technical–structural framing of disaster causes. Beyond identifying these patterns, the study demonstrates how YouTube reallocates framing authority from state-centered actors and mainstream journalism to non-state digital actors, enabling disaster narratives to function as mechanisms of political delegitimization in digital public spaces. Theoretically, this study contributes to disaster framing and political communication literature by positioning YouTube as an autonomous political actor that reshapes crisis communication dynamics, blurs the boundary between journalism and activism, and redistributes symbolic power during humanitarian emergencies. The findings underscore that contemporary disasters are not only humanitarian crises but also digitally mediated political battlegrounds that actively shape public trust, elite legitimacy, and democratic accountability.
Learning or Distraction? Explaining TikTok and Snapchat Use among Communication Students through the Affordance–Motivation–Context Heuristic Sufyanu Saidu Al-Sadique, Abubakar; Ibrahim, Adamkolo; A. Pate, Umaru
Feedback International Journal of Communication Vol. 3 No. 1 (2026): March 2026
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/fijc.v3i1.256

Abstract

Platforms such as TikTok and Snapchat are increasingly used not only for entertainment but also as informal environments where students observe communication trends, learn visual storytelling techniques, and experiment with digital content creation. However, the academic implications of these platforms remain debated because they can simultaneously support learning while also creating distractions. This study aims to examine how communication students use TikTok and Snapchat and to explain the relationship between learning opportunities and academic distraction through the Affordance–Motivation–Context (AMC) heuristic. This research employed a qualitative exploratory approach involving communication students who actively use short-form social media platforms. Data were collected through in-depth interviews and reflective observations about students’ media practices in academic and everyday contexts. The data were analyzed thematically to identify patterns of platform use, student motivations, and the influence of technological features on media engagement. The findings reveal three main insights. First, TikTok and Snapchat create a paradoxical outcome in which learning benefits and academic distractions coexist. Students often use these platforms to gain inspiration for digital communication practices, yet they may also experience attention fragmentation due to continuous content streams. Second, platform affordances such as algorithmic recommendations, automatic playback, and creative editing tools significantly shape user behavior. Third, the outcomes of social media use depend on students’ motivations and the educational environment. Students who approach these platforms for creative or professional development tend to experience more positive learning outcomes.
Environmental Development Communication and Social Impact from an Islamic Perspective Azwar, Muhammad; Zainun, Zainun
Feedback International Journal of Communication Vol. 3 No. 1 (2026): March 2026
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/fijc.v3i1.258

Abstract

Many environmental development programs generate various social impacts, including social conflict, inequality, and low public awareness of environmental risks. These problems often arise due to weak development communication practices that are still dominated by top-down approaches and limited community participation. Therefore, effective development communication is needed to build public awareness, participation, and responsibility in environmental management. This research uses a qualitative approach with a case study method. Data were collected through in-depth interviews with development practitioners, community members, religious leaders, and academics, supported by observation and literature review. The data were analyzed using thematic analysis to identify patterns of communication in environmental development, the resulting social impacts, and the integration of Islamic values in development communication practices. Data validity was ensured through triangulation of sources, techniques, and theoretical perspectives. The results show that weak and non-participatory development communication can increase social vulnerability, reduce community preparedness in facing environmental risks, and potentially create social tensions within communities. In contrast, communication that is participatory, dialogical, and transparent can strengthen public understanding, increase community involvement, and support the sustainability of environmental development programs. From an Islamic perspective, environmental development communication is not only a technical process of information dissemination but also a moral responsibility related to the human role as khalifah fi al-ardh.
Expert Perspectives on Detecting Fake News and Misinformation Governance Using Generative Artificial Intelligence in Nigeria: A Qualitative Exploratory Study Ibrahim, Adamkolo; Ojebuyi, Babatunde; Fola-Adebayo, Titi; Makinde, Akindeji; Egbokhare, Olayinka; Aborisade, Peter; Olowoniyi, Joyce; Eegunlusi, Tayo; Adebomi, Oluwayemisi; Okere, Oluchi; Oguntade, Funmilayo; Olubode-Sawe, Funmilayo; Ogunduyile, Abimbola
Feedback International Journal of Communication Vol. 3 No. 1 (2026): March 2026
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/fijc.v3i1.259

Abstract

The rapid spread of misinformation in digital communication environments presents significant challenges to information integrity, particularly in emerging media ecosystems such as Nigeria. Recent developments in generative artificial intelligence (GenAI) have introduced new possibilities for detecting and managing misleading information across digital platforms. This study investigates how generative AI can contribute to governing information integrity within Nigeria’s misinformation ecosystem from a communication perspective. Using an exploratory qualitative approach, the study draws on in-depth interviews with experts in artificial intelligence, machine learning, digital media, and information governance. The findings reveal that generative AI can enhance the monitoring of misinformation by identifying misleading narratives, analyzing persuasive message patterns, tracking the spread of viral content, and supporting real-time verification processes in journalism and fact-checking. However, the study also shows that the effectiveness of AI technologies depends on contextual adaptation, ethical governance, and collaboration among stakeholders. AI systems alone cannot fully address misinformation challenges without the support of media literacy initiatives and institutional communication strategies. The study concludes that generative AI can play a significant role in strengthening information integrity within digital public communication.
Audience Exposure to Broadcast Media Programme Messages on Insecurity in Plateau State, Nigeria Nuhu, Blessed Adamu; Santas, Tsegyu; Ogande, Anthony
Feedback International Journal of Communication Vol. 3 No. 1 (2026): March 2026
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/fijc.v3i1.263

Abstract

Insecurity has become a major social and national concern in Nigeria, particularly in Plateau State. Broadcast media play an important role in disseminating information, shaping public awareness, and supporting efforts aimed at insecurity management. The study adopted a mixed methods research design, combining both quantitative and qualitative approaches. Quantitative data were collected through structured questionnaires administered to audiences of selected broadcast stations in Plateau State, while qualitative data were obtained through in-depth interviews with key informants and audience members. The quantitative data were analyzed using descriptive statistics such as frequencies and percentages, while the qualitative interview responses were analyzed thematically to complement and explain the survey findings. The findings revealed that straight news (42.5%) was the most commonly used programme format for communicating insecurity-related information, followed by discussion programmes (28.3%), analytical commentary (15.0%), and special reports (14.2%). However, audiences indicated a stronger preference for discussion-based programmes, as they offer deeper analysis and expert insights. The study also found that broadcast media messages largely emphasize government actions and security agency interventions, while less attention is given to community-based security initiatives. Audience exposure to insecurity-related broadcast messages was moderate, and the perceived effectiveness of these programmes in insecurity management was also moderate.

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