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Ahmad Salman Farid
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Feedback International Journal of Communication
Published by PT Agung Media Publisher
ISSN : -     EISSN : 30469465     DOI : https://doi.org/10.62569/fijc
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
The focus and scope of FIJC include, but are not limited to, areas such as media ethics and responsibility, journalism studies and media practices, political communication and public opinion, intercultural and cross-cultural communication, health communication and public health campaigns, advertising and consumer behavior, digital media and social networking, media effects and audience reception, media literacy and media education, media and democracy, media and gender studies, media and cultural studies, communication technology and innovation, crisis communication and risk communication, environmental communication and sustainability, media and development communication, visual communication and media aesthetics, communication law and policy, Islamic communication and media representation, and broadcasting and media regulation. The journal encourages interdisciplinary approaches and welcomes empirical research, theoretical contributions, case studies, and critical analyses in the field of communication.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 50 Documents
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Toxic Relationship Representation and the Shifting Meaning of Love in TikTok Popular Culture Farid, Ahmad Salman
Feedback International Journal of Communication Vol. 2 No. 2 (2025): June 2025
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/fijc.v2i2.189

Abstract

This study investigates how toxic romantic relationships are represented in TikTok videos and how these representations influence the evolving cultural meanings of love among young users. In the context of digital popular culture, TikTok has emerged as a key site for emotional storytelling and identity performance. Using a qualitative approach and Fairclough’s Critical Discourse Analysis (CDA), this study analyzed 50 viral TikTok videos and over 1,000 associated comments. Data were selected based on relational themes involving emotional manipulation, dependency, and conflict. The findings identify three dominant themes, (1) the romanticization of toxic behaviors, (2) the ironic or humorous reframing of emotional abuse, and (3) audience identification and normalization of harmful relationship dynamics. Users often interpret such content as relatable, aesthetic, or emotionally resonant. The study argues that TikTok functions not merely as a space of representation but as an emotional and cultural educator where toxic love is reframed and normalized. While some content invites critique, most contributes to shifting emotional norms. The research highlights the implications of these narratives on digital intimacy and the emotional expectations of youth.
Inclusive Communication in Dakwahtainment: Da'wah Strategies for Minority Groups through the ‘Log In’ Podcast Ramadhani, Suci; Sazali, Hasan; Sayekti, Retno
Feedback International Journal of Communication Vol. 2 No. 2 (2025): June 2025
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/fijc.v2i2.190

Abstract

The emergence of digital media has transformed Islamic preaching into more interactive and inclusive forms. One such innovation is the Log In Podcast, which combines religious messages with entertainment (dakwahtainment) and features interfaith dialogue. This study explores how inclusive communication strategies are applied in the Log In Podcast Season 3, particularly in engaging religious and cultural minorities. This qualitative research uses a descriptive approach with content analysis techniques. Data were gathered from eight episodes of the Log In YouTube podcast and audience comments. NVivo 12 software was used for coding and thematic mapping of both the content and responses. The analysis reveals three key indicators of inclusive da’wah namely diverse guest speakers (including Muslims, Christians, Buddhists, and cultural figures), a wide range of themes (such as tolerance, psychology, sharia, and the arts), and positive audience engagement. Comments reflect appreciation for the open, respectful tone and the podcast’s ability to bridge religious differences. Figures like Habib Ja’far play a central role in mediating dialogue, while audiences respond enthusiastically to recurring interfaith guests and inclusive discussions. The Log In Podcast succeeds as a platform for inclusive digital da’wah, creating a space where religious diversity is respected and discussed. This approach not only appeals to Muslim audiences but also engages minorities and non-Muslims, fostering interfaith understanding. The podcast demonstrates how social media can be effectively used for pluralistic and modern religious communication.
A Strategic Communication Approach to Youth Engagement in Transitional Justice in Post-Insurgency Yobe State, Nigeria Ibrahim, Adamkolo; Muhammad, Usman Adamu; Ibrahim, Abubakar Tijjani
Feedback International Journal of Communication Vol. 2 No. 3 (2025): September 2025
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/fijc.v2i3.192

Abstract

The Boko Haram insurgency has inflicted profound disruption on communities in northeast Nigeria, with Gujba Local Government Area (LGA) among the most severely affected. Although transitional justice (TJ) initiatives have been introduced to address human rights violations, youth participation has remained limited and largely symbolic. This article examines the specific roles that young people occupy in TJ processes in Gujba LGA and proposes a strategic communication framework to enhance their substantive engagement. A mixed methods design was employed, with quantitative data from a structured survey of 300 youths (187 male, 113 female) and qualitative insights drawn from 13 key informant interviews. Findings reveal that while 40% of respondents have ever attended TJ events, attendance is typically confined to community reconciliation (60%), with minimal involvement in policy workshops (25%). Youth contributions frequently remain logistical or testimonial rather than consultative. Demographic analysis indicates higher participation among those aged 20–24 and individuals with post-secondary education, whereas farmers and young women face pronounced barriers. Drawing on framing and diffusion theories, the article outlines a seven-step advocacy campaign encompassing tailored messages in local languages, multi-channel dissemination (radio, town criers, mobile messaging) and culturally sensitive formats (women only sessions, youth led media). Preliminary pilot data suggest that targeted messaging can raise awareness from 35% to over 60% and increase active speaking roles among participants by 30%. The proposed framework offers policymakers and practitioners a replicable model for transforming youth from passive observers to active stakeholders in TJ, thereby strengthening the legitimacy and effectiveness of post conflict recovery processes.
Key Determinants of Kano Diaspora’s Shift from Traditional Radio to Online Streaming Platforms: A Descriptive Survey Study Marmara, Amina Daiyabu; Ibrahim , Adamkolo Muhammed; Ibrahim, Abubakar Tijjani
Feedback International Journal of Communication Vol. 2 No. 3 (2025): September 2025
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/fijc.v2i3.194

Abstract

Radio has historically served as a vital medium for maintaining cultural identity and civic participation among migrants. However, limited research has examined why members of the Kano State diaspora increasingly migrate from analogue FM/AM broadcasting to internet-based radio platforms. Guided by Domestication Theory and a moderated perspective on Technological Determinism, this study employed a structured online questionnaire. The survey targeted 353 adults aged 18–45 from the Kano Diaspora residing in the United States, the United Kingdom, and the United Arab Emirates, all of whom accessed Kano-origin radio stations at least once a month. Descriptive statistics, including percentages and mean scores, were used to analyse demographic profiles and rank six hypothesised motivators: time-shifted access, content variety, participatory features, technological currency, social media integration, and community information services. Findings indicate that flexible listening schedules (80%), opportunities for real-time feedback (74%), and expanded programme choice (70%) were the most significant drivers of digital migration. Additionally, 66% of respondents valued social media integration for sustaining communal discourse, while 62% acknowledged that regular technological updates shaped their listening practices. The study highlights that internet-based radio offers the diaspora greater convenience, interactivity, and programme diversity than analogue broadcasting. It recommends that broadcasters tailor schedules to diaspora time zones, provide simple app-onboarding tutorials, and maintain low-data streaming options. Media educators should design modular digital-literacy programs, while policymakers may consider diaspora-targeted broadband subsidies. These insights advance scholarly debates on transnational media consumption and offer practical guidance for sustaining radio’s relevance in a digitally mediated environment.
Reconfiguration of Media Communication in the Age of AI and Inequality Aondover, Eric Msughter; Aondover, Perpetua Ogechi; Maiwada, Abdullahi Aliyu
Feedback International Journal of Communication Vol. 2 No. 3 (2025): September 2025
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/fijc.v2i3.195

Abstract

Artificial Intelligence (AI) is transforming the production, distribution, and consumption of information within digital media ecosystems. While AI offers unprecedented opportunities for innovation, efficiency, and personalization, it also risks deepening existing socioeconomic and digital inequalities. This study explores the complex relationship between AI, media access, and inequality in the digital era. This exploratory research employed a descriptive approach by analyzing secondary sources, including academic literature, media reports, policy documents, and online resources related to AI and digital media. Data were synthesized to identify patterns of structural injustices and regulatory challenges in both the Global North and Global South. The findings indicate that AI-driven tools such as automated journalism, algorithms, deepfake technologies, and generative models are reshaping traditional media workflows. While these innovations enhance efficiency and personalization, they also introduce concerns related to bias, misinformation, opacity in corporate practices, and the erosion of editorial authority. The analysis further reveals that structural inequalities and regulatory gaps mediate the benefits of AI, often privileging technologically advanced actors while marginalizing underserved groups. The study concludes that although AI has the potential to revolutionize media practices, its integration into digital ecosystems risks widening digital divides and reinforcing power asymmetries. Without inclusive policies, ethical leadership, and equitable access frameworks, AI may consolidate control in the hands of a few, thereby undermining media pluralism and social equity.
Influencer Credibility and Authenticity in the Fight Against Misinformation Vi Thi, Phuong; Ibrahim, Adamkolo
Feedback International Journal of Communication Vol. 2 No. 3 (2025): September 2025
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/fijc.v2i3.199

Abstract

The rise of social media influencers has reshaped how information is produced and consumed. While their perceived authenticity grants them persuasive power, questions persist about the credibility of their content and the risks of misinformation. Algorithms that prioritize engagement over accuracy further exacerbate this paradox. This paper employs a narrative literature review, synthesizing findings from studies on influencer authenticity, misinformation dynamics, and digital trust. Sources include peer-reviewed journals, policy reports, and case-based analyses, with an emphasis on cross-disciplinary perspectives from communication studies, marketing, and digital ethics. The findings indicate that influencer credibility depends on multiple factors beyond audience size, including transparency, expertise, consistency, and accountability. While fact-checking tools, regulations, and media literacy programs are common strategies, they remain fragmented and reactive. A significant gap exists in influencer accountability and the lack of co-created ethical standards, leaving misinformation unchecked in many cases. Current approaches are limited by scalability, regulatory inconsistencies, and algorithmic bias that favors sensationalism. Addressing misinformation requires systemic change: engaging influencers as partners in setting ethical norms, rethinking algorithms to reward accuracy, and expanding media literacy across demographics. Future research should investigate empirical cases of influencer responsibility, audience trust dynamics across cultures, and platform-level reforms to ensure long-term resilience against misinformation.
Political Communication Strategy of the Democratic Party in Winning the Kharisma Pair in the 2024 Pamekasan Regency Election Syarifuddin, Syarif
Feedback International Journal of Communication Vol. 2 No. 3 (2025): September 2025
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/fijc.v2i3.203

Abstract

This research focuses on the political communication strategy applied by the DPC of the Pamekasan Democratic Party to win the KHARISMA (KH. Kholilurrahman and Sukriyanto) pair in the 2024 Pilkada. The purpose of this study is to analyze the communication strategies used by the Democratic Party in building voter support amid the dominance of religious parties and strong cultural influences in Pamekasan Regency, as well as identifying factors that support and hinder the implementation of these strategies. The method used in this research is descriptive qualitative with a case study approach. The results showed that the communication strategy implemented by the DPC of the Democratic Party was personal, cultural, and figure-based. The main supporting factors include legitimacy from charismatic pesantren figures, local social networks, and strong religious narratives. Meanwhile, the obstacles faced included the low initial popularity of the candidate pairs and legal disputes at the Constitutional Court. This study concludes that the success of the Democratic Party's political communication is strongly influenced by its ability to adjust its strategy to the socio-cultural structure of Pamekasan society and build inclusive and adaptive political communication.
TikTok's Influence on Marriage and Relationship Attitudes among Young Adults in Urban Kampala Cherukut, Petra; Nkalubo, Hakim; O. Ifelebuegu, Augustine
Feedback International Journal of Communication Vol. 2 No. 3 (2025): September 2025
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/fijc.v2i3.209

Abstract

This study examines how TikTok content about marriage and relationships influences the perceptions of young adults in urban Kampala, Uganda. Drawing on Cultivation Theory, the research explores the ways social media narratives shape relational attitudes in a rapidly digitising society. A qualitative case study design was employed with forty purposively selected participants (20 men and 20 women, aged 18–35). Data were collected through semi-structured interviews and focus group discussions, and analysed thematically. The analysis revealed that TikTok communicates recurring messages highlighting open communication, shared responsibility, gender collaboration, and support for single parenthood. At the same time, the platform often presents glamorised and unrealistic portrayals of marriage and intimate life. Participants found these messages both empowering and problematic: they encouraged collaboration and offered practical advice, but also promoted unrealistic expectations, trend-driven pressures, and discouraging images of marital life. The findings suggest that TikTok functions as a dual-edged cultural tool. It provides valuable relational lessons while simultaneously glamorising and normalising idealised or dysfunctional dynamics. The study highlights the need for media literacy initiatives to enable young people in Uganda to critically evaluate digital ideals of relationships within their cultural context.
Evolving Hausa Cinema from Short Dramas to Serialised Storytelling in Post-Independence Nigeria Bello, Jamila Tahir; Ibrahim , Adamkolo Muhammed Ibrahim; Ibrahim, Abubakar Tijjani; Mukhtar , Juwairiyya Bilkisu; Dansharif, Fatima Rabiu
Feedback International Journal of Communication Vol. 2 No. 4 (2025): December 2025
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/fijc.v2i4.212

Abstract

The transformation of Hausa-language cinema in Nigeria from short, stand-alone dramas to serialised storytelling represents a significant reconfiguration of regional media production. This study investigates how and why serial formats consolidated in Kannywood, focusing on the interaction between economic pressures, institutional structures, audience practices, and cultural norms in the post-independence period. Using a convergent mixed-methods design, the study combines a survey of 400 university students in Kano State, sixteen in-depth interviews with producers and directors, documentary analysis of broadcaster commissioning practices, and content analysis of selected pioneering serials. Quantitative data were analysed using descriptive statistics, while qualitative data were examined through reflexive thematic analysis, with triangulation applied to integrate findings across data sources. The findings indicate that serial production consolidated between 2012 and 2016, with accelerated growth after 2015 following the emergence of Hausa satellite broadcasters, particularly Arewa24. Audience data show strong support for serial formats, with 70.0% of respondents recognising their suitability for flexible viewing and advertising, 69.5% identifying producers as key industry drivers, and 91.0% acknowledging global media influence on narrative techniques. Interviews reveal that serialisation prompted organisational restructuring, including batch production, episodic scripting through writers’ teams, and stabilised cast and crew arrangements. At the same time, producers face persistent risks related to financing continuity, piracy, censorship, and community acceptability. The study argues that serialisation in Hausa cinema constitutes a pragmatic industrial strategy rather than a purely aesthetic shift. 
Commodification of Padel Sports as A Culture of Capitalism and Personal Branding on Instagram Rahmadiana, Rahmadiana; Wahjono, Dani Siswardhani
Feedback International Journal of Communication Vol. 2 No. 4 (2025): December 2025
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/fijc.v2i4.215

Abstract

The rapid expansion of digital platforms has transformed sport from a physical and recreational practice into a symbolic and economic resource within digital capitalism. In Indonesia, padel has emerged as a lifestyle sport closely associated with urban elites and Instagram-based self-presentation. This study examines how padel is commodified as a cultural practice and mobilized as a personal branding strategy through visual representations on Instagram. This research adopts a qualitative approach using digital visual content analysis. Data consist of Instagram posts related to padel activities uploaded by Indonesian influencers and public figures between April and July 2025. The analysis integrates Roland Barthes’ semiotic framework to examine denotative, connotative, and mythic meanings, alongside Mosco’s political economy of communication to contextualize these representations within the structural logic of digital capitalism. The findings reveal that padel is represented less as a competitive sport and more as a cultural commodity embedded in luxury consumption, aesthetic coherence, and emotional display. Visual elements such as premium venues, branded equipment, fashionable attire, and expressions of joy and confidence construct padel as a marker of prestige, modernity, and social distinction. Influencers strategically integrate padel into lifestyle narratives, transforming leisure activities into symbolic and economic capital within Instagram’s attention economy. These findings indicate that padel functions as a performative space where identity, emotion, and consumption intersect under platform capitalism. The commodification of padel reflects broader dynamics of cultural and emotional capitalism, in which emotions and authenticity are instrumentalized for visibility and engagement.

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