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Tonny Yuwanda
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Jl. BERLIAN RAYA BLOK M, PEGAMBIRAN AMPALU NAN XX, LUBUK BEGALUNG, KOTA PADANG, SUMATERA BARAT
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INDONESIA
Escalate : Economics and Business Journal
Published by PT. Takaza Innovatix Labs
ISSN : -     EISSN : 30254213     DOI : https://doi.org/10.61536/escalate
Core Subject : Economy,
Economics, Econometrics & Finance
Escalate invites both empirical and theoretical articles that explore micro and macro phenomena. The journals publication scope encompasses a wide array of domains, including macro and micro economics, business strategy and policy, entrepreneurship, finance and accounting studies, human resource management, marketing, organizational behavior, organizational theory, and research methods.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 172 Documents
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The Effect of Online Customer Ratings, Online Customer Reviews and Free Shipping Vouchers on Purchase Decisions in the Shopee Application Eka Suci Lestari; Andi Lesmana; Tiara Rochmawati
Escalate : Economics and Business Journal Vol. 4 No. 02 (2026): Escalate: Economics and Business Journal
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v4i02.683

Abstract

The growth of e-commerce in Indonesia is driving changes in consumer behavior when making online purchases, so factors such as online customer ratings, online customer reviews, and free shipping vouchers become important considerations in purchase decisions on the Shopee app. This study aims to analyze the influence of online customer ratings, online customer reviews, and free shipping vouchers, both partially and simultaneously, on purchase decisions among students of Pasir Pengaraian University. This research is quantitative with a descriptive approach. The research sample consisted of 100 respondents selected using the Slovin formula; data were collected through questionnaires and then analyzed classical assumption tests, multiple linear regression, t-tests, F-tests, and the coefficient of determination. The results show that online customer reviews and free shipping vouchers have a positive and significant effect on purchase decisions, while online customer ratings do not have a significant effect. Statistically, the simultaneous test obtained an F-count value of 69.134 with a significance of <0.001 and an Adjusted R Square value of 0.674, indicating that 67.4% of the variation in purchase decisions can be explained by the three research variables. These findings show that students' purchase decisions on the Shopee application are more influenced by the quality of customer reviews and the benefits of free shipping promotions than by product ratings. This study is expected to serve as a reference for e-commerce players in designing more effective digital marketing strategies.
Analysis of the Determinants of the Competitiveness of Indonesian Knitted Women's Clothing Exports (HS 6104) to the United States for the Period 1994-2024 Jasmine Diantarga; Eva Ervani
Escalate : Economics and Business Journal Vol. 4 No. 02 (2026): Escalate: Economics and Business Journal
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v4i02.715

Abstract

Knitted women's clothing (HS 6104) is one of the textile commodities that contributes to Indonesia's export performance. However, the dynamics of global trade and changes in the economic conditions of destination countries cause the competitiveness of this commodity to continue to face challenges in the international market, especially the United States as one of the main export destinations. This study aims to analyze the factors that influence the competitiveness of Indonesian knitted women's clothing (HS 6104) exports to the United States during the period 1994–2024. Competitiveness analysis was conducted using Revealed Symmetric Comparative Advantage (RSCA) which is a transformation of the Revealed Comparative Advantage (RCA) index, while the influence of independent variables was analyzed using the Ordinary Least Squares (OLS) method. The variables used include United States GDP per capita, Real Exchange Rate (RER), United States import tariffs for HS 6104 commodities, and United States imports of HS 6104 from the world as a proxy for market demand. This study is expected to provide input in developing strategies to increase the competitiveness of Indonesian knitted women's clothing exports in the United States market

Page 18 of 18 | Total Record : 172

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