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Amal C. Sjaaf
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Jurnal ARSI : Administrasi Rumah Sakit Indonesia
Published by Universitas Indonesia
ISSN : 24069108     EISSN : 2476986X     DOI : https://doi.org/10.7454/arsi
Core Subject : Health, Science, Social,
Decision Sciences, Operations Research & Management Public Health Social Sciences
Jurnal ARSI (Administrasi Rumah Sakit Indonesia) was initiated by the Center for Health Administration and Policy Studies (CHAMPS) Faculty of Public Health, University of Indonesia (FKM UI) and is currently managed by the Department of Health Administration and Policy, Faculty of Public Health, University Indonesia . Jurnal ARSI (Administrasi Rumah Sakit Indonesia) was published with the Indonesian Hospital Association (PERSI) and the FKM UI Hospital Management Association (IKAMARS). Jurnal ARSI (Administrasi Rumah Sakit Indonesia) is a peer-reviewed journal that focuses on service administration and management in hospitals in Indonesia. The articles or scientific manuscripts published in the Jurnal ARSI (Administrasi Rumah Sakit Indonesia) include original research, case studies, and reviews supporting corporate governance, clinical governance, or both (bridging). This journal is published electronically, featuring articles in either Bahasa or English. Printed versions are produced only by request. This journal also provides direct open access to its content with the principle that research publications are freely available to the public for broad benefit.
Arjuna Subject : Umum - Umum
Articles 201 Documents
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LITERATUR REVIEW: HOW TO MAINTENANCE VIP Fatimah, Sarah; Sulistiadi, Wahyu
Jurnal ARSI : Administrasi Rumah Sakit Indonesia Vol. 7, No. 3
Publisher : UI Scholars Hub

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Abstract

In Marketing analysis, patient is an important stakeholder of the hospital. And VIP patients can be valuable to increased demand. Caring for very important persons (VIPs), including celebrities and royalty, presents medical, organizational, and administrative challenges, often referred to collectively as the “VIP syndrome. The situation often pressures the health care team to bend the rules by which they usually practice medicine. Caring for VIP patients requires innovative solutions so that their VIP status does not adversely affect the care they receive. Caring for very important persons (VIPs), including celebrities and royalty, presents medical, organizational, and administrative challenges, often referred to collectively as the “VIP syndrome”. Literature Review method from relevant database such as Google Scholar search engine until 2018. Total document selected by full text is 6 articles as literature review and total 12 article as references. Nine guiding principles in caring VIP patients is Don’t bend the rules, work as a team, communicate, Carefully manage communication with media, resist chairpersons syndrome, care should occur where it is most appropriate, protect the patients security, be careful about accepting or declining gifts and working with the patient's personal physicians. Particularly when dealing with a VIP, the hospital’s communications or public relations (PR) officer becomes an integral member of the rehabilitation team. Although staff members will always be tempted to treat VIPs in special ways, the temptation should be avoided. The needs and problems of our patients, not their status or influence, should drive our response to them in the ED. VIP patients need treat more respectfully, see them more quickly, and pay more attention to them.
ANALISIS PRODUK LAYANAN RAWAT INAP DI RSUD WANGAYA DENPASAR BERDASARKAN STP DAN 4 P (PRODUCT, PRICE, PLACE DAN PROMOTION) Wahyuni, Ni Putu Sri
Jurnal ARSI : Administrasi Rumah Sakit Indonesia Vol. 7, No. 3
Publisher : UI Scholars Hub

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Abstract

Service marketing strategy will increase the level of customer satisfaction with marketing mix consisting of 4 P (product, price, place, promotion) and supported by modern STP marketing strategies (Segmenting, Targeting and Positioning) as a technique to look for market opportunities, so that the hospital is able to provide health services according to customer needs. The research conducted is descriptive research, which is a research method that aims to describe a situation objectively, to solve the problem being faced. The data used are secondary data that includes inpatient visit data, occupancy data for inpatient rooms, and community satisfaction data in inpatient rooms. Marketing strategy with the concept of segmentation, target and position and supported by the right marketing mix is an effective means to improve health services according to customer needs. The marketing strategy at the Regional Hospital of Wangaya Denpasar is quite good, this can be seen from the response of inpatients quite positive because it has received an explanation of the type of service, service procedures and cost information from the hospital
ANALISIS STRATEGI PEMASARAN PADA PELAYANAN OPERASI PENGGANTIAN SENDI LUTUT Maryani, Nining Tri; Adi, Ni Putu Deni
Jurnal ARSI : Administrasi Rumah Sakit Indonesia Vol. 7, No. 3
Publisher : UI Scholars Hub

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Abstract

Total knee replacement is a safe treatment to reduce pain and restore physical function in patients with severe osteoarthritis that cannot be treated with physical therapy. Every year there are more than 500,000 total knee replacement surgical procedures performed in the United States, it is estimated that by 2030 the volume of TKR surgical procedures will increase to more than 3.48 million per year due to premature aging and increasing obesity. With the opportunity for demand from the TKR service itself, the Karima Utama Special Surgery Hospital feels the need to establish a marketing strategy for knee joint replacement surgery services. This article was built as a descriptive research with a qualitative approach. The place of research was carried out at the Karima Utama Special Surgery Hospital and the instrument used was an interview guide. The results and conclusions of the research carried out are the marketing mix of joint replacement surgery services is the product mix is post surgery with minimal pain and implementation of excellent service according to standards, price mix by making price packages, place mix by picking up patients from out of town and abroad, promotion mix, with leaflets, public education, public seminars, health facilities 1 seminar, social media, educational radio and TV media.
ANALISIS PEMASARAN PRODUK LAYANAN HOMEVISIT PASIEN GANGGUAN JIWA DI RUMAH SAKIT JIWA : ARTICLE REVIEW Gunata, Ivan Paulus
Jurnal ARSI : Administrasi Rumah Sakit Indonesia Vol. 7, No. 3
Publisher : UI Scholars Hub

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Abstract

In 2018, the World Health Organization (WHO), in its report titled "Mental Health Action Plan," stated that explained that around 300 million people in the world suffer from depression, 60 million people in the world suffer from bipolar affective disorder, and 23 million people have psychosis. Meanwhile, in Indonesia, based on data from Riskesdas 2018 data on sufferers of mental disorders among the Indonesian population aged 15 years and over, there are 6.1 percent suffer from depression, and there are 9.8 percent suffer from emotional mental disorders due to stress. Stressors that are handled well will provide positive emotions. There is an essential difference between positive and negative emotions: they have separate bases in brain chemistry and can coexist but have different functions. Positive emotions can eliminate the physiological effects of negative emotions and reduce sympathetic nervous system activity to baseline. Stressors from psychosocial factors greatly influence patient recovery, where these stressors cannot necessarily be handled in health facilities. Home Visits to the patient's residence and correcting stressors around the patient can improve symptoms and complete the patient's healing.
Analysis of Relationship Between the Role of Human Resources of Development (HRD) With Nursing Performance in Sri Ratu General Hospital in 2019 Seri, Maria
Jurnal ARSI : Administrasi Rumah Sakit Indonesia Vol. 7, No. 2
Publisher : UI Scholars Hub

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Abstract

Recruitment and development there is an entrance which is crucial for the availability of qualified staff employees. The recruitment process of each company certainly has a different mechanism, the company should carry out recruitment in accordance with applicable regulations. Errors in recruiting employees will result in companies will get employees who are not as expected. Development is a means to improve the mastery of various skills and work implementation techniques, especially to develop intellectual abilities and human personality so that the company's performance is better and makes the company's continuity continue. The purpose of this study was to determine the relationship of the role of HRD in staffing process and staffing development with the performance of nurses in Sri Ratu Hospital in 2019. Thisresearch method is qualitative. Data collection techniques by in-depth interviews, direct observations, documentation and literature review. The population of all Sri Ratu Medan Hospital employees is 60 people. The sample consisted of 5 people (purposive sampling), namely 1 (one) Head of HRD, 1 (one) Head of Nursing, 1 (one) Head of Room, 1 (one) Member I and 1 (one) Member II. Data analysis using Triangulation test. The results of this study indicate that the staffing process and staffing development have improved the performance of nurses at Sri Ratu Medan Hospital so that the role of HRD is crucial for hospital success. It is recommended to HRD Sri Ratu Medan to continue to improve insights in the implementation of recruitment and development so that performance can be even better.
ANALISIS PEMASARAN RUMAH SAKIT BERBASIS BUKTI Sapardin, Aprildah Nur
Jurnal ARSI : Administrasi Rumah Sakit Indonesia Vol. 7, No. 2
Publisher : UI Scholars Hub

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Abstract

The annual growth rate of the private hospital sector increased rapidly by an average of 17.3%. The hospital management must make an effective marketing strategy to remain competitive, while still prioritizing quality health services and affordable to the community. The marketing mix is an example of an effective marketing strategy. One of the important elements of the marketing mix is physical evidence. The method used in writing this article is the Systematic Literature Review method by doing free searching on the Google Scholar website and the PubMed database using the keywords physical evidence, hospital physical evidence, mix marketing in hospital, and 7P mix marketing. Physical evidence is all about what customers see and experience when using a service and how they view the business. Physical evidence consists of three components, namely exterior facilities, interior facilities, and other tangible factors. The role of physical evidence is the packaging of services by conveying expectations and influencing perceptions, facilitating the flow of service delivery processes, providing information, facilitating the ordering process, managing consumers, socializing with employees and customers about the value they have, and providing a means for differentiation (differentiation). Some important aspects of physical evidence are the physical design of the hospital; amenities, signs, symbols, and artifacts; medical conditions; general condition of equipment and neat appearance of staff members; energy efficiency, and indoor air quality. Several studies have shown that the physical evidence component is the dominant factor in influencing patient satisfaction.
ANALISIS STRATEGI PEMASARAN LAYANAN BABY CARE DI RSU BHAKTI RAHAYU DENPASAR TAHUN 2020 Semarajana, I Nyoman Gede; Maharjana, Ida Bagus Nyoman
Jurnal ARSI : Administrasi Rumah Sakit Indonesia Vol. 7, No. 2
Publisher : UI Scholars Hub

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Abstract

Baby massage has long been known to be beneficial in helping baby's growth and development and is a hereditary tradition. The benefits of baby massage have been shown in various studies, but the lack of mother's knowledge about how to properly massage a baby also encourages mothers to seek baby massage services to both shamans and baby spas. These factors enable Bhakti Rahayu Hospital to develop Baby Care services in 2020 as a form of continuity of services provided to post-partum mothers. The purpose of this study was to analyze the marketing strategy of Baby Care services at Bhakti Rahayu Denpasar Hospital in 2020. The research design used was descriptive with a cross-sectional approach. Analysis was carried out by segmenting, targeting, and positioning of the Baby Care service, followed by determining the 4P (Product, Price, Place, and Promotion) marketing mix. Baby Care service has eight products at affordable and competitive prices, and activities carried out at home will make it easier for mothers to get services. Promotion of Baby Care services needs to be expanded and further evaluation needs to be done so that it can be known about the utilization of Baby Care services at Bhakti Rahayu Hospital Denpasar
Peningkatan Mutu dan Kemampuan Pelayanan Laboratoriumoratorium di RS Harapan Sehati Suprayogi, Eko
Jurnal ARSI : Administrasi Rumah Sakit Indonesia Vol. 7, No. 1
Publisher : UI Scholars Hub

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Abstract

According to Permenkes RI No. 411/Menkes/Per/III/2010, Clinical Laboratoriumoratory is a health laboratoriumoratory that carries out clinical specimen examination services to obtaininformation about individual health, especially to support efforts to diagnose diseases, and restore health. Therefore, clinical laboratoriumoratory requirements have also been determined according to its level (pratama, middle or major). The Harapan Sehat Hospital (Harti Hospital) is a hospital that was physically built as a General Hospital with a classification of C with a capacity of 110 beds (TT). The profile of the laboratoriumoratory at Harti Hospital, prior to repairs, was the pratama general clinical laboratoriumoratory that collaboratoriumorated with outside laboratoriumoratories for several types of examinations. From the results ofthe processed data, interviews and observations, then conducted the first brainstorming to identify problems using the 'fish bone' method Isikawa, it was concluded that there were several problems including high response time (> 2 hours) and many examination cases that had to be referred out of hospital because of the type / item inspection tools are limited and the lack of analysts and IT support is still limited. The priority of the problem is determined through the USG (Urgency, Seriousness, Growth) method. Referring to the findings of the problem, the management made a program which included adding technical analysts and rejuvenation programs and increasing the ability of laboratoriumoratory equipment. As a result, the number of referred examination cases dropped dramatically from the initial 20% referred (staying for special examinations) to 0% and Response Time decreased considerably from more than 2 hours to 40 minutes for cito examinations. Considering that in the future there will be more and more diverse samples examined, it is recommended to increase IT support, the work system (work management) in the laboratorium must be continuously improved, equip tools for inspection items (especially special examinations) and add analysts as needed.
Strategi Pemasaran Program In Vitro Fertilization (Ivf) dengan Metode Segmenting, Targeting, and Positioning dan 4P (Product, Place, Price, Promotion) di Denpasar, Bali Wirastuti, Ida Ayu; Dewi, Ni Putu Ayu Prima
Jurnal ARSI : Administrasi Rumah Sakit Indonesia Vol. 7, No. 1
Publisher : UI Scholars Hub

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Abstract

Medical services related to infertility, In Vitro Fertilization (IVF), or often called IVF, are apparently increasingly in demand by the people of Indonesia. This is shown by the continued growth of patients in the country who use medical services related to IVF. Within a year, the growth reached 25%. In fact, the potential market is predicted to reach 200 thousand patients. Bali Royal Hospital is one of the private hospitals located in Denpasar City, where one of the superior services owned by the Hospital is IVF or IVF. Where this IVF program has also been present in several hospitals in Bali. Therefore, an appropriate marketing strategy is needed in order to achieve the desired visit target.
Strategi Pemasaran dalam Pengembangan Pelayanan Klinik Estetika Daruki, Maria Wahyu; Suwedia, I Nyoman Gede Bayu Wiratama
Jurnal ARSI : Administrasi Rumah Sakit Indonesia Vol. 7, No. 1
Publisher : UI Scholars Hub

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Abstract

Aesthetic Services is growing in many big cities and developing cities in Indonesia. It is due to the tendency of people who want to improve their physical performance, in the era of national health insurance, private hospitals must also improve and add services to clients while maintaining good service and adding new services which can be another source of income for hospital. Services provided with mottto from Bhakti Rahayu Hospital Denpasar "we care and we serve" Bhakti Rahayu Hospital Denpasar wants to be able to provide beauty and skin care services to the community at large with low prices and remain competitive so marketing becomes an important thing in order to develop and continue to grow. This study shows the importance of marketing strategies in the growth of aesthetic services. This study uses a qualitative descriptive study with in-depth interviews with stakeholders related to the development of aesthetic services at Bhakti Rahayu Hospital in Denpasar.

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