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Jurnal ARSI : Administrasi Rumah Sakit Indonesia
Published by Universitas Indonesia
ISSN : 24069108     EISSN : 2476986X     DOI : https://doi.org/10.7454/arsi
Core Subject : Health, Science, Social,
Decision Sciences, Operations Research & Management Public Health Social Sciences
Jurnal ARSI (Administrasi Rumah Sakit Indonesia) was initiated by the Center for Health Administration and Policy Studies (CHAMPS) Faculty of Public Health, University of Indonesia (FKM UI) and is currently managed by the Department of Health Administration and Policy, Faculty of Public Health, University Indonesia . Jurnal ARSI (Administrasi Rumah Sakit Indonesia) was published with the Indonesian Hospital Association (PERSI) and the FKM UI Hospital Management Association (IKAMARS). Jurnal ARSI (Administrasi Rumah Sakit Indonesia) is a peer-reviewed journal that focuses on service administration and management in hospitals in Indonesia. The articles or scientific manuscripts published in the Jurnal ARSI (Administrasi Rumah Sakit Indonesia) include original research, case studies, and reviews supporting corporate governance, clinical governance, or both (bridging). This journal is published electronically, featuring articles in either Bahasa or English. Printed versions are produced only by request. This journal also provides direct open access to its content with the principle that research publications are freely available to the public for broad benefit.
Arjuna Subject : Umum - Umum
Articles 201 Documents
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Strategi Pemasaran Program Green Laboratory Menuju Green Hospital dengan Metode Segmenting, Targeting, and Positioning Serta Marketing Mix di Rsup Dr. Sardjito, Yogyakarta Purbosari, Purbosari
Jurnal ARSI : Administrasi Rumah Sakit Indonesia Vol. 7, No. 1
Publisher : UI Scholars Hub

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Abstract

Health services have the main objective of improving health and preventing disease with the community as the main target. The demand for service needs from hospital customers has shifted towards a complete service based on the comfort and safety of the hospital environment. The green hospital policy is the answer to the shift in demands for the quality of hospital services for the community. In an effort to realize Dr. Sardjito as an environmentally friendly hospital (green hospital), the Integrated Laboratory Installation (ILK) has great potential to contribute through its role as a green laboratory. One of the efforts that have been started by ILT Dr. RSUP. Sardjito is through a paperless laboratory policy. The laboratory as one of the elements in a hospital is obliged to place aspects of ecological, social and aesthetic balance as the basis for every policy formulation through optimizing environmental management and empowerment, so that the existence of a laboratory with the complexity of its activities does not add to the negative burden of environmental pollution, and even provides positive benefits. for environmental sustainability of the surrounding community. Hospitals must have good marketing strategy planning, quality and quality, to increase patient interest in using their services. Thus, it is necessary to determine a marketing strategy based on the determination of market segmentation, target market, and market position for the program. The marketing mix or marketing mix is a marketing strategy consisting of product, price, place, promotion, and often develops into 7Ps with the addition of people, process and physical evidence. Marketing mix strategies influence each other. Green Laboratory as one of the leading concepts that can be marketed to improve service quality and consumer interest.
Pengaruh Bauran Pemasaran terhadap Kepuasan Pasien yang diperoleh dari Tingkat Kunjungan Pasien ke Rumah Sakit: Literature Review Safi’i, Akhmad; Sulistiadi, Wahyu
Jurnal ARSI : Administrasi Rumah Sakit Indonesia Vol. 7, No. 1
Publisher : UI Scholars Hub

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Abstract

Efforts to satisfy consumer needs are carried out by every company with various strategies and methods with the hope that consumers will be satisfied and will make repeat purchases. If a consumer has turned into a loyal customer because his satisfaction is fulfilled, then the consumer will not switch to other similar company products or services. In the context of a hospital as well, people will selectively choose a hospital that they consider satisfied with hospital services and the impact on loyalty obtained from increased patient visits. This article aims to determine the effect of the marketing mix on patient satisfaction obtained from the level of hospital patient visits. This study uses a literature review method through the Google Schoolar database source. Search literature from the Google Scholar database source using the keywords "marketing mix" AND "Patient Visits" AND "Hospitals". Initial identification found 14 articles on Google Scholar. Then we did a screening related to relevance, after being screened according to the inclusion criteria, only 9. Then after going through the full article screening process and the eligibility of the 6 articles there were 6 articles that matched. From the six articles reviewed, four articles (83%) stated that the marketing mix had a significant effect on patient satisfaction obtained from patient visits to the hospital.
Kesiapan Masyarakat dalam Menghadapi Penyakit Pasca Banjir di Dusun Lohgawe Desa Gawerejo Kecamatan Karangbinangun Kabupaten Lamongan Saputra, Muhamad Ganda; Ummah, Faizatul
Jurnal ARSI : Administrasi Rumah Sakit Indonesia Vol. 7, No. 2
Publisher : UI Scholars Hub

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Abstract

Floods cause post-flood diseases including diarrhea, leptospirosis dengue fever, ARI, intestinal worms, skin diseases and various other comorbidities. Objective: This study aims to describe the readiness of the community to face post-flood diseases in Lohgawe Hamlet, Gawerejo Village, Karangbinangun Lamongan District. This study used a descriptive design, with a population of 70 community heads and a sample of 59 community heads. The sampling used is simple random sampling. Collecting data with questionnaire sheets, scoring, coding, tabulating and drawing conclusions with percentages. Based on the results of the study, it was found that most of the readiness of public funds in dealing withpost-flood diseases was moderate, namely 30 respondents or 50.85%, most of the readiness of public transportation in dealing withpost-flood diseases was less, namely 34 respondents or 57.63%, most of the environmental readiness the community in dealing with post-flood diseases is moderate, namely 36 respondents or 61.01%, some of the readiness of community communication tools in dealing with post-flood diseases are moderate, namely 26 respondents or 44.06%, and partly the readiness of health workers in dealing with post-flood diseases is moderate. namely 24 respondents or 40.68%. Efforts to improve community readiness in dealing with post flood disease, the role of health workers is expected to be able to help provide information about post-flood disease problems, how to prevent them and how to handle them, so that people can be prepared in dealing with post-flood diseases.
Pelayanan Consultation Liaison Psychiatry (CLP) Menuju Peningkatan Pelayanan yang Lebih Holistik di Rumah Sakit Tingkat II Udayana Denpasar Wirasati, Rinie Indah Chandra; Darmawan, Ede Surya
Jurnal ARSI : Administrasi Rumah Sakit Indonesia Vol. 6, No. 3
Publisher : UI Scholars Hub

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Abstract

In the past, the medical field was still dominated by a medical model approach which was still overshadowed by a physical-psychic dichotomy. The reality shows that there are a lot of 'sick' conditions that are not enough to be overcome only by a medical model approach. Many physical complaints do not show obvious physical abnormalities, as well as many physical diseases whose morbidity and mortality are strongly influenced by mental-emotional conditions. Not to mention the various conditions of chronic illness or disability, which have a mental-emotional / psychosocial impact that greatly reduces the quality of life of the patient in addition to worsening the course of the disease itself. The role of psychiatry in dealing with the psychological aspects of patients with medical conditions began to develop rapidly in developed countries after the mid-20th century and in the field of psychiatry itself it was developed in Liaison Psychiatry, but because the connection with psychiatric consultation is very strong, it is practically referred to as Consultation Liaison Psychiatry (CLP). Currently, in the JKN era, which requires hospitals to provide quality services with a Price, Product, Place and Promotion strategy, CLP services have segmenting, targeting, and positioning that are quite important to improve more holistic medical services to the community
The Influence of Marketing Mix in Medical Tourism Rahmawati, Heppi Kartika
Jurnal ARSI : Administrasi Rumah Sakit Indonesia Vol. 6, No. 3
Publisher : UI Scholars Hub

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Abstract

Marketing mix, medical tourism, 7P marketing
Faktor Harga dalam Strategi Pemasaran Rumah Sakit Tarigan, Silvia Evalina; Sulistyowati, Retno Dewi; Vandauli, Melanie; Mariani, Mia; Lestari, Petra Ade Paramita Lestari Ade Paramita; Gisella, Prisca
Jurnal ARSI : Administrasi Rumah Sakit Indonesia Vol. 6, No. 3
Publisher : UI Scholars Hub

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Abstract

One element of a marketing strategy is the marketing mix. Marketing mix is growing, especially in the service sector, not only covering 4P, but including 7P. The 7P concept consists of (product, price, place, promotion, people, process, and physical environment) that is used to make decisions in making marketing communication strategies. In this literature study, particular will be discussed related to price factors in hospital marketing strategies. This literature study uses analysis methods from various sources such as textbooks, journal reference books and e-books related to price factors in hospital marketing strategies. Pricing is classified based on three approaches, including cost oriented pricing, demand oriented pricing, and competition oriented pricing. There are four pricing strategies in marketing, namely premium strategy, over charging strategy, good value strategy, and economic strategy. Company pricing decisions can be based on marketing objectives, marketing mix strategies, and costs.
Penggunaan Media Sosial di Rumah Sakit: A Systematic Review Wijayati, Andini Tri; Habsari, Angesti Drea Habsari Drea; arinahaq, arinahaq; Kusumasari, Fiki; Selvia, Rosa; Iroth, Rovels Agber Maywell
Jurnal ARSI : Administrasi Rumah Sakit Indonesia Vol. 6, No. 3
Publisher : UI Scholars Hub

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Abstract

The progression of Internet access changes from passive consumer interaction becomes active consumer to seek health information. Social media not only a recreational instrument but also for business and organization. Initially, consumers obtained health information from websites that were one-way (only receiving information) but nowadays social media change consumer become two directions (receiving and spread information). This eligibility study was a systematic review with PRISMA (Preferring Reposting Items for Systematic Review and Meta-Analysis Protocols) approach. Conducted by searching articles from one database Science Direct and published from January 2014 to 2019. Searching and screening proces resulted in 5 articles to review from 700 articles related the use of social media in hospitals. The keywords used are social media, hospital, marketing. Over the past decade, user of social media outlets has grown exponentially. High enthusiasm patients were willing to to receive health related information and education from official source. Social media has a positive impact on improving knowledge, patient satisfaction, publication and also hospitals marketing
Analisis Pengaruh Bauran Pemasaran Terhadap Rumah Sakit Publik dan Privat: Systematic Review Edithia, Tiara; Ditya, Tantri Puspa; Puspita, Dewi Citra
Jurnal ARSI : Administrasi Rumah Sakit Indonesia Vol. 6, No. 3
Publisher : UI Scholars Hub

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Abstract

The types of healthcare services available to patients in general may be divided into two categories – public and private hospitals. Mix-marketing element is a marketing approach that may be used to evaluate factors that affect patient tendency to choose one type of healthcare service. Aims: identify factors that affect patient tendency to choose public and private hospitals. This study implemented the Preferred report items for systematic reviews and meta-analysis (PRISMA) method. Literature search in PubMed and Google Scholar using the keywords mix-marketing element, private hospital, and public hospital resulted in six studies that use the mix-marketing element with a combination of the 7 P factors (7P), including Product, Price, Promotion, Place, People, Process, and Physical Evidence. One research found two categories of factors patient tendency to choose a hospital, including People and Product. Meanwhile, the second study showed the relationship between price and physical evidence with the tendency to choose public hospitals, whereas the tendency to choose private hospital is affected by product, place, promotion, and personnel. In general, the elements people, process, and healthcare services from the mix-marketing method affects patient tendency to choose both, public and private hospitals, though all seven factors in the mix-marketing method showed to influence the tendency to choose public and private hospitals.
Analisis Produk Layanan Layanan Rawat Inap di Rsud Wangaya Denpasar Berdasarkan STP dan 4 P (Product, Price, Place Dan Promotion) Wahyuni, Ni Putu Sri
Jurnal ARSI : Administrasi Rumah Sakit Indonesia Vol. 6, No. 3
Publisher : UI Scholars Hub

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Abstract

Service marketing strategy will increase the level of customer satisfaction with marketing mix consisting of 4 P (product, price, place, promotion) and supported by modern STP marketing strategies (Segmenting, Targeting and Positioning) as a technique to look for market opportunities, so that the hospital is able to provide health services according to customer needs. The research conducted is descriptive research, which is a research method that aims to describe a situation objectively, to solve the problem being faced. The data used are secondary data that includes inpatient visit data, occupancy data for inpatient rooms, and community satisfaction data in inpatient rooms. Marketing strategy with the concept of segmentation, target and position and supported by the right marketing mix is an effective means to improve health services according to customer needs. The marketing strategy at the Regional Hospital of Wangaya Denpasar is quite good, this can be seen from the response of inpatients quite positive because it has received an explanation of the type of service, service procedures and cost information from the hospital.
Strategi Place dalam Pemasaran Rumah Sakit di Indonesia; Systematic Review Bandaso, Asriyanti; Kusumowardhan, Dyani; Tanjung, Herlin Putri; Marliani, Lili; Mokoginta, Megadianty
Jurnal ARSI : Administrasi Rumah Sakit Indonesia Vol. 6, No. 3
Publisher : UI Scholars Hub

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Abstract

Hospitals must have a good marketing plan to increase patient interest in using its services. Marketing mix is a marketing strategy consisting of product, price, place, promotion, people, process and physical evidence. The Place Strategy refers to the ease of consumers accessing services. For this reason, we want to know how the role of place strategy in hospital marketing mix in Indonesia. This systematic review uses the PRISMA method. Searching uses Google Scholar and Garuda Ristekdikti electronic databases. Inclusion criteria, research articles, published from 2010 to 2019, and carried out in Indonesia. The keywords are "Marketing Mix", Hospital, Place, and Indonesia. There are 15 articles that qualify for review. Six articles show place strategies affecting hospital marketing. Four articles do not affect. Three articles conclude as seven marketing mix influences each other. Two articles provide recommendations for place strategies for marketing. The effect of place strategy in hospital marketing depends on the external and internal conditions of the hospital. It is necessary to combine and coordinate the strategies contained in the marketing mix, not only place strategies are prioritized so that marketing can be done effectively.

Page 7 of 21 | Total Record : 201

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