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Amal C. Sjaaf
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Jurnal ARSI : Administrasi Rumah Sakit Indonesia
Published by Universitas Indonesia
ISSN : 24069108     EISSN : 2476986X     DOI : https://doi.org/10.7454/arsi
Core Subject : Health, Science, Social,
Decision Sciences, Operations Research & Management Public Health Social Sciences
Jurnal ARSI (Administrasi Rumah Sakit Indonesia) was initiated by the Center for Health Administration and Policy Studies (CHAMPS) Faculty of Public Health, University of Indonesia (FKM UI) and is currently managed by the Department of Health Administration and Policy, Faculty of Public Health, University Indonesia . Jurnal ARSI (Administrasi Rumah Sakit Indonesia) was published with the Indonesian Hospital Association (PERSI) and the FKM UI Hospital Management Association (IKAMARS). Jurnal ARSI (Administrasi Rumah Sakit Indonesia) is a peer-reviewed journal that focuses on service administration and management in hospitals in Indonesia. The articles or scientific manuscripts published in the Jurnal ARSI (Administrasi Rumah Sakit Indonesia) include original research, case studies, and reviews supporting corporate governance, clinical governance, or both (bridging). This journal is published electronically, featuring articles in either Bahasa or English. Printed versions are produced only by request. This journal also provides direct open access to its content with the principle that research publications are freely available to the public for broad benefit.
Arjuna Subject : Umum - Umum
Articles 201 Documents
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Strategi Pemasaran Modalitas Radiologi MRI dengan Metode Analisis Segmentasi,Target, dan Posisi di RS Harapan Keluarga Mataram Wirawan, Handi
Jurnal ARSI : Administrasi Rumah Sakit Indonesia Vol. 6, No. 2
Publisher : UI Scholars Hub

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Abstract

The increasing number of hospitals in Indonesia, as well as the increasing public demand for quality and affordable health facilities, has made competition in the hospital service industry so tight. In order to compete more effectively, hospitals need to implement marketing strategies. This research is a research in the field of hospital marketing management, especially regarding the analysis of segments, targets, market position and product differentiation of services at the general inpatient unit of RSHK Mataram. This study aims to find out empirical evidence about the effect of Segmentation, Targeting, and Positioning Strategies on the marketing strategy of MRI radiology modalities. RSHK is a hospital that has the most complete radiology technology in Lombok and one of them is MRI. however, the system and investment activities carried out have not run optimally in RSHK. This study is based on a condition where each patient requires an MRI examination for certain indications to establish a diagnosis.
Strategi Segmentasi, Target Dan Posisi Pasar Klinik Aestetik di RS Multazam Medika Ni’matunnisa, Evie
Jurnal ARSI : Administrasi Rumah Sakit Indonesia Vol. 6, No. 2
Publisher : UI Scholars Hub

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Abstract

Aesthetics Clinic is a product that began to be developed, both independent clinics or in hospitals. With the growing technology used, it makes people more concerned about skin health so that beauty service products can be an alternative business strategy that can be developed and become a profit for private hospitals today. With the increasing competition between hospitals, the addition of aesthetic clinic services at Multazam Medika Hospital is expected to bring something new in the development of hospital marketing products. This study uses a descriptive analysis methodology whose results will be input for hospitals in determining business strategies.
Analisis Perencanaan Obat Berdasarkan Metode ABC Indeks Kritis di Instalasi Farmasi Rumah Sakit Umum Daerah Ciawi Widodo, Irwan Unggul; Pujianto, Pujianto
Jurnal ARSI : Administrasi Rumah Sakit Indonesia Vol. 6, No. 2
Publisher : UI Scholars Hub

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Abstract

Pharmacy unit has important role to determine service quality in hospital. For supporting patients service, Ciawi Region Public Hospital used drugs based on national formulatorium which is contain 1.176 kind of drugs with investation value Rp. 17.315.126.250,-. Ciawi Region Public Hospital already became National Health Coverage provider since 2014 with 74,04% the Indonesian National Healthcare Insurance (BPJS) patients and getting increase everyday. The big investation and amount of drugs need to supervise for accurate drugs support and getting effectivity and eficiency. Consumption method which already used by Ciawi Region Public Hospital is not fulfillt he drugs demand yet, still making drugs stock out and stock over. This is an analytic research to see the description of drugs need planning in Ciawi Region Public Hospital, with qualitative and quantitative approach. This research including deep interview, observation, document study and ABC method counting analysis for drug using, ABC investation method anlysis and ABC critical index method from Grup A (using) and Grup A (investation). The research also doing moving average forecasting method for 4 months period for Grup A, critical indeks ABC analysis in 2018 and counting amount of drugs order (EOQ), order frequency, Safety Stock (SS) and repeat order point (ROP). ABC method counting analysis for drug using showed that Grup C has 990 items (84,18%) slow moving type. ABC critical index method from Grup A showed 45 items with investation value Rp. 5.876.003.324,- and Grup B has 100 items with investation value Rp. 9.147.434.944,-. The Grup A and B investation cost is very high and need to plan and controll with EOQ, SS and ROP counting methods. EOQ will produce smallest total cost that will give efficient result. Ciawi Region Public Hospital is expected to make drugs supporting plan with quality controll and cost efficiency. The hospital also expected for having drugs amount order counting, safety stock and repeat order point.
Strategies of Hospital Marketing for Increasing Patient Satisfaction: A Systematic Review Sari, Lenggo Geni
Jurnal ARSI : Administrasi Rumah Sakit Indonesia Vol. 6, No. 2
Publisher : UI Scholars Hub

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Abstract

Patient satisfaction is the most important of hospital goal. The hospital who has focused to customer satisfaction, obtain some basic benefits, like the hospital's reputation is more positive in the eyes customers and the community and encourage the creation of customer loyalty which makes it possible for hospitals increase profits, harmoniously the relationship of the hospital to its customers and encourage everyone in the hospital to work with more goals well. Strategies of hospital marketing are needed to increase patient satisfaction. We use Systematic Review with PRISMA method retrieved from online database such as ProQuest, Wiley online, J Store, Sciencedirect and local journals (Portal Garuda, Jurnal Promkes) using a keyword “Strategy”, “Hospital Marketing”, “Marketing”, “Patient Satisfaction”, range years 2011-2018. The end of this search got 8 journals. Many challenges are faced in implementing hospital marketing programs, such as: challenges between patients and the community, among fellow medical personel, between organizations and external barriers from outside and inside the hospital environment. Many the contextual factors that are very important as a determinant of whether this hospital marketing program is successful or not. Improving services may not only increase the number of employees who are professionally competent, but also about service arrangements and attention to things that are valued by patients. Research shows that many strategies like internal marketing, marketing mix, learning organization, organizational commitment, education and training staff, feasible and strategic goals of hospital marketing, supportive policies and conducted business online via interactive e-health tools are facilitating strategies for implementation hospital marketing. Hospital promoting is not only a matter of marketing units. But it has become the responsibility of all hospitals from the highest level to the lowest level. Many strategies and ways in implementing hospital marketing and factors as the key to successful implementation. To realize a hospital marketing program as the main service at the hospital, a strategic plan that supports the program is needed such as media promotion, resources, methods used and funds.
Marketing Mix Vs Loyalitas Pasien: Studi Literatur Junaidi, M. Andri; Sulistiadi, Wahyu
Jurnal ARSI : Administrasi Rumah Sakit Indonesia Vol. 6, No. 2
Publisher : UI Scholars Hub

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Abstract

Marketing is the entire activity and process of making, communicating, delivering, offering something feasible for customers, clients, co-workers and society in general. The relationship with the hospital, because the hospital is classified as a semi-business organization. Hospitals must use marketing to face all the problems that exist and take all opportunities in order to survive, one of which is the marketing mix. The method used in this paper is a literature review using PRISMA. This resulted in 13 journals, both domestic and foreign. The marketing mix is needed as a way of marketing the hospital. From the search results, it was found that the components of the marketing mix consist of: product (product), place (location), price (price), promotion (promotion), people (people associated with services), process (service process), and physical evidence (physical evidence) has an effect on patient loyalty to the hospital. Although the single component has no effect on patient loyalty, from all the journals reviewed here, simultaneously all components of the marketing mix have a significant effect on patient loyalty after the Annova (F) test is performed.
Studi Deskriptif Analisa Promosi Layanan Rumah Sakit Dewi, Ni Putu Indra; santoso, anindita; Wirawan, Handi; Tanumihardja, Joan Puspita
Jurnal ARSI : Administrasi Rumah Sakit Indonesia Vol. 6, No. 2
Publisher : UI Scholars Hub

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Abstract

Health services have entered an era of competition that requires hospitals to be able to provide superior services to attract consumers (patients). Hospitals need to implement an effective marketing system so that outreach targets and ultimately service utilization can be achieved by using integrated marketing communication techniques to coordinate and control various elements of the promotional mix. In this manuscript, the researcher analyzes the promotion of hospital services using a descriptive study method.
Business Development of Dental Services Marketing in Hospital: A Systematic Review Ekasari, Ferti Dwi; Sulistiadi, Wahyu
Jurnal ARSI : Administrasi Rumah Sakit Indonesia Vol. 6, No. 2
Publisher : UI Scholars Hub

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Abstract

One of the health services in the hospital is dental and oral health care. Hospitals must establish a good marketing strategy for their organizations in an effort to continue to improve or maintain the expected position. Based on the above, it is necessary to know what efforts can be made by dental outpatient clinics in developing marketing of dental and oral health services in dental clinics in hospitals to increase patient visits to hospital dental clinics. This study use Systematic Review with PRISMA method retrieved from online database such as ProQuest, willy online, J Store, Scopus and Google Schoolars using a keyword “Dental services", "Dental marketing", "Marketing mix" and "Hospitals". The end of this search got 8 journals. Based on the results of research in several journals it was found that there were many ways to market dental polyclinics in hospitals. starting from strategic planning in setting up a dental polyclinic in a hospital it must be well planned. So that the investment or business that will be run can be successful, then beforehand it is necessary to do the right competitive strategy. An increase in patient visits at the hospital dental clinic can be done with one of the 3.0 marketing approaches. The components like physical evidence, people, and process were mixed to the form of the Service Marketing Mix. Marketing media can be done directly or by utilizing information media that can be accessed by many people online. Marketing efforts must also be in accordance with the law and medical ethics. Business development of dental services must be carried out and in accordance with a good marketing strategy. Good dental marketing will increase patient visits at the hospital.
Pengaruh Pelaksanaan CODE STEMI Terhadap Strategi Pemasaran RSUPN Dr Cipto Mangunkusumo Ginanjar, Eka; Sjaaf, Amal Chalik; Sulistiadi, Wahyu
Jurnal ARSI : Administrasi Rumah Sakit Indonesia Vol. 6, No. 1
Publisher : UI Scholars Hub

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Abstract

Nowadays, the competition in the hospital industry business is getting tougher. For this reason, hospitals are required to have innovations and strategies to attract patients. One of the necessary things to encourage patients to come to the hospital is a good hospital marketing strategy. This research aims to identify the impact of CODE STEMI program on the marketing strategy of the Cipto Mangunkusumo National General Hospital. This research uses quantitative methods by tracking medical records and administrative documents, as well as qualitative methods by observation and in-depth interviews. The results showed a decrease in mortality, MACE, door to balloon time, total cost, and length of stay after the implementation of the CODE STEMI program. These results have a good impact on the product marketing mix, such as price, distribution, people, processes, and physical facilities. Patients are satisfied with the services provided, and the number of STEMI patients coming to the hospital has increased since the implementation of the CODE STEMI program. Based on these results, it was concluded that the CODE STEMI program had a positive impact on the marketing strategy of RSUPN Dr. Cipto Mangunkusumo. Nowadays, the competition in the hospital industry business is getting tougher. For this reason, hospitals are required to have innovations and strategies to attract patients. One of the necessary things to encourage patients to come to the hospital is a good hospital marketing strategy. This research aims to identify the impact of CODE STEMI program on the marketing strategy of the Cipto Mangunkusumo National General Hospital. This research uses quantitative methods by tracking medical records and administrative documents, as well as qualitative methods by observation and in-depth interviews. The results showed a decrease in mortality, MACE, door to balloon time, total cost, and length of stay after the implementation of the CODE STEMI program. These results have a good impact on the product marketing mix, such as price, distribution, people, processes, and physical facilities. Patients are satisfied with the services provided, and the number of STEMI patients coming to the hospital has increased since the implementation of the CODE STEMI program. Based on these results, it was concluded that the CODE STEMI program had a positive impact on the marketing strategy of RSUPN Dr. Cipto Mangunkusumo.
Strategi Pemasaran Pelayanan Home Care Rumah Sakit Umum Bhakti Rahayu Denpasar Suwedia, I Nyoman Gede Bayu Wiratama; Daruki, Maria Wahyu
Jurnal ARSI : Administrasi Rumah Sakit Indonesia Vol. 6, No. 1
Publisher : UI Scholars Hub

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Abstract

Changes in the pattern of diseases to degenerative diseases and chronic diseases are growing lately and many hospitals have not yet developed chronic disease services. Bhakti Rahayu General Hospital has one of them Home Care (HC) services that has been running but has not developed well due to the lack of marketing to patients with categories and diagnoses of diseases that can be treated with HC, so it is necessary to develop and plan strategies in marketing home care services as one of the hospital's earnings. This study was conducted using a pattern of observation and participation; in-depth interviews with home care officers, patients and directors. Based on the results of the study, information was obtained that the opportunities and potential for developing HC with a pattern of determining the right strategy can lead to good direction as one of the income posts for the hospital by prioritizing patient satisfaction so that the patient's desire to pay can occur and the patient feels comfortable with the service provided. given an ongoing quality of service and improved skills and product improvements offered and the appropriate price can be a pretty good bargaining value. So, it can be concluded that the prospect of developing HC services in Bhakti Rahayu General Hospital is quite large. Alternative marketing strategies for visiting and hospitalized patients and offering through social media can be a strong enough point in marketing the products offered.
Analisis Produk Layanan Rawat Inap di RSUD Wangaya Denpasar Berdasarkan STP (Segmenting, Targeting, Positioning) dan 4 P (Product, Price, Place, Promotion) Wahyuni, Ni Putu Sri
Jurnal ARSI : Administrasi Rumah Sakit Indonesia Vol. 6, No. 1
Publisher : UI Scholars Hub

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Abstract

Service marketing strategy will increase the level of customer satisfaction with marketing mix consisting of 4 P (product, price, place, promotion) and supported by modern STP marketing strategies (Segmenting, Targeting and Positioning) as a technique to look for market opportunities, so that the hospital is able to provide health services according to customer needs. Descriptive research has been conducted to describe a situation objectively, to solve the problem being faced. The data used are secondary data that includes inpatient visit data, occupancy data for inpatient rooms, and community satisfaction data in inpatient rooms. Based on the results of the study, obtained information that Marketing strategy with the concept of segmentation, target and position and supported by the right marketing mix is an effective means to improve health services according to customer needs. Them, it can be concluded that the marketing strategy at the Regional Hospital of Wangaya Denpasar is quite good, this can be seen from the response of inpatients quite positive because it has received an explanation of the type of service, service procedures and cost information from the hospital

Page 8 of 21 | Total Record : 201

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